Tag: ICT

Network Mandates for a New Caribbean

Go Lean Commentary

Golden Rule: “He who has the gold, makes the rules” …

When it comes to media industry (movies, film, fashion modeling), there are some other relevant idioms; consider this list:

  • Dress for the job you want, not the job you have.
  • Fake it until you can make it.
  • A face out of “Central Casting”.

All of these idioms help us to appreciate that in the media industry you must look the part. So if you have facial or grooming features that are different – zag while everyone else zig – you may not be selected for promotion and production. (Think: Dreadlocks, Afros and Braids).

This is sad! “Look the part”? What part, as determined by who? Obviously, there is an adjudicator as to Good/Bad, Yes/No. Who is that? That’s the opening idiom, the Golden Rule. In the media industry that adjudicator is the producer, director, promoter or media company executive. (See Appendix VIDEO for background on one big Broadcast & Media company).

So at times, even though “you are home”, you may have to act foreign. This is definitely the sad narrative taking place in this story below, when a Caribbean model/beauty queen had been scolded for looking too … “Caribbean”. See the full story here:

Title: Caribbean Next Top Model contestant wants apology from Wendy

ASPIRING international model Gabriella Bernard feels she deserves an apology from former Miss Universe and executive producer of the Caribbean Next Top Model competition, Wendy Fitzwilliam, after she was given an ultimatum on the television show- relax her natural hair or go home.

The particular episode was filmed in Jamaica last year and aired on television in February.

An excerpt featuring Bernard’s experience was posted to Facebook yesterday.

The majority of persons who commented on the video criticised Fitzwilliam for her response to the model’s stance.

Bernard, 24, told the Express via telephone on Thursday that she and other contestants had to undergo a makeover for the segment.

She said Fitzwilliam had the final say in what each girl’s look should be.

“For my look they wanted my hair relaxed,” she said.

In the video, Bernard was seen pleading with a hairdresser not to chemically process her curly tresses as she had spent the last three years growing it.

“I’m ok with texturizing my hair once my curls stay intact. You need to understand my hair is my identity,” she begged.

Bernard told the Express that the show’s producers, judges and hairdresser were nonchalant about how she felt.

“A lot more happened which you didn’t see in the video. But basically I was trying to reason with them but they were like it was no big deal, it’s just hair,” she said, adding that she was told that she could either relax her hair or leave the show.

Bernard’s hair was relaxed and she remained in the competition.

Towards the end of the video she appeared before Fitzwilliam and two other judges- international photographer Pedro Virgil and Caribbean fashion expert Socrates McKinney.

Before critiquing the model’s makeover photograph, Fitzwilliam scolded her for her “naughty” and “unprofessional” behaviour.

Bernard apologised, but explained that she previously had her hair relaxed for 15 years. She said when she transitioned to again wearing her hair natural she began loving herself more.

“We live in a world where the media tells us that we need to have straight hair to be accepted,” Bernard emphasised.

Fitzwilliam said she understood the young lady’s point, as she too had made the transition.

“However, as a young and upcoming model, as a young and upcoming attorney facing the judges and senior counsel, you have to be professional.

Shutting down my salon, creating that mayhem, when there were so many other young women to get done and to look fabulous as well, it’s a loud non-starter,” Fitzwilliam said.

Why didn’t she leave?

Asked why she did not stand her ground and bow out of the competition instead of having her hair relaxed, Bernard explained that she weighed her options and felt that she had reached too far in the competition to turn back.

“I had a conversation with myself and I said if I go home what am I going home to? Because I left my job to go on the show. I put in my application the Thursday and by the following Thursday I was flying out. I told myself that I had already reached this far and this was something that I wanted so much,” she said.

Bernard placed third in the competition.

She said she had always looked up to the former beauty queen and was disappointed by her approach and response.

Bernard has turned her experience on the show into a 20-minute documentary called Black Hair.

The documentary will be shown at the 2018 Trinidad and Tobago Film Festival, from today until Tuesday.

She said she was also lined up for several modelling jobs and competitions.

As for her hair: “Monday actually marks the one year anniversary that I cut my hair and to me it’s growing beautifully.”

Fitzwilliam did not respond to calls from the Express, but she told the Newsday that she had no comment on the issue.

Source: The Daily Express – posted September 20, 2018; retrieved September 25, 2018 from: https://www.trinidadexpress.com/news/caribbean-next-top-model-contestant-wants-apology-from-wendy/article_48563808-bd29-11e8-8047-577ec8f9d0e1.html

While this is an issue of image, the movement behind the book Go Lean…Caribbean asserts that Caribbean people can prosper where they are planted in the Caribbean homeland. At home, they do not have to adapt or comply with any foreign standards. They are home! At a bare minimum, Caribbean beauty should be recognized in the eyes of Caribbean beholders.

At a bare minimum! (For the record, the model in the foregoing article is undeniably beautiful, with her natural hair grooming).

But truth be told, if the media networks in the region are owned by foreign entities, then foreign standards are still “the rule”.

No more!

Change has come to the world and to the Caribbean region. The advent of Internet Communications Technologies (ICT) now has voluminous options for media to be delivered without the large footprint … or investment. Now anyone can easily publish VIDEO’s and Music files to the internet and sell them to the public – models abounds: i.e. pay-per-play, or subscription.

The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU), a technocratic federal government to administer and optimize the economic-security-governing engines of the region’s 30 member-states. Embedded in this roadmap is the plan for the Caribbean Postal Union (CPU) whose focus is  to coordinate the regional mail eco-system plus the www.myCaribbean.gov portal to offer email and social media functionality for all Caribbean stakeholders: 42 million residents, visitors (up to 80 million), trading partners and the 10 million people in the Diaspora.

All of these numbers constitute a media market. Therefore …

… “ICT is the great equalizer” – Go Lean book (Page 198).

The book explains that the CU treaty will forge electronic commerce industries to allow Internet Communications Technology (ICT) to be the great equalizer in economic battles with the rest of the world; this model holds the promise of “leveling the playing field” between small … and large … .

Imagine the deployment of a new Caribbean Network! Not like ABC or NBC (in the US) nor the BBC in England, but rather like the WWE. In a previous blog-commentary it was related that:

This is better! (Every mobile/smart-phone owner walks around with an advanced digital video camera in their pocket). We are now able to have a network without the “network”. Many models abound on the world-wide-web. Previously, this commentary identified one such network (ESPN-W); now the focus is on another, the WWE Network, associated with the World Wrestling Entertainment, Inc. This network is delivered via the internet-streaming only (and On-Demand with limited Cable TV systems).

We have so many examples-business models; think: WWE, ESPN-W, YouTube and Netflix …

… surely, we can deploy our own digital, streaming network as well, one just for the Caribbean region … so that we can better exploit the Agents of Change affecting the world – and reset image standards The Go Lean book specifically identifies technology and globalization among the transformations affecting our world (Page 57); it then declares that our region cannot only consume – we must produce – so we need to move to the corner of preparation and opportunity.

We need Caribbean stakeholders to own Caribbean media! We can then impose our own standards and remove restrictions that denigrate our lifestyles. So this issue is bigger than just image; this is having the means by which to control our destiny. Despite all the benefits for our image, this is an economic issue first and foremost. With the Agent of Change of globalization, we now have a product that the rest of the world wants to consume: our culture. Digital media allows us to disseminate that culture electronically, with a small investment footprint.

This is about supply and demand – a basic precept in the study of Economics. The transformation to new media has taken hold. More and more people are consuming electronic media; so much so that it is becoming the mainstay for communications and entertainment. This reference to electronic media does not only convey the visual images of television; there is also the ubiquity of the internet, with its many video streaming services.

Even TV networks are perplexed as to what video streaming will do to their medium. See this summary of a New York Times Business News article here and a related VIDEO:

General Electric wants to sell NBC because of rising losses … [as] a testament to the uncertain future of mainstream media, as the Internet has fractured audiences and few viable business models have emerged for the distribution of content online.

Source: Posted November 30, 2009; retrieved September 26, 2018 from: https://www.nytimes.com/2009/12/01/business/media/01deal.html
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VIDEO – The Future Of TV On The Internet, Streaming Services, Subscribership | Squawk Box | CNBC – https://youtu.be/VcKBwSzZArk

CNBC
Published on Dec 1, 2016 – Larry Haverty, Gabelli Multimedia Trust, and Porter Bibb, Mediatech Capital Partners, discuss the changing media landscape as well as the fight for viewers and subscribers. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC

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The Future Of TV On The Internet, Streaming Services, Subscribership | Squawk Box | CNBC

This is the change that has come to the world … and the Caribbean.

The book Go Lean … Caribbean advocates for the Caribbean region to better prepare for this changing world and to better exploit the Agents of Change affecting us. With ICT, we are now able to have a network without the “network”. Many of the aforementioned online models have shown us that any platform that is nimble and focused can succeed with only a moderate level of investment. So a Caribbean homegrown network-portal, www.myCaribbean.gov, can be impactful and help to elevate our regional eco-systems for ICT, entertainment and television.

While this effort to forge a new Caribbean network is heavy-lifting, it is only the politics that is hard – consensus-building, consolidation and confederation – the technology is easy. This politics, to create a regional Single Media Market, is the purpose of the Go Lean roadmap.

At the outset, the roadmap recognizes the need to develop the homegrown ICT eco-system … with these statements in the opening Declaration of Interdependence (Pages 12 – 14):

xv. Whereas the business of the Federation and the commercial interest in the region cannot prosper without an efficient facilitation of postal services, the Caribbean Union must allow for the integration of the existing mail operations of the governments of the member-states into a consolidated Caribbean Postal Union, allowing for the adoption of best practices and technical advances to deliver foreign/domestic mail in the region.

xx. Whereas the results of our decades of migration created a vibrant Diaspora in foreign lands, the Federation must organize interactions with this population into structured markets. Thus allowing foreign consumption of domestic products, services and media, which is a positive trade impact. These economic activities must not be exploited by others’ profiteering but rather harnessed by Federation resources for efficient repatriations.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xxviii. Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.

xxx. Whereas the effects of globalization can be felt in every aspect of Caribbean life, from the acquisition of food and clothing, to the ubiquity of ICT, the region cannot only consume, it is imperative that our lands also produce and add to the international community, even if doing so requires some sacrifice and subsidy.

xxxii. Whereas the cultural arts and music of the region are germane to the quality of Caribbean life, and the international appreciation of Caribbean life, the Federation must implement the support systems to teach, encourage, incentivize, monetize and promote the related industries for arts and music in domestic and foreign markets. These endeavors will make the Caribbean a better place to live, work and play.

In the Go Lean book and previous blogs, the Go Lean movement asserted that the market organizations and community investments to garner economic benefits of ICT is within reach, with the proper technocracy. As related in a previous blog-commentary, the eco-system for streaming videos – i.e. YouTube, Netflix, Hulu, WWE, ESPN-W, Amazon Prime, etc. – is inclusive of the roadmap’s quest to make the Caribbean region a better place to live, work and play.

Now is the time for all of the Caribbean to lean-in to this Go Lean roadmap. There in are the details of the community ethos, strategies, tactics, implementations and advocacies that are to be adopted and executed to deliver the ICT solutions for the Caribbean region. Within its 370-pages, the Go Lean book re-affirms the mantra that ICT can be the great equalizer so that small nation-states can compete against large nation-states.

Once we – Caribbean stakeholders – control our network, then we control the standard – what is acceptable, what is NOT. Our declaration: Natural hair, for African-descended people, is Good!

The Go Lean roadmap conveys that we can deploy our own media enterprises to satisfy our own media demands – and maybe even satisfy some of the world’s demand. Yes, Hollywood could be virtual, not just in Hollywood, California, but anywhere; think: iHollywood. Consider how the book related the advocacy for improving the Hollywood-like landscape – the term “Hollywood” is a metonym referring to the overall American Motion Picture (film and television) industry – in the Caribbean; see these summaries, excerpts and headlines from this one page in the book on Page 203 entitled:

10 Ways to Impact Hollywood

1 Lean-in for the Caribbean Single Market
This treaty allows for the unification of the region into one market, thereby creating a single economy of 30 member-states, 42 million people and a GDP of over $800 Billion, (circa 2010). With its Los Angeles Trade Mission Office, the CU will empower the economic engines of the region to impact the movie/TV/media industries. One CU mission is to impact globalization by not just consuming media products, but creating it as well. As such, the eco-systems are to be fostered, starting with promoting Hollywood movie studios to film/spend more in the CU region – a function of the CU Department of Commerce. Then the CU will incentivize a local industry by building/supporting facilities, guiding artists, brokering funding and distribution. The CU must assume the role of rating movies for the region.
2 Image Management
Many times Hollywood portrays a “negative” depiction of Caribbean life, culture and people. The CU will have the scale and “muscle” (diplomatic and economic) to effectuate negotiations to better manage the region’s image. When movies are banned that have negative community portrayal, it is normally considered suppressing free speech; but when movies are labeled Rated R or NC-17, then such designations suppresses sales with violating freedoms. Thus ratings have clout.
3 Bollywood
Bollywood is the term popularly used for the Hindi-language film industry based in Mumbai (Bombay), India. The term is often used to refer to the whole of Indian cinema industry, a metonym. Bollywood is the largest film producer in India and one of the largest centers of film production in the world – (See Appendix ZR on Page 346). Bollywood is a good example of developing and fostering a nascent film industry – the CU can use this as a model.
4 Underwater Filming
5 Respect for Intellectual Property
6 Caribbean Music Soundtracks
7 Movie/TV Studios Production and Sharing
The CU will promote cooperatives for many industrial endeavors, including movie and TV studios. The physical buildings can be jointly owned and time-shared. Many times in Hollywood (California), the same studio is used to produce shows for one network or another. For example, the Bob Barker Studio is used to film the TV Game Show The Price Is Right (for CBS), Real Time with Bill Maher (for HBO), a Soap Opera (for ABC) and sound stages for independent movies.
8 Digital Broadcast (Spectrum) Regulations
The CU will regulate and oversee services that cross national borders of the member-states. This includes broadcast rights (spectrum auctions). While each state have previously regulated TV and radio rights inside their borders, the unification of the single market will require a regional perspective. The value of broadcast rights will also be heightened because of the enlarged market (see Appendix IB), once the multi-language SAP feature is mandated.
9 e-Payments
10 Internet Streaming
The Caribbean Central Bank settlement of electronic payments will provide the payment mechanisms for domestic and foreign media to be downloaded legally. This is not the case now, as each Caribbean nation is too small to negotiate individual-independent solutions. But with a unified population base of 42 million, the CU brings a huge economic clout.

The Go Lean book asserts that the region can be a better place to live, work and play; that the economy can be grown methodically by embracing progressive strategies in ICT and video streaming. This point was further detailed in these previous blogs:

How the Youth are Consuming Media Today – Digitally
YouTube Millionaire: ‘Tipsy Bartender’
UberEverything in Africa – Model for ICT and Logistics
Transformations: Caribbean Postal Union – Delivering the Future
The Future of Money – Necessary for Media Purchases
Truth in Commerce – Learning from Yelp for managing e-Commerce
Net Neutrality: It matters here … in the Caribbean
Amazon’s new FIRE Smartphone – Doubling down on ICT
Grenada PM Urges CARICOM on ICT

This Go Lean roadmap is committed to availing the economic opportunities of ICT but the roadmap is bigger than just media; it’s a concerted effort to elevate all of Caribbean society. The CU is the vehicle for this goal, this is detailed by the following 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

This Go Lean roadmap looks for the opportunities to foster economic growth in the Caribbean and foster good image of our Caribbean people. A Caribbean beauty reflecting her Caribbean heritage is good! While the rest of the world may not grant us that recognition, it will be up to them to change their perceptions. We cannot change the world – yet, but in time – but we can change our Caribbean society; we can reform and transform.

It is heavy-lifting, but we are up to the task. Let’s get started! In time, the rest of the world will conform and embrace this undeniable truth, that the Caribbean is the greatest address on the planet … and that Caribbean people are not Less Than.

This quest is conceivable, believable and achievable. This is the quest of Go Lean/CU roadmap, to do the heavy-lifting to make the Caribbean a better place to live, work and play. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

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Appendix VIDEO – The History of Comcast NBCUniversal – https://youtu.be/aXmTwvLTWRE

Cow Missing
Published on Jul 24, 2017 –
In the early years of the twentieth century, NBC and Universal began creating their extraordinary legacies in the exciting new worlds of motion picture production and distribution, location-based entertainment, and radio and television production and broadcasting. Today, as one company under the ownership of Comcast, NBCUniversal continues to build on this legacy of quality and innovation. …

 

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Industrial Reboot – Call Centers 101

Go Lean Commentary

There used to be a time … when you called a place:

Call me at home, at work, or the private club.

Now, with mobile and smartphones, you call a person, not a place.

Everything has changed, and with it the business models of organizations that depend on the telephony activity.

Need to ‘Call a cab’?!
Nope, use an app!

For industries that depended on phone calls; they now have to reboot their industrial landscape and business model. This is bad! This is good! As it opens the opportunity for jobs in the Call Center industry.

With modern Internet Communications Technology (ICT) – think Voice-over-IP – a phone call can originate or terminate around the globe, but feel/sound like it is next door. The premise of this business model for the Caribbean is simple: Why not make those calls / answer the phone here in the Caribbean?

Jobs are at stake.

According to the book Go Lean … Caribbean (Page 257) , there could be this many jobs:

Direct and indirect jobs at physical and virtual call centers: 12,000

The Go Lean book prepares the business model of Call Centers for consumption in the Caribbean. Yes, business model refers to jobs, entrepreneurial opportunities, trade transactions, etc. In addition to these industry jobs; there is also the reality of indirect jobs – unrelated service and attendant functions – at a 3.75 multiplier rate would add another 45,000 jobs.

This constitutes an industrial reboot.

There are a number of call center installations currently in the region – see Appendix; but this Industrial Reboot measure is doubling-down on this business model. This is a wise strategy!

Notice the fine experiences being enjoyed right now in the Caribbean country of St. Lucia, with this news article here about one company – KM2 Solutions – that has expanded their Call Center footprint in this island, adding an additional 400 jobs:

Title: KM2 Solutions opens second call center in St Lucia, plans to add 400 new jobs

(PRESS RELEASE VIA SNO) – KM2 Solutions, a leading US-based, contact center services provider has opened a new facility in St. Lucia, expanding their footprint of service locations to 9 centers in 6 countries.

The 12,000 square feet Massade facility opened officially on June 19 in a ceremony graced by the Honourable Prime Minister.

Site Director Marvin Bartholomew said the company’s expansion here is an “exciting one that creates significant opportunities for an additional 400 brilliant and talented Saint Lucians. The spillover effect that the increased employment has on the economy is tremendous, and we are thrilled to be able to contribute to the island’s economic growth”.

KM2 Solutions first introduced its services to Saint Lucia in 2004 and has since continuously operated from its 20,000 square-foot office space, with capacity for 500 agents. Its new facility is about 25 minutes from the original center and is located firmly within the island’s tourism belt and population centre, providing the double positive of being able to attract excellent talent in large numbers while also hosting clients in an area known for beautiful beaches and wonderful hospitality.

Prime Minister of Saint Lucia the Honourable Allen Chastanet, who was present at Tuesday’s ceremony, lauded the investment of KM2 and thanked its principals for having confidence in the island’s economic standing and its talent.

Speaking at the official opening on Tuesday, KM2 President & CEO David Kreiss, said, “This is truly a tremendous occasion and opportunity. Our productivity and quality here is excellent, our clients love the island and are always impressed with our operations and the wonderful agents and management team. To be able to create capacity to do more of that is something we’ve always wanted to do. Naturally we’re thrilled to be able accomplish our goal of exceeding our clients’ expectations while providing an engaging and rewarding career to so many.

KM2 Solutions continues to provide clients with support in the areas of customer service and care, sales, retention, technical support, loan processing (pre-funding, originations, verifications, welcome calls), loan servicing and first-party collections, back-office services, and other functions for clients in a wide range of vertical markets.

The opening ceremony was held in at the new location on Tuesday, June 19th.

Source: Posted June 22, 2018; retrieved July 2, 2018 from: https://www.stlucianewsonline.com/km2-solutions-opens-second-call-center-in-st-lucia-plans-to-add-400-new-jobs/

The book Go Lean…Caribbean – available to download for free – serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU); this is a confederation of all 30 member-states to execute a reboot of the Caribbean economic eco-system. This CU/Go Lean roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improvement of Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

The Caribbean economic landscape is in shambles!

The primary driver in the region – Tourism – is under assault; more and more visitors shift from stay-overs to cruise arrivals. This means less economic impact to the local markets. As a region, we must reboot our industrial landscape and add more job-creating options.

This commentary has previously identified a number of different industries that can be rebooted under this Go Lean roadmap. See the list of previous submissions on Industrial Reboots here:

  1. Industrial RebootsFerries 101 – Published June 27, 2017
  2. Industrial RebootsPrisons 101 – Published October 4, 2017
  3. Industrial RebootsPipeline 101 – Published October 6, 2017
  4. Industrial RebootsFrozen Foods 101 – Published October 6, 2017
  5. Industrial Reboots – Call Centers 101– Published Today – July 2, 2018

The Go Lean book stresses that reforming and transforming the Caribbean economic engines must be a regional pursuit. This was an early motivation for the roadmap, as pronounced in the opening Declaration of Interdependence (Pages 12 – 13):

xxiv.  Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxvi.  Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries, like that of … the prison industrial complex. In addition, the Federation must invigorate the enterprises related to existing industries like tourism, fisheries and lotteries – impacting the region with more jobs.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

Accordingly, the CU will facilitate the eco-system for Self-Governing Entities (SGE), an ideal concept for Call Centers with its exclusive federal regulation/promotion activities. Imagine bordered campuses – with Internet Pop Hubs and backup power generations. The focus for the Go Lean roadmap is on Contact Center, not just Call Center. See the difference definition here:

The Bottom Line on Contact Centers
Contact Center refers to the next step in the evolution of Call Centers. With the advances in Internet and Communications Technologies (ICT), a service provider of tele-services functions can be located anywhere in the world. This is the case with the proliferation of this industry in the Philippines – employing 350,000 people in 2011, and India with 330,000 jobs.  (Jamaica and Antigua have a nascent industry). Contact Centers today do more than just phone calls, but rather business process outsourcing (BPO), including email, IM, web chat, social media and work flow processing on behalf of 3rd party clients.

Contact Centers require art and science! See the best practice described in the Appendix VIDEO below. (Though humorous, the strong point is made: there is an art to “blending in”).

The Go Lean movement (book and blogs) details the principles of SGE’s and job multipliers, how certain industries are better than others for generating multiple indirect jobs down the line (or off-campus) for each direct job on the SGE’s payroll.

This is the vision of an industrial reboot! This transformation is where and how the jobs are to be created.

The Go Lean book provides 370-pages of turn-by-turn instructions on “how” to adopt new community ethos, plus the strategies, tactics, implementations and advocacies to execute so as to reboot, reform and transform the societal engines of Caribbean society. One advocacy in rebooting the industrial landscape is to foster the Contact Center industry; consider the  specific plans, excerpts and headlines from the book on Page 212 entitled:

10 Ways to Promote Contact Centers

1 Lean-in for the Caribbean Single Market
Lean-in for the Caribbean Single Market & Economy and the Caribbean Union Trade Federation (CU). This will allow for the unification of the region of 30 member-states into one market of 42 million people, thereby creating the economies-of-scale to deploy technological infrastructure like fiber optics wire-line networks, broadband, wireless (WiMax), and satellite capability to generate a recognizable return on investment; this roadmap projects 12,000 new jobs. The CU will embrace e-Delivery for government services thereby becoming one of the Contact Center industry’s biggest clients.
2 Laissez-fare Utility Regulations – in SGE’s
3 Enterprise and Empowerment Zones
The CU will promote Self Governing Entities (SGE) as specific limited geographical areas (Industrial Parks, Corporate Campuses) as Enterprise and Empowerment Zones for this contact center industry. Traditionally, Enterprise Zones allow for certain tax rebates and access to grant monies or low interest loans. (Empowerment Zones go a step further in promoting revitalization of under-privileged and/or blighted areas). A concentration of multiple players in defined and controlled areas will allow for communications bandwidth, secondary power supply systems, parking and commuter express options as viable solutions. There is a realistic consequence of thousands of jobs at the same place/same time.
4 Underwater Cables
5 Outreach
The CU will send trade missions to foreign markets to solicit clients for this industry, in fact the implementation of the federation specifies create Trade Mission Offices in key international cities. This outreach includes participation in Trade Shows and industry events around the world; (similar to “Thailand-branded goods and services” global promotions).
6 Capitalize on Multi-lingual Society
7 Consumer Rights
8 Promote Work-at-Home Options
9 Big Data – Analysis and Business Intelligence
The practice of data analysis must be promoted as a fine art in the region. Certifications and accreditations at the CU level will add value and financial benefits to this skill set for industry participants. Economic incentives (grants, forgive-able loans, tax rebates) will be in place to promote the related industries and spin the wheels of commerce in this area.
10 Presidential Medal of Recognition

Contact Centers are not new for this Go Lean roadmap; there have been a number of previous blog-commentaries by the Go Lean movement that referenced economic opportunities embedded in the Contact Center industry. See a sample list here:

https://goleancaribbean.com/blog/?p=15075 e-Government 3.0 – Call Centers to engage citizens
https://goleancaribbean.com/blog/?p=14191 Scheduling for Call Centers & ‘Gigs’
https://goleancaribbean.com/blog/?p=13524 Future Focused – e-Government Portals and Call Centers
https://goleancaribbean.com/blog/?p=13321 Making a ‘Pluralistic Democracy’ – Multilingual Realities
https://goleancaribbean.com/blog/?p=11184 JPMorganChase spent $10 billion on ‘Fintech’ for 1 year
https://goleancaribbean.com/blog/?p=8262 Role Model: UberEverything in Africa

In summary, our Caribbean region need jobs. A better job-creation ability would help us to make our homeland a better place to live, work and play. In fact, one of the reasons why so many Caribbean citizens have emigrated away from the homeland is the job-creation dysfunction. Creating a new economic landscape will require rebooting the industrial landscape.

Yes, we can … reboot our industrial landscape, and create new jobs – and other economic opportunities.

We urge all Caribbean stakeholders to lean-in to this roadmap for economic empowerment. The fact that Call Centers currently exists amplifies the fact that this Go Lean roadmap is viable. Make that conceivable, believable and achievable. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

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APPENDIX – Company Profile: KM2 Solutions

Company KM² Solutions was founded on the idea that world-class outsourcing services could be conducted close to home.

KM2 Solutions was founded by David Kreiss (K) and Gary Meyers (M) in 2004 with its original facility in St. Lucia.

At the time, few companies were able to offer the diversified services at the competitive rates that KM2 was offering.  New business was quick to follow. By 2007 KM2 had opened facilities in Barbados and Grenada, utilizing the same model that had been so effective in St. Lucia.  As a small but growing company, KM2 Solutions was able to take on outsourcing ventures that the major players dismissed as too small or overly complicated.  The ability to adapt to client-specific needs while still delivering outstanding, industry-leading performance has been the cornerstone of the company’s success.

The Honduras and Dominican Republic sites were added in recent years to provide clients with technically adept, fully bilingual agents.  Today, KM2’s global footprint reaches 6 countries with over 3,000 employees, and continued plans for expansion into new geographic locations and business segments.

KM2 Solutions is privately held, thus eliminating the pressures of meeting shareholder and analyst expectations.  The company’s focus will always be on the client and developing long-term relationships through unparalleled service and attention to detail.

Source: Retrieved July 2, 2018 from: http://www.km2solutions.com/company/

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VIDEO – KM2 Solutions – Exceeding Your Expectations – https://youtu.be/k_7lBshw8IQ

Published on Jun 17, 2015 – About KM² Solutions KM² Solutions is a leading provider of nearshore business process outsourcing (BPO) services, specializing in the finance, telecom, media, and technology industries. With contact centers throughout the Caribbean and Central America (St. Lucia, Barbados, Grenada, Dominican Republic, and Honduras), KM² provides clients with cost-effective, bilingual solutions for customer care, sales and retention, collections, customer support, and back office processing, through voice, chat, mobile, and email.

For further information, please contact: Joe Wester VP Sales at (262) 790-2656 www.km2solutions.com

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Appendix VIDEO – White Voice – https://www.imdb.com/title/tt5688932/videoplayer/vi184531737

Scene from the 2018 movie Sorry to Bother You.
In an alternate present-day version of Oakland (California), telemarketer Cassius Green discovers a magical key to professional success – White Voice – propelling him into a macabre universe.

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e-Government 3.0

Go Lean Commentary

What if we had the chance to “start all over again”, with the knowledge, wisdom and experience that we have now? Could we do “it” faster, stronger, better? Can we do more with less?

Absolutely! Yes, we can!

Work it harder
Make it better
Do it faster
Make us stronger – 2001 Song Lyrics by group Daft Punk

The “it” in this case, is the governance for the Caribbean, the stewardship and shepherding of the 30 member-states that constitute the political Caribbean. (This includes the 2 South American countries – Guyana and Suriname – along with the Central American country of Belize).

There is the need now to reboot, reform or transform all 3 societal engines of the Caribbean region: economics, security and governance. While the first 2 engines can be reformed, there is the opportunity to launch a whole layer of governance. This is the purpose of the book Go Lean…Caribbean – available to download for free – to introduce and implement the Caribbean Union Trade Federation (CU). The Go Lean book serves as a roadmap for this new federal government. We will therefore be in a position to “start all over again” and create an administrative regime that can make the Caribbean homeland faster, stronger, better as places to live, work and play. This regime can be dubbed:

e-Government 3.0.

e-Government 1.0 refers to just the facilitation of government services via some electronic mode, the first attempt to embrace an online presence and processing; 2.0 refers to the quest for greater citizen participation in the governing/policy-making process, “putting government in the hands of citizens”.[54] This 3.0 brand however, refers to the penultimate e-Delivery, processing and optimization of ICT (Internet & Communications Technologies) among all the different roles and responsibilities. Imagine digital interactions …

  • between a citizen and their government (C2G)
  • between governments and other government agencies (G2G)
  • between government and citizens (G2C)
  • between government and employees (G2E), and …
  • between government and businesses/commercial entities (G2B).

If this sounds fantastical, just know that there are successful role model countries doing this e-Government 3.0 right now. For example, the Baltic Republic country of Estonia is widely recognized as e-Estonia, as a reference to its tech-savvy government and society.[98] (Until recently – 1991 – Estonia was a Failing-State as a member of the USSR or the Union of Soviet Socialist Republics). Today, e-Estonia is recognized as the leader in implementing block-chain technology into its e-government infrastructure.[99] See more on their 3.0 offering in the Appendices below, including a White Paper in Appendix B. Also see the VIDEO on Estonia in Appendix C.

e-Government schemes are win-win

The ultimate goal of e-Government is to be able to offer an increased portfolio of public services to citizens in an efficient and cost effective manner. e-Government allows for government transparency. Government transparency is important because it allows the public to be informed about what the government is working on as well as the policies they are trying to implement. Simple tasks may be easier to perform through electronic government access. Many changes, such as marital status or address changes can be a long process and take a lot of paper work for citizens. e-Government allows these tasks to be performed efficiently with more convenience to individuals. e-Government is an easy way for the public to be more involved in political campaigns. It could increase voter awareness, which could lead to an increase in citizen participation in elections. It is convenient and cost-effective for businesses, and the public benefits by getting easy access to the most current information available without having to spend time, energy and money to get it.

e-Government helps simplify processes and makes government information more easily accessible for public sector agencies and citizens. For example, the Indiana Bureau of Motor Vehicles simplified the process of certifying driver records to be admitted in county court proceedings.[34] Indiana became the first state to allow government records to be digitally signed, legally certified and delivered electronically by using Electronic Postmark technology. In addition to its simplicity, e-democracy services can reduce costs. Alabama Department of Conservation & Natural Resources, Wal-Mart and NIC[35] developed an online hunting and fishing license service utilizing an existing computer to automate the licensing process. More than 140,000 licenses were purchased at Wal-Mart stores during the first hunting season and the agency estimates it will save $200,000 annually from service.[36]

The anticipated benefits of e-government include efficiency, improved services, better accessibility of public services, sustainable community development and more transparency and accountability.[22]

Source: Retrieved June 19, 2018 from: https://en.wikipedia.org/wiki/E-government#Advantages

There is no doubt that the operations of government are necessary for a functioning society. There is an implied Social Contract that states “that citizens surrender some of their freedoms and submit to the authority of the State in exchange for protection of remaining natural and legal rights”. The more efficiency a State displays in delivering its obligations to its citizens, the better for the State, and the citizens. Where there is failure in this delivery, people … leave or flee!

Human flight and societal abandonment is already a characteristic of the Caribbean today. So we must explore the viability and feasibility of e-Government schemes in the new Caribbean, as rebooting the governing engines is part-and-parcel of the Go Lean roadmap. In fact, the roadmap features these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

In a previous Go Lean commentary, it was revealed that the government is the largest employer in each Caribbean member-state. So to foster change, it is necessary to engage the governing processes. How can we improve Caribbean governance so as to bring change to our society? Answer: Deploy these functional areas of new electronic systems:

e-Government services are among the strategies, tactics and implementations in the Go Lean roadmap for elevating Caribbean society. While the new federal government will embrace these above e-Systems, the existing governmental structures – municipal, state and NGO’s – can also benefit from the economies-of-scale. See how this functionality is portrayed in the book (Page 51):

The CU’s delivery of ICT [(Internet & Communications Technologies)] systems, e-Government, contact center and in-source services (i.e. property tax systems [and www.myCaribbean.gov]) can put the burden on systems continuity at the federal level and not the member-states. (This is the model of Canada with the federal delivery of provincial systems and services – some Provincial / Territorial presence / governance is completely “virtual”).

The Go Lean book provides 370-pages of turn-by-turn directions on how to deliver on the ICT promise. The book describes “how” Caribbean communities can adopt new community ethos, plus the strategies, tactics, implementations and advocacies to execute so as to reboot, reform and transform our homeland. Consider one advocacy in particular on Page 168; see here some excerpts, summaries and headlines from the Chapter entitled:

10 Ways to Improve Governance in the Caribbean Region

1 Lean-in for the Caribbean Single Market
The CU will adopt a “Right to Good Governance” in its charter; thereby bringing accountability beyond state borders. The CU’s initiatives allow for more effective governance by separating many duties that are now managed on a national level to a federal level within the CU. So national governments will perform less services, and with the dividends from the CU, more revenues to control. But with these benefits come greater fiscal accountability.
2 Currency Union & Monetary Control
3 e-Government & e-Delivery

e-Government services for a lot of government functionality will allow economies of scale with regional governments sharing the same systems. This is envisioned for property records-tax assessment-collections, income taxes, auto registrations, vital records, human resources-payroll, and regulatory-compliance-audit functionality. In addition, a lot of government services will be delivered electronically: email, cash disbursements on a card-based benefits card (see Appendix ZV on Page 353), ACH and electronic funds transfer measure for expenditures and revenue collections.

4 Better (and New) Revenue Management
5 Economic Sanctions and Penalties
6 Consolidation of Outstanding Debt
7 CU Capital Markets
8 Economic Crimes and Bankruptcy Jurisdiction
9 Postal Modernization

The CU will assume the responsibility for mail service in the region with modernized systems and processes to enhance the efficiency and effectiveness: zone improvement (ZIP) codes, postal barcodes, sorting-collating equipment, “last-leg-electronic-postal”. The Caribbean Postal Union will deploy thousands of “neighborhood centralized mail box” locations for delivery and collection. All postal employees of the member-states will become Federal Civil Servants.

10 Prison Industrial Labor

The CU will launch the www.myCaribbean.gov on Day One/Step One of this important roadmap. This portal, resembling a social media site, will also be accessible from a smart-phone. So citizens can interact for their government from the palm of their hands. Consider how e-Government and e-Delivery have been portrayed in this sample of previous blog-commentaries:

https://goleancaribbean.com/blog/?p=13524 Future Focused – e-Government Portal 101
https://goleancaribbean.com/blog/?p=10513 Transforming ‘Money’ Countrywide
https://goleancaribbean.com/blog/?p=8823 China’s WeChat: Model for Caribbean Social Media
https://goleancaribbean.com/blog/?p=7991 Transformations: Caribbean Postal Union – Delivering the Future
https://goleancaribbean.com/blog/?p=7034 The Future of Money
https://goleancaribbean.com/blog/?p=888 How to Re-invent Government in a Digital Image – Book Review

We must reform and transform our Caribbean governing engines. We can easily accomplish this with the new CU Trade Federation – a new federal government.

This is not an option. We have a chance to start over again, and do things right! We can be faster, stronger and better. This is exactly what our region needs right now – e-Government 3.0. We urge all stakeholders to lean-in to this CU/Go Lean roadmap to make the Caribbean a better place to live, work and play. 🙂

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

Download the free e-Book of Go Lean … Caribbean – now!

————

Appendix A – Estonia takes the plunge
Sub-title: A national identity scheme goes global

The founders of the internet were academics who took users’ identities on trust. When only research co-operation was at stake, this was reasonable. But the lack of secure identification is now hampering the development of e-commerce and the provision of public services online. In day-to-day life, from banking to dating, if you don’t know who you are dealing with, you are vulnerable to fraud or deceit, or will have to submit to cumbersome procedures such as scanning and uploading documents to prove who you are.

Much work has gone into making systems that can recognise and verify digital IDs. A standard called OpenID Connect, organised by an international non-profit foundation, was launched this year. Mobile-phone operators have started a complementary service, Mobile Connect, which allows identities of all kinds to be authenticated from smartphones.

But providing a digital ID that will be widely used and trusted is far harder. Businesses can check their employees rigorously, and issue credentials for gaining access to buildings, computers and the like. But what about outside the workplace? Facebook, Google and Twitter are all trying to make their accounts a form of ID. But these are issued without verification, so pseudonyms are rife and impersonation easy.

Private providers are offering their own schemes; miiCard, for example, uses bank accounts as a way of issuing a verified online identity. But these fall short of the reliability of a state-backed identity, issued by a government official, checked against other databases, using biometric data (such as fingerprints and retinal scans) and backed by law—in effect an electronic passport.

There is one place where this cyberdream is already reality. Secure, authenticated identity is the birthright of every Estonian: before a newborn even arrives home, the hospital will have issued a digital birth certificate and his health insurance will have been started automatically. All residents of the small Baltic state aged 15 or over have electronic ID cards, which are used in health care, electronic banking and shopping, to sign contracts and encrypt e-mail, as tram tickets, and much more besides—even to vote.

Estonia’s approach makes life efficient: taxes take less than an hour to file, and refunds are paid within 48 hours. By law, the state may not ask for any piece of information more than once, people have the right to know what data are held on them and all government databases must be compatible, a system known as the X-road. In all, the Estonian state offers 600 e-services to its citizens and 2,400 to businesses.

Estonia’s system uses suitably hefty encryption. Only a minimum of private data are kept on the ID card itself. Lost cards can simply be cancelled. And in over a decade, no security breaches have been reported. Also issued are two PIN codes, one for authentication (proving who the holder is) and one for authorisation (signing documents or making payments). Asked to authenticate a user, the service concerned queries a central database to check that the card and relevant code match. It also asks for only the minimum information needed: to check a customer’s age, for example, it does not ask, “How old is this person?” but merely, “Is this person over 18?”

Other governments have tried to issue electronic identity cards. But costs have been high and public resistance strong. Some have proved careless custodians of their citizens’ data. There are fears of snooping. Britain had spent £257m ($370m) of a planned £4.5 billion on a much-criticised ID card scheme by the time the current coalition government scrapped it after coming to office in 2010.

That has left a gap in the global market—one that Estonia hopes to fill. Starting later this year, it will issue ID cards to non-resident “satellite Estonians”, thereby creating a global, government-standard digital identity. Applicants will pay a small fee, probably around €30-50 ($41-68), and provide the same biometric data and documents as Estonian residents. If all is in order, a card will be issued, or its virtual equivalent on a smartphone (held on a special secure module in the SIM card).

Some good ideas never take off because too few people embrace them. And with just 1.3m residents, Estonia is a tiddler—even with the 10m satellite Estonians the government hopes to add over the next decade. What may provide the necessary scale is a European Union rule soon to come into force that will require member states to accept each others’ digital IDs. That means non-resident holders of Estonian IDs, wherever they are, will be able not only to send each other encrypted e-mail and to prove their identity to web-service providers who accept government-issued identities, but also to do business with governments anywhere in the EU.

Estonia is being “very clever”, says Stéphanie de Labriolle of the Secure Identity Alliance, an international working group. Marie Austenaa of the GSMA, a global association of mobile-phone firms, praises it too. Allan Foster of ForgeRock, a firm that is working on government ID schemes in Belgium, New Zealand and elsewhere, thinks that the new satellite Estonians will help change attitudes to secure digital identities in their own countries, too.

The scheme’s advantages for Estonia are multiple. It will help it shed the detested “ex-Soviet” tag and promote itself as a paragon of good government and innovation. It will attract investment: once you have an Estonian ID, setting up a company there takes only a few minutes. And it will create an electronic diaspora all over the world with a stake in the country’s survival—no small matter at a time when the threat from Russia is keenly felt. (Estonia is also planning to back up all its national data to secure “digital embassies” in friendly foreign countries.)

Struck by the X-road’s scalability and security, and the fact that it has already worked well for over a decade, Finland and other countries are adopting the Estonian system in whole or in part. But for foreign individuals, perhaps its greatest appeal is that it is optional. Those who like the system’s convenience, security and flexibility can apply (though Estonia’s chief information officer, Taavi Kotka, who is taking time away from his real-life job running an IT company, stresses that the ID is a privilege, not a right). Those who feel queasy about a foreign state having access to their personal data can steer clear.

Mr Kotka says that Estonia aims to do for identity what American Express cards did for international travel in the 1960s: to simplify life. But the bigger point is that government-verified identity has been divorced from location. If Estonia’s scheme takes off some other countries may well decide to follow its lead. Some may aim at volume; others, to target the top end, as with the market in non-resident investors’ passports. Soon, multiple satellite citizenship may even become the norm.

Source: The Economist Magazine – Posted June 28, 2018; retrieved June 20, 2018 from: https://web.archive.org/web/20140701170642/http://www.economist.com/news/international/21605923-national-identity-scheme-goes-global-estonia-takes-plunge

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Appendix B – Estonia: A model for e-Government
Abstract
Over the next decade, the population of Estonia is expected to soar more than 600% as the country becomes the first in the world to open its borders to an influx of e-residents.

Estonia: A model for e-Government. Available from: https://www.researchgate.net/publication/277943805_Estonia_A_model_for_e-government [accessed Jun 19 2018].

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Appendix C VIDEO – Estonia Built the Society of the Future from Scratch – https://youtu.be/cHkIfiTGmzo

Beme News
Published on Jan 10, 2018 – A tech revolution is going down in Estonia…of all places. The tiny Baltic nation has built a futuristic, digital-first society. Lou explains how it works, why it works, and if it will work elsewhere.

Sources & Further Reading:
E-Estonia’ official website – https://e-estonia.com/
Estonia the Digital Republic – https://www.newyorker.com/magazine/20…
Is This Tiny European Nation a Preview of Our Tech Future? – http://fortune.com/2017/04/27/estonia…
How long it takes to file taxes in Estonia – http://www.politifact.com/truth-o-met…
How long it takes to file taxes in the U.S. – https://www.washingtonpost.com/blogs/…
Why Americans didn’t vote in 2016 – http://www.pewresearch.org/fact-tank/…

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Flying the Caribbean Skies – The Need to Manage Airspace

Go Lean Commentary

“America First!”

These words are a constant declaration from the American President Donald J. Trump. According to the Wall Street Journal, they summarize President Trump as follows:

“Mr. Trump is a brash nationalist contemptuous of global institutions and wary of foreign entanglements”.

To this we say: “When someone tells you who they are, believe them”.

This assessment is very important for us in the Caribbean. The US is the 800-pound gorilla in our neighborhood; they can go and stop anywhere they choose in this hemisphere. They will always be seeking American Self-Interest first, so do not think that the US may be putting their foreign neighbors first, especially us in the Caribbean. This assessment is also true when it comes to managing the Caribbean Airspace; if we leave it up to the US, we will always find ourselves subservient and in second place. So what do we do or have been doing? Leaving it up for the US to manage the Caribbean air traffic control has placed us in a secondary priority, even here in our own countries.

This is the focus of this series of commentaries on Flying the Caribbean Skies. This entry is 3 of 3 in this series from the movement behind the book Go Lean … Caribbean in consideration of societal defects in the region’s management of air travel. There is a need for Caribbean people to adopt a policy of Caribbean First when it comes to managing the Airspace in our own territory. There is a lot that needs to be done and it might mean “life and death”. The other commentaries in the series are cataloged as follows:

  1. Flying the Caribbean Skies: New Regional Options
  2. Flying the Caribbean Skies: ‘Shooting Ourselves in the Foot’ – ENCORE
  3. Flying the Caribbean Skies: The Need to Manage Airspace

All of these commentaries relate to “how” the stewards for a new Caribbean can empower regional commerce by optimizing the air travel eco-system, and the dependent industries. In truth, the Go Lean book asserts that a Caribbean First policy is needed to reboot all societal engines: economics, security and governance. Yet, the record clearly shows that despite the clear role model and cautionary warnings, the Caribbean member-states have operated as parasites of the American hegemony rather than protégés.

This indictment is especially evident in the matter of Air Traffic Control. (See the importance in the Appendix VIDEO below).

This was a source of concern in the motivation for the Go Lean book. The book – available to download for free – serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU), for the elevation of the full Caribbean society – for all member-states. This CU/Go Lean roadmap addresses all societal engines and has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

The topic of Air Traffic Control (ATC) overlaps economics (transportation solutions facilitate commerce), security and governance. Currently, there is a separation-of-powers in which many Caribbean member-states delegate their Air Traffic Control functionality to the American FAA (Federal Aviation Administration). So Caribbean aviators have to pay a fee to the US authorities. The quest here is to bring this ATC functionality back “home”, but to CU federal authorities. See this summary here from the book (Page 205):

Aviation Coordination, Promotion and Safety Regulations
The CU mandate is to facilitate the region’s economics through transportation solutions. Aviation plays a key role, and so there is the need for regional coordination and promotion of the region’s domestic and foreign air carriers. The CU will execute these functions along with Air Traffic Control and Safety regulations, thus mirroring both the FAA & National Transportation Safety Board (NTSB) in the US. The CU will be vested with subpoena and prosecutorial powers.

This need – to bring the ATC functionality home – has been vocalized in the Caribbean region. See here, a related news-article originated out of the Bahamas:

Title: Government ‘Aggressively’ Moving On Airspace Control Takeover

By: NATARIO McKENZIE

The Minister of Tourism and Aviation yesterday said the Government is “aggressively” moving to establish Bahamian airspace via a Flight Information Region (FIR).

The former Christie administration last January hailed as a “landmark accomplishment” its agreement with the Federal Aviation Administration (FAA), which will result in Bahamian aircraft operators no longer having to pay overflight fees to the US for domestic flights.

Dionisio D’Aguilar, though, said the previous government’s achievement was not as big as it had been made out to be.

“I don’t know what their landmark airspace deal was. All they did was get a concession for Bahamian airline companies to fly through Bahamian airspace and not pay a fee to do so,” he argued. “The Government is very aggressively pursuing the establishment of what is the Bahamian airspace, and I’m hoping that in the next six months we can be in a position where we can say this is our airspace.

“We can also hopefully begin the process of earning revenue from it, and also putting in a safety regime so that over time we can take control of our airspace and hire Bahamians to manage it.

“Right now the vast majority of our airspace is being managed by the Federal Aviation Administration. It’s a tedious and tiresome process, but I think we are close.”

Under international laws, countries require airlines and other aircraft to pay a fee for the right to fly over their airspace.

The administration of those rights in the Bahamas has been performed by the FAA since 1952, meaning Bahamasair and other Bahamian-owned carriers have had to pay the US for the privilege of flying over their own country.

Source: Posted January 17, 2018; retrieved April 22, 2018 from: http://www.tribune242.com/news/2018/jan/17/govt-aggressively-moving-on-airspace-control/

QQQ Just because the US is the “800-pound gorilla” in North America does not mean that they execute all regional administration in the most efficient and effective manner. In fact, this commentary has cited numerous American defects, such as dysfunctions with guns, school-shootings and Police-on-Black shootings. So the American way is not always the best way.

In fact, the US’s footprint for ATC, the FAA, is not known for embracing the latest cutting edge technologies. Consider this encyclopedic reference here:

Technology
Many technologies are used in air traffic control systems. Primary and secondary radar are used to enhance a controller’s situation awareness within his assigned airspace – all types of aircraft send back primary echoes of varying sizes to controllers’ screens as radar energy is bounced off their skins, and transponder-equipped aircraft reply to secondary radar interrogations by giving an ID (Mode A), an altitude (Mode C) and/or a unique callsign (Mode S). Certain types of weather may also register on the radar screen.

These inputs, added to data from other radars, are correlated to build the air situation. Some basic processing occurs on the radar tracks, such as calculating ground speed and magnetic headings.

Usually, a flight data processing system manages all the flight plan related data, incorporating – in a low or high degree – the information of the track once the correlation between them (flight plan and track) is established. All this information is distributed to modern operational display systems, making it available to controllers.

The FAA has spent over US$3 billion on software, but a fully automated system is still over the horizon. In 2002 the UK brought a new area control centre into service at the London Area Control Centre, Swanwick, Hampshire, relieving a busy suburban centre at West Drayton, Middlesex, north of London Heathrow Airport. Software from Lockheed-Martin predominates at the London Area Control Centre. However, the centre was initially troubled by software and communications problems causing delays and occasional shutdowns.[9]Wikipedia.

In summary, with the smart application of technology and best-practices, a technocratic CU will be able to do “more with less”.

How about the US Territories of Puerto Rico and the Virgin Islands?

One reason that the FAA manages the Airspace for many Caribbean member-states is because the FAA has the responsibility for these two territories. But the American stakeholders have a long history of “playing nice” with other Airspace domains – think: US Air Force and Naval bases in foreign countries, plus Canada and Mexico in North America.

The Airspace management for Puerto Rico and the USVI can legally be delegated to the CU.

There is also a movement to privatize or corporatize ATC’s. Proponents argue that moving ATC services to a private corporation could stabilize funding over the long term which will result in more predictable planning and rollout of new technology as well as training of personnel. This is the case in Canada[21]:

The Canadian system is the one most often used as a model by proponents of privatization. A privatization has been successful in Canada with the creation of Nav Canada, a private nonprofit organization which has reduced costs and has allowed new technologies to be deployed faster due to the elimination of much of the bureaucratic red tape. This has resulted in shorter flights and less fuel usage. It has also resulted in flights being safer due to new technology. Nav Canada is funded from fees that are collected from the airlines based on the weight of the aircraft and the distance flown.

The CU’s ATC effort – and other governing initiatives – is therefore proposed to reflect the cutting edge of operational best-practices. This is the nature of a technocracy! The Caribbean needs better governance and better Airspace management. This could enhance our economic lifeblood (better air travel eco-system means more air arrivals, more stay-overs, more hotels nights, restaurants, taxi cabs, etc.) and also affect life-and-death, as related to air traffic security. This is how we reform and transform Caribbean society.

The Go Lean roadmap originated to improve regional governance. This was pronounced in the opening Declaration of Interdependence (Pages 12 – 13):

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xii. Whereas the legacy in recent times in individual states may be that of ineffectual governance with no redress to higher authority, the accedence of this Federation will ensure accountability and escalation … for good governance …

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interest of the region needs to be aligned under the same governance. Since economic crimes … can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxiii. Whereas many countries in our region are dependent Overseas Territory of imperial powers, the systems of governance can be instituted on a regional and local basis, rather than requiring oversight or accountability from distant masters far removed from their subjects of administration. The Federation must facilitate success in autonomous rule by sharing tools, systems and teamwork within the geographical region.

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

The Go Lean book provides 370-pages of turn-by-turn instructions on “how” to adopt new community ethos, plus the strategies, tactics, implementations and advocacies to execute so as to reboot, reform and transform our societal engines. The book details how society can be elevated by optimizing Airspace regulation, Air Traffic coordination and Air Safety.

This will help in our quest … to make our homeland a better place to live, work and play. 🙂

Download the free e-book of Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

————-

Appendix VIDEO – A Typical Day in America’s Airspace – https://youtu.be/8pYiC7bTUxQ



NASA Video

Published on May 20, 2013 – This series of simulations created using NASA’s FACET software shows the pattern of air traffic over the continental United States at various times, including Sept 11, 2001. It illustrates just how complex our air transportation system is and how challenging it is to make changes. This series was created several years ago with the National Air & Space Museum and continues to play at the “America by Air” exhibit in the museum on the Mall.

 

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Leading with Money Matters – Lottery Hopes and Dreams

Go Lean Commentary

There is no doubt that gambling is a bad vice, but can a little gaming be tolerated in society?

There are parallels:

  • There is no doubt that alcoholism is vice-full,  but can social consumption be tolerated in society?
  • There is no doubt tobacco smoking is a dangerous habit, but can some cigarette or the world’s best cigars be good for Caribbean society?

Gambling, mildly permitted can be tolerated and even beneficial for society. Think State Lotteries …

When the jackpot gets huge – millions, tens of millions, hundreds of millions – a lottery can inspire Hope and Dreams. It can even lead people, influence them, steer them to do and act accordingly. Yes, the Hope and Dreams of a Lottery Jackpot, like all other Money Matters, can lead people to a new destination.

Let’s use this power to inspire good, as in Hope and Dreams for our society. Consider this American model; see article here:

Title: Powerball and Mega Millions: What you need to know

By: Chris Sims and Channing King, IndyStar

The Mega Millions and Powerball jackpots now total more than $950 million combined after Wednesday’s drawing failed to produce a winner.

And this stretch is the first time that both multi-state lottery grand prizes have been at more than $400 million each. That makes Saturday’s Powerball $550 million jackpot potentially the eighth largest lottery prize ever and Friday’s Mega Millions $418 million pot potentially the 16th largest lottery prize.

The winning numbers for Wednesday night’s Powerball drawing were 2, 18, 37, 39, 42 and the Powerball was 12. The Power Play number was 3.

Wednesday’s Powerball jackpot worth $460 million was the game’s seventh largest and 10th largest for all lottery games in the United States, according to Dennis Rosebrough, public relations director for the Hoosier Lottery.

► Jan. 3: No one wins Powerball, Mega Millions drawings
► Jan. 2: Happier new year: $800 million in jackpots await lucky winners
► Dec. 31: Will you hit it rich in 2018 with soaring lottery jackpots?

Tuesday’s Mega Millions drawing would have netted a winner $361 million jackpot.

Here’s what you need to know if you play Powerball or Mega Millions:

What is a winning ticket worth?

The Powerball jackpot now stands at $550 million for Saturday’s drawing, payable in 30 annual installments, with a one-time cash option of $347.9 million before taxes.

The Mega Millions grand prize is $418 million for Friday night’s drawing with a cash value of $261 million before taxes.

► Dec. 30: What to do if you win the lottery in 2018
► Nov. 16: North Carolina woman wins lottery twice in one day

No matter how a winner chooses to go, lottery prizes that hefty are taxed as ordinary income and put a winner in the highest tax bracket. So that’s $128.7 million for the feds right off the top of that Powerball lump sum, not counting state and local taxes.

One benefit of winning now vs. last year: The new federal tax cut will allow the winner of Saturday’s Powerball jackpot who chooses the one-time cash option to keep about $9 million more for himself.

When are the drawings? 

Powerball numbers are drawn at 10:59 p.m. ET every Wednesday and Saturday. Mega Millions numbers are drawn at 11 p.m. every Tuesday and Friday.

Find out where to watch the drawings on your local TV station by heading to your state lottery’s webpage. (Sorry, Alabama, Alaska, Hawaii, Mississippi, Nevada and Utah; you can’t play unless you cross state lines.)

If you’d rather look online, Powerball’s drawing is streamed here; some websites offer live streaming video of Mega Millions drawings, and Mega Millions’ official YouTubechannel posts its video soon after the live event.

Odds of winning

The odds of buying a winning Powerball ticket are 1 in 25. The odds of hitting the jackpot are 1 in more than 292 million. The odds of becoming a millionaire by matching five numbers is 1 in more than 11.5 million.

Mega Millions’ odds of winning overall are a little better at 1 in 24. However, the odds of winning the grand prize are 1 in more than 302.5 million. A shot at matching five numbers for a $1 million is 1 in more than 12.5.

You have a better chance of achieving sainthood than winning either grand prize, 1 in 20 million, according to Gregory Baer, author of Life: The Odds.

How much does it cost to play?

Powerball and Mega Millions tickets sell for $2 each.

Powerball players can add Power Play for an extra $1 per ticket for a chance to multiply a non-jackpot prize up to five times.

Mega Millions players can purchase the Megaplier for an extra $1 a ticket for a chance to multiply a non-jackpot prize up to five times.

If you win …

Rosebrough recommends that players sign and secure their ticket. Winners should call the number on the back of their ticket when they are ready to claim their prize.

“First, you should pause and take a deep breath,” Rosebrough said. “Then, our experience with past winners says you should consult with some experts whether they be accounting, legal or whatever if you have a major prize.”

Rosenbrough has been impressed with most Indiana winners. Most have had a plan in place before they attempt to receive the money.

How long before you get paid?

Both Powerball and Mega Millions officials transfer the money from a central depository of all districts selling tickets — that includes 44 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands for Powerball; Mega Millions sells in all of those places except Puerto Rico — to respective state lotteries within 24 to 48 hours, Rosenbrough said.

However, the transfer sometimes can take longer because of things such as long holiday weekends.

Follow Chris Sims and Channing King on Twitter: @ChrisFSims and @ChanningKing

Source: USA Today Newspaper Website – Published, Jan. 4, 2018; retrieved February 20, 2018 from: https://www.usatoday.com/story/money/nation-now/2018/01/04/powerball-mega-millions-need-know/1002979001/

As related in the foregoing, this discussion does have a Caribbean footprint, as Powerball is featured in Puerto Rico and the U.S. Virgin Islands; though ‘Mega Millions’ sells only in the Virgin Island. So our Caribbean people can have lottery hopes and dreams.

Here’s to the losers , bless them all – Song by legendary crooner Frank Sinatra

Everybody will lose at these games, except one of two persons … maybe.

VIDEO – Why you wouldn’t win the lottery – https://www.usatoday.com/videos/money/2018/01/03/why-you-wont-win-lottery/109119580/

Posted January 3, 2018 – The odds of winning the Mega Millions jackpot are 1 in more than 302 million. You have a better chance at all these other extraordinary things. USA TODAY

Add among the list of losers: existing gaming establishments – Atlantic City, New Jersey is now a failing business model – horse racing and dog racing tracks, Jai Lai frontons and other pari-mutuels. There are only limited casino models that now work, mostly regional establishments – think Las Vegas, Mohegan Sun in Connecticut, etc. – with abundant entertainment options. Even in the Caribbean, more and more casino resort amenities are failing to lure guests and gamers.

Yes, the lottery eco-system spins many losers, but there are winners too: the State Governments and their designated beneficiaries. In some states, like Florida, the State Legislature guaranteed in statues that all monies – after prizes and overhead expenses – will go to education. Other states supplement education with other causes, like Elder-Care in Pennsylvania.

The foregoing news article and VIDEO aligns with the book Go Lean…Caribbean, which calls for the elevation of Caribbean economics. The book clearly states that gambling is a losing proposition, but concedes to the economic realities: if people will spend their money on gambling, then the structures should be put in place to limit and regulate these activities – see the Appendix below – this will minimize the vice-full effects on society and maximize the returns to the Greater Good. (This Greater Good was defined by Philosopher Jeremy Bentham – lived from 1748 to 1832 – as the “greatest good to the greatest number of people which is the measure of right and wrong”.

This commentary is the final part, 5 of 5 in a series from the movement behind the book Go Lean … Caribbean in consideration of Money Matters for leading the Caribbean down a different path from their status quo. The other commentaries in the series are cataloged as follows:

  1. Leading with Money Matters: Follow the Jobs
  2. Leading with Money Matters: Competing for New Industries
  3. Leading with Money Matters: Almighty Dollar
  4. Leading with Money Matters: As Goes Housing, Goes the Market
  5. Leading with Money Matters: Lottery Hopes and Dreams

All of these commentaries relate to “how” the stewards for a new Caribbean can persuade the region stakeholders to follow this empowerment roadmap for the region. The series has already establish that if we “dangle money in front of our subjects”, they will respond and react. Now, imagine dangling a big Lottery Jackpot – millions, tens of millions, hundreds of millions.

The book Go Lean… Caribbean, serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU) with the charter to effectuate change in the region with these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines and marshal against economic crimes.
  • Improve Caribbean governance to support these engines.

Early in the book, the responsibility to monitor, manage, and mitigate the risks and threats on Caribbean societal engines were identified as an important function for the CU. The plan therefore includes provisions for a regional lottery, even declaring the possibility of 2,500 direct new jobs from the ventures (installing, maintaining merchant network & administrative staff). The opening Declaration of Interdependence (Pages 13) stressed this model:

xxvi.  Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries… In addition, the Federation must invigorate the enterprises related to existing industries like tourism, fisheries and lotteries – impacting the region with more jobs.

This commentary have previously looked at the vices of society – marijuana, cigars and rum – and prepared sober plans for managing change, risks and threats to Caribbean society. Consider this sample of earlier Go Lean blogs:

https://goleancaribbean.com/blog/?p=13882 Lessons Learned from Managing Marijuana Laws in California
https://goleancaribbean.com/blog/?p=12703 Lessons from Colorado: Legalized Marijuana – Heavy-lifting!
https://goleancaribbean.com/blog/?p=9646 ‘Time to Go’ – American Vices. Don’t Follow!
https://goleancaribbean.com/blog/?p=6680 Vegas Casinos Place Bets on Video Games
https://goleancaribbean.com/blog/?p=2887 Caribbean community must work together to address rum subsidies
https://goleancaribbean.com/blog/?p=1847 Caribbean Cigars – Declared “Among the best in the world”
https://goleancaribbean.com/blog/?p=1386 Marijuana in Jamaica – Puff Peace

The Go Lean book provides 370 pages of detailed instructions regarding the community ethos needed to effect change and empowerment in the societal engines. Lotteries will create a stark contrast for member-states to reconcile. In the past,they told their citizens to work hard, live a clean life and they will prosper where planted in the Caribbean region. Now the message changes to “Buy a Ticket; Get Rich Quick”. This transformation requires the right messaging, plus the executions of the required strategies, tactics, implementations and advocacies to shepherd these societal engines. One particular advocacy in the book relates directly to a regional lottery (Page 213); consider some of the specific plans, excerpts and headlines from that advocacy in the book:

10 Ways to Impact the Lottery

1 Lean-in for the Caribbean Single Market
This treaty allows for the unification of the region into one market, thereby expanding to an economy of 26 countries, 42 million people and a GDP of over $800 Billion (per 2010). The Trade Federation will function as a government “proxy”, a multi-national corporation to deliver the services for an integrated administration. The CU will generate revenues from its own sources, like a lottery, by developing and harvesting regional eco-systems for efforts too big for just one state. The CU is also the sole authority for Self Governing Entities, bordered sites, where lottery tickets can be sold & cashed.
2 Caribbean Dollars Only

The CU Lottery will transact in Caribbean Dollars, not US dollars, UK pounds nor Euros. This way the financial benefit and economic multiplier remains in the region. Consider this UK model: 12% of revenue proceeds go to the State Government, 5% goes to lottery retailers, 4% to Lottery operations, and the remainder (over 50%) paid out in winnings.

3 Powerball / Mega-Millions Models – where even the Retailers share in the Winnings

The CU will model the Caribbean Regional Lottery after the American examples of Powerball and Mega-Millions. These multi-state systems have melded ideally with state counterparts, by incentivizing more gaming due to extra large jackpots tied to more players. Most people, gamblers or not, have no qualms wagering $1-to-$2 on “surreal” jackpots.

4 Education as a Beneficiary

A lottery will be a “tough sell”, unless it’s for the greater good. Education as the beneficiary is the “winning” argument that has worked in some jurisdiction. In fact, in Florida, the Lottery Referendum failed to win majority support many times, until it was aligned with the state’s educational initiatives. Then it passed…overwhelmingly.

5 Elder-Care as a Beneficiary

Not everyone in a jurisdiction, (childless/empty-nesters), care about educational benefits. Pennsylvania-USA aligned their lottery operations to benefit Elder-Care. This too, is a winning inducement, as everyone hopes to be old someday.

6 Cooperation with National Lotteries

The CU’s Lottery will co-exist with State Lotteries, by not deploying CU scratchcard games. Jamaica, Trinidad, Aruba and St. Lucia have successful programs; the US Virgin Islands and Puerto Rico have US Dollar lotteries plus Powerball / Mega-Millions. The USVI Lottery is also a member of an existing small Caribbean Lottery with other islands, such as Sint Maarten, Saint Kitts and Nevis, and Barbados. The CU Lottery will assimilate this current regional effort.

7 Hurricane Risk Reinsurance Fund Merchant Network and Online Presence
8 Diaspora Purchasing
9 Prize: Annuity Pay-outs

Like most lotteries, the CU’s option will award large prizes as 20-year annuities, with no inheritance benefits. This approach allows more funds to be immediately applied to lotteries beneficiaries and promotes the CU’s capital markets.

10 Prize: Lump-Sum Pay-outs
Like most lotteries, the CU will also allow prize winners to take an immediate pay-out rather than elect the 20-year annuity. The rules of NPV (Net Present Value) apply, so the lump-sum payout averages 45 – 60% of the jackpot.

This Go Lean/CU roadmap is not advocating the abandonment of wholesome industrial values. No, in fact the regional government will actually message against gambling, even lotteries. But if people will still consume – and they do – then i is pragmatic to facilitate the consumption of lotteries and tax the revenues… and benefit the people (education, Elder-Care, etc.).

The Caribbean can be a better place to live, work and play; play will include lotteries. Our goal remains: to be the best address on the planet. This is not a lottery fantasy with long odds. No, while effectively leading with Money Matters, change can be fostered in the Caribbean homeland. This roadmap is conceivable, believable and achievable. 🙂

We urge everyone to lean-in to this vision.

Download the book Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

————

Appendix – The Bottom Line on Gambling

Gambling is a major international commercial activity, with the legal gambling market totaling an estimated US$335 billion in 2009. Religious perspectives on gambling have been mixed. The Catholic Church holds the position that there is no moral impediment to gambling, so long as it is fair, all bettors have a reasonable chance of winning, there is no fraud involved, and the parties involved do not have actual knowledge of the outcome of the bet. [Catholic Churches are notorious for BINGO fundraisers].

Gambling has often been seen as having social consequences. For these social and religious reasons, most legal jurisdictions limit [and regulate] gambling. Such regulation generally leads to gambling tourism and illegal gambling in areas where it is not allowed. The involvement of governments, through regulation and taxation, has led to close connections between many governments and gaming firms, where legal gambling provides significant government revenues.

Studies show that though many people participate in gambling as a form of recreation or even as a means to gain an income, gambling, like any behavior which involves variation in brain chemistry, can become harmful, psychologically addictive.

Online gambling, also known as Internet gambling, is a general term for gambling using the Internet. In 1994 the Caribbean nation of Antigua and Barbuda passed the Free Trade & Processing act, allowing licenses to be granted to organizations applying to open online casinos. [The practice continues, even fighting and winning legal bouts at the WTO against the US].

Many of the companies operating out of Antigua are publicly traded on various stock exchanges, specifically the London Stock Exchange. Antigua has met British regulatory standards and has been added to the UK’s “white list”, which allows licensed Antiguan companies to advertise in the UK. By 2001, the estimated number of people who had participated in online gambling rose to 8 million and the growth continued, despite legislation and lawsuit challenges to online gambling. By 2008, estimates for worldwide online gambling revenue were at $21 billion. Most lotteries are run by governments and are heavily protected from competition due to their ability to generate large taxable cash flows. The first online lotteries were run by private companies but these stop trading as governments passed new laws giving themselves and their own lotteries greater protection. Government controlled lotteries now offer their games online, as with the UK National Lottery.

References:

Source: Book Go Lean…Caribbean Page 213

 

 

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How the Youth are Consuming Media Today

Go Lean Commentary

The more things change, the more they remain the same.

People have always consumed media; the technology may change, but the consumption continues; see the flow of methods throughout history:

  • Scrolls
  • Books
  • Telegraphs
  • Newspapers/Magazines
  • Electronic Media: Radio, Television, Phonographs, etc.
  • Digital Media: Internet & Communications Technologies

Today, young people are consuming media as digital, but the ancient Bible prophecy still applies; maybe even more than ever right now:

Beyond this, my son, be warned: the writing of many books is endless, and excessive devotion to books is wearying to the body. – Ecclesiastes 12:12; The New American Standard Bible

So though technology may change, the consumption of media always continue: music is being played, stories are being told (on the screen), books are being read, hours upon hours are being spent (by each individual consumer). Only now, this consumption is transpiring with a digital transformation.

So make that e-Books, not just books.

… and make that music streamed and not just played.

… and make that a small screen (smartphones) and not just screen.

The world has changed, is changing now and will continue to change. Technology is an Agent of Change. For the Caribbean, this is not just a matter of “keeping up with the Joneses”; the problem now is that the “Joneses” have a competitive advantage; they are “eating our lunch”. Those best equipped to contend with this Agent of Change, our most educated ones, are abandoning us more and more as each day goes by. One report relates an average of 70 percent of the tertiary educated population fleeing. The abandonment is a direct result of our failure to compete.

See this Variety news article here relating the digital transformation for the music industry:

Title: With 70 Million Subscribers and a Risky IPO Strategy, Is Spotify Too Big to Fail?

By: Jem Aswad and Janko Roettgers

Manhattan’s Chelsea neighborhood has served as the home of Spotify’s U.S. headquarters since 2010, but not for much longer.

Mandatory Credit: Photo by Vesa Moilanen/REX/Shutterstock (7529625p)
Spotify co-founder and CEO Daniel Ek
Slush event, Helsinki, Finland – 30 Nov 2016
Slush is the focal point for startups and tech talent to meet with top-tier international investors, executives and media

Later this year, the streaming music company plans to move most of its 1,200 New York-based employees into 14 floors at 4 World Trade Center in the rejuvenated Financial District. As part of the deal for the 15-year lease, New York is granting an $11 million rent reduction in exchange for keeping more than 800 jobs in the state and adding 1,000 more employees.

But Spotify will make its presence felt in Lower Manhattan in 2018 in more ways than one. Sometime in the coming months at the New York Stock Exchange, just blocks away from its new home, the company will embark on what’s known as a direct listing, an unconventional initial public offering method that has never before been attempted on such a large scale.

Spotify and Wall Street aren’t the only ones that will be anxiously watching; count the music industry in as well. Its fortunes are largely bound with Spotify, which is becoming the industry’s top music distributor. Should the Sweden-based firm’s bold move backfire, its partners at the major record labels will feel the pain too.

“Just think about their depth of influence in the world,” says Capitol Music Group chairman-CEO Steve Barnett of Spotify. “[A recent Nielsen] report noted that Americans are spending more than 32 hours a week listening to music — up from [23.5] hours in two years. That tells you, for all the mistakes the industry made over a long period of time, things have been corrected.”

Spotify may draw some inspiration from Amazon, which lost hundreds of millions of dollars in its first few years as a public company, but investors stuck with the stock because the e-tailer reliably grew its business every quarter. On the other hand, Twitter and Snapchat stumbled not because of their monetary losses but primarily because of stalling user growth.

See the remainder of this article here: http://variety.com/2018/music/features/spotify-ipo-wall-street-music-industry-1202674266/ posted January 22, 2018; retrieved February 12, 2018.

In a previous Go Lean commentary, it was detailed how educational institutions are turning to tablets rather than textbooks. It is cheaper, faster to market and more engaging for young people. This is the point! Young people are more receptive to the efficiency of emerging (electronic) media outlets than the older generations. But that is the market that counts. Remember:

  • Young people are the ones that buy music
  • Young people go to the movies every weekend
  • Young people spur new trends
  • Young people will watch TV programming for young and older audiences, while older ones would not watch young programming; i.e. cartoons.

In addition to the efficiency of electronic or New Media, there is also the matter of effectiveness. Old Media has historically been a source for abuse and bullying, especially for young participants. New Media now allows for better options: direct-to-consumer deliveries and the bypass of the middle-man. The past Crony-Capitalism of media middle-men has often been the source of societal dysfunction. So the hope is that the effectiveness of New Media will bring more media productions.  This hope is realized! See this VIDEO here depicting the completion from direct-to-consumer streaming and the resultant decline on traditional television, Old Media:

VIDEO – The Real Reason Behind The Big Bang Theory’s Ratings Drop – https://youtu.be/aHvJkaGdY6A

Published on January 10, 2018 – After more than a decade as a CBS primetime mainstay, The Big Bang Theory remains one of the most popular shows on TV. However, fewer and fewer people are regularly tuning in to see what the most famous fictional nerds in the world are up to each week. So how come Big Bang isn’t popping the way it used to? Let’s explore …

TV ratings are down overall | 0:21
It’s hard to stream | 1:02
Blame football | 1:48
It’s part of a dying breed | 2:51
It’s a different show | 3:35
It’s inevitable | 4:19
Read more here → http://www.nickiswift.com/102976/real…

As related in the foregoing VIDEO, the Number One scripted television show is still Number One, but the audience is smaller, for television in general. Change is afoot!

So the media industry has moved forward, but with economic success “bad actors” always emerge. This consistent theme is presented by the movement behind the book Go Lean… Caribbean (Page 23). The book calls for the Caribbean to take its own lead in being “on guard” for bad actors and Crony-Capitalistic abuses. This means not being an American parasite.

As related in a previous commentary, the Go Lean movement asserts that the Caribbean region must not allow the US to take the lead for our own nation-building, that American capitalistic interest tends to highjack policies intended for the Greater Good. The recommendation in the roadmap is the key strategy of leveraging the needs of all 42 million people (4 languages) and become an American protégé, not parasite.

This Go Lean book serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU), to manage this change for New Media. We especially want to engage Caribbean young people with this foray into New Media. The youth of the Caribbean is the future of the Caribbean. The CU/Go Lean roadmap has 3 future-focused prime directives:

  • Optimization of the economic engines – and the educational apparatus – in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improve Caribbean governance to support these engines.

The Go Lean roadmap provides turn-by-turn directions on how to leverage the full Caribbean population, that’s a media market of 42 million people – in 4 languages. This roadmap is presented as a planning tool, pronouncing the collaborative benefits of a Single Market. This agenda was pronounced early in the book in the opening Declaration of Interdependence (Page 12 & 14):

viii.  Whereas the population size is too small to foster good negotiations for products and commodities from international vendors, the Federation must allow the unification of the region as one purchasing agent, thereby garnering better terms and discounts.

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xxi. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

The Go Lean book presents a roadmap for a confederation of the 30 Caribbean member-states doing the heavy-lifting of optimizing economic and media policies. Within its 370-pages, the Go Lean book details future-focused policies; and other ethos to adopt, plus the executions of strategies, tactics, implementations and advocacies to impact the media landscape in the region.

The Go Lean roadmap calls for bridging the Digital Divide, deploying a homegrown Social Media network and fostering technology in general. In addition to just communicating with 42 million people, we must do so in 4 general languages (Dutch, English, French and Spanish). So, the plan is for the CU to steer policy and capital to digital delivery and New Media.

Websites, music streaming, tablets and e-Books should be all the rage.

The foregoing news article and VIDEO relate to topics that should be of serious concern for Caribbean planners. We want to foster New Media and propel forward for the Caribbean’s best interest. No, we do not want to be parasites of America; we want to be better.

Many of these issues have been addressed in previous Go Lean blog-commentaries; consider this sample here:

https://goleancaribbean.com/blog/?p=13474 Future Focused – Radio is Dead … Almost
https://goleancaribbean.com/blog/?p=13321 Making a ‘Pluralistic Democracy’ – Multilingual Realities
https://goleancaribbean.com/blog/?p=10750 Less and Less People Reading Newspapers
https://goleancaribbean.com/blog/?p=9751 Where the Jobs Are – Animation and Game Design
https://goleancaribbean.com/blog/?p=8328 YouTube Millionaire: ‘Tipsy Bartender’
https://goleancaribbean.com/blog/?p=2126 Where the Jobs Are – Computers Reshaping Global Job Market
https://goleancaribbean.com/blog/?p=1698 STEM Jobs Are Filling Slowly
https://goleancaribbean.com/blog/?p=459 CXC and UK textbook publisher hosting CCSLC workshops in Barbados – Previewing e-Books

In general, the Go Lean book and movement projects a Cyber Caribbean (Page 127):

Forge electronic commerce industries so that the internet communications technology (ICT) can be a great equalizer in economic battles of global trade. This includes e-Government (outsourcing and in-sourcing for member-states systems) and e-Delivery, Postal Electronic Last Leg mail, e-Learning and wireline/wireless/satellite initiatives.

Strategically, the Go Lean roadmap posits that  we must compete as a homeland. We must keep our young people excited about their future prospect here in the region. To succeed in the competition of the global marketplace, our region must not only consume but rather also create, produce, and distribute intellectual property. We must be technocratic!

These are hallmarks of the CU technocracy: policies that reflect a future-focus.

Now is the time for all of the Caribbean, the people and school administrations, to lean-in for the changes described in the book Go Lean…Caribbean. 🙂

Download the book Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

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Scheduling in the ‘Gig Economy’

Go Lean Commentary

“There’s work at the Post Office Too” – Grandmother character in 1987 Movie Hollywood Shuffle; see Appendix.

That iconic line from this 30-year movie is mindful of the transformation taking place in the modern American economy. Despite all the changes in technologies and habits, there is always “honorable” work available in the service industry. Any reference to the Post Office of 1987 can be replaced today with the Gig Economy.

Gig Economy?

Oh yes, this is all the rage! This is the future! This is now! The Gig Economy refers to …

… an environment in which temporary positions are common and organizations contract with independent workers for short-term engagements. The trend toward a Gig Economy has begun. A study by [financial software company] Intuit predicted that by 2020, 40 percent of American workers would be independent contractors. – Source

This trend now needs to come to the Caribbean as we need jobs …

  • Full-time jobs
  • Part-time jobs
  • Gigs

See the Press Release here of the planning and organization dynamics needed to manage the Gig Economy. This Press Release is from the American company Aspect Software; they are the world’s leading enterprise cloud contact center & workforce optimization solution. See an excerpt here:

Title: Scheduling in the Gig Economy
By: Mike Bourke, Aspect Software SVP & General Manager for Workforce Optimization

In 50 cities across the U.S., Amazon is supplementing their USPS deliveries at times of peak demand using drivers contracting directly with Amazon in a program called Amazon Flex. Tapping for-hire drivers, each batch of deliveries is essentially a “gig” in the quickly growing trend of the Gig Economy. Popularized by Uber and Lyft, the Gig Economy pairs independent, on-demand contractors with organizations for short-term engagements. With Amazon Flex, the company uses a mobile app for drivers to post their personal preferred schedules, which can include very short availability windows. Amazon then displays available “blocks” of time for making deliveries. The driver selects a block, and at the designated time, goes to the local pickup location to start deliveries.

Other industries are quickly catching on for services such as furniture moving, dog walking and at-home makeup styling and the contact center isn’t far behind.

In the contact center, you can think of customer contacts as representing the work to be done (or the packages to be delivered in the case of Amazon). The times when customer contacts arrive and are completed create the opportunities when Gigs are available for contact center employees. Historically, most contact center agents have been employed as regular 40 hour/week full-time employees, even though their schedules might be erratic as call volumes rise and fall throughout the week. However, that history is yielding to pressures from many different directions that point to a very different future for a sizeable percentage of the agent population. Consider the following factors that make the Gig Economy attractive for agents and businesses.

Mutual Benefits of the Gig Economy

  • Businesses Reduce Expenses – Using independent contractors in the contact center or any other type of business, can reduce the cost of employees by 30% because the employer is not required to pay benefits such as payroll taxes, worker’s comp insurance, unemployment insurance, vacation time or health benefits.
  • Employees Can Work-at-Home – The Gig Economy is already in full swing in some segments of the contact center industry. The 25% annual growth of work-at-home (WAH) agents is nothing short of spectacular and is a bellwether for the future of the contact center industry.  Offering both the ability to work remotely and part-time, WAH could be the future of the contact center industry.  With the growing adoption of telecommuting in many businesses, why not for agents?  WAH also creates part-time work for a whole segment of the population with physical disabilities, childcare issues or poor commuting options.  With more part-time workers, contact centers also have a more agile workforce that can ramp up and down quickly, matching contact center staffing to call volumes   WAH has huge momentum, and its growth will help make part-time contact center work commonplace.
  • Businesses Can Access Specialized Skills – In the past few years, technology has finally advanced to the point where it is a good substitute for a human conversation. And since 81% of customers prefer self-service to agent assisted service, the simpler work will eventually go to automated self-service, and only the more complex tasks will go to agents. Studies show that 95% of agents are only willing to drive up to 30 minutes to work.  For more specialized skills, contact centers may need to reach out beyond that current geographic boundary, further stimulating the need for part-time work-at-home agents.
  • Employees Get Flexible Schedules – Millennials have surpassed Baby Boomers as the nation’s largest living generation, and contact centers are rife with them. It’s well known that Millennials dearly value their work-life balance, and that means that they want to easily flex their work schedules around their personal lives.  Many value complete control over their work schedule above a higher income and/or benefits, and that’s the perfect profile of an Uber driver or part-time contact center agent.
  • Businesses Can Manage Volume Spikes – Millennials are also, “always on”. They literally sleep with their cell phones, and their need to be always connected makes them perfectly accessible for notifications about unpredictable contact center “gigs” when volumes spike.  The contact center can reach out to them anytime concerning a few hours of potential work with a good chance that the receiving Millennial got the message on his or her cell phone and read it.

Implications for Workforce Management Software
To empower agents with this flexibility and control while still meeting the needs of the business, the contact center needs to adopt new WFO tools, training, infrastructure, recruiting and management practices.  This new model for labor participation especially requires a new set of contact center workforce management processes and associated technologies optimized for the quality of the service you want to deliver to customers.

The forecasting portion of WFM remains essentially the same in the Gig Economy.  We still need to accurately predict the level of demand for staff for each type of work.  But scheduling of individuals for the work predicted is quite different.  We need new work rules such as:

  • What is the minimum length of a work session? It takes a few minutes to connect to contact control and CRM and other necessary systems, and some amount of time to successfully resolve a customer’s contact as well as do any wrap up work. For example, if your average contact handling time is 14 minutes, you won’t want to allow employees to end up with a work session that is only 10 minutes long.
  • How much time-off must be allowed between work sessions? There is a cost to disconnecting from systems and connecting again and mentally getting up to speed to successfully work with customers.
  • What is the maximum allowable time that can be worked per day and week? In the Gig Economy, we must manage this issue as well based on regional employment limitations.

These rules then determine the inventory of blocks of time (or gigs) that can be offered to each agent.

In the traditional world of agent scheduling, agents have wanted predictable schedules with fixed shifts.  Schedules would remain the same every day for a known period of time.  Usually, customer volumes would change faster than the ability of these inflexible blocks to adapt, so contact centers would often need to overstaff to preserve SLAs.  In the Gig Economy world, the workforce management system makes available shorter schedule blocks with a wider range of start times from which agents can choose.  An agent can likely find some blocks that work well for his or her desired flexible schedule.  On the flip side, if an agent wants a full 40 hour week, he or she will likely have to pick schedules from some unpopular times.  Likewise, if the business allows agents to work shifts that are irregular and unconventional, there are likely to be gaps in coverage that will need to be filled by requiring inconvenient shifts to be worked by some agents.  Of course, these unpopular times could be more highly compensated if labor laws allow, or they can be gamified, awarding tokens that can be traded in for vacation days or other awards.  Also, peak times may be a target for incentives, and some companies may even require some selection of peak times before selecting other more flexible gig times.

See the remainder of the article here:

http://blogs.aspect.com/scheduling-in-the-gig-economy/ posted January 12, 2018; retrieved February 7, 2018.
——–
About the Author
Mike Bourke is Aspect’s Senior Vice President and General Manager of Workforce Optimization. Mike is responsible for charting the strategic direction, and continuing the momentum of Aspect’s global workforce optimization suite and continuing the solution’s availability in the Aspect Cloud.

This Press Release identified Amazon … again. They are one of the “early adopters”, movers-and-shakers of the art-and-science of the Gig Economy. Amazon is also a mover-and-shaker in many other areas of job creation. As related in a previous Go Lean commentary, the Amazon model should really be studied by the economic stewards for a new Caribbean. That blog related:

Amazon is not just a giant on the internet, in the areas of electronic commerce. No they are emerging as a giant in the real world as well. The company has over 380,000 employees worldwide and 40,000+ at their Seattle, Washington USA headquarters. That is a BIG corporate presence. In fact, economic analysts had tabulated the Gross Domestic Product (GDP) contribution to Seattle at $US 38 Billion. Wow!

There is always work at the Post Office (USPS) and now Amazon is supplementing their USPS deliveries at times of peak demand by using drivers who contract directly with their Amazon Flex program.

We now have a “clear path” of what we need to do to optimize the Caribbean economic and job-creation engines. “Clear paths” are important ingredients for roadmaps. The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU) and also the Caribbean Postal Union (CPU), which is modeled after Amazon.

The Go Lean/CU roadmap is designed to elevate the Caribbean’s societal engines starting first with economics (jobs, industrial development and entrepreneurial opportunities). In fact, the following 3 statements are identified as the prime directives of the CU:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improve Caribbean governance to support these other engines.

As related in the foregoing Press Release, to embrace the Gig Economy there is the need to keep an eye on Technology. In the Go Lean book, this dynamic is identified as an “Agent of Change“ in modern society. The Go Lean roadmap also seeks to introduce the tactical use of incubators. This is explained in the book (Page 28) as the process and engagement of programs to support the successful development of entrepreneurial companies through an array of business support resources and services. We need more expressions of the Gig Economy in our Caribbean region.

Amazon is embracing the Gig Economy. The Caribbean needs to embrace the Gig Economy. The Caribbean needs to follow Amazon’s model and incubate these arts-and-sciences. While Amazon’s modus operandi is not to be an incubator, they have invested heavily in many other tech-related companies and technical concepts, including the Workforce Management products from Aspect Software (highlighted in the foregoing Press Release). While Aspect is not the only provider, following their lead means assimilating advanced concepts, strategies, tactics and implementations. This assimilation means adopting a new “community ethos”. This is what is defined in the Go Lean book as “community ethos”:

  1. The fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period.
  2. The character or disposition of a community, group, person, etc.

We need this community ethos – and the accompanying technocratic stewardship – in the Caribbean so that we can incubate more and more jobs, especially in the Gig Economy! In total, we can create 2.2 million new jobs.

The 370-pages of the Go Lean book stresses some specific community ethos that the region needs to adopt, plus the strategies, tactics, implementations and advocacies to reform and transform the economic engines of Caribbean society. The required technocratic stewardship for the region’s economic engines was presented early in the book with these opening pronouncements in the Declaration of Interdependence (Page 13 and 14):

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

The points of effective, technocratic stewardship were further elaborated upon in previous blog-commentaries. Consider this sample of submissions that stressed the eco-systems of job-creation, gigs and incubation:

https://goleancaribbean.com/blog/?p=13916 Model of ‘Gig Economy’ – Mother’s Love in Haiti
https://goleancaribbean.com/blog/?p=13420 A Lesson in History – Community Incubation for Whaling
https://goleancaribbean.com/blog/?p=8262 UberEverything in Africa – Model of ‘Gigs’
https://goleancaribbean.com/blog/?p=7991 Transformations: Caribbean Postal Union – Delivering the Future
https://goleancaribbean.com/blog/?p=2857 Model of ‘Gig Economy’ – Entrepreneurism in Junk
https://goleancaribbean.com/blog/?p=2571 AirBnB ‘Gig Economy’ Options Materializing
https://goleancaribbean.com/blog/?p=528 Facebook’s advances for e-Commerce payments

In addition, previous blog-commentaries also elaborated on the business model of Amazon. See these samples as follows:

https://goleancaribbean.com/blog/?p=13627 Amazon: Then and Now
https://goleancaribbean.com/blog/?p=13091 Amazon Opens Search for HQ2
https://goleancaribbean.com/blog/?p=12291 Big Tech’s Amazon – The Retailers’ Enemy
https://goleancaribbean.com/blog/?p=11358 Retail Apocalypse – Preparing for the Inevitable
https://goleancaribbean.com/blog/?p=7297 Death of the ‘Department Store’: Exaggerated or Eventual
https://goleancaribbean.com/blog/?p=7023 Thanksgiving & American Commerce – Past, Present and Amazon
https://goleancaribbean.com/blog/?p=1416 Model of an E-Commerce Fulfillment Company: Amazon

For the Caribbean, let’s pay attention to Amazon, and the development of the Gig Economy. Let’s do the Gig Economy. Let’s incubate!

Let’s lean-in and learn how incubator programs are structured by community stewards to create jobs and entrepreneurial opportunities. We need them … here at home! We need them now!

The lessons we learned will help us elevate from our past dysfunctions and build a better future. We must learn, if we want to make our homelands better places to live, work and play. This is our quest! 🙂

Download the free e-book of Go Lean … Caribbean – now!

Sign the petition to lean-in for the roadmap for the Caribbean Union Trade Federation.

———-

Appendix VIDEO – Movie: Hollywood Shuffle (1987) Clip – https://youtu.be/XXaZQ5tlY40

Published July 24, 2015 – About the movie

An actor limited to stereotypical roles because of his ethnicity, dreams of making it big as a highly respected performer. As he makes his rounds, the film takes a satiric look at African American actors in Hollywood. Written, produced, directed and starring Robert Townsend, – Source: IMDB.com

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ENCORE: Its Time to Watch the SuperBowl … and Commercials … Again

Go Lean Commentary

It’s SuperBowl time again. This year the BIG game is being played on February 4, 2018 in Minneapolis, Minnesota between the New England Patriots (again) and the Philadelphia Eagles.

Expect BIG happenings and BIG fanfare and a BIG audience. And hopefully an exciting game.

Also, with that BIG audience, expect BIG TV commercials, and a BIG price tag for those ads … (NBC will charge an average of $5 million for a 30-second spot).

See here below, an ENCORE of the blog-commentary from January 29, 2015 detailing the economic impact of SuperBowl commercials. The business model is still the same, so we can expect that the TV spots will try even harder to solicit and entertain us this year … again.

————

CU Blog - Watch the SuperBowl ... Commercials - Photo 2The publishers of the book Go Lean…Caribbean encourages you to watch the Big Game on Sunday (February 1, 2015), Super Bowl XLIX from Phoenix –area, Arizona, between the New England Patriots and the Seattle Seahawks. Pull for your favorite team and enjoy the half-time show (Katy Perry). It’s all free! It’s being paid for by the advertisers.

So as to complete the full economic cycle, be sure to watch the commercials; because this is Big Money; Big Stakes and a Big Deal. The 2014 version, Super Bowl XLVIII on FOX Broadcast Network was the most watched television program in US history with 111.5 million viewers.[15][16] The Super Bowl half-time show featuring Bruno Mars was the most watched ever with 115.3 million viewers.[15][16] Now, it’s not just TV, but “second- screen” (computers, tablets & mobile devices) as well; this is now tweet-along-with-us programming; notice the #BestBuds Twitter identifier in the following Ad:

VIDEO http://youtu.be/EIUSkKTUftU  – 2015 Budweiser Clydesdale Beer Run

Published on Jan 23, 2015 – It’s time for your Super Bowl beer run. Don’t disappoint a Clydesdale. Choose Budweiser for you and your #BestBuds on epic Super Bowl weekend!

For $4.5 million per 30 second ad, an advertiser had better get the “maximum bang for the buck”; but 30 seconds is still only 30 seconds. Enter the “second-screen”; now advertisers can stretch the attention of their audience by directing them to internet websites, Twitter followings and even YouTube videos and Facebook videos.

See these related stories, (sourced mostly from Variety.com – Hollywood & Entertainment Business Magazine; (retrieved 01-29-2015):

1. WATCH: Super Bowl 2015 Commercials

Audiences no longer need to wait until the Big Game to watch Super Bowl commercials, with an increasing number of marketers opting to release their spots days before kickoff. This year is no different, with Budweiser, Budweiser, Bud Light, Kia, Mercedes-Benz USA, T-Mobile, Victoria’s Secret, BMW, even Paramount with “Hot Tub Time Machine 2,” among those having already posted their ads online [on sites like YouTube].

The reason? The high cost to play the Super Bowl promo blitz is one. At around $4.5 million per 30 second ad, buying time during the match up between the Seattle Seahawks and New England Patriots is at record levels. NBC is airing the game February 1.

2. Super Bowl Ads: NBC Turns to Tumblr to Post Spots After They Air on TV

NBC Sports has launched a new Super Bowl page on Yahoo’s [social media site] Tumblr that the programmer will use to feature Super Bowl XLIX’s TV ads immediately after they air on NBC on Sunday, February 1.

The new NBC Sports Tumblr page, accessible via NBCSports.com/Ads, will be populated with original content ahead of Super Bowl Sunday created by the NBC Sports’ marketing media team, as well as from re-blogging NFL-related Tumblr posts. On game day, the page will convert into a hub for Super Bowl TV ads.

3. NBCU Will Use Super Bowl XLIX Free Live-Stream to Promote Pay-TV Online Services

NBCUniversal will launch an 11-hour free digital video stream — centered around live coverage of this year’s Super Bowl — in a bid to get users to log in to its “TV Everywhere” (TVE) services across its broadcast and cable portfolio the rest of the year.

The Peacock’s “Super Stream Sunday” event will include NBC’s presentation of the Super Bowl, as well as the halftime show toplined by Katy Perry. The live-stream will kick off at 12 p.m. ET on Feb. 1 with NBC’s pregame coverage and concludes with an airing of a new episode of primetime drama “The Blacklist” at approximately 10 p.m. ET.

Ordinarily, access to the NBC Sports Live Extra and NBC.com content requires users to log in using credentials from participating [Pay] TV providers. The free promo is aimed at driving usage of TVE, to ensure those subscribers keep paying for television service.

“We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access,” said Alison Moore, GM and Exec VP of TV Everywhere for NBCU.

NBC does not have NFL live-streaming rights on smartphone devices, which the league has granted exclusively to Verizon Wireless. As such, the “Super Stream Sunday” content will be available on tablets and desktop computers.

4. Facebook may be the big winner of this year’s Super Bowl

For  retailer Freshpet, a new ad campaign video was released to both YouTube and Facebook this past December. It quickly went viral. That wasn’t that surprising. The surprising part was the disparity between views on YouTube compared to Facebook.  On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. “It was fairly eye-opening,” he says. “Things are evolving really quickly.”

With stats like that, this might be the first year in which views of Super Bowl ads on Facebook eclipse those of YouTube.

No wonder then that many advertisers in the big game are looking to go Facebook native.

Show-business has changed. Sports has changed. TV has changed…

… there is now time-shifted viewing (DVR) and on-demand platforms offering an alphabetical menu of shows.

These changes are where this commentary relates to the Caribbean. The changing TV landscape affects the Caribbean region as well, or at least it should. This book Go Lean… Caribbean, serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). The roadmap has 3 prime directives:

  • Optimization of economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines and marshal against economic crimes.
  • Improve Caribbean governance to support these engines.

CU Blog - Watch the SuperBowl ... Commercials - Photo 1The roadmap recognizes and fosters more sports business in the region. The genius qualifiers – athletic talent – of many Caribbean men and women are already heightened. The goal now is foster the local eco-system in the homeland so that those with talent would not have to flee the region to garner the business returns on their athletic investments. This Go Lean economic empowerment roadmap strategizes to create a Single Media Market to leverage the value of broadcast rights for the entire region, utilizing all the advantages of cutting edge ICT offerings. The result: an audience of 42 million people across 30 member-states and 4 languages, facilitating television, cable, satellite and internet streaming wherever economically viable.

Early in the book, the benefits of sports and technology empowerment is pronounced in the Declaration of Interdependence (Page 13 & 14), with these opening statements:

xiii.      Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xiv.      Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xv.      Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.

xxxi.      Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism – modeling the Olympics.

The region has the eco-system of free broadcast television, and the infrastructure for internet streaming. So the issues being tracked for this year’s Super Bowl have bearing in the execution of this roadmap.

The Go Lean roadmap was developed with the community ethos in mind to forge change and build up the communities around the sports world, plus the execution of related strategies, tactics, implementations and advocacies to make the change permanent. The following is a sample of these specific details from the book:

Community Ethos – People Respond to Incentives in Predictable Ways Page 21
Community Ethos – Return on Investments Page 24
Community Ethos – Ways to Foster Genius Page 27
Community Ethos – Promote Intellectual Property Page 29
Community Ethos – Ways to Promote Happiness Page 36
Community Ethos – Ways to Impact the Greater Good Page 37
Strategic – Vision – Consolidating the Region in to a   Single Market Page 45
Strategic – Staffing – Sporting Events at Fairgrounds Page 55
Tactical – Fostering a Technocracy Page 64
Tactical – Separation of Powers – Sports & Culture Administration Page 81
Tactical – Separation of Powers – Fairgrounds Administration Page 83
Implementation – Steps to Implement Self-Governing Entities – Fairgrounds Page 105
Implementation – Ways to Deliver Page 109
Planning – 10 Big Ideas – #5 Four Languages in Unison / #8 Cyber Caribbean Page 127
Planning – Ways to Make the Caribbean Better Page 131
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Improve Education – Sports Academies to Foster Talent Page 159
Advocacy – Ways to Improve Local Government – Parks & Recreation Page 169
Advocacy – Ways to Impact Events Page 191
Advocacy – Ways to Promote Fairgrounds Page 192
Advocacy – Ways to Foster Technology – Intellectual Property Protections Page 197
Advocacy – Ways to Empower Women Page 226
Advocacy – Ways to Impact Youth Page 227
Advocacy – Ways to Improve Sports Page 229
Advocacy – Ways to Impact Urban Living – Sports Leagues Page 234

This commentary previously featured subjects related to developing the eco-systems of the sports business, as sampled here:

https://goleancaribbean.com/blog/?p=3999 Breaking New Ground in the Changing Show-business Eco-System
https://goleancaribbean.com/blog/?p=3641 ‘We Built This City on ‘ …Show-business
https://goleancaribbean.com/blog/?p=3414 Levi’s® Stadium: A Team Effort for the Big Business of Sports
https://goleancaribbean.com/blog/?p=3244 Sports Role Model – Broadcasting / Internet Streaming: espnW.
https://goleancaribbean.com/blog/?p=2222 Sports Role Model – Playing For Pride … And More
https://goleancaribbean.com/blog/?p=2171 Sports Role Model – Turn On the SEC Network
https://goleancaribbean.com/blog/?p=2152 Sports Role Model – US versus the World
https://goleancaribbean.com/blog/?p=1446 Caribbean Players in the 2014 World Cup
https://goleancaribbean.com/blog/?p=1341 Sports Role Model – College World Series Time
https://goleancaribbean.com/blog/?p=1148 Sports Bubble – Franchise values in basketball
https://goleancaribbean.com/blog/?p=1092 Aereo – Model for the Future of TV Blending with the Internet
https://goleancaribbean.com/blog/?p=1020 Sports Revolutionary: Advocate Jeffrey Webb
https://goleancaribbean.com/blog/?p=318 Collegiate Sports in the Caribbean
https://goleancaribbean.com/blog/?p=273 10 Things We Want from the US – # 10: Sports Professionalism
https://goleancaribbean.com/blog/?p=60 Could the Caribbean Host the Olympic Games?

The Go Lean book focuses primarily on economic issues, but it recognizes that sports and its attendant functions can build up a community, nation and region. But the quest to re-build, re-boot and re-tool the Caribbean will be more than just kids-play, it must model the Super Bowl and act like a Big Business.

The Go Lean roadmap describes the heavy-lifting activities for the many people, organizations and governments to accomplish this goal. But the goal is conceivable, believable and achievable. We can make the region a better place to live, work and play.

🙂

Download the free e-book of Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

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First Steps – Deputize ‘Me’!

Go Lean Commentary

If we want to effect change in the Caribbean region, we could “touch” every Caribbean member-state by going through CariCom, British Overseas Territories, US Territories and the EU. Yes, we would “touch” every country … except Cuba.

Of the 30 member-states that constitute the Caribbean region, Cuba does not align with any of these previously identified structures, but still the book Go Lean … Caribbean declares that they are not alone. There is the offer of collaboration, confederacy and comradery with the rest of the neighborhood in the Caribbean region. The book declares (Page 5) … to Cuba and the rest of the region (based on the 1972 song “Lean On Me” by Bill Withers):

If there is a load you have to bear
That you can’t carry
I’m right up the road
I’ll share your load
If you just call me

The “load” being referred here is what the Go Lean book – and other leadership experts – refers to as the Social Contract, this is the assumption that citizens surrender some of their freedoms and submit to the authority of the State in exchange for protection of remaining natural and legal rights. One way of sharing the load is to deputize others to execute. So this movement behind the Go Lean book declares: Deputize me!

This commentary about leadership is Part 5 of a 6-part series from the movement behind the book Go Lean … Caribbean in consideration of the First Steps for instituting a new regime in governance for the Caribbean homeland. The other commentaries in the series are cataloged as follows:

  1. First Steps: EU: Free European Money – To Start at Top
  2. First Steps: UK: Dignified and Efficient
  3. First Steps: US: Congressional Interstate Compact – No Vote; No Voice 
  4. First Steps: CariCom: One Man One Vote Defects 
  5. First Steps: Deputize ‘Me’! 
  6. First Steps: A Powerful C.P.U.

All of these commentaries relate to “how” the Caribbean can finally get started with adapting the organizational structures to optimize the region’s societal engines. This is the consideration of leading from the Top. This would apply to the all member-states in the geographical area. We do not want to ignore Cuba and do not want the Cubans to ignore us. They are the biggest country in the middle of the region and must be included. Most importantly, the leverage of all 42 million people in the region extends greater benefits to everyone in the region. The quest of the Go Lean movement is to implement an economic Single Market and then let the benefits flow: a better region to live, work and play.

A better economic landscape is what the Caribbean region needs to assuage a lot of its problems. The book opens (Page 3) with this sad assessment:

Many people love their homelands and yet still begrudgingly leave; this is due mainly to the lack of economic opportunities. The Caribbean has tried, strenuously, over the decades, to diversify their economy …. The requisite investment of the resources (time, talent, treasuries) for this goal may be too big for any one Caribbean member-state. Rather, shifting the responsibility to a region-wide, professionally-managed, deputized technocracy will result in greater production and greater accountability. This deputized agency is the Caribbean Union Trade Federation.

The book Go Lean…Caribbean – available to download for free – serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU), to do the heavy-lifting for the elevation of Caribbean society – for all 30 member-states. This CU/Go Lean roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies. The plan is for the CU to be deputized by member-states to execute certain governing functions.

The book stresses that reforming and transforming the Caribbean societal engines must be a regional pursuit. This was an early motivation for the roadmap, as pronounced in the opening Declaration of Interdependence (Pages 12 – 13):

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interest of the region needs to be aligned under the same governance. Since economic crimes … can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

Deputize me!these are the words of the CU Trade Federation to the Caribbean member-states governments. Deputizing an external agency is pretty standard in our modern day. In addition, there are many treaties that create an organizational structure to administer the tenants of a multilateral agreement. Let’s consider one example that has a lot of relevance within the Caribbean region, the International Atomic Energy Agency (IAEA). While the impression of nuclear-atomic energy may not be Caribbean tropical, there are in fact 4 member-states that have ratified the IAEA treaty (Cuba, Haiti, Jamaica and the Dominican Republic; plus 2 more pending: St Lucia & Grenada).

See IAEA details in the Appendix below. As related there, the United States functions as the depositary government for the IAEA Statute; they are the deputized agent. This is the model for the CU/Go Lean roadmap, as the Caribbean Union is a Treaty, and the Trade Federation is the deputized administrator.

The Go Lean book provides 370-pages of turn-by-turn instructions on “how” to adopt new community ethos, plus the strategies, tactics, implementations and advocacies to execute so as to reboot, reform and transform the societal engines of Caribbean society. One advocacy in the book is entitled “10 Ways to Foster a Technocracy“; this allows for the delivery of best practices in the introduction of the new CU regime. As a deputized administrator, the CU is expected to function with higher accountability compared to traditional governmental agencies. See how this advocacy related this further on Page 64:

# 9 – Service Level Agreements
The CU is a proxy organization, chartered to execute deputized functions on behalf of member-states; this means a task-oriented philosophy with “Service Level Agreements” in place; i.e. 80% of all phone calls answered within 20 seconds.

Another example of the CU/Go Lean deputized functionality is the embrace of the Group Purchasing Organization concept – see VIDEO here. The book explains (Page 24):

d-2. Lean Operations
This roadmap posits that a lean technocratic organization should be felt, more so than seen. The focus should not be on edifices or “fat” bureaucratic structures, but rather the region should feel the presence of their federal government more so than seeing it.

A bureaucratic model requires comprehensive funding formulas to cover the expenses of the bureaucracy. A lean structure, on the other hand, can subsist mostly from the new revenues it creates. The CU must therefore generate its own income sources from new revenue streams, or from costs savings it affords it stakeholders (member-states). For example, as a Group Purchasing Organization (GPO), the CU entity can garner fee-based revenue for facilitating shipping-handling, or as a Performance Rights Organization (PRO), the CU entity can assess an administrative fee for petitioning/managing royalties from content users. A last example of lean operations would be deploying shared computer systems. This extends the operating costs across a wider user base than individual systems alone. This is the experience followed in the US, with 80% of the Fortune 500 firms using payroll processor ADP to perform this necessary back-office function. (A subset of the cost savings are used as CU income in this model).

So “sharing” is the governing principle that will be pursued for this community ethos to minimize the governing overhead burden on the governed. This principle will be felt in the region through the deployment of shared data centers, multi-purpose Post Office buildings, multi-functional libraries, mobile applications and the www.myCaribbean.gov portal.

———-

VIDEO – Everything You Wanted to Know About Group Purchasing but were afraid to ask! – https://youtu.be/WSq8LiscHOg

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Published on Jul 17, 2014 – Let the National Service Alliance (NSA) leverage your purchasing power to tackle stiff competition, squeezed margins and rising prices. NSA works for companies at $3mil and over, to do just that. .. and no need to change your current distributor/supplier.

  • Category: Education
  • License: Standard YouTube License

Yes, a strategy where member-state governments can deputize a more efficient and effective administrator allows the stewards of the Caribbean (political leaders) to better lead with a lean technocracy. This has been a familiar theme to this Go Lean movement. Consider this sample of previous blog-commentaries that have expanded on this concept:

https://goleancaribbean.com/blog/?p=13749 New Caribbean Regime: Assembling the Region’s Organizations
https://goleancaribbean.com/blog/?p=13524 e-Government Portals 101
https://goleancaribbean.com/blog/?p=13365 A Model for Launching a Single Market Currency
https://goleancaribbean.com/blog/?p=13251 A Better Way to Manage Hurricane Risks
https://goleancaribbean.com/blog/?p=12949 Being Mature to Handle Charity Management
https://goleancaribbean.com/blog/?p=12930 Managing Dangers, Disasters and Emergencies
https://goleancaribbean.com/blog/?p=12400 A Better Way to Administer a Caribbean Arrest Treaty

We urge all member-states to lean-in to this Go Lean roadmap to deputize the Caribbean Union Trade Federation to better deliver on their Social Contract responsibilities. Despite the fact that the CU creates another layer of government, the roadmap makes delivering stewardship over the societal engines cheaper, faster and smarter. Yes, this is how the Caribbean member-state governments can make our homelands better places to live, work and play. 🙂

Download the free e-book of Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

———-

Appendix Reference: International Atomic Energy Agency

The International Atomic Energy Agency (IAEA) is an international organization that seeks to promote the peaceful use of nuclear energy, and to inhibit its use for any military purpose, including nuclear weapons. The IAEA was established as an autonomous organisation on 29 July 1957. Though established independently of the United Nations through its own international treaty, the IAEA Statute,[1] the IAEA reports to both the United Nations General Assembly and Security Council.

The IAEA has its headquarters in Vienna. The IAEA has two “Regional Safeguards Offices” which are located in Toronto, Canada, and in Tokyo, Japan. The IAEA also has two liaison offices which are located in New York City, United States, and in Geneva, Switzerland. In addition, the IAEA has three laboratories located in Vienna and Seibersdorf, Austria, and in Monaco.

The IAEA serves as an intergovernmental forum for scientific and technical co-operation in the peaceful use of nuclear technology and nuclear powerworldwide. The programs of the IAEA encourage the development of the peaceful applications of nuclear energy, science and technology, provide international safeguards against misuse of nuclear technology and nuclear materials, and promote nuclear safety (including radiation protection) and nuclear security standards and their implementation.

The IAEA and its former Director General, Mohamed El Baradei, were jointly awarded the Nobel Peace Prize on 7 October 2005. The IAEA’s current Director General is Yukiya Amano.

Membership

The process of joining the IAEA is fairly simple.[32] Normally, a State would notify the Director General of its desire to join, and the Director would submit the application to the Board for consideration. If the Board recommends approval, and the General Conference approves the application for membership, the State must then submit its instrument of acceptance of the IAEA Statute to the United States, which functions as the depositary Government for the IAEA Statute. The State is considered a member when its acceptance letter is deposited. The United States then informs the IAEA, which notifies other IAEA Member States. Signature and ratification of the Nuclear Non-Proliferation Treaty (NPT) are not preconditions for membership in the IAEA.

The IAEA has 169 member states.[33] Most UN members and the Holy See are Member States of the IAEA. Non-member states Cape Verde (2007), Tonga (2011), Comoros (2014), Gambia (2016), Saint Lucia (2016) and Grenada (2017) have been approved for membership and will become a Member State if they deposit the necessary legal instruments.[33]

Regional Cooperative Agreements

There are four regional cooperative areas within IAEA, that share information, and organize conferences within their regions:

  1. AFRA – The African Regional Cooperative Agreement for Research, Development and Training Related to Nuclear Science and Technology
  2. ARASIA – Cooperative Agreement for Arab States in Asia for Research, Development and Training related to Nuclear Science and Technology
  3. RCA – Regional Cooperative Agreement for Research, Development and Training Related to Nuclear Science and Technology for Asia and the Pacific
  4. ARCAL – Cooperation Agreement for the Promotion of Nuclear Science and Technology in Latin America and the Caribbean (ARCAL):[44]
    • Cuba
    • Haiti
    • Jamaica
    • Dominican Republic

See the full reference article here, retrieved January 21, 2018:

https://en.wikipedia.org/wiki/International_Atomic_Energy_Agency

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Failure to Launch – Governance: Assembling the Region’s Organizations

Go Lean Commentary

“Speak softly, and carry a big stick.” – Theodore Roosevelt, 26th US President

This is such illustrative language: Imagining a “stick”. It denotes the idea of negotiating peacefully, simultaneously threatening with the “big stick”, or the strength of the military. Now there is another imagery of building material and governing efficiency:

Iron, or “Big Iron” to be exact. Iron is also used to refer to something sturdy, strong and tough. But since the ancient Western Days – see Appendix VIDEO below – the term is said to be a slang, referring to a handgun. This Big Iron term has now come into fashion to apply to very large, expensive and extremely fast computers, or more so effective computer server farms that have resilient steel stands. – Technopedia. See full reference in Appendix below.

There is the need to transform the societal engines – economics, security and governance – of the Caribbean. The approach of “speaking softly and carrying a Big Stick” would be effective in forcing compliance among the regional stakeholders. The President Roosevelt application – in the foregoing photo – was clearly addressing security dynamics, but the same approach can apply to the other societal engines:

  • EconomicsImagine a big corporate entity with the need for a large work force, the decision-making of where to locate a plant would cause a lot of bidding among different communities. That company would be wielding a Big Stick.
  • Governance – There is also an application in governance; having a Big Stick or Big Iron can force compliance among the governing entities. Imagine large computer systems for e-Government applications …

This consideration is in harmony with the book Go Lean…Caribbean. The book serves as a roadmap for change in the region, affecting the economics, security and governing engines. It presents new measures and new empowerments as it introduces the Caribbean Union Trade Federation (CU) for the 30 Caribbean member-states to benefit from a super-national federal government with a lot of integrated solutions. This commentary is 4th of 4 parts, completing the series on the Caribbean’s Failure to Launch integrated solutions to elevate the societal engines in the region. The full series is catalogued as follows:

There are many Alphabet Organizations – listed here and from Page 256 of the Go Lean book – that transcend services to one Caribbean country after another. The Go Lean roadmap (book and accompanying blog-commentaries) calls for assembling them under the same government umbrella – the Trade Federation – and process their operations on the CU e-government systems, the CU‘s Big Iron.

Page 96: This roadmap constitutes the assessment required to forge change in the region. Upon understanding the needs of the Caribbean people and the current organization structures available, this roadmap pursues an assembly of these different institutions and then to supplement them with the creation of new super-national organizations. This approach allows the CU to “stand on the shoulders” of previous efforts and then reach greater heights.

This initial phase entails incorporating all the existing regional organizations (ACS and CariCom) into the umbrella organizations of the Caribbean Union Trade Federation. These organizations include, (but are not limited to) the identified Alphabet Organization this this photo here:

The foregoing disclosed the quest to “stand on the shoulders” of previous efforts; this includes efforts to integrate. This is what the Go Lean book presents, a workable roadmap to integrate efforts from the region and leverage the economies-of-scale of the 30 member-states so as to effect change in all societal engines, and to do so using as much technology as possible. In fact, the roadmap features Launching integrated solutions following these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

The CU seeks to “speak softly and carry a Big Iron” by providing the e-Government processing for all of these Alphabet Organizations. There are some basics to this plan to elevate Caribbean society:

  • Leverage …
  • Economies-of-scale …
  • Integration …

These are important consideration for efficient and effective governance; and since in each Caribbean member-state, the government there is the largest employer, better efficiencies – as in computer systems – can improve Caribbean governance and bring real change to society.

With Internet and Communications Technologies, it is easy to link governmental systems from one country to another. (Big companies – i.e. airlines reservation systems – do this all the time).

  • Why have we fail to even consider this type of integration for our governmental entities in the past?
  • Too expensive?
  • So why have we Failed to Launch shared computer systems?

This Failure to Launch integrated e-Government systems across a shared network is now inexcusable!

The subject of e-Government has been a consistent subject for this movement behind the book Go Lean…Caribbean – available to download for free. In a previous commentary, the role and functionality of this Big Iron (unstated) was related:

Among the strategies, tactics and implementations in the Go Lean roadmap, is the deployment of e-Government services, systems and solutions. The Go Lean book explains how this implementation can streamline operations – lean, no heavy bureaucracy – for every level of government: municipal, state and the CU federal level. A type of computing implementation can leverage productivity against a very small level of staffing.

See how a lean structure is portrayed in the book (Page 51):

    A lot of office automation and data processing can be provided in-house for member-state governments by [the CU] simply installing / supporting computer mainframe/midrange systems, servers, and client workstations; plus supplementing infrastructural needs like power and mobile communications. The CU’s delivery of ICT [(Internet & Communications Technologies)] systems, e-Government, contact center and in-source services (i.e. property tax systems [and “www.myCaribbean.gov”]) can put the burden on systems continuity at the federal level and not the member-states. (This is the model of Canada with the federal delivery of provincial systems and services – some Provincial / Territorial presence / governance is completely “virtual”).

The Go Lean book presents the plan to deploy many e-Government provisions. There must therefore be an advanced structure of computer systems for Data Processing. This means Data Centers, our Big Iron for the Caribbean. The Go Lean book provides 370-pages of turn-by-turn instructions on “how” to adopt new community ethos, plus the strategies, tactics, implementations and advocacies to execute so as to reboot, reform and transform the societal engines of Caribbean society. One advocacy is optimizing the deployment of 6 strategically-located Data Centers. Consider some specific details, excerpts and headlines from the book on Page 106 entitled:

10 Trends in Implementing Data Centers

1 Lean-in for the Caribbean Single Market
The CU treaty unifies the Caribbean region into one single market of 42 million people across 30 member-states, thereby empowering the economic engines in and on behalf of the region. The CU embraces the cutting, “bleeding” edge concepts, systems and methodologies for data centers and computer server farms, as in high density computing, facilitating the maximum computing power with the least amount of space and power. The prerequisite for any serious data center deployment is power…stable, reliable electricity, with primary, secondary and tertiary solutions. The CU roadmap calls for deployment of a regional power grid, with above ground, underground & underwater cabling. Though data centers must launch now, power costs will be expected to decline with the grid. …
2 Fiber-Optics / Pipeline

Optical fibers are widely used in fiber-optic communications, which permits transmission over longer distances and at higher bandwidths (data rates) than other forms of communication. Fibers are used instead of metal wires because signals travel along them with less loss and are also immune to electromagnetic interference. The transparent fiber are made of high quality extruded glass, silica or plastic. The CU as a new Federation can apply a leap-frog approach to implement communication networks without having to contend with older methods or investments. Further the CU will embrace the strategy of installing elaborate pipelines thru out the region, enabling fiber-optics to traverse the network.

3 IP Convergence

Internet Protocol (IP) is now ubiquitous for data, voice, and video communications – they all operate on the same type of fiber. This indicates that data centers also function as telecom hubs – central switching offices are now bygones.

4 Cloud Computing

The CU will embrace cloud computing for many operational systems, thereby requiring optimal continuous processing.

The roadmap calls for citizens to interact with their federal government via web portals, kiosks or phone contact centers.

5 High Availability (HA)
6 Colocation Data Centers

A colocation center (colo, or coloc) is a type of data center where equipment space and bandwidth are available for rental to retail customers. Colocation facilities provide space, power, cooling, and physical security for the server, storage, and networking equipment of other firms—and connect them to a variety of telecommunications and network service providers—with a minimum of cost and complexity. Colocation has become a popular option for companies as it allows the company to focus its IT staff on the actual work being done, instead of the logistical. Significant benefits of scale (large power and mechanical systems) result in large colocation facilities, typically 50,000 to 100,000 square feet. The CU will assume a role of coloc landlord for member-states, municipalities and NGO’s for their data center needs.

7 [Limestone] Caves as Data Centers
8 Storage Solutions – No need for humans
9 Security Issues

Modern data centers require minimal human interaction, therefore physical security tend to be very restrictive. In some firms, even the CEO is not allowed access. The CU will implement biometric systems like fingerprints and iris scanning.

10 Unified Command & Control

The data center may be void of humans, but there is still the need for many professional analysis, programmers and engineers. These are normally stationed in command centers to facilitate monitoring and cyber-security functions.

The technology to leverage the governmental administrations of the Caribbean will be available Step One / Day One of the Go Lean roadmap. Though there would be some need for customization and specialty programming. This development effort can be leveraged across the entire region.

Under the Go Lean plan, the expressions of the Caribbean Big Iron would be manifested by systems in government offices, self-serve kiosks, various websites (i.e. www.myCaribbean.gov), Social Media channels and smart phone applications.

These types of e-Government manifestations have been discussed in previous blog-commentaries; consider this sample:

https://goleancaribbean.com/blog/?p=13524 The Future Focus of e-Government Portals
https://goleancaribbean.com/blog/?p=13466 The Future Focus of e-Learning in the Caribbean
https://goleancaribbean.com/blog/?p=11453 Location Matters, Even in a Virtual World
https://goleancaribbean.com/blog/?p=8823 Lessons from China – WeChat: Model for Caribbean Social Media
https://goleancaribbean.com/blog/?p=7991 Transformations: Caribbean Postal Union – Delivering the Future
https://goleancaribbean.com/blog/?p=6341 e-Commerce Strategies for Tourism Stewardship
https://goleancaribbean.com/blog/?p=5435 China Internet Policing – Model for Caribbean
https://goleancaribbean.com/blog/?p=888 How to Re-invent Government in a Digital Image – Book Review
https://goleancaribbean.com/blog/?p=459 Plan to Integrate CXC into the CU Trade Federation for e-Learning

Let’s do this Big Iron – deploying advanced computer systems – to facilitate the e-Governmental transformation of our CU Federal government agencies – the Alphabet Orgaanizations, member-state agencies and even Non-Government Organizations!

We can no longer Fail to Launch

We can “speak softly and carry a Big Iron“.

Our governing efficiencies depend on it.

Also, our economic and security engines can also benefit.

These efficiencies can help to reform and transform Caribbean governments and society in general. We urge all stakeholders to lean-in to this CU/Go Lean roadmap to make the Caribbean a better place to live, work and play. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

———–

Appendix – Big Iron

Definition – What does Big Iron mean?

Big iron is a slang word commonly used to describe a very large, expensive and extremely fast computer. It is often used to refer to oversized computers such as Cray’s supercomputer or IBM’s mainframe.

The term big iron originated in the 1970s, when smaller computers known as minicomputers were introduced. To describe larger computers compared to the small minicomputers, the term big iron was coined by users and the industry.

Big iron computers are primarily used by large companies to process massive amounts of data such as bank transactions. They are designed with considerable internal memory, a high aptitude for external storage, top-quality internal engineering, superior technical support, fast throughput input/output and reliability.

Techopedia explains Big Iron

The term is said to be a derivative of the term “iron”; when used as slang, this term refers to a handgun. Iron is also used to refer to something sturdy, strong and tough. The term big iron is frequently applied to highly effective computer ranches and servers that have resilient steel stands.

In the 1960s and 1970s, the market for mainframes, or big iron, was mainly through IBM and companies like General Electric, RCA Corp., Honeywell International Inc., Burroughs Corporation, Control Data Corp., NCR Corp. and UNIVAC. Later servers based on the microcomputer design, or “dumb terminals”, were developed to cut costs and create greater availability for users. The dumb terminal was eventually replaced by the personal computer (PC). Subsequently, big iron was restricted to mostly government and financial institutions.

Source: Retrieved December 17, 2017 from Technopedia: https://www.techopedia.com/definition/2157/big-iron

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VIDEO –  Big Iron- Marty Robbins  –  https://youtu.be/999RqGZatPs

Published on Mar 28, 2011

All rights belong to their respective owners

Lyrics:

To the town of Agua Fria rode a stranger one fine day
Hardly spoke to folks around him, didn’t have too much to say,
No one dared to ask his business, no one dared to make a slip
The stranger there among them had a big iron on his hip,
Big iron on his hip …

Lyrics retrieved December 17, 2017 from: https://genius.com/Marty-robbins-big-iron-lyrics

 

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