Industries – Page 24 – Go Lean…Caribbean

Category: Industries

Before and After Photos Showing Detroit’s Riverfront Transformation

Posted on October 1, 2015 in Ethos, Implementation, Industries

Go Lean Commentary

“Even a broken clock is right twice a day” – Old Adage.

This is the experience in Detroit today. This city has endured the worst-of-the-worst in urban dysfunction and yet, there are still a few things that they are doing right, that we in the Caribbean can benefit by studying their model, both the failures and successes.

The publishers of the book Go Lean…Caribbean are here to “observe and report” the turn-around and rebirth of the once-great but now distressed City of Detroit. The book posits that the Caribbean can learn a lot from the strategies, tactics and implementations to mitigate this community’s “failed-state” status. In the Caribbean region, we have a number of “failed-states”, real and presumed.

In a previous blog/commentary the unifying powers of art and culture were related; referring to Miami and the events associated with Art Basel. A direct quotation was:

“the community rallies around art creating a unique energy. And art ‘dynamises’ the community, in a very unique way”.

The book Go Lean…Caribbean stated the quest to make the Caribbean region a better place to live, work and play. It identified areas of paramount importance like economics, security and governance; then it drilled deeper to assert that pursuits like the arts (fine, visual, performing, music, sculptures, structures, etc.) and beauty can have a unifying effect on communities; see VIDEO below.

The book relates that the arts and beautification can have a positive influence on any community, including the Caribbean. It is no doubt that the tourism product in the region thrives because of the beauty of the islands; not just the natural or pristine beauty, but also the developments (resort hotels) and cultural icons. This is best demonstrated with the cruise industry, the ports-of-call in highest demand are the ones with the most culture to showcase passengers.

This is a parallel lesson being gleaned from Detroit.

The City of Detroit is revitalizing its downtown riverfront, and the downtown riverfront is revitalizing Detroit. See the article and photos here:

Title: 6 Before And After Photos Show You Just How Far The Detroit Riverfront Has Come

We’re big fans of the Detroit RiverWalk. Whether it is walking our dogs, enjoying the boats or talking with the people, the Detroit riverfront is a gem that has been reclaimed from heavy industry that blocked access to one of the city’s greatest attractions, the river.

They’re taking the initiative west to Rosa Parks, and near these photos private development is picking up. It’s great to see so much green that everyone will be able to use in the city. Below are photos of what they have already done that gets us excited about the future, courtesy of the Detroit Riverfront Conservatory, and above and the last photo were views we took.

Also, The West RiverWalk is now open! It spans west of the Central Business District from near the Riverfront Apartments to Rosa Parks Boulevard. See here:

There’s still more work to do, obviously. Detroit is a city with a myriad of challenges that all of us are slogging through together. But sometimes it’s good to have perspective and remember just how far we’ve come.

Source: Daily Detroit Online Magazine – (Posted October 3, 2014; retrieved October 1, 2015) – http://www.dailydetroit.com/2014/10/03/these-6-before-after-photos-show-you-just-how-far-the-detroit-riverfront-has-come/

——

Consider sample comments on this website about this photo spread:

Dan Pustulka Oct 3, 2014 at 2:31 pm

Nobody has seen a greater community with such drive and determination. It (Detroit) has never been as bad as people always said. I’ve been downriver my whole life. I never gave up, as so many before, and hopefully, after me. The Motor City is a part of me, living proof that when rock bottom comes, we pull out. We survive. That little flower growing in the sidewalk crack, that many of our nation has forgotten years ago, has turned into a field, of hope, dreams, and prosperity. It’s been accomplished through us, of People, who stand today, and have stood together and pushed, pulled, fought and lost, but together as a community, we have told the world we are NOT gone, and do not plan on leaving anytime soon.

Jeff Oct 4, 2014 at 7:58 am

Meh, does planting flowers stop violent crimes? I’ll pass.

In response to “Jeff” above, the following Replies were posted:

Matt Oct 5, 2014 at 8:15 am It does. Done in the right way, it does.

tracey Oct 5, 2014 at 10:05 am Yes, I think planting flowers does, eventually, lead to ending violent crimes. It’s a start to bring more people, business, jobs, activity to the area. It’s a move in a positive direction, and people who have no hope or vision for Detroit should “pass”. Thanks for realizing that. Take your negativity elsewhere.

mckillio Oct 5, 2014 at 7:23 pm Actually, I bet there is a strong correlation.

Jeremy Dec 31, 2014 at 10:19 am Its called the Broken Windows Theory. It states that maintaining the upkeep and appearance of an urban setting, and curtailing small crimes such as vandalism creates an atmosphere of order lawfulness that can discourage larger crimes from taking place. Basically, when things look like shit people treat them that way. But when things look like somebody cares about them, people are less likely to commit crimes in that place, because they believe that their wrongdoings are more likely to be noticed and confronted.

Jessica Jan 16, 2015 at 3:40 pm Actually the violent crime was down 15% in 2014 according to an annual national study shown on Channel 4 news. I live in the heart of the city. It’s changed dramatically just in the past few years.

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VIDEO – “City Of Design” Is A Visual Feast Of Detroit’s Best Beats & Imagery – https://vimeo.com/140651533

The City of Detroit is making progress, in one district at least. But the entire city is still in crisis, despite emerging from Bankruptcy on December 10, 2014, a process that started in July 2013. The city became the largest U.S. municipality to seek bankruptcy protection in the Federal Courts. The city’s financial dysfunction is equally matched with physical dysfunction as there is an abundance of urban blight and decay. The Go Lean book cited the example of this city as an exercise in futility – crying out for turn-around – with all the abandoned buildings. A direct quotation (Page 33) from the related chapter in the book stated:

The Bottom Line on Detroit Urban Decay
For Detroit, a steady population collapse over 5 decades has resulted in large numbers of abandoned homes and commercial buildings, and areas of the city that has been hit hard by urban decay. In a New York Times Magazine article, published on November 9, 2012 it was disclosed that there were 70,000 abandoned buildings. Much of the recent attention being showered upon Detroit comes, in no small measure, is due to the city’s blight. For example, the Michigan Central Station is perhaps the best-known Detroit ruin — a towering 18-story Beaux-Arts train station with a lavish waiting room of terrazzo floors and 50-foot ceilings, built in 1913 by the same architectural firms that designed New York’s Grand Central — modeled after the Baths of Caracalla (Rome, Italy). After the station closed in 1988, a developer talked about turning the building into a casino; the current owner, proposed selling the station to the city in a plan to turn the place into police headquarters and police museum. Mostly, though, the owner has allowed the station to molder, sitting some 1.5 miles from the high-rises of downtown, Michigan Central looms like a Gothic castle over its humbler neighbors on Michigan Avenue. It’s hard not to think of it as an epic-scale disaster that seems engineered to illustrate man’s folly — as if the Titanic, after sinking, had washed ashore and been beached as a warning.

This urban dysfunction is just one of the reasons a study of Detroit is so cautionary for the Caribbean. We have many communities within the Caribbean’s 30 member-states with similar urban blight, societal abandonment and acute hopelessness. We must now echo this same retort:

‘Only at the precipice, do they change’

According to the foregoing news article & photos, the limited area of Detroit’s Riverfront is crawling back from the precipice.

Hooray! (This appeals to tourists to the area; see VIDEO above).

This story aligns with the book Go Lean…Caribbean in stressing the economic benefits of employing a turn-around strategy.

“Out with the old; in with the new”

A renewed commitment to beautification and public art (structures, sculpture, etc.) can dynamise a community, even if just for a limited area.

The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). A mission of this Go Lean/CU roadmap is to promote a turn-around in many Caribbean communities. There should be a stark difference in comparing the Caribbean “before” and “after”.

How?

There is a lot involved in this quest. The book describes it as “heavy-lifting”. It involves rebooting the 3 main engines of Caribbean society; this is declared in the book as prime directives, detailed as follows:

Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
Establishment of a security apparatus to protect the resultant economic engines.
Improvement of Caribbean governance to support these engines.

These missions are pronounced early in the book as the necessary rationale for integrating the 30 member-states in the region into a Single Market. This need has been echoed throughout the Caribbean region. It is fully accepted that the member-states cannot endured the harsh challenges of nation-building alone. They need help! The Go Lean book asserts that the region needs to get the help from each other, pronouncing this Declaration of Interdependence (Page 10 – 14):

Preamble: While the laws of nature and of nature’s God entitle us to form a society and a brotherhood to foster manifestations of our hopes and aspirations and to forge solutions to the challenges that imperil us … no one other than ourselves can be held accountable for our failure to succeed if we do not try to promote the opportunities that a democratic society fosters.

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xii. Whereas the legacy in recent times in individual states may be that of ineffectual governance with no redress to higher authority, the accedence of this Federation will ensure accountability and escalation of the human and civil rights of the people for good governance, justice assurances, due process and the rule of law. As such, any threats of a “failed state” status for any member state must enact emergency measures on behalf of the Federation to protect the human, civil and property rights of the citizens, residents, allies, trading partners, and visitors of the affected member state and the Federation as a whole.

xxi. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxxii. Whereas the cultural arts and music of the region are germane to the quality of Caribbean life, and the international appreciation of Caribbean life, the Federation must implement the support systems to teach, encourage, incentivize, monetize and promote the related industries for arts and music in domestic and foreign markets. These endeavors will make the Caribbean a better place to live, work and play.

xxxiii. Whereas lessons can be learned and applied from the study of the recent history of other societies, the Federation must formalize statutes and organizational dimensions to avoid the pitfalls of communities like … Detroit…

The promoters of the Go Lean book (and movement) have come to Detroit to observe-and-report on the progress of this metropolitan area. We want to learn from this city and enable better outcomes in the Caribbean. This point have been frequently conveyed in previous blogs/commentaries. Consider this sample here:

https://goleancaribbean.com/blog/?p=6269	Education & Economics: Welcome to Detroit, Mr. President
https://goleancaribbean.com/blog/?p=6022	Caribbean Diaspora in Detroit … Celebrating Heritage
https://goleancaribbean.com/blog/?p=5597	The Dire Straits of the Unions and Collective Bargaining
https://goleancaribbean.com/blog/?p=5055	A Lesson from an Empowering Family of Detroit
https://goleancaribbean.com/blog/?p=4913	Ann Arbor: Model for ‘Start-up’ Cities
https://goleancaribbean.com/blog/?p=4476	De-icing Detroit’s Winter Roads: Impetuous and Short-sighted
https://goleancaribbean.com/blog/?p=3713	NEXUS: Facilitating Detroit-Windsor Cross-Border Commerce
https://goleancaribbean.com/blog/?p=3326	M-1 Rail: Alternative Motion in the Motor City
https://goleancaribbean.com/blog/?p=3311	Detroit to exit historic bankruptcy
https://goleancaribbean.com/blog/?p=3164	Michigan Unemployment – Then and Now
https://goleancaribbean.com/blog/?p=2480	A Lesson in History: Community Ethos of WW II
https://goleancaribbean.com/blog/?p=1909	Role Model Berry Gordy – No Town Like Motown
https://goleancaribbean.com/blog/?p=1656	Blue is the New Green – Managing Detroit’s Water Resources
https://goleancaribbean.com/blog/?p=970	JPMorganChase’s $100 million Detroit investment is not just for Press/PR

The CU is designed to do the heavy-lifting of organizing Caribbean society to benefit from the lessons from Detroit. The Go Lean book details the community ethos to adopt, plus the executions of the following strategies, tactics, implementations and advocacies to impact the rebirths, reboots and turn-around of Caribbean communities:

Community Ethos – Deferred Gratification	Page 21
Community Ethos – People Respond to Incentives	Page 21
Community Ethos – Job Multiplier	Page 22
Community Ethos – Light Up the Dark Places	Page 23
Community Ethos – “Crap” Happens	Page 23
Community Ethos – Lean Operations	Page 24
Community Ethos – Return on Investments (ROI)	Page 24
Community Ethos – Ways to Impact the Future	Page 26
Community Ethos – Ways to Help Entrepreneurship	Page 28
Community Ethos – Ways to Impact a Turn-Around	Page 33
Community Ethos – Impact the Greater Good	Page 37
Strategy – Customers – Foreign Direct Investors	Page 48
Tactical – Fostering a Technocracy	Page 64
Tactical – Modeling Post WW II Germany – Marshall Plan	Page 68
Tactical – Modeling Post WW II Japan – with no Marshall Plan	Page 69
Separation of Powers – Public Works & Infrastructure	Page 82
Separation of Powers – Housing and Urban Authority	Page 83
Implementation – Ways to Pay for Change	Page 101
Implementation – Ways to Re-boot Freeport – A Sample Caribbean city needing turn-around	Page 112
Planning – Ways to Improve Failed-State Indices	Page 132
Planning – Lessons Learned from 2008	Page 136
Planning – Lessons Learned from Detroit	Page 140
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Improve Local Government	Page 169
Advocacy – Ways to Better Manage the Social Contract	Page 170
Advocacy – Ways to Better Manage Natural Resources	Page 183
Advocacy – Ways to Enhance Tourism	Page 190
Advocacy – Ways to Impact the Diaspora	Page 217
Advocacy –Ways to Preserve Caribbean Heritage	Page 218
Advocacy – Ways to Impact Urban Living	Page 234

This commentary posits that change will come to Detroit, (many previous Go Lean blog-commentaries have reported that the change is now afoot) and also that changes need to come to the Caribbean. We need to observe-and-report on Detroit; we can apply the lessons – the good, bad and ugly – for optimization in our Caribbean homeland, especially under the scheme of a Single Market. With the integration of 42 million people (10 million Diaspora and 80 million visitors) in the 30 member-states we will be able to do so much more than Detroit has ever accomplished.

Plus, our natural beauty is incomparable – “the best address on the planet”.

Let’s do this! Let’s make our homeland a better place to live, work and play.

Everyone in the region is urged – the people, institutions and governance – to “lean-in” to this roadmap for change. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

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Detroit, Model, Tourism, Transform

Dr. Sybil Mobley – FAMU’s Business School Dean – RIP

Posted on September 30, 2015 in Economics, Ethos, Industries, Social

Go Lean Commentary

The FAMU world mourns the passing of Dr. Sybil Mobley (1925 – 2015; age 90), the much-accomplished and celebrated Dean Emerita of the School of Business and Industry (SBI).

This Go Lean … Caribbean movement – book and accompanying blog-commentaries – stress the fact that one man or one woman can make a difference in their community. Dr. Mobley’s impact was societal elevation with her mission to embed Black Americans in the conference rooms and board rooms of major corporations. She molded, prepared, energized and guided the best-of-the-best of Black America (many of Caribbean heritage as well; this writer included) and sent them off to impact the corporate world.

She sowed the seeds …

… the entire Black community now reap from this harvest.

Dr. Mobley was born in Jim-Crow America in Shreveport, Louisiana. She came to Tallahassee, Florida – the home campus of Florida A&M University – in 1963, still in the era and location of the Deep South. Despite that debilitating environment for a Black woman, she thrived and got her disciples to thrive, as depicted in the following news-media obituary and VIDEO:

Title: FAMU’s Dr. Mobley Passes Away
By: Lanetra Bennett

TALLAHASSEE, Fla. – September 29, 2015 — Dr. Sybil C. Mobley passed away today. She’s the founder of the world renowned School of Business and Industry at FAMU.

Her students and those who knew her say she was much more.

Dr. Mobley’s family confirms she died early Tuesday morning after a brief illness.

Former students say they’re known as, “Sybil’s babies”. They marvel how she balanced power in the boardroom, with compassion for students.

Tallahassee businessman Clinton Byrd keeps a medallion on his desk with Dr. Sybil Mobley’s face on it.

He says, “The phone rings and you’re just hoping that it’s not that news. But, we knew that one day it would come.”

The news came Tuesday that Dr. Mobley had died. “It’s a sad day for us.” Byrd said.

Dr. Mobley started the School of Business and Industry at FAMU in 1974.

Byrd was one of her students. He said, “One day I was giving a presentation on Accounting Theory and the bright lights came on. I just lost it. When I got through, she said, boy that was fantastic. I said, doc, I can’t even remember what I said or what I did. She was always encouraging. She kept a paper that I wrote in 1967. She still has it about impact.”

Mobley had an impact on countless people in Tallahassee and beyond.

The Shreveport, Louisiana native started her career at FAMU in 1963, and is said to have put S.B.I. on the map alongside Yale, University of Chicago, and University of North Carolina. “People used to come here from all over the world to meet her, to spend time with her.” Said, Byrd.

Precious Tankard is a current sophomore. She said, “It’s a lot to say I am a business administration student or an S.B.I. period, in SBI. When we say we’re SBI, they know that greatness lies ahead.”

The current dean, Shawnta Friday-Stroud, is also a former student. She said, “I hope that I have done and that I continue to do her proud. It’s because of what she taught so many of us that I’m even standing in this position as dean today.”

Byrd said, “Some way, somehow we just all have to carry on.”

S.B.I. recently celebrated its 40th anniversary. Dr. Mobley was the founding dean until she retired in 2003. That’s when those special medallions that Byrd has were issued.
Source: Local CBS TV Affiliate WCTV (Retrieved September 29, 2015) – http://www.wctv.tv/home/headlines/Dr-Sybil-Mobley-Former-FAMU-Business-School-Dean-Dies-329934011.html

VIDEO – Rep. Gwen Graham Honors FAMU Leader Dr. Sybil Mobley – https://youtu.be/QCCk19vnKPU

Published on Oct 7, 2015 – “Today I rise to honor the life of Dr. Sybil Mobley, the founding dean of Florida A&M University’s School of Business and Industry.

“Dr. Mobley first worked at Florida A&M as a secretary in 1945 – she then went on to study at the Wharton School of Finance and earned her doctorate from the University of Illinois.

After graduating, Dr. Mobley returned to Florida A&M, and in 1974 she became the founding dean of the University’s School of Business and Industry.

“She held that position for 29 years, during which time she worked tirelessly to build the business school into a nationally recognized institution.

“Her rise from working as a secretary to sitting on the board of Fortune 500 companies and leading a business school serves as an inspiration for all of us.

“Today, we mourn Dr. Mobley’s passing – and celebrate her life. She was a treasure to FAMU, Tallahassee, the state of Florida and our nation.”

Category: People & Blogs

License: Standard YouTube License

Dr. Sybil Mobley impacted the business world, not just the world of college education. She served on many corporate boards and received many awards and honors from around the world; (see plaque in photo above). While she was not of Caribbean heritage, she impacted many students who are; see the Facebook testimony here of two, one Jamaican-American and one Bahamian-American FAMU-SBI alumni:

Michelle Graham Day, SBI Class of 2008
Oh no, ‪#‎LEGEND! No matter how powerful a force to be reckoned with, you could walk in her office as an unknown freshman and get a one on one without an appointment! I remember feeling inspired because like me she had also graduated high school and started college at 16, and I remember her making clear that she was here to get us to play in the majors and said “when people say [why isn’t she using an HBCU business school to funnel students into] minority business what they [the critics, not the official definition!] really mean is minor business” meaning they were doubting her SBI students could hang in the big leagues. She pointed out that no company makes it onto the wall of plaques outside the main entrance without having invested $100k? (correct me if am off) in her vision…

I took 3 long internships that were real work not coffee fetching, one a year long, and graduated way off cycle, but my first big league company out the gate was IBM out west in Colorado (I was always willing to go anywhere while many were not even applying cause it wasn’t somewhere sexy to black people like New York or Miami) and even in the recession when on campus offers froze up, it is those 3 positions with Fortune 500 companies that led to my career which evolved from logistics/supply chain into data analysis into business intelligence and IT. It’s those 3-part PD questions with your premises and non-yes-or-no-answer follow-up question that had me stumping interviewers with my never-cliche questions and already-solid work experience standing out among other candidates even at internship stage. To this day I get compliments on the quality of my questions. The ability to multitask and speedread through 18 credit hours a semester (which I have also pulled off that load in SUMMER when full time is 6 credit hours), the logic picked up by being forced to take Physics I & II as our required sciences with much grumbling on our part, it all served me oh so well in skeleton crew workplaces where you wear many hats and the workload is intense as everyone is required to do more with less post-recession, and in learning how to experiment with the data and record different observations during data analysis and data mining/modeling, just like in the physics labs. She evolved with the needs of corporate and I’m constantly having to evolve to stay ahead of the demands of my field. I went on to work for some of the most established, storied corporations on earth and moved into Fortune 100 and it is all thanks in major part to applying what was learned in Dean Mobley’s program. Her passing is the passing of an era, she will be missed! ‪#‎RIP.‪#‎FAMU ‪#‎SBI ‪#‎visionary

Clifton H. Rodriguez, CPA, SBI Class of 1985
Probably [she] was the most influential woman in my life. I can still remember her teachings, and the lasting motto: “No effort is adequate until it is effective”. I remember in 1981 when she served on the Board of Anheuser Busch Companies, and had a meeting in St. Louis, Mo. She left her meeting with those important people, including August Busch, III to seek Anthony Glover and myself out to advise us about [a] murder that occurred on campus…. She did not have to do that, but deemed us that important to seek us out and advise us. She treated all of her students in that manner. She was not only our dean, but our nurturing mother, who cared deeply about her precious children.

These foregoing testimonies are such good reflections of Dr. Mobley’s character and quest: she wanted her students “playing in the ‘Major’ leagues” of Big Corporate businesses. She recognized that while minority business ownership is important in America today and for the recent past, minority businesses are just minor businesses.

The publishers of the book Go Lean…Caribbean recognize the life contributions of Dr. Sybil Mobley as an educator, industrialist and advocate for many causes that align with our quest for empowerment and elevation of Caribbean commerce and life. Her vision was for more self-determination for the role that business and economics play in the lives of Black America. This means participating, not just spectating, in the business processes of BIG business. There are now more African-Americans (and those of African-Caribbean heritage) engaged in the business processes with corporate America because of the efforts of Dr. Mobley.

Mission accomplished!

“You have fought the good fight, you have finished the race, and you have remained faithful”. – 2 Timothy 4:7 (The Bible New Living Translation).

Like Dr. Sybil Mobley, the prime directive of the Go Lean book is also to elevate society, but instead of impacting America, the roadmap focus is the Caribbean first. The book serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU). The CU seeks to empower the people of the Caribbean to lead more impactful lives in which they are better able to meet their needs and plan for a productive future. The Go Lean roadmap seeks to put Caribbean people in a place of better command-and-control of their circumstances, to develop the community ethos of fostering genius, innovation and entrepreneurship. In fact, the prime directive declarative statements in the Go Lean book are as follows:

Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
Establishment of a security apparatus to protect the resultant economic engines.
Improvement of Caribbean governance to support these engines.

Dr. Sybil Mobley is hereby recognized as a role model that the rest of the Caribbean can emulate. She provided a successful track record of forging change, overcoming incredible odds, managing crises to successful conclusions and paying forward to benefit the next generation. The Go Lean book posits that the economic, security and governing engines are all important for the sustenance of Caribbean life, so Dr. Mobley’s life course stands as a vanguard for many of these pursuits.

The book posits that one person, despite their field of endeavor, can make a difference in the Caribbean, and its impact on the world; that there are many opportunities where one champion, one advocate, can elevate society. In this light, the book features 144 different advocacies, so there is inspiration for the “next” Dr. Sybil Mobley to emerge, establish and excel right here at home in the Caribbean.

The roadmap specifically encourages the region, to lean-in and foster this “next” generation of Dr. Sybil Mobley’s with these specific community ethos, strategies, tactics, implementations and advocacies:

Community Ethos – Economic Systems Influence Individual Choices	Page 21
Community Ethos – Consequences of Choices Lie in the Future	Page 21
Community Ethos – Minority Equalization	Page 24
Community Ethos – Ways to Impact the Future	Page 26
Community Ethos – Ways to Foster Genius	Page 27
Community Ethos – Ways to Help Entrepreneurship	Page 30
Community Ethos – Ways to Bridge the Digital Divide	Page 33
Community Ethos – Ways to Impact Turn-Arounds	Page 35
Community Ethos – Ways to Impact the Greater Good	Page 37
Strategy – Build and foster local economic engines	Page 45
Strategy – Educate our children with the wisdom and knowledge to succeed	Page 46
Tactical – Grow the Economy to $800 Billion – Elevate economy through Education	Page 70
Tactical – Separation-of-Power – Federal Department of Education	Page 85
Anatomy of Advocacies	Page 122
Planning – Ways to Make the Caribbean Better	Page 131
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Improve Education	Page 159
Advocacy – Ways to Better Provide Clothing	Page 163
Advocacy – Ways to Impact Wall Street	Page 200
Advocacy – Ways to Impact Main Street	Page 201
Advocacy – Ways to Preserve Caribbean Heritage	Page 218
Appendix – Education and Economic Growth	Page 258

Education is a priority in the Go Lean roadmap. Previously, this commentary has highlighted many other lessons that the region needs to apply to elevate the societal engines for education. See a sample list here:

https://goleancaribbean.com/blog/?p=6269	Education & Economics: Welcome Mr. President
https://goleancaribbean.com/blog/?p=5482	For-Profit American Education: Plenty of Profit; Little Education
https://goleancaribbean.com/blog/?p=4572	Role Model: Innovative Educator Ron Clark
https://goleancaribbean.com/blog/?p=4487	FAMU is No. 3 for Facilitating Economic Opportunity
https://goleancaribbean.com/blog/?p=1256	Is a Traditional 4-year Degree a Terrible Investment?

We need impactful role models like Dr. Sybil Mobley at home in the Caribbean. The formula of sending our “best-of-the-best” to North America and Europe has failed us – they rarely come back home; see sample testimonies above, both individuals currently live in the US. The quest of the Go Lean roadmap is to change that formula – we now want to educate our “best-of-the-best” right here in the Caribbean region, thereby increasing the likelihood that they will remain after their matriculation. This change will require a lot of contributions from a lot of different people. This quest is pronounced early in the roadmap in the Declaration of Interdependence at the outset of the book, declaring a need for regional solutions (Pages 13 & 14) with these statements:

xix. Whereas our legacy in recent times is one of societal abandonment, it is imperative that incentives and encouragement be put in place to first dissuade the human flight, and then entice and welcome the return of our Diaspora back to our shores …

xxi. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxx. Whereas the effects of globalization can be felt in every aspect of Caribbean life, from the acquisition of food and clothing, to the ubiquity of ICT, the region cannot only consume, it is imperative that our lands also produce and add to the international community, even if doing so requires some sacrifice and subsidy.

With the participation of many advocates on many different paths for progress, the Caribbean can truly become a better place to live, work, learn and play.

Thank you for preparing us for this challenge, Dr. Mobley. Thank you for your service, commitment, nurturing and love. Now take your rest. Rest in Peace!

Download the free e-Book of Go Lean … Caribbean – now!

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College, Diaspora, History, Model, Obituary, Transform

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Capitalism of Drug Patents

Posted on September 24, 2015 in Economics, Ethos, Industries, Strategy

Go Lean Commentary:

While “Greed maybe good” for incentivizing innovation, it “sucks” to apply massive increases to existing products because … well just because.

This appears to be the scenario in the following news article and VIDEO; a former Hedge Fund Manager buys the rights (patents) to an older drug and then increases the price … 5500 percent. See the story here:

Title: Ex-hedge funder buys rights to AIDS drug and raises price from $13.50 to $750 per pill
By: Tom Boggioni

A former hedge fund manager turned pharmaceutical businessman has purchased the rights to a 62-year-old drug used for treating life-threatening parasitic infections and raised the price overnight from $13.50 per tablet to $750.

According to the New York Times, Martin Shkreli, 32, the founder and chief executive of Turing Pharmaceuticals, purchased the rights to Daraprim for $55 million on the same day that Turing announced it had raised $90 million from Shkreli and other investors in its first round of financing.

Daraprim is used for treating toxoplasmosis — an opportunistic parasitic infection that can cause serious or even life-threatening problems in babies and for people with compromised immune systems like AIDS patients and certain cancer patients — that sold for slightly over $1 a tablet several years ago. Prices have increased as the rights to the drug have been passed from one pharmaceutical company to the next, but nothing like the almost 5,500 percent increase since Shkreli acquired it.

Worrying that the cost of treatment could devastate some patients, Dr. Judith Aberg, the chief of the division of infectious diseases at the Icahn School of Medicine at Mount Sinai asked, “What is it that they are doing differently that has led to this dramatic increase?”

According to Shkreli, Turing will use the money it earns to develop better treatments for toxoplasmosis, with fewer side effects.

“This isn’t the greedy drug company trying to gouge patients, it is us trying to stay in business,” Shkreli explained, saying that many patients use the drug for far less than a year and that the new price is similar to other drugs used for rare diseases.

Shrkeli also defended his small pharmaceutical company saying, “It really doesn’t make sense to get any criticism for this.”

This is not the first time the fledgling pharmaceutical executive has come under scrutiny.

He started the hedge fund MSMB Capital while in his 20’s and was accused of urging the FDA to not approve certain drugs made by companies whose stock he was shorting.

In 2011, Shkreli helped form Retrophin, which also acquired old drugs and immediately raised their prices. Retrophin’s board fired Shkreli a year ago and has filed a complaint in Federal District Court, accusing him of using Retrophin as a personal fund to pay back angry investors in his hedge fund.

As for Shrkeli’s claim that he will put the excess profits back into research, doctors say that isn’t needed in this case.

“I certainly don’t think this is one of those diseases where we have been clamoring for better therapies,” said Dr. Wendy Armstrong, professor of infectious diseases at EmoryUniversity in Atlanta.

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VIDEO Title: Ex-hedge funder who hiked AIDS pill cost by 5,500 percent says drug ‘still underpriced’ – https://youtu.be/bCIMUn_WNz0

UPDATE: ‘Pharma Bro’ backs down: Martin Shkreli will roll back outrageous Daraprim price gouge

According to the Person of Interest in the foregoing article and VIDEO, 32 year-old ex-Hedge Fund Manager Martin Shkreli, “Drugs need a profit motive to sponsor innovation”. He posits that the process of research and development for new drugs require the appeal of capitalism, where people invest hoping to get a BIG return later.

To argue with this business logic is to argue with the tenets of capitalism.

So be it! Let the argument begin!

“This is what happens when you turn over healthcare to the capitalist” – says one patient and sufferer of Multiple Sclerosis, Dionne Sarden, of Greater Detroit.

Drugs and healthcare should pursue the motives of the Greater Good, not the “greater profit”. If you do not agree with this statement, just re-visit the Hippocratic Oath, here, that every doctor is required to vow at the start of their medical career:

I swear to fulfill, to the best of my ability and judgment, this covenant:

I will respect the hard-won scientific gains of those physicians in whose steps I walk, and gladly share such knowledge as is mine with those who are to follow.

I will apply, for the benefit of the sick, all measures which are required, avoiding those twin traps of overtreatment and therapeutic nihilism.

I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

I will not be ashamed to say “I know not,” nor will I fail to call in my colleagues when the skills of another are needed for a patient’s recovery.

I will respect the privacy of my patients, for their problems are not disclosed to me that the world may know. Most especially must I tread with care in matters of life and death. If it is given me to save a life, all thanks. But it may also be within my power to take a life; this awesome responsibility must be faced with great humbleness and awareness of my own frailty. Above all, I must not play at God.

I will remember that I do not treat a fever chart, a cancerous growth, but a sick human being, whose illness may affect the person’s family and economic stability. My responsibility includes these related problems, if I am to care adequately for the sick.

I will prevent disease whenever I can, for prevention is preferable to cure.

I will remember that I remain a member of society, with special obligations to all my fellow human beings, those sound of mind and body as well as the infirm.

If I do not violate this oath, may I enjoy life and art, respected while I live and remembered with affection thereafter. May I always act so as to preserve the finest traditions of my calling and may I long experience the joy of healing those who seek my help.

Written in 1964 by Louis Lasagna, Academic Dean of the School of Medicine at Tufts University, and used in many medical schools today. Source: https://en.wikipedia.org/wiki/Hippocratic_Oath retrieved September 23, 2015.

Alas, the Person of Interest in this consideration is not a medical doctor, he is a Hedge Fund Manager. Some would consider his actions to be just “par for the course” … for a Crony-Capitalist. (Consider this sample of his “immature” Twitter messages).

This consideration is in conjunction with the book Go Lean…Caribbean which asserts that Crony-Capitalism is the scorn of American life that reaches into every fabric of society; in this case the life-and-death decisions for healthcare. The book urges the Caribbean region not to follow the American example in this regard. (Previously Go Lean blogs have cited the good non-profit-motive example of Cuba. While Cuba is a Failed-State in so many other areas, in this one case, drug-pricing, they get it right; “even a broken clock is right twice a day”).

The Go Lean book is focused on economics primarily, but also considers the realities of security and governance. For the background on economics, the book relates the historicity of the father of modern macro-economics Adam Smith.

Adam Smith, the 18th century Scottish political economics pioneer, is best known for his classic work: “An Inquiry into the Nature and Causes of the Wealth of Nations (1776)“. Through reflection over the economics at the beginning of the Industrial Revolution the book touches upon broad topics as the division of labor, productivity, free markets and the division of incomes into profit, wage, and rent ^[4]. While Smith attacked most forms of government interference in the economic process, he advocated that government should remain active in certain sectors of society not suited for profit-seekers. These sectors included public education, mitigations for poor adults, the judiciary, a standing army, and healthcare. He posited that these institutional systems may/should never be directly profitable for private industries.

Hedge Funds and Crony-Capitalist obviously hold a dissenting view.

Beyond Adam Smith, the field of Economics features public choice theory – the application of economic thinking to political issues. This field asserts that “rent-seeking” is the more appropriate labeling for certain activities. This “rent” refers to seeking to increase one’s share of existing wealth without creating new wealth. The demonstrated effects of these efforts are reduced economic efficiency [in the community] through poor allocation of resources, reduced actual wealth creation, lost government revenue, and increased income inequality,^[1] and, potentially, national decline. (The word “rent” does not refer here to payment on a lease but refers to gaining control of land or other natural resources).

So why is the cost of drugs so high in the US? Based on these experiences, it is not just the motivation for profit, but for rent!

This theory was detailed further in a recent Go Lean blog that related that Big Pharma, the Pharmaceutical industry, dictates standards of care in the field of medicine, more so than may be a best-practice. The blog painted a picture of a familiar scene where Pharmaceutical Sales “Reps” slip in the backdoor to visit doctors to showcase their latest product lines; but relates that there are commission kick-backs, rebates and “spiffs” in these arrangements, to incentivize the doctors to order these drugs for their patients. The Go Lean book posits that the Caribbean must take its own lead in the battle for health, wellness and pharmaceuticals because this US eco-system is motivated by such a bad ethos: profit and even worst, rent.

The Go Lean book strategizes a roadmap for economic empowerment in the Caribbean region, even including the indisputable need for healthcare and pharmaceutical drugs. Clearly any quest to elevate the region must detail a comprehensive plan for healthcare. The Go Lean book proves this; it goes beyond a plan and provides a roadmap … to make the Caribbean a better place to live, work, heal and play. At the outset of the Go Lean book, in the Declaration of Interdependence (Page 11), these points are pronounced:

viii. Whereas the population size is too small to foster good negotiations for products and commodities from international vendors, the Federation must allow the unification of the region as one purchasing agent, thereby garnering better terms and discounts.

ix. Whereas the realities of healthcare and an aging population cannot be ignored and cannot be afforded without some advanced mitigation, the Federation must arrange for health plans to consolidate premiums of both healthy and sickly people across the wider base of the entire Caribbean population. The mitigation should extend further to disease management, wellness, mental health, obesity and smoking cessation programs.

The Go Lean serves as a roadmap for the implementation and introduction of the technocratic Caribbean Union Trade Federation (CU). The CU‘s prime directives are identified with the following 3 statements:

Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
Establishment of a security apparatus to protect the resultant economic engines.
Improve Caribbean governance to support these engines.

Previous blog/commentaries addressed issues of capitalistic conflicts in American medical practices, compared to other countries, and the Caribbean. The following sample applies:

Book Review – ‘Thimerosal: Let The Science Speak’

Detroit-area Judge to Decide if Kids Need Vaccines

Good American Model – Shaking Up the World of Cancer With a Good ROI

Bad American Model – The Cost of Cancer Drugs

Racism in Medicine? Look at Ebola’s Historicity

Antibiotics Misuse Linked to Obesity in the US

CHOP Research: Climate Change May Bring More Kidney Stones

Big Pharma & Criminalization of American Business

New Research and New Hope in the Fight against Alzheimer’s Disease

Health-care fraud in America; criminals take $272 billion a year

New Cuban Cancer medication registered in 28 countries

The foregoing news article and VIDEO provides an inside glimpse of American Crony-Capitalism as it touches on vital areas like healthcare. Obviously, the innovators and developers of drugs have the right to glean the economic returns of their research. The Go Lean roadmap posits that there is a better way, a scheme in which more innovations can emerge and investors can get their Return on Investment (ROI).

The Caribbean Union Trade Federation has the prime directive of optimizing the economic, security and governing engines of the region. The foregoing VIDEO depicts that research is very important to identify and qualify best practices in health management for the public. This is the manifestation and benefits of Research & Development (R&D). The roadmap describes this focus as a community ethos to promote R&D in the areas of science, technology, engineering and medicine (STEM).

The following list details additional ethos, strategies, tactics, implementations and advocacies to optimize the region’s health deliveries and R&D investments, especially on Caribbean campuses and educational institutions:

Community Ethos – Deferred Gratification	Page 21
Community Ethos – Economic Systems Influence Individual Choices and Incentives	Page 21
Community Ethos – The Consequences of Choices Lie in the Future	Page 21
Community Ethos – Governing Principles – Lean Operations – GPO’s; Ideal for Healthcare	Page 24
Community Ethos – Governing Principles – Return on Investments (ROI)	Page 24
Community Ethos – Governing Principles – Cooperatives	Page 25
Community Ethos – Non-Government Organizations	Page 25
Community Ethos – Ways to Impact Research & Development (R&D)	Page 30
Community Ethos – 10 Ways to Promote Happiness	Page 36
Community Ethos – Ways to Impact the Greater Good	Page 37
Strategy – Integrate and unify region in a Single Market	Page 45
Strategy – Agents of Change – Globalization	Page 57
Tactical – Fostering a Technocracy	Page 64
Tactical – Growing to a $800 Billion Economy – Case Study of Adam Smith	Page 67
Tactical – Separation of Powers – Health Department	Page 86
Tactical – Separation of Powers – Drug Administration	Page 87
Implementation – Ways to Pay for Change	Page 101
Implementation – Ways to Implement Self-Government Entities – R&D Campuses	Page 105
Implementation – Ways to Deliver	Page 109
Planning – Ways to Improve Trade	Page 128
Planning – Ways to Make the Caribbean Better	Page 131
Advocacy – Ways to Improve Healthcare	Page 156
Advocacy – Ways to Better Manage the Social Contract	Page 170
Advocacy – Ways Foster Cooperatives	Page 176
Advocacy – Ways to Improve Emergency Management	Page 196
Advocacy – Ways to Impact Foundations	Page 219
Advocacy – Ways to Impact Persons with Disabilities	Page 228
Appendix – Emergency Management – Medical Trauma Centers	Page 336

The Go Lean roadmap does not purport to be an authority on medical or pharmaceutical research best practices. This economic-security-governance empowerment plan should not direct the course of direction for medical research and/or treatment. But something is wrong here, as portrayed in the foregoing article and VIDEO. The pharmaceutical industry cannot claim any adherence to any “better nature” in their practices.

This is not economics, which extols principles like the “law of diminishing returns”, or “competition breathes lower prices and higher quality”. No, the American pharmaceutical industry, at this juncture, is just a pure evil version of Crony Capitalism. Just … rent!

This is not the role model we want to build Caribbean society on.

Capitalism versus Socialism …
Many people feel this type of discussion in this commentary is really a clear indictment of the premise of the American Healthcare system, based on capitalism (right-leaning). Opponents of this status quo advocate for a more socialistic approach (left-leaning). Socialized medicine is the premise for Canada, the UK, and all the 27 EU countries. So the alternative to the American system is not so radical. Alas, even America’s capitalized healthcare schemes are not as far-right as in times past; with the implementation MediCare (in the 1960’s), VA hospitals, and Affordable Care Act (ObamaCare) Health Insurance mandates; these are now reflections of socialism in the US system.

How do we measure the effectiveness of success of left-leaning versus right-leaning healthcare schemes? While most “Well-being” measurements are obviously subjective, there is one exception: life expectancy. Life expectancy calculation is all binary, 1 versus 0, On versus Off, Life versus Death. The Organization of Economic Cooperation and Development maintains a Better Life Index that measures “Well-being” in the 34 OECD Countries. The following details apply:

There is more to life than the cold numbers of GDP and economic statistics – This Index allows you to compare well-being across countries, based on 11 topics the OECD has identified as essential, in the areas of material living conditions and quality of life.

One of the 11 topics measure “Health”, with considerations to the binary Life Expectancy and the subjective Self-Reported Health. On this chart related to Life Expectancy (based on when the average age for non-trauma deaths), the US appears on the list in position 27. See chart here.

The Go Lean movement asserts that the US should not be our model for healthcare. We can do better in the Caribbean; we have done better (Cuba), and must do better throughout the region. We can impact the Greater Good and still preserve economic realities. This means life-or-death. 🙂

Download the book Go Lean … Caribbean – now!

———-

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Private Airplanes For All

Posted on September 21, 2015 in Ethos, Government, Implementation, Industries

Go Lean Commentary

The airplane is not a new invention. It goes back to the days of the Wright Brothers of Dayton, Ohio – Orville and Wilbur – and their Kitty Hawk, North Carolina test flight on December 17, 1903. Yet, after 112 years, there is still room for a lot of invention and innovation in the field of aerospace. As the old adage relates “Necessity, is the ‘mother’ of invention”.

This commentary asserts that while the United States of America was front-and-center with the initial developments in man-flights, the Caribbean region now needs to be more prominent with the innovations of flight for this new century in aviation. Why?

Necessity, is STILL the ‘mother’ of invention.

There is the need for a lot more innovative airplane transportation solutions for any region featuring an archipelago – a chain of islands. This new product here – the ICON A5* – is perhaps an ideal solution for Caribbean deployment, as it can better reach the masses and become ubiquitous for private owners-operators; see the following VIDEO:

VIDEO Title: Private airplanes for all? One company hopes so

Private planes have long been the domain of the very rich, but now one company wants to change that. ICON wants to do for air travel what Apple did for computers – demystify and make them approachable. They see a future where lots of people like me and you are soaring through the sky in a plane like this. TODAY’s Craig Melvin reports.

This vision of ubiquitous owners-operators of amphibious airplanes – that can touchdown on land or water – portray a more efficient aviation environment for island-hoping; these vehicles would make island living more appealing to live, work and play. This commentary asserted that “our region must participate in these developments, not just spectate on them”. This aligns with the mandate for a more nimble environment to develop, test and deploy cutting-edge transportation solutions. This is the benefit of lean governmental coordination, to be able to launch initiatives like this as portrayed in the foregoing VIDEO.

Canada is a good model for the Caribbean to emulate in this regards. They have vast rural territories, not easily accessible by roads. In these far-out territories, seaplanes, floatplanes and bush planes proliferate. In addition, this ubiquity in Canada is not necessarily affiliated with the wealthy, but rather ordinary citizens; sometimes, these transportation options even become a small business opportunity.

Needless to say, a proliferation of small aircrafts raises a lot of security issues; think September 11, 2011 Terror Attacks on New York City. The aircraft in the above VIDEO, also feature the additional safety mitigation of a built-in parachute, to allow for an easy landing of any aircraft that may go into distress. (This safety feature is ingenious!).

The book, Go Lean … Caribbean, extols the principle that R&D (research and development) activities are necessary to profit from advantages in technology. We want to do R&D here in the Caribbean; manufacturing/assembly too. Since we have the demand; we should facilitate supply as well! This is a mandate for the Caribbean Union Trade Federation (CU). This book serves as a roadmap for the introduction and implementation of the CU. This technocracy will assume oversight to optimize the region in the areas of:

(1) economics

(2) security

(3) lean government

This ethos of adapting to change has now come to the Caribbean.

The status quo of the Caribbean’s transportation eco-systems is badly flawed. The region boasts transportation and fuel costs (including taxes) that are among the highest in the world.

The Go Lean strategy is to confederate the 30 member-states of the Caribbean region to form the technocratic CU Trade Federation. Tactically, the roadmap calls for a separation-of-powers, allowing the Caribbean member-states to deputize authority of the Caribbean airspace to the one unified CU agency. Operationally, there is the need to regulate these aircrafts and the owners-operators, for their monitoring, training, licensing, maintenance compliance, search-and-rescue, incident management and everyday functionality. (Consider the risk mitigation example in the Appendix VIDEO below).

Things will go wrong! Bad things do happen to good people.

This blog-commentary touches on many related issues and subjects that affect planning for Caribbean empowerment in the aviation and transportation industry-spaces. Many of these issues were elaborated upon in these previous blog-commentaries:

https://goleancaribbean.com/blog/?p=5376	Drones to be used for Insurance Damage Claims
https://goleancaribbean.com/blog/?p=3533	No Fear of Failure – Case Study: Bahamasair
https://goleancaribbean.com/blog/?p=3326	M-1 Rail: Alternative Motion in the Motor City
https://goleancaribbean.com/blog/?p=3225	Caribbean less competitive due to increasing aviation taxes
https://goleancaribbean.com/blog/?p=2769	DC Streetcars/Rail – Model For Caribbean Re-development
https://goleancaribbean.com/blog/?p=798	Lessons Learned from the American Airlines merger
https://goleancaribbean.com/blog/?p=673	Ghost ships – Autonomous cargo vessels without a crew
https://goleancaribbean.com/blog/?p=254	Air Antilles Launches St. Maarten Service

Though not written with this particular initiative in mind, the Go Lean roadmap anticipates the foregoing VIDEO‘s opportunities and challenges, as pronounced in the Declaration of Interdependence, (Pages 12 & 14):

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interest of the region needs to be aligned under the same governance. Since economic crimes … can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xxx. Whereas the effects of globalization can be felt in every aspect of Caribbean life, from the acquisition of food and clothing, to the ubiquity of ICT, the region cannot only consume, it is imperative that our lands also produce and add to the international community, even if doing so requires some sacrifice and subsidy.

The Go Lean book was written with the future of the Caribbean in mind. There was a certain anticipated future – with a proliferation of private aircraft owners-operators – that hasn’t really materialized … yet. But maybe now, finally, that future view is coming into focus. This is the direct quotation from the book (Page 26):

The Bottom Line on the Millennium
In the words of Yogi Berra – iconic American Baseball Hall-of-Famer: “The future ain’t what it used to be”.

This is according to a 2007 news analysis by Michael Fitzpatrick, Science Writer for The Guardian (UK) newspaper:

No flying cars, no dinners in a pill, and certainly no cool rocketing off to space cities in the required outfit of the future. We seem to have failed the expectations of the most wild-eyed seers from the past – futurologists who were for the most part in love with a supercharged, technologically sexy future where science would free us from the daily grind, for holidays on the moon or underseas. But here we remain, plodding along … in a familiar world that is neither utopia nor dystopia. What the futurologists did get right were some of the more prosaic details such as mobile phones and digital technologies.

The aircraft depicted in the foregoing VIDEO (see Appendix below), feature functionality where every single-family home could have a plane in their garage – this is the ubiquity in the earlier references. North American society could now be that close to this future view. Better still, the Caribbean should be that close to this reality:

… planes being towed from home garages to boat ramps to launch flight. Then while in flight the aircraft cruises below 15,000 feet and operate at good speed, but slower than 150 miles an hour.

The CU mission is to implement the complete eco-system to deliver on market opportunities for these ubiquitous aircraft owners-operators. There are many strategies, tactics, implementations and advocacies in the book that will facilitate this readiness; a sample is detailed here:

Economic Principles – Economic Systems Influence Individual Choices	Page 21
Economic Principles – People Choose because Resources are Limited	Page 21
Economic Principles – All Choices Involve Costs	Page 21
Economic Principles – People Respond to Incentives	Page 21
Economic Principles – Economic Systems Influence Individual Choices	Page 21
Economic Principles – Consequences of Choices Lie in the Future	Page 21
Community Ethos – Money Multiplier	Page 22
Community Ethos – Job Multiplier	Page 22
Community Ethos – Lean Operations	Page 24
Community Ethos – Return on Investments	Page 24
Community Ethos – Ways to Impact the Future	Page 26
Community Ethos – Ways to Help Entrepreneurship	Page 28
Community Ethos – Ways to Promote Intellectual Property	Page 29
Community Ethos – Ways to Impact Research and Development	Page 30
Community Ethos – Ways to Ways to Improve Negotiations	Page 32
Tactical – Separation of Powers – Emergency Management	Page 76
Tactical – Separation of Powers – Department of Transportation – Aviation Regulator	Page 84
Implementation – Security Initiatives at Start-up – Command-and-Control	Page 103
Implementation – Start-up Benefits from the EEZ	Page 104
Implementation – Steps to Implement Self-Governing Entities	Page 105
Implementation – Ways to Improve Energy Usage – Electrified Buses/Trains	Page 113
Implementation – Ways to Benefit from Globalization	Page 119
Planning – Ways to Improve Trade	Page 128
Planning – Lessons Learned from Canada’s History	Page 146
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Improve Governance	Page 168
Advocacy – Ways to Better Manage the Social Contract – Technology and Efficiency	Page 170
Advocacy – Ways to Foster Empowering Immigration	Page 174
Advocacy – Ways to Improve Homeland Security	Page 180
Advocacy – Ways to Mitigate Terrorism	Page 181
Advocacy – Ways to Foster Technology	Page 197
Advocacy – Ways to Improve Transportation	Page 205
Advocacy – Ways to Impact Urban Living – Transit Options	Page 234
Advocacy – Ways to Impact Rural Living – Optimizing Transportation Options	Page 235

As described in the Go Lean book, change is imminent, for the world and for the Caribbean. The world is preparing for the change for more efficient transit options and also to deploy more autonomous systems to help owner-operators auto-pilot and navigate around the Caribbean region. This commentary calls for a new ethos … to prepare for change. This ethos has now come to the Caribbean, among the Go Lean/CU planners. The people of the region are urged to also “lean-in” to this empowerment. The benefits of this roadmap are very alluring: emergence of an $800 Billion single market economy and 2.2 million new jobs.

These developments are taking place … elsewhere. We need “in” on this.

We need this here, these types of innovative products, systems, companies and specialists to help us in our quest to make the Caribbean a better place to live, work and play. 🙂

————

Appendix * ICON A5

ICON Aircraft is a privately held American aircraft design and production company.^[2] It is currently working on the production of the ICON A5, an amphibious light sport aircraft^[3] that began customer deliveries in July 2015.^[4]^[5]The company was founded in response to the 2004 Federal Aviation Administration establishment of the light-sport aircraft (LSA) class of aircraft and Sport Pilot certificate class of pilot.^[6]^[7]^[8]

This first ICON Aircraft’s model, the ICON A5, is an amphibious two-seat, light-sport aircraft to be priced at approximately $189,000. Its folding wings facilitate transportation and storage,^[8] and it will have a range of approximately 300 nautical miles (560 km) and a top speed of 105 knots (120 mph).^[18]

ICON Aircraft positions the A5 with a recreational focus, stating that the aircraft competes with powersports vehicles such as ATVs, motorcycles, watercraft, and snowmobiles, rather than other airplanes.

The company’s headquarters are located in Vacaville, California where all manufacturing, engineering, design, training, sales, and service functions are consolidated.^[21]
Source: https://en.wikipedia.org/wiki/ICON_Aircraft; retrieved September 21, 2015.

————

Appendix – VIDEO – Sea Plane Takes Off from Truck Trailer – https://youtu.be/-JDogTLtels

Title: Creative Sea Plane Pilot Displays Incredible Take Off Technique From a Moving Truck Trailer – Published on May 8, 2013 – For licensing/usage please contact: licensing@liveleak.com.
Though not as widely used as they once were, seaplanes still serve a few key purposes today including providing access to roadless areas. But the downside of a seaplane is that it can’t land or take off on solid ground. Or can it? This video proves that only one of those disadvantages holds true (landing). As you will see in the video, with a truck moving fast enough, a seaplane can actually take off from an attached trailer.

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Sports Role Model – ‘WWE Network’

Posted on September 20, 2015 in Economics, Industries, Social

Go Lean Commentary

The revolution will be televised.^*

The book Go Lean … Caribbean advocates change for the Caribbean region that is so radical that it might be considered revolutionary!

So be it! The book clearly posits that the region is in crisis, and radical change must now be implemented, but it clearly asserts non-violent, non-military change; see quotation here (Page 8):

… this is not a call for a revolt against the governments, agencies or institutions of the Caribbean region, but rather a petition for a peaceful transition and optimization of the economic, security and governing engines in the region.

This revolution to elevate the Caribbean eco-systems will be executed in the open, with full transparency and accountability. Television cameras are welcome … and encouraged!

The phrase – ‘revolution will ~~not~~ be televised’ – was coined at a time (1970) when television was the dominant visual medium. Today, there is the ubiquity of the internet, with its many video streaming services.

So the new catch-phrase can be: “the revolution will be televised, mobilized and streamed”.

This is better! (Every mobile/smart-phone owner walks around with an advanced digital video camera in their pocket). We are now able to have a network without the “network”. Many models abound on the world-wide-web. Previously, this commentary identified one such network (ESPN-W); now the focus is on another, the WWE Network, associated with the World Wrestling Entertainment, Inc. This network is delivered via the internet-streaming only (and On-Demand with limited Cable TV systems). See details here, considering the “World” reference in the “WWE” branding:

WWE Network is a subscription-based video streaming service owned by WWE, using the infrastructure of Major League Baseball Advanced Media.^[2] The concept was originally announced in 2011. On January 8, 2014, WWE announced the network would launch on February 24 in the United States. The company stated on July 31 that the service was expected to go live in Australia, Canada, New Zealand, Hong Kong, Singapore, Mexico, Spain, Turkey and the Nordics [countries (Denmark, Finland, Iceland, Norway, and Sweden)], among other countries starting on August 17.^[3] It was unexpectedly made available in the UK and Ireland a week earlier than planned, on January 13, 2015, after a delay from the previous October,^[4] and is also expected to arrive in Italy, the United Arab Emirates, Germany, Japan, India, China, Thailand, Philippines, and Malaysia at a future date.^[5] The WWE Network consists of both a 24-hour linear streaming channel and on-demand programming from WWE’s library.
(Source: https://en.wikipedia.org/wiki/WWE_Network retrieved September 20, 2014).

———

After months of anticipation, WWE Network finally launched today at precisely 9 a.m. ET, becoming the first-ever 24/7 live streaming network. As a part of this historic offering, WWE fans will now have access to all live pay-per-view events, including WrestleMania, as well as groundbreaking original programming, reality shows, documentaries, classic matches and more than 1,500 hours of video on demand. And for a limited time, our fans can get a one-week free trial of this fully immersive WWE experience.

WWE Network is delivered directly to fans through over-the-top digital distribution, and will be available on desktops and laptops, as well as through the WWE App on: Amazon’s Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Apple TV; Roku streaming devices; Sony PlayStation® 3 and Sony PlayStation® 4; and Xbox 360 and Xbox One.

“Today is a historic day for WWE as we transform and reimagine how we deliver our premium live content and 24/7 programming directly to our fans around the world,” said Vince McMahon, WWE Chairman & Chief Executive Officer. “WWE Network will provide transformative growth for our company and unprecedented value for our fans.”

WWE Network will also offer fans a revolutionary second screen experience for all original programming and live events via the WWE App, similar to the interactive fan experience currently available for flagship TV programs Raw and SmackDown. Tune in tonight at 7:30 p.m. ET to experience the all-new second screen during the first-ever Raw Pre-Show and RawBackstagePass, following Raw.

Live outside the U.S.? WWE Network is scheduled to launch in the United Kingdom, Canada, Australia, New Zealand, Singapore, Hong Kong and the Nordics by the end of 2014/early 2015.
Source: WWE Network – Official Website; posted February 24, 2014; retrieved September 20, 2015 from http://www.wwe.com/inside/wwe-network-launches

Wow, the lesser sports-entertainment activity of wrestling is bigger and more magnanimous than initial appearances. In North America, the major sports are Football, Baseball, Basketball, Soccer and Hockey. Other sport-entertainment higher in profile than wrestling include Auto-Racing (NASCAR & IndyCar), Golf and Tennis. Wrestling is grouped with the these other minor sporting activities: Boxing, Mixed Martial Arts, Olympic Sports (Track & Field, Gymnastics, Figure-skating, Swimming, etc.), Rodeo, Bowling, and others.

These five major team sports are popular with fans and widely watched on television, have a fully professional league, are played by millions of Americans, enjoy varsity status at many Division 1 colleges, and are played in high schools throughout the country. See chart here from https://en.wikipedia.org/wiki/Sports_in_the_United_States#Overview:

Sport Favorite Sport^[5] TV viewing
record (mil)
(since 2000)¹ Professional League Participants^[6] Professional Average
Attendance

American football 38.8% 111.5m National Football League 8.9 million 67,604

Basketball 15.3% 39.1m National Basketball Association 24.4 million 17,347

Baseball/Softball 14.8% 35.9m Major League Baseball 23.3 million 30,451

Soccer 8.2% 27.3m Major League Soccer 13.6 million 19,148

Ice Hockey 3.8% 27.6m National Hockey League 3.1 million 17,720

TV viewing record measures the game with the most TV viewers in the U.S. since 2000.^{[7][8][9][10][11]}

Sport	Favorite Sport^[5]	TV viewing record (mil) (since 2000)¹	Professional League	Participants^[6]	Professional Average Attendance
American football	38.8%	111.5m	National Football League	8.9 million	67,604
Basketball	15.3%	39.1m	National Basketball Association	24.4 million	17,347
Baseball/Softball	14.8%	35.9m	Major League Baseball	23.3 million	30,451
Soccer	8.2%	27.3m	Major League Soccer	13.6 million	19,148
Ice Hockey	3.8%	27.6m	National Hockey League	3.1 million	17,720

In truth, professional wrestling enjoys widespread popularity as a spectator sport (even more so back in the 1990s). However, it is a scripted and choreographed show, wholly unrelated to the amateur competitive sport. So there are a lot of lessons from this WWE Network model for us in the Caribbean; these lessons demonstrate how we can elevate our eco-systems of ICT (Internet & Communications Technology), sports, entertainment, television, and economics .

This role model examination is a big deal for the Caribbean, as the region does not currently have an eco-system for sports business for Caribbean participants in the Caribbean – a lot of infrastructure is missing. There is no viable sporting enterprises – other than baseball development/winter leagues in Puerto Rico, Dominican Republic and Communist Cuba, where the hope is to be scouted and signed for Major League Baseball in the US. There is absolutely no intercollegiate athletics arrangements. Only amateur athletics abound in the region.

This commentary asserts that the Caribbean region can emulate this WWE model, and “simply” launch as a streaming option.

According to the foregoing article, “simply” isn’t so simple; there was a lot of heavy-lifting for this innovative move for WWE to launch this endeavor. That fact too, is a lesson for the Caribbean; there is heavy-lifting required to transform society, in general and specifically for sport enterprises.

While so much of the sports business infrastructure is missing in the region, the Caribbean is awash in the underlying assets: the athletes. The Caribbean supplies the world with the best-of-the-best in the sports genres of basketball, track-and-field, soccer-FIFA-football and other endeavors. This athletic supply applies equally to men and women.

The book Go Lean…Caribbean book serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU), a technocratic federal government to administer and optimize the economic/security/governing engines of the region’s 30 member-states. The roadmap recognizes and fosters the genius qualifiers of many Caribbean athletes. The goal now is foster the local eco-system in the homeland so that those with talent would not have to flee the region to garner the business returns on their athletic investments.

This Go Lean economic empowerment roadmap strategizes to create a Single Media Market to leverage the value of broadcast rights for the entire region, utilizing all the advantages of cutting edge ICT offerings. The result: an audience of 42 million people across 30 member-states and 4 languages. The WWE Network therefore provides a great role model for the CU‘s execution, facilitating television, cable, satellite and internet streaming wherever economically viable.

At the outset, the roadmap recognizes the value of sports in the roadmap with these statements in the Declaration of Interdependence (Page 13 & 14):

xxvi. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xxviii. Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.

xxxi. Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism – modeling the Olympics.

In the Go Lean book and previous blogs, the Go Lean movement asserted that the market organizations and community investments to garner economic benefits of sports is within reach, with the proper technocracy. The biggest contribution the CU will make is the facilitation of sports venues: arenas and stadia. Sports will then be a big business for the athletes, promoters, vendors and landlords. Still, even fans get great benefits: image, national pride, and entertainment. (Again, the E in WWE means Entertainment – see Appendix VIDEO below). The eco-system of sports is therefore inclusive in the roadmap’s quest to make the Caribbean region a better place to live, work and play.

Now is the time for all of the Caribbean to lean-in to the following community ethos, strategies, tactics, implementations and advocacies detailed in the book Go Lean…Caribbean to deliver the solutions to elevate the Caribbean region through sports:

Community Ethos – People Respond to Incentives in Predictable Ways	Page 21
Community Ethos – Return on Investments	Page 24
Community Ethos – Ways to Foster Genius	Page 27
Community Ethos – Promote Intellectual Property	Page 29
Community Ethos – Ways to Promote Happiness	Page 36
Community Ethos – Ways to Impact the Greater Good	Page 37
Strategic – Vision – Consolidating the Region in to a Single Market	Page 45
Strategic – Staffing – Sporting Events at Fairgrounds	Page 55
Tactical – Fostering a Technocracy	Page 64
Tactical – Separation of Powers – Sports & Culture Administration	Page 81
Tactical – Separation of Powers – Fairgrounds Administration	Page 83
Implementation – Steps to Implement Self-Governing Entities (Fairgrounds)	Page 105
Implementation – Ways to Deliver	Page 109
Planning – 10 Big Ideas – #5 Four Languages in Unison / #8 Cyber Caribbean	Page 127
Planning – Ways to Make the Caribbean Better	Page 131
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Improve Education – Reduce Brain Drain	Page 159
Advocacy – Ways to Improve Local Government – Parks & Recreation	Page 169
Advocacy – Ways to Impact Events	Page 191
Advocacy – Ways to Promote Fairgrounds	Page 192
Advocacy – Ways to Foster Technology – Intellectual Property Protections	Page 197
Advocacy – Ways to Empower Women	Page 226
Advocacy – Ways to Impact Youth	Page 227
Advocacy – Ways to Improve Sports	Page 229
Advocacy – Ways to Impact Urban Living – Sports Leagues	Page 234

The Go Lean book asserts that the region can be a better place to live, work and play; that the economy can be grown methodically by embracing progressive strategies in sports and sports broadcasting/streaming at all levels: professional, amateur and intercollegiate. This point was further detailed in these previous blogs:

This cause was detailed in these previous blogs:

https://goleancaribbean.com/blog/?p=5921	Socio-Economic Impact of Sports Arenas & Stadia
https://goleancaribbean.com/blog/?p=4019	Melding of Sports & Technology; the Business of the Super Bowl
https://goleancaribbean.com/blog/?p=3414	Levi’s® Stadium: A Team Effort
https://goleancaribbean.com/blog/?p=3244	Sports Role Model – espnW.
https://goleancaribbean.com/blog/?p=2222	Sports Role Model – Playing For Pride … And More
https://goleancaribbean.com/blog/?p=2171	Sports Role Model – Turn On the SEC Network
https://goleancaribbean.com/blog/?p=2152	Sports Role Model – US versus the World
https://goleancaribbean.com/blog/?p=1715	Lebronomy – Economic Impact of the Return of the NBA Great
https://goleancaribbean.com/blog/?p=1446	Caribbean Players in the 2014 World Cup
https://goleancaribbean.com/blog/?p=1341	College World Series Time – Lessons from Omaha
https://goleancaribbean.com/blog/?p=1214	Landlord of Temporary Stadiums
https://goleancaribbean.com/blog/?p=1148	Sports Bubble – Franchise values in basketball
https://goleancaribbean.com/blog/?p=498	Book Review: ‘The Sports Gene’
https://goleancaribbean.com/blog/?p=318	Collegiate Sports in the Caribbean
https://goleancaribbean.com/blog/?p=60	Could the Caribbean Host the Olympic Games?

This Go Lean roadmap is committed to availing the economic opportunities of sports but the roadmap is bigger than just sports; its a concerted effort to elevate all of Caribbean society. The CU is the vehicle for this goal, this is detailed by the following 3 prime directives:

Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs (21,000 direct jobs at fairgrounds and sport venues).
Establishment of a security apparatus to protect the resultant economic engines.
Improvement of Caribbean governance to support these engines.

This roadmap adheres to economic principles and related best-practices; therefore the laws of supply-and-demand are duly respected. Similar to the foregoing WWE Network article, the roadmap looks for the opportunities to foster interest that may exists in specific endeavors, and then explore the business opportunities around servicing that demand. (This roadmap is not specifically advocating wrestling activities for Caribbean stakeholders but rather the business modeling of the WWE).

This is heavy-lifting. This is the quest of Go Lean/CU, to do the heavy-lifting for the Caribbean region, above and beyond what individual member-states maybe able to accomplish on their own. All the stakeholders in the region – athletes, participants, spectators, coaches, promoters, and officials – are hereby urged to lean-in to this roadmap.

We need to just do it! 🙂

Download the book Go Lean … Caribbean – now!

———–

Appendix* – The Revolution Will Not Be Televised

This phrase in pop culture originated as a a poem and song by Gil Scott-Heron. Scott-Heron first recorded it for his 1970 album Small Talk at 125th and Lenox, on which he recited the lyrics, accompanied by congas and bongo drums. Heron (1949 –2011) was an American soul and jazz poet, musician, and author, known primarily for his work as a spoken word performer in the 1970s and 1980s.

Source: https://en.wikipedia.org/wiki/The_Revolution_Will_Not_Be_Televised

AUDIO: The Revolution Will Not Be Televised – https://youtu.be/QnJFhuOWgXg

This is a sound sample from a song, that is currently copyrighted. The copyright for it may be owned by the author or his designate (heirs, company, etc.).

————

Appendix VIDEO – WWE Network Promo – http://youtu.be/MyeZ16IOz90

The insane leaping ability of Rob Van Dam, Eddie Guerrero and other Superstars and Legends is on display in this spring-loaded edition of WWE Fury. More ACTION on the WWE NETWORK.

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Microsoft Pledges $75 million for Kids in Computer Science

Posted on September 18, 2015 in Economics, Ethos, Industries, Social

Go Lean Commentary

Microsoft pledges support to young children learning the science of computers … $75 million worth.

… on behalf of a grateful region, we accept.

While $75 million is not a lot for a global program, consider the source of the benefactor – Microsoft – and it is the spirit that counts. We will take it Microsoft; we want your time, talents and treasuries.

These three resources, are what the book Go Lean…Caribbean asks for from the philanthropic community in terms of gifts to the Caribbean. This is so important, that the book prepares a comprehensive plan for organizing the interactions with charitable foundations and gift-giving organizations. We need and want all the help we can garner!

The Go Lean book serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU) to elevate Caribbean society. This movement asserts that to effect change in the region, all Caribbean stakeholders (residents, institutions, students, Diaspora) have to devote a measure of time, talents and treasuries.

The Go Lean book strategizes a roadmap to elevate the economic, security, and governing engines. It clearly relates that these prime directives do not cover every social aspect of Caribbean life. We need the resultant void to be filled by Non-Government Organizations (NGO’s). The following news article/Press Release relates the community empowering and philanthropic efforts from one such entity, computer software giant Microsoft:

Title: Microsoft expands global YouthSpark initiative to focus on computer science
Sub-Title: Microsoft invests $75 million in community programs to increase access to computer science education for all youth and build greater diversity into the tech talent pipeline.

SAN FRANCISCO, Sept. 16, 2015 /PRNewswire/ — Microsoft Corp. announced on Wednesday a new commitment of $75 million in community investments over the next three years to increase access to computer science education for all youth, and especially for those from under-represented backgrounds. Through the company’s global YouthSpark initiative, scores of nonprofit organizations around the world will receive cash donations and other resources to provide computer science education to diverse populations of young people in their communities and prepare them with the computational-thinking and problem-solving skills necessary for success in an increasingly digital world.

“If we are going to solve tomorrow’s global challenges, we must come together today to inspire young people everywhere with the promise of technology,” said Microsoft CEO Satya Nadella. “We can’t leave anyone out. We’re proud to make this $75 million investment in computer science education to create new opportunities for students across the spectrum of diverse youth and help build a tech talent pipeline that will spark new innovations for the future.”

Over the next three years, Microsoft will deliver on this commitment through cash grants and nonprofit partnerships as well as unique program and content offerings to increase access to computer science education and build computational thinking skills for diverse populations of youth. One of the flagship programs is Technology Education and Literacy in Schools (TEALS), which pairs tech professionals from across the industry with classroom educators to team-teach computer science in U.S. high schools. TEALS aims to grow fivefold in the next three years, with the goal of working with 2,000 tech industry volunteers to reach 30,000 students in nearly 700 schools across 33 states. A key objective of TEALS is to support classroom educators as they learn the computer science coursework, preparing them to teach computer science independently after two years of team-teaching.

Nadella reinforced the company’s commitment to computer science education today during the annual Dreamforce conference hosted by Salesforce where he called upon thousands of tech professionals to serve as TEALS volunteers and help broaden the opportunity for students of all backgrounds to learn computer science in high school.

“Computer science is a foundational subject — like algebra, chemistry or physics — for learning how the world works, yet it’s offered in less than 25 percent of American high schools,” said Microsoft President Brad Smith. “We need to increase access to computer science and computational thinking for all students, especially those from diverse populations, by partnering across the industry and with teachers and schools to turn this situation around and change the paradigm for developing a more diverse tech talent pipeline.”

There are three additional key elements of Microsoft’s global commitment to increasing access for all youth to the full range of computing skills, from digital literacy to computer science.

Global philanthropic investments with nonprofits in 80 countries, including the Center for Digital Inclusion in Latin America, Silatech in the Middle East and Africa, CoderDojo Foundation in Europe, YCAB Foundation in Asia, and many others, will deliver a range of computing skills from digital literacy to computer science education to youth in local communities around the world.

Microsoft Imagine connects students with the tools, resources and experiences they need to turn their innovative ideas into reality. Whether it’s building a game or designing an app, Microsoft Imagine makes learning to code easy and accessible for students and educators, no matter their age or skill level and at no cost. Whether it’s free cloud services like Azure, online competitions via Imagine Cup that educators can incorporate into their curriculum, or fun self-serve learning tutorials, Microsoft Imagine helps bring a student’s technology passion to life through computer science.

YouthSpark Hub resources are designed to inspire youth about the full spectrum of computing skills, ranging from digital literacy to computer science engineering. In addition to providing access to the Microsoft Imagine tools, the YouthSpark Hub brings together opportunities to participate in activities such as DigiGirlz and YouthSpark Live, attend free YouthSpark Camps at the Microsoft Stores, and access training through nonprofit organizations supported by Microsoft around the world.

Since 2012, Microsoft YouthSpark has created new opportunities for more than 300 million youth around the world, offering technology skills training and connections to employment, entrepreneurship, and continued education or training.

More information about YouthSpark and access to tools and resources can be found at http://YouthSparkHub.com and http://imagine.microsoft.com.

Those wanting more information on the TEALS program and to learn more about how they can get involved should visit http://TEALSK12.org.

Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
Source: PR Newswire Service; retrieved September 17, 2015 from: http://www.prnewswire.com/news-releases/microsoft-expands-global-youthspark-initiative-to-focus-on-computer-science-300144592.html

——
VIDEO – Microsoft YouthSpark: Opportunity for Youth – https://youtu.be/ZRKYTQ6_UEs

Published by Microsoft – http://www.microsoft.eu
YOUTH INFOGRAPHIC: http://www.microsoft.eu/Portals/0/Doc…

There’s $75,000,000 and then there’s $75,000,000 from Microsoft.

A $75,000,000 charitable gift from Microsoft is more than just money; it’s an invitation to explore the future: the future of Information Technology.

This is BIG! As it also builds a technology talent pipeline, especially for the under-represented female population; so future jobs are at stake.

Microsoft founder and largest shareholder, Bill Gates, is now retired from the CEO’s office. (Though he continues as non-executive Chairman of the Board of Directors). He is a certifiable billionaire – a member of the One Percent – in which his riches came from this company. He is a great role model for all the youth of the Caribbean.

A great role model for the adults, too!

This innovator’s latest effort is the Bill & Melinda Gates Foundation, which sets out to make a permanent impact on the world. According to a previous blog detailing this foundation’s efforts, his belief is that every life has equal value. So his Foundation works to help all people lead healthy, productive lives. Now we see his hallmark company following this lead so as to also promote hi-technology values among the more disadvantaged youth populations in the world.

We absolutely appreciate those leading and following in this path.

The book Go Lean…Caribbean champions the cause of building and optimizing the Caribbean eco-system. There are a lot of expectations for technology in the region, to aid and assist with all aspects of the Go Lean prime directives, defined as follows:

Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
Establishment of a security apparatus to protect the resultant economic engines.
Improve Caribbean governance to support these engines.

The CU/Go Lean roadmap clearly recognizes that the love and curiosity for technology must be ingrained as early as possible. Since the Caribbean does not only want to be on the consuming end of technological developments, we want to create, produce and contribute to the world of innovations. So we need to foster genius qualifiers in our Caribbean youth for careers and occupations – at home – involving Science, Technology, Engineering and Mathematics (STEM).

This point was pronounced at the outset of the Go Lean book with these opening Foreword (Page 3) and the subsequent Declaration of Interdependence (Page 12 & 14) with these statements:

Foreword: Our youth, the next generation, may not be inspired to participate in the future workings of their country; they may measure success only by their exodus from their Caribbean homeland.

xiii. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxvi. Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries, like that of ship-building, automobile manufacturing, prefabricated housing, frozen foods, pipelines, call centers, and the prison industrial complex. In addition, the Federation must invigorate the enterprises related to existing industries like tourism, fisheries and lotteries – impacting the region with more jobs.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xxx. Whereas the effects of globalization can be felt in every aspect of Caribbean life, from the acquisition of food and clothing, to the ubiquity of ICT, the region cannot only consume, it is imperative that our lands also produce and add to the international community, even if doing so requires some sacrifice and subsidy.

The Go Lean book seeks a quest to create 64,000 new direct and indirect technology/software jobs in the Caribbean marketplace. It will be a good start to use the grants and support of Microsoft, The Bill & Melinda Gates Foundation and other philanthropic groups and NGO’s to foster this campaign.

The Go Lean roadmap was constructed with the community ethos in mind to forge the needed change to adopt technology. Plus with the execution of these related strategies, tactics, implementations and advocacies it will help build up our communities. The following is a sample of these specific details from the book:

Community Ethos – Deferred Gratification	Page 21
Community Ethos – Economic Principles – People Choose	Page 21
Community Ethos – Economic Principles – People Respond to Incentives in Predictable Ways	Page 21
Community Ethos – Economic Principles – The Consequences of Choices Lie in the Future	Page 21
Community Ethos – Economic Principles – Job Multiplier	Page 22
Community Ethos – Governing Principles – Lean Operations	Page 24
Community Ethos – Governing Principles – Cooperatives	Page 25
Community Ethos – Governing Principles – Non-Government Organizations	Page 25
Community Ethos – Ways to Impact the Future	Page 26
Community Ethos – Ways to Foster Genius – Anti-Bullying Campaigns	Page 27
Community Ethos – Ways to Promote Intellectual Property	Page 29
Community Ethos – Ways to Impact Research & Development	Page 30
Community Ethos – Ways to Bridge the Digital Divide	Page 31
Community Ethos – Ways to Impact Turn-Around	Page 33
Community Ethos – Ways to Promote Happiness	Page 36
Community Ethos – Ways to Impact the Greater Good	Page 37
Strategy – Vision – Confederate 30 Member-States	Page 45
Strategy – Vision – Prepare the Youth with the skills to compete in the modern world	Page 46
Strategy – Mission – Exploit the benefits and opportunities of globalization	Page 46
Tactical – Confederating a Permanent Union	Page 63
Tactical – Fostering a Technocracy	Page 64
Tactical – Separation of Powers – State Department – Registrar/Liaison of NGO’s	Page 80
Implementation – Ways to Pay for Change	Page 101
Implementation – Trends in Implementing Data Centers – Creating the ‘Cloud’	Page 106
Implementation – Ways to Deliver	Page 109
Implementation – Ways to Impact Social Media – Caribbean Cloud	Page 111
Implementation – Ways to Foster International Aid	Page 115
Planning – 10 Big Ideas for the Caribbean Region – Cyber-Caribbean	Page 127
Planning – Ways to Make the Caribbean Better	Page 136
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Improve Education – *STEM* Promotion	Page 159
Advocacy – Ways to Improve Governance – e-Government & e-Delivery	Page 168
Advocacy – Ways to Better Manage the Social Contract	Page 170
Advocacy – Ways to Foster Cooperatives	Page 176
Advocacy – Ways to Improve Communications	Page 186
Advocacy – Ways to Improve Libraries	Page 187
Advocacy – Ways to Enhance Tourism – Internet Marketing	Page 190
Advocacy – Ways to Foster Technology	Page 197
Advocacy – Ways to Foster e-Commerce	Page 198
Advocacy – Ways to Impact Main Street	Page 201
Advocacy – Ways to Impact Foundations	Page 219
Advocacy – Ways to Impact the One-Percent	Page 224
Advocacy – Ways to Impact Youth	Page 227
Advocacy – Ways to Improve the Arts	Page 230
Appendix – CU Job Creations	Page 257
Appendix – Giving Pledge Signatories – 113 Super Rich – One Percent – Benefactors	Page 292

This Go Lean roadmap calls for the heavy-lifting to build-up Caribbean communities, to shepherd important aspects of Caribbean life, so as to better prepare for the future, dissuade emigration and optimize the ICT eco-systems here at home.

These goals were previously featured in Go Lean blogs/commentaries, as sampled here:

https://goleancaribbean.com/blog/?p=6341	Tourism Digital Marketing & Stewardship — What’s Next?
https://goleancaribbean.com/blog/?p=6269	Education & Economics: Lessons from Detroit
https://goleancaribbean.com/blog/?p=6151	3D Printing: Here Comes Change
https://goleancaribbean.com/blog/?p=3974	Google and Mobile Phones – Here comes Change
https://goleancaribbean.com/blog/?p=3915	‘Change the way you see the world; you change the world you see’
https://goleancaribbean.com/blog/?p=3490	How One Internet Entrepreneur Can Rally a Whole Community
https://goleancaribbean.com/blog/?p=2126	Where the Jobs Are – Computers Reshaping Global Job Market
https://goleancaribbean.com/blog/?p=1698	STEM Jobs Are Filling Slowly
https://goleancaribbean.com/blog/?p=1416	Amazon – A Role Model for Caribbean Logistics
https://goleancaribbean.com/blog/?p=1277	The need for highway safety innovations – here comes Google
https://goleancaribbean.com/blog/?p=476	CARICOM Urged on ICT
https://goleancaribbean.com/blog/?p=308	CARCIP Urges Greater Innovation

The Go Lean book focuses primarily on economic issues, and it recognizes that computer technology is the future direction for industrial developments. (See the foregoing VIDEO). This is where the jobs are to be found. The Go Lean roadmap describes the heavy-lifting for people, organizations and governments to forge these innovations here at home in the Caribbean. Clearly philanthropic organizations, Not-For-Profit charities, foundations and NGO’s are also stakeholders for the effort to make the Caribbean better.

So the Go Lean roadmap invites NGO’s to impact the Caribbean – to plant seeds – according to their charters. We are open to ask for their help. But we assure these benefactors that their help is really an investment. Our young people have the will, passion and integrity to grow the seeds into fine fruit.

We want more … such organizations. We will be pursuing other NGO’s … especially for the under-represented female population, such as:

Black Girls Code – Their Vision: To increase the number of women of color in the digital space by empowering girls of color ages 7 to 17 to become innovators in STEM fields, leaders in their communities, and builders of their own futures through exposure to computer science and technology.

Women in Technology – A premier professional association for women in the technology industry, we understand the unique challenges you face. No matter where you are in your professional development, or what technology-related field you’re in, our community offers a broad range of support, programs and resources to advance women in technology from the classroom to the boardroom.

Women in STEM – The Office of Science and Technology Policy, in collaboration with the White House Council on Women and Girls, is dedicated to increasing the participation of women and girls — as well as other underrepresented groups — in the fields of science, technology, engineering, and mathematics by increasing the engagement of girls with STEM subjects in formal and informal environments, encouraging mentoring to support women throughout their academic and professional experiences, and supporting efforts to retain women in the STEM workforce.

This is an invitation to the world to help us help ourselves. It is not just a dream. This is a conceivable, believable and achievable business plan. With the right commitment of time, talent and treasuries from domestic and foreign sources, we can succeed in making the region a better place to live, work, learn and play. 🙂

Download the book Go Lean … Caribbean – now!

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Wi-Fi Hot Spots Run By Hackers Are Targeting Tourists

Posted on September 16, 2015 in Economics, Government, Industries, Social

Go Lean Commentary

For all the good that the internet brings to the world, there is a lot of bad too. The W.W.W in a web address does not mean Wild Wild West. But it feels like that; the bad old days of outlaws and gunslingers. (The actual WWW initials mean World Wide Web). Let the buyer beware!

The need for a Sentinel in Caribbean electronic commerce has been fully established by this commentary. Someone needs to be “watching the store in the Caribbean”. Electronic commerce now means internet and mobile transactions, encompassing smartphones, tablets and other mobile devices.

While the Caribbean member-states are not as advanced as other North American locations (US & Canada) or many Western European countries, we have fully embraced the internet via broadband, Wi-Fi and mobile communication utilities. The assertion in the book Go Lean…Caribbean, is that any plan to reboot Caribbean economics, security and governance must include promotion and regulation of technological initiatives as well. This Go Lean book serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU) to facilitate the growth, stewardship and oversight of electronic commerce in a regional Single Market.

There is therefore the need to be “on guard” for “bad actors” that will surely emerge to exploit Caribbean stakeholders, including residents, businesses and visitors – possibly up to 150 million people, including 80 million tourists. This news VIDEO here reports on a new threat:

VIDEO: Caution: Wi-Fi hot spots run by hackers are targeting tourists – http://www.today.com/video/caution-wi-fi-hot-spots-run-by-hackers-are-targeting-tourists-526433347646

September 16, 2015 – The “Hacking of America” series continues with a new warning: Before you log on to free public Wi-Fi hot spots at popular tourist destinations like New York City’s Times Square, be aware that they could be traps for hackers to steal your identity. One warning sign: The word “free.” NBC’s Tom Costello shares tips to protect your online security with TODAY.

Imagine a Caribbean tourist, disembarking a cruise ship, turning on a smartphone and being enticed with “FREE Wi-Fi”.

The Go Lean book relates regional oversight for the Caribbean Single Market – a lean technocracy – for cross-border electronic media, governance of the Information Technology Arts and Sciences and Grievance mediation. These activities are part –and-parcel of the missions of Go Lean roadmap, whose prime directives are identified with the following 3 statements:

Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
Establishment of a security apparatus to protect the people and processes (economic engines) of the region from threats and attacks (physical and electronic) that may originate from foreign or domestic sources.
Improvement of Caribbean governance to support these engines, including consolidation of all Postal operations. The Caribbean Postal Union will deploy a Caribbean Cloud, a Social Media / Electronic Commerce offering for all Caribbean member-states, branded www.myCaribbean.gov.

These prime directives will elevate Caribbean society. With this success comes the emergence of “bad actors”. The foregoing VIDEO relates one such instance. The goal of preparing the appropriate security apparatus – to protect the people and processes – was envisioned in the Go Lean roadmap from the beginning; this was defined early in the book (Page 12 & 14) in the following pronouncements in the Declaration of Interdependence:

x. Whereas we are surrounded and allied to nations of larger proportions in land mass, populations, and treasuries, elements in their societies may have ill-intent in their pursuits, at the expense of the safety and security of our citizens. We must therefore appoint “new guards” to ensure our public safety and threats against our society, both domestic and foreign. The Federation must employ the latest advances and best practices … to assuage continuous threats against public safety.

xv. Whereas the business of the Federation and the commercial interest in the region cannot prosper without an efficient facilitation of postal services, the Caribbean Union must allow for the integration of the existing mail operations of the governments of the member-states into a consolidated Caribbean Postal Union, allowing for the adoption of best practices and technical advances to deliver foreign/domestic mail in the region.

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interest of the region needs to be aligned under the same governance. Since economic crimes, including piracy and other forms of terrorism, can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

According to the foregoing VIDEO, the threat for cyber-crimes is now exposed to mobile users and those innocently partaking of FREE Wi-Fi services. This should not be so endangering. Wi-Fi communications should be a benign utility. There is the natural expectation that the governmental authorities would protect the innocent and interdict all villainous parties. This “natural expectation” is part-and-parcel of the Social Contract between citizens and their governments. For the 80 million visitors enjoying Caribbean hospitality, this presumed protection should automatically extend to them.

This is the assumption. The region must therefore anticipate these “bad actors” and deploy the counter-measures to monitor, mitigate and manage all identified risks associated with this cyber-threat. All cyber-crimes and threats to electronic commerce must be a constant focus for the “new guards” being proposed for implementation in the Caribbean with this Go Lean/CU roadmap.

The book posits that these are among the issues that are too big for any one Caribbean member-state to manage alone; that there are times when there must be a cross-border, multilateral coordination. So confederating all 30 Caribbean member-states and appointing the CU as a deputized agency to oversee this cyber activity is a wise course of action. In addition, the technical competence for the “guardians” of this new Caribbean economy must be “cutting edge”. Can we truly expect this from the current bureaucratic structures of these small member-states? Hardly.

In a previous blog, the “cutting-edge” readiness of one member-state (Bahamas) was likened to 1985, as opposed to 2015; the blog stated that “they are not reaching for the stars but rather reaching for the lamp-post”. Other blog-commentaries on this subject have detailed the full width-and-breath of preparing Caribbean society for the diverse economic, security and governing issues of managing ICT in this new century. See sample blogs here:

https://goleancaribbean.com/blog/?p=6341	The Need for Online Tourism Marketing Stewardship
https://goleancaribbean.com/blog/?p=5435	China Internet Policing – Model for Caribbean
https://goleancaribbean.com/blog/?p=5353	US Presidential Politics and the Internet
https://goleancaribbean.com/blog/?p=4793	Online reviews – like Yelp and Angie’s List – can wield great power for services marketed, solicited and contracted online.
https://goleancaribbean.com/blog/?p=4381	Net Neutrality – The need for Caribbean Administration of the Issue.
https://goleancaribbean.com/blog/?p=4337	Crony-Capitalism Among the Online Real Estate Markets
https://goleancaribbean.com/blog/?p=3881	European and North American Intelligence Agencies to Ramp-up Cyber Security Cooperation
https://goleancaribbean.com/blog/?p=906	Bitcoin e-Payments needs regulatory framework to manage ‘risky’ image
https://goleancaribbean.com/blog/?p=308	Caribbean Communications Infrastructure Program (CARCIP) and the Caribbean Telecommunications Union (CTU) urges greater innovation and protection.

These commentaries demonstrate that there is the need for a technocratic governing body to better oversee and police Caribbean electronic commerce. This structure will assuage cyber-crimes and illicit activities for the Caribbean neighborhood in the online world.

We have so much more than Wi-Fi decoys to consider – as conveyed in the foregoing VIDEO. Successful execution of the Go Lean roadmap can expect a surge in internet/online activity and transactions; as there is the plan to deploy schemes to facilitate more e-Commerce: Central Bank adoption of Electronic Payment schemes and Postal Integration/Optimization, the Caribbean Cloud portal for www.myCaribbean.gov. So many more challenges – and lawlessness – will emerge.

The Go Lean book therefore presents the series of community ethos, strategies, tactics, implementations and advocacies that must be adopted and executed to elevate this region to be competent with the Worldwide Web. See the following sample here:

Community Ethos – Deferred Gratification	Page 21
Community Ethos – People Choose	Page 21
Community Ethos – People Respond to Incentives	Page 21
Community Ethos – Economic Systems Influence Individual Choices	Page 21
Community Ethos – Job Multiplier	Page 22
Community Ethos – Privacy versus Public Protection	Page 23
Community Ethos – Whistleblower Protection	Page 23
Community Ethos – Lean Operations	Page 24
Community Ethos – Ways to Help Entrepreneurship	Page 28
Community Ethos – Promote Intellectual Property	Page 29
Community Ethos – Ways to Bridge the Digital Divide – Allow for FREE Wi-Fi	Page 31
Community Ethos – Ways to Improve Sharing	Page 35
Community Ethos – Ways to Impact the Greater Good	Page 37
Strategy – Vision – Integrate a Single Market of entire region	Page 45
Tactical – Fostering a Technocracy	Page 64
Tactical – Separation of Powers – Caribbean Postal Union	Page 78
Tactical – Separation of Powers – Interstate Commerce Administration	Page 79
Tactical – Separation of Powers – Communications and Media Authority	Page 79
Implementation – Year 1 / Assemble Phase – Establish CPU	Page 96
Anecdote – Implementation Plan – Mail Services – US Dilemma	Page 99
Implementation – Improve Mail Services – Electronic Supplements	Page 108
Implementation – Ways to Deliver	Page 109
Implementation – Ways to Impact Social Media – For Residents, Visitors & Diaspora	Page 111
Planning – 10 Big Ideas for the Caribbean Region – Cyber Caribbean	Page 127
Advocacy – Ways to Improve Interstate Commerce	Page 129
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy –Ways to Improve Governance	Page 168
Advocacy –Ways to Better Manage the Social Contract	Page 170
Advocacy – Ways to Improve Libraries – Hi-Density Wi-Fi	Page 187
Advocacy – Ways to Impact Events – Hi-Density Wi-Fi & Mobile Apps	Page 191
Advocacy – Ways to Foster Technology – Public Access Wi-Fi	Page 197
Advocacy – Ways to Foster e-Commerce – Mobile Apps & Hi-Density Wi-Fi	Page 198
Advocacy – Ways to Impact Main Street – Downtown Wi-Fi	Page 201
Advocacy – Ways to Impact Urban Living	Page 234

The Go Lean book creates some Great Expectations for the internet. It posits that online facilitations can serve as an equalizing element for the Caribbean to better compete with the rest of the world. So we must elevate the region’s core competence with all-things-cyber, including the security dynamics.

“Bad actors will always emerge to exploit economic opportunities” – Go Lean (Page 23).

So to keep pace with the latest and greatest cyber-criminals, we must do the heavy-lifting of “serving and protecting” the Caribbean online populations. The region needs this technocracy of the CU Trade Federation. Everyone is therefore encouraged to lean-in to this Go Lean roadmap. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

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Tourism Stewardship — What’s Next?

Posted on September 15, 2015 in Economics, Government, Industries, Strategy

Go Lean Commentary

Let’s learn from history…

The industry of travel agencies did not always exist … in modern times. It emerged as transportation options standardized (rail, steamships, and airplanes) and became more convenient. The transportation companies did not need travel agencies; they only acquiesced to the industry stakeholders as a matter of convenience. According to the short history of travel agency pioneer Thomas Cook in Appendix A …

[they] agreed to make a permanent arrangement with him provided he found the passengers.

The book Go Lean…Caribbean calls for the elevation of Caribbean society, to re-focus, re-boot, and optimize all the engines of commerce so as to make the Caribbean a better place to live, work and play. The category of “play” covers the full scope of tourism, which is the primary economic driver for our Caribbean region; the book estimates 80 million visitors among the region. (Since that number includes cruise passengers that may visit multiple Caribbean islands on one itinerary, each port is counted separately; without cruise passengers, a figure of 68 – 69 million is perhaps more accurate).

This commentary is a consideration of tourism, not travel. Tourism is a subset of the travel eco-system, so any Agent of Change in the world of travel must be carefully considered on tourism, on Caribbean tourism.

The World Tourism Organization defines tourists or tourism as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”.^[1]

Tourism is now a popular global leisure activity. Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country’s balance of payments. Today, tourism is a major source of income for many countries, and affects the economy of both the source and host countries, in some cases being of vital importance.

Tourism suffered as a result of a strong economic slowdown of the late-2000s recession, between the second half of 2008 and the end of 2009, and the outbreak of the H1N1 influenza virus,^[2][3] but slowly recovered. International tourism receipts (the travel item in the balance of payments) grew to US$1.03 trillion in 2011, corresponding to an increase in real terms of 3.8% from 2010.^[4] International tourist arrivals surpassed the milestone of 1 billion tourists globally for the first time in 2012,^[5] the same year in which China became the largest spender in international tourism globally with US$102 billion, surpassing Germany and United States. China and emerging markets such as Russia and Brazil had significantly increased their spending over the previous decade.^[6]
Source: https://en.wikipedia.org/wiki/Tourism

The Go Lean book considers these Agents of Change (Page 57) that have dynamically affected the Caribbean economic eco-systems:

Technology
Globalization
Aging Diaspora
Climate Change

This first one, technology, has had a most shocking effect on this travel/tourism industry. We can conclude that the days of Thomas Cook are over. It is no longer convenient for tourism industry stakeholders (transportation lines, resort properties, etc.) to acquiesce to travel agents; they are no longer needed to find passengers-guests-travelers-tourists.

(The industry for travel agents have effectively disappeared).

Technology, the Internet-Communications-Technology (ICT) in particular has furnished alternative and better options for travel enterprises to find passengers-guests-travelers-tourists; see sample website, Booking.com, in the VIDEO in the Appendix C below. (These websites also provide better options/prices for consumers). Travel agents are now inconsequential.

The same too with politicians leading the Tourism stewardship!

The national stewards of Caribbean tourism must now transform for this Agent of Change. Instead of “schmoozing” travel agents to incentivize bookings, it is necessary to master Search Engine Optimizations (SEO), website design, social media outreach, etc..

The Caribbean member-states do not need “Ministers/Secretaries of Tourism” or Ambassadors of governments, they need Computer Programmers! More exactly, the region needs multi-lingual computer programmers, as the foregoing World Tourism Organization quote relates that much of the growth in tourism numbers are from the emerging markets of China, Russia, Brazil, etc. (In Economics, these countries are grouped B.R.I.C.S. for Brazil, Russia, India, China & South Africa).

Technology and Globalization! The stewardship of Caribbean tourism must truly adapt, evolve and transform to keep pace.

How is the Caribbean tourism industry doing in this regard? There is the case-in-point of Aruba. See the news article here:

Title: Why Aruba Tourism is Booming — And What’s Next
Sub-title: The Dutch Caribbean’s tourism hub is growing. Quickly.
By: Caribbean Journal staff

Plainly, tourism in Aruba is booming. The island saw a 16.2 percent increase in stayover visitor arrivals in the first half of 2015, making it the Caribbean’s fastest-growing destination in the first half of 2015, according to data from the Caribbean Tourism Organization. So what’s next for the island? To learn more, CJ caught up with Ronella Ronella Tjin Asjoe, CEO of the Aruba Tourism Authority.

What is the outlook for Aruba tourism and the forecast for the high season?

With each passing year, Aruba continues to see an increase in the number of stay-over visitors and visitor on-island spending. After receiving a record number of annual visitors in 2014 (1.07 million), ATA set an aggressive goal for an 11.5 percent increase in 2015, as well as a 4 percent increase in tourism receipts, and is on track to surpass those goals. The overall ADR is projected to grow by 5-10 percent in 2015, and RevPar is projected to grow by a similar rate. With increased airlift, island-wide hotel renovations and new projects in the works, coupled with ATA’s innovative digital marketing strategies, Aruba’s tourism product improves annually — resulting in improved performance results year over year.

What new initiatives are there for Aruba Tourism Authority?

Aruba Tourism Authority (ATA) has launched a new interactive experience allowing visitors to share their perfect Aruba vacation before ever stepping foot on our popular Caribbean island. The Happiness Builder is a content-rich planning experience where travelers can explore nearly 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba. This dynamic and fully-immersive planning process — from choosing the video clips to picking an accompanying music track and personal message — results in a customized “Shortcut to Happiness” video that is easily sharable. As Aruba continues to evolve from both a product and marketing perspective, new and innovative tools like the Happiness Builder remain crucial to Aruba’s success as one of the most popular tourist destinations.

What are the largest challenges facing Aruba as a tourist destination?

The World Tourism Council (WTTC) reports Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to size, in the world. Tourism currently accounts for 88 percent of the nation’s GDP and only continues to increase. As such, Aruba must remain creative and digital-savvy to inspire consumers to visit and fully experience our island. Our target audience visits more than 20 websites before booking their vacation, so it is essential for us to maintain a presence throughout that process with a timely, persuasive message at each stage. By engaging the best strategists and leveraging targeted technologies, we can ensure our marketing dollars are spent effectively against desired consumers in-market for vacation travel.

What sort of new investments are being made in the public sector of Aruba as it relates to tourism?

As part of Aruba’s ongoing, $1 billion+ island revitalization and beautification project, the destination recently invested more than $100 million in significant hotel updates to enhance visitors’ experiences, with an additional $50 million planned for next year. The Aruba Airport Authority also fully renovated the Reina Beatrix International Airport, introducing new amenities and services true to the One happy island brand. This includes an airport wide Wi-Fi upgrade, installation of APC and ABC Kiosks, three new F&B concepts and an additional 150 seats, and an update to the airport arrival hall and VIP lounges. Airport investments between $100-150 million are planned in the upcoming years, as traffic continues to reach new heights

Are there large renovations, new projects or new hotels are on the horizon?

In addition to the island-wide resort renovations, Aruba has new hotels in the works. The city of San Nicolas continues to be a large focus for ATA and the government, as it continues to evolve as a cultural center, with new museums slated in the coming years.

Tell us a little about upcoming Aruba events and festivals. Which of these can you recommend?

Fall is one of Aruba’s most eventful times of year, with countless culinary, cultural and musical festivals. Upcoming events include the Aruba International Film Festival, Caribbean Sea Jazz Festival and highly-anticipated, first annual Restaurant Week, Sept. 28-Oct. 9. Boasting 60 participating restaurants, Aruba is increasingly revered as the “Ultimate Sand Bar Island,” with 25+ bars/restaurants conveniently located on the water. Options range from casual decks overlooking the Caribbean sea to fine dining toes-in-the-sand establishments. Aruba’s new restaurant week offers food critics, wine connoisseurs, foodies and everyone in between the opportunity to explore Aruba’s culinary heritage.
Source: Caribbean Journal – Regional – News Site (Published September 13, 2015) – http://caribjournal.com/2015/09/13/why-aruba-tourism-is-booming-and-whats-next/

According to the foregoing news story/interview, the Tourism stewards in Aruba understand the significance of the technology/digital strategy for elevating this economic engine. Is this the case for the rest of the region? Hardly!

Even still, it is obvious that the expertise and reach of the officials in Aruba is still limited; see previous blog-commentary here on the State of Aruban society. The book Go Lean…Caribbean and the underlying movement seeks to re-boot the strategies and tactics of tourism marketing for the entire Caribbean region. The book asserts Caribbean member-states must expand and optimize their tourism outreach but that the requisite investment of the resources (time, talent, treasuries) for this goal may be too big for any one Caribbean member-state (like Aruba) alone. Rather, shifting the responsibility to a region-wide, professionally-managed, deputized technocracy will result in greater production and greater accountability. This deputized agency is the Caribbean Union Trade Federation (CU). The book thereafter introduces the CU and provides a roadmap for its implementation into a Single Market for the Caribbean economy … and tourism marketing.

The goal of the CU is to bring the proper tools and techniques to the Caribbean region to optimize the stewardship of the economic, security and governing engines. The book posits that the economy can be induced and spurred for continuous progress, with technocratic management and stewardship better than the status quo. While the goal of the roadmap is to pursue a diversification strategy, the reality is that tourism will continue to be the primary economic driver in the region for the foreseeable future. The publisher of the book Go Lean…Caribbean convenes the talents and skillsets of movers-and-shakers in electronic commerce so as to forge the best tools and techniques for this new ICT-based marketing.

According to the below Appendix B – Priceline and Appendix C – VIDEO, the world is operating under a different business model than previously familiar in the Caribbean. Truly the region needs programmers not politicians to shepherd tourism in the homeland.

Change has come to the travel industry. Just how do we optimize the marketing and management of our new products and services to elevate our economies?

This book Go Lean… Caribbean provides the needed details. Early in the book, the optimization and best-practices of regional tourism was highlighted as a reason the Caribbean region needed to unite, integrate and confederate. These pronouncements were included in the opening Declaration of Interdependence (Pages 11 – 14):

iv. Whereas the natural formation of the landmass is in a tropical region, the flora and fauna allows for an inherent beauty that is enviable to peoples near and far. The structures must be strenuously guarded to protect and promote sustainable systems of commerce paramount to this reality.

vi. Whereas the finite nature of the landmass of our lands limits the populations and markets of commerce, by extending the bonds of brotherhood to our geographic neighbors allows for extended opportunities and better execution of the kinetics of our economies through trade. This regional focus must foster and promote diverse economic stimuli.

viii. Whereas the population size is too small to foster good negotiations for products and commodities from international vendors, the Federation must allow the unification of the region as one purchasing agent, thereby garnering better terms and discounts.

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxvi. Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries… In addition, the Federation must invigorate the enterprises related to existing industries like tourism… – impacting the region with more jobs.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

The Go Lean… Caribbean book wisely details the community ethos to adopt to proactively facilitate the digital campaigns for the changed landscape of tourism marketing; plus the executions of the following strategies, tactics, implementations and advocacies:

Community Ethos – Deferred Gratification	Page 21
Community Ethos – Economic Principle – People Respond to Incentives	Page 21
Community Ethos – Economic Principle – Consequences of Choices Lie in the Future	Page 21
Community Ethos – Job Multiplier	Page 22
Community Ethos – Lean Operations	Page 24
Community Ethos – Return on Investments (ROI)	Page 24
Community Ethos – Ways to Impact the Future	Page 26
Community Ethos – Ways to Foster Genius – Literary, Art and Music in Graphic Design	Page 27
Community Ethos – Impact Research & Development – Including ICT	Page 30
Community Ethos – Ways to Improve Sharing – Data / Social Network	Page 35
Community Ethos – Ways to Impact the Greater Good	Page 37
Strategy – Vision – Integrate Region in a Single Market	Page 45
Strategy – Mission – Build and Foster Local Economic Engines	Page 45
Strategy – Mission – Exploit the Benefits of Globalization in Trade-Tourism	Page 46
Strategy – Agents of Change – Technology	Page 57
Strategy – Agents of Change – Globalization	Page 57
Tactical – Fostering a Technocracy	Page 64
Tactical – Growing the Economy to $800 Billion – Trade and Globalization	Page 70
Tactical – Website *www.myCaribbean.gov* for Caribbean stakeholders – Tourists	Page 74
Tactical – Separation of Powers – Tourism Promotions and Administration	Page 78
Implementation – Integrate All Caribbean Websites to *www.myCaribbean.gov* Portal	Page 97
Implementation – Ways to Pay for Change	Page 101
Implementation – Ways to Deliver	Page 109
Implementation – Ways to Impact Social Media – *www.myCaribbean.gov* Portal	Page 111
Planning – 10 Big Ideas – Cyber Caribbean	Page 127
Planning – Ways to Make the Caribbean Better	Page 131
Planning – Ways to Better Manage Image – Digital Media Presence	Page 133
Planning – Lessons Learned from 2008 – Tourism & Economy Went Bust	Page 136
Planning – Lessons Learned from Egypt – Lack of Tourism Stewardship	Page 143
Advocacy – Ways to Measure Progress – Mining *www.myCaribbean.gov* Portal Data	Page 147
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Foster Cooperatives	Page 176
Advocacy – Ways to Improve Communications – Internet & Social Media Marketing	Page 186
Advocacy – Ways to Enhance Tourism – Excess Inventory Marketing	Page 190
Advocacy – Ways to Impact Events – Sharing Economy	Page 191
Advocacy – Ways to Market Southern California	Page 194
Advocacy – Ways to Foster Technology	Page 197
Advocacy – Ways to Foster e-Commerce	Page 198
Advocacy – Ways to Preserve Caribbean Heritage – Cyber-Caribbean Image/Media	Page 218

The CU seeks to foster internet-communications-technologies to aid-and-abet tourism. This includes all supporting functions before, during and after visitors come to our shores. In fact the Go Lean roadmap considers the tourist, a stakeholder in this empowerment plan. These prime directives apply to them as well:

Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
Establishment of a security apparatus to protect the resultant economic engines, ensure public safety for stakeholders and marshal against economic crimes.
Improvement of Caribbean governance to support these engines.

Examine here how a technocratic effort can enhance the Caribbean tourism outreach online. See this How-To article:

Title: Template For Success: 5 Keys to Creating A Winning Social Media Plan

By: Stuart Leung, Guest Columnist from Salesforce.com

With social networks becoming more and more ingrained in everyday business communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base.

So, do you have a plan around social media?

With dozens of social networks that each offer unique benefits, the natural inclination is to jump on every platform, but unless you have multiple social media managers, the most effective way to communicate is to prioritize and create a business plan around social. With a strategy, you can target your time and effort to not only show up to the social party, but build real relationships with your connections.

There is a difference between using social media, utilizing it correctly, and leveraging it for the needs and goals of your business. Studies indicate that 33% of consumers use social networks as a way they discover new brands, products or services, and if you’re not doing social media the right way, it’s really easy for a consumer to be put off and move on.

Perhaps your business has a Facebook page, but it isn’t engaging with your fans. There’s the corporate Twitter account, but it’s produced only 14 tweets in the last year. And does it make sense for your small business to be invested in Pinterest if the account has been dormant? Businesses jumping in without a plan happens more often than not because it’s simple to register with an email, choose a handle, and go through the motions.

Successful social media players have more than just a presence. They’ve not only developed a strong social media plan, but they also allot real resources to engage and grow their user base on each network.

With Facebook, Twitter, LinkedIn, Google+, SlideShare, Pinterest, YouTube, Tumblr, and more, how do you choose which networks to plan around? It’s a common dilemma that faces thousands of business owners everyday.

Here are five important factors that will help not only develop a social media presence, but hopefully will open up new opportunities for business as well:

Realistic Metrics for Social Media Success

In order to achieve success, you first need to define what success will look like on social media.

Take a critical look at how you use social media now. Has it been working for you? Are you able to see any growth as a result? Do you know how to measure that growth?

Now, ask yourself what it is that you want to accomplish. Common social media goals can be enhancing customer awareness, promoting staff accomplishments, and sharing information about your company. Whatever your end goals may be, try to break them down into easily definable and measurable objectives. Be specific when you do this, so that you’ll be able to see definitively what is moving you towards completing these objectives.

As you get more of a feel for what social marketing can achieve, and what you need it to do for you, you’ll be able to refine your goals and make them more realistic. Also, this is a great time to review your overall marketing plan as you look for ways to increase your social media presence.

Active and Nurtured Community

Who is reaching out to you on social and is already, organically engaging with your brand? How can you nurture and grow that community in an authentic way that also supports your team’s overall marketing efforts?

What other methods could you use to connect with your audience, and how could you link your efforts to make them more effective? Define these personas and remember that they will determine your success or failure, so make sure that you know who they are, and how to best connect with them.

Content and Promotion

The Internet is a dynamic and evolving creature, which means that the content that you create for your social media has to be dynamic as well.

A common pitfall among many organizations is not having enough fresh and interesting content for social media. Strive for content that is relevant, current, and genuinely applicable to your audience today.

Plan ahead and dedicate resources for your social media efforts. It’s critical to have a content calendar to organize when you’re going to generate content and manage when the content will be pushed out.

Will you have employees who will write it, or do you plan to use freelancers? Decide who will be creating the assignments and monitoring the quality of the work, and ensure that your social media plan not only allows for regular updates and posts, but speaks the language of that particular social network.

Social Networks Relevant to Your Business

Focus on specific social media networks that will most help you attract and engage your audience.

This goes hand in hand with factor #2 above—the community you will be nurturing. How does your company want to connect with current and prospective customers. Is your brand voice personal or professional? Do you have resources for a two-way conversation, or will your strategy focus on broadcasting?

The demographics of your base are also important here. How old are they? What is their gender? Further defining your audience will greatly help you choose the social network that works best for your audience.

Open and Transparent Communication

The open-forum format of social media means your company will benefit from direct communication with your customers. In all interactions with customers on social, authenticity and transparency is key.

Allow customers to use social media to share their feedback—show appreciation for positive feedback with positive responses, and address negative feedback head-on. Don’t make the mistake of deleting negative posts. Instead, show your customers that they’ve been heard, apologize and accept responsibility, and when possible, use feedback to improve how you do business.

Make sure that whomever is in charge of social media knows how to respond, and is working closely with your internal PR team to manage these inevitable situations.

Source: Forbes Magazine – National Business Weekly (Published September 3, 2014; retrieved September 15, 2015) – http://www.forbes.com/sites/salesforce/2014/09/03/creating-winning-social-media-plan/

This foregoing article describes the heavy-lifting involved in optimizing the digital marketing efforts for the Caribbean touristic enterprises. This hard-work is worth the effort. The Returns-on-Investment is assured!

In previous Go Lean blogs, related points of the Agents of Change affecting tourism have been detailed; see sample here:

https://goleancaribbean.com/blog/?p=5210	Cruise Ship Commerce – Getting Ready for Change
https://goleancaribbean.com/blog/?p=4639	Tobago: A Model for Cruise Tourism
https://goleancaribbean.com/blog/?p=3225	The need to optimize Caribbean aviation policies
https://goleancaribbean.com/blog/?p=2571	Internet Commerce meets Sharing Economy: Airbnb
https://goleancaribbean.com/blog/?p=1984	Casinos Failing Business Model within Tourism
https://goleancaribbean.com/blog/?p=1943	The Future of Golf; Vital for Tourism
https://goleancaribbean.com/blog/?p=273	10 Things We Want from the US – # 2: Tourists
https://goleancaribbean.com/blog/?p=254	The need to enhance Tourism with “Air Lifts”
https://goleancaribbean.com/blog/?p=235	Tourism’s changing profile

This commentary has related the world of Thomas Cook the person, and reported that the business model he established has now passed on into history, just like him. The new players include entities like the Priceline Group and their series of companies – see Appendix – Priceline below. The stewardship of the past just simply no longer applies today.

It is what it is!

The Caribbean must lean-in to this new tourism business model; we must embrace the future present. With the empowerments and elevations in the Go Lean roadmap we can succeed in making the Caribbean region a better place to live, work and play, for citizens and tourists alike. 🙂

Download the book Go Lean … Caribbean – now!

——-

Appendix A – Thomas Cook

A pioneer of the [leisure] travel agency business, Thomas Cook‘s idea to offer excursions came to him while waiting for the stagecoach on the London Road at Kibworth [England]. With the opening of the extended Midland Counties Railway, he arranged to take a group of 540 temperance campaigners from Leicester Campbell Street station to a rally in Loughborough, eleven miles away. On 5 July 1841, Thomas Cook arranged for the rail company to charge one “shilling” per person that included rail tickets and food for this train journey. Cook was paid a share of the fares actually charged to the passengers, as the railway tickets, being legal contracts between company and passenger, could not have been issued at his own price. This was the first privately chartered excursion train to be advertised to the general public; Cook himself acknowledging that there had been previous, unadvertised, private excursion trains.^[34] During the following three summers he planned and conducted outings for temperance societies and Sunday-school children. In 1844 the Midland Counties Railway Company agreed to make a permanent arrangement with him provided he found the passengers. This success led him to start his own business running rail excursions for pleasure, taking a percentage of the railway tickets.

Four years later, he planned his first excursion abroad, when he took a group from Leicester to Calais [Northern France] to coincide with the Paris Exhibition in 1848. The following year he started his ‘grand circular tours’ of Europe. During the 1860s he took parties to Switzerland, Italy, Egypt and the United States. Cook established ‘inclusive independent travel’, whereby the traveller went independently but his agency charged for travel, food and accommodation for a fixed period over any chosen route. Such was his success that the Scottish railway companies withdrew their support between 1862 and 1863 to try the excursion business for themselves.

Source: https://en.wikipedia.org/wiki/Tourism#Emergence_of_leisure_travel

Book Thomas Cook Travel and Leisure Services directly at: https://www.thomascook.com/

——-

Appendix B – Priceline Group – A Giant in Electronic Travel Commerce

The Priceline Group [NASDAQ: PCLN], is a provider of online travel & related services to consumers and local partners in over 200 countries through six primary brands:

Booking.com – Hotel booking source, originating in Europe but now boasting 700,000 properties and 900,000 room nights/year.

Priceline.com – Online travel agency for Air, Hotel and Car Rentals products; originating in North America

Agoda.com – An Asian-based online hotel retailer.^[5]

KAYAK – Meta travel search company; originating in North America

Rentalcars.com – A multinational rental car service

OpenTable – Online restaurant-reservation service for about 31,000 global restaurants, sitting 15 million diners a month.^[2]

Collectively The Priceline Group operates in over 200 countries and territories in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa in over 40 languages.

Formerly known as Priceline.com LLC, the company was officially renamed in April 2014 to better to reflect its evolution as a company with multiple independently-operated brands.^[1] In 2014, Darren Huston was named Chief Executive Officer of The Priceline Group, a role previously held by Jeff Boyd.^[2]

——-

Appendix C – VIDEO – Booking.com TV Commercial – https://youtu.be/VG6Lt7_8uEw

Published on Jan 15, 2014 – What’s your hotel niche? Footwear? Eggs? Electric wind? If you’re into it, Booking.com knows where to “booking” find it. / “Planet Earth’s #1 Accommodation Site”.

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Farewell to ‘Sábado Gigante’

Posted on September 14, 2015 in Ethos, Industries, Social

Go Lean Commentary

All good things come to an end!

As for the long-running Variety Show, ‘Sábado Gigante’, on the Spanish-language TV-network Univision, it is not “all good things”, its “Gigante” things.

Yes, the 53-year run is finally coming to an end.

This milestone deserves our consideration, as the Agents of Change for this iconic television show are the same factors identified as Agents of Change for Caribbean life in the book, Go Lean…Caribbean. They are identified as follows:

Technology
Globalization
Aging Diaspora

The Go Lean book serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). While this roadmap’s quest is economic empowerment, it clearly recognizes that music, dance and culture can play a key role in the elevation of any community. The Spanish-speaking Caribbean constitutes 59% of the population of the Caribbean region (see Appendix), and this community has loved ‘Sábado Gigante’, so this consideration is “muy importante”!

See the story here of the upcoming final broadcast of this Latin television mainstay:

Title: Farewell to “Sábado Gigante”
Miami, FL – September 14, 2015 – “Sábado Gigante” is a Spanish language TV phenomenon that has entertained audiences for decades, both in Latin America and here in the United States. This morning, Mo Rocca will show us:

If you like acrobats, animal acts, beautiful dancing girls, Zumba exhibitions, game show contests, talk show tears, and pretty much anything else under sun, “Sábado Gigante” is the show for you. It’s a variety show on steroids

“Sábado Gigante” (Spanish for Gigantic Saturday) airs every Saturday for three hours, and is watched by millions of people in the U.S. and in 40 countries around the world.

Fans wait in lines for hours in the Miami heat to be in the audience of this legendary broadcast. One woman drove four hours to attend. Big fan? “Yeah, we’ve been watching it since we were in diapers!” she laughed.

And the main reason for its gigante success? Don Francisco, the impresario, pitchman and ringleader of the “Sábado” circus. He’s been hosting the show for 53 years (that’s a world record).

In all that time, he’s missed only one Saturday, when his mother died in 1974. There’s never even been a rerun.

Rocca asked, “Who taught you to work so hard?”

“Maybe my father,” said Don Francisco, whose real name is Mario Luis Kreutzberger. He’s a 74-year-old Chilean-born son of refugees from Germany.

“They were German Jews,” he said. “And they fled during the Second World War, during the Holocaust, to Chile. Not because they choose Chile. That was the only option that they had.

“I was a kid in the middle of the war — even in my country, in Chile, half of the population, they were with the Germans. It was not easy to grow up in an environment like this.”

To make friends he’d have to be more like, well, a TV host. “I found an opportunity making jokes, doing shows for the school. And I was soon accepted by the majority.”

But after high school, he was sent by his father, a tailor, to New York City to learn the family trade. “I came in 1959. I was 19 years old. And I had only maybe 20 words in English.”

But it wasn’t the New York fashions that turned his head; it was that new-fangled contraption in his hotel room: The television. “When I put it on, I was amazed. That was a radio that you [were] able to see and to listen at the same time. That was my first contact with television. I said to myself, ‘My father’s wrong; I’m learning something that is before yesterday; this will be the future.'”

He returned to Chile determined, and in 1962 convinced a reluctant station manager to give him one hour of airtime on a Saturday. “Sábado Gigante” ran from 7:00 to 8:00. “Then he gave me from 6:00 to 8:00, 5:00 to 8:00, 4:00 to 8:00, 3:00 to 8:00, 2:00 to 8:00, 1:00 to 9:00. Eight hours, live, during 22 years,” Francisco said.

So, Rocca asked, “When did you go to the bathroom?”

“During the commercials. I was fast at that time, when I went to the bathroom!”

In 1986 Univision, the network that airs “Sábado Gigante,” moved the show’s production to Miami, the gateway to Latin America. And the show itself became a gateway to a mass Latin audience for future superstars like Shakira, Enrique Iglesias, even U.S. presidents — all of them courting an audience that’s muy importante.

This son of German immigrants may be the most recognizable face in all of Latin America. Just take a walk with Don Francisco through Miami’s Bayside Market, where he is mobbed by fans from many countries, and you’ll get a sense of how far his reach extends.

One woman from Cuba asked Francisco why he was leaving “Sábado Gigante.” He replied, “I’m getting old.”

“You are not old!” she retorted. “Don’t leave the program!”

“Sábado Gigante” is ending its run next Saturday. Over the last few seasons the show’s ratings with younger viewers have fallen precipitously.

Still, as Rocca found out as a recent guest on the program, it’s hard not to get caught up in the excitement of the loud, brash, flamboyant “Sábado Gigante”:

Rocca: “¡Cincuenta y tres años! Más que David Letterman. Más que Johnny Carson. Más que Jack Paar. ¡Usted es el rey de entretenimiento!”

Others have been called the King of Entertainment, but none has matched the reign of Don Francisco.

Source: Sunday Morning – CBS News Sunday Magazine; retrieved 09-14-2015 from: http://www.cbsnews.com/news/farewell-to-sabado-gigante/

———

Video Link: http://www.cbsnews.com/videos/the-historic-run-of-sabado-gigante-comes-to-an-end

(VIDEO plays best in Internet Explorer).

This show has never been a paid-program; it has always been on free broadcast TV; (notwithstanding cable/satellite subscribers paying for the utility). It has always been paid for by the advertisers.

But show-business has changed. Television has changed…

… most TV shows are available online; plus there is now time-shifted viewing (DVR) and on-demand platforms offering an alphabetical menu of shows.

This Internet-Communications-Technology (ICT) driven Agent of Change is what impacts ‘Sábado Gigante’, and what impacts the Caribbean. The changing TV landscape affects the Caribbean region as well, or at least it should. The CU roadmap has 3 prime directives:

Optimization of economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
Establishment of a security apparatus to protect the resultant economic engines and marshal against economic crimes.
Improvement of Caribbean governance to support these engines.

The ‘Sábado Gigante’ show has only had one host during its 53-year run. Don Francisco (Mario Luis Kreutzberger) is now 74 years old. Much of his audience has aged with him. This refers to the populations in Latin America and the Diaspora population residing in the US. The foregoing article refers to a definite declining youth dynamics of the show. The host has aged; the audience has aged; and there are less of them.

This is a bad formula for ad-supported television. The end has come, as advertisers seek a younger audience.

The CU/Go Lean roadmap recognizes the gravity of Latin music/entertainment to this region; and the dynamics of an emerging youth population. These demographics cannot be ignored by the planners of a new integrated Caribbean; (see Appendix).

The Go Lean book posits that while economics, security and governance are all important for the sustenance of Caribbean life, pursuits like art, culture, music, dance, and beauty are the reasons we want to live. “Work” is important in this roadmap, but so is “Play”. As we say farewell to ‘Sábado Gigante’, we also say farewell to Don Francisco. We salute him for a job – and life course – well done! We recognize him as a promoter of the arts, entrepreneur, industrialist and advocate for Latin culture. Don Francisco is hereby applauded as a role model that the rest of Latin America, the Caribbean, and the Diaspora community can emulate. He has provided a successful track record of forging change, overcoming incredible odds, managing crises to successful conclusions and paying forward to benefit the next generation.

In terms of the future, the Go Lean book asserts that there is plenty of talent in the Caribbean. The genius qualifiers of many Caribbean men and women are already heightened; and there is a built-in audience to consume the appreciation of this talent. The goal now is foster the local eco-system in the homeland so as to optimize the media industries ourselves; for us and by us. If we continue to fail at this endeavor, we would continue to be faced with this harsh reality: those with talent would have to flee the region to garner the business returns on their artistic investments. Thusly, this Go Lean economic empowerment roadmap strategizes to create a Single Media Market to leverage the value of broadcast rights for the entire region, utilizing all the advantages of cutting edge ICT offerings. The result: an audience of 42 million people across 30 member-states and 4 languages, facilitating television, cable, satellite and internet streaming wherever economically viable.

Early in the book, the benefits of media and technology empowerment is pronounced in the Declaration of Interdependence (Page 13 & 14), with these opening statements:

xiii. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xiv. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xv. Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.

xxii. Whereas the heritage of our lands share the distinction of cultural tutelage from European and American imperialists that forged their tongues upon our consciousness, it is imperative to form a society that is neutral and tolerant of the mother tongue influences of our people to foster efficient and effective communications among our citizens.

xxxii. Whereas the cultural arts and music of the region are germane to the quality of Caribbean life, and the international appreciation of Caribbean life, the Federation must implement the support systems to teach, encourage, incentivize, monetize and promote the related industries for arts and music in domestic and foreign markets. These endeavors will make the Caribbean a better place to live, work and play.

The region has the eco-system of free broadcast television, and the infrastructure for internet streaming. So the issues being considered regarding the ‘Sábado Gigante’ finale have bearing in the execution of this roadmap.

The Go Lean roadmap was constructed with the community ethos in mind to forge change and build up the communities around the music/entertainment industry, plus the execution of related strategies, tactics, implementations and advocacies to make the change permanent. The following is a sample of these specific details from the book:

Community Ethos – People Respond to Incentives in Predictable Ways	Page 21
Community Ethos – Return on Investments	Page 24
Community Ethos – Ways to Foster Genius – Abundance of Talent	Page 27
Community Ethos – Promote Intellectual Property	Page 29
Community Ethos – Ways to Promote Happiness – Appreciation of the Arts	Page 36
Community Ethos – Ways to Impact the Greater Good	Page 37
Strategic – Vision – Consolidating All Caribbean Region in to a Single Market	Page 45
Strategic – Staffing – Music/Sporting Events at Fairgrounds	Page 55
Strategy – Agents of Change – Technology	Page 57
Strategy – Agents of Change – Globalization	Page 57
Strategy – Agents of Change – Aging Diaspora	Page 57
Tactical – Fostering a Technocracy	Page 64
Tactical – Separation of Powers – Culture & Sports Administration	Page 81
Tactical – Separation of Powers – Fairgrounds Administration	Page 83
Implementation – Steps to Implement Self-Governing Entities (Fairgrounds)	Page 105
Implementation – Ways to Deliver	Page 109
Planning – 10 Big Ideas – #5 Four Languages in Unison / #8 Cyber Caribbean	Page 127
Planning – Ways to Make the Caribbean Better	Page 131
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Impact Events	Page 191
Advocacy – Ways to Promote Fairgrounds	Page 192
Advocacy – Ways to Foster Technology – Intellectual Property Protections	Page 197
Advocacy – Ways to Impact Hollywood – And the Media Industries	Page 203
Advocacy – Ways to Impact the Diaspora – Media Consumption	Page 217
Advocacy – Ways to Preserve Caribbean Heritage – Media Priorities	Page 218
Advocacy – Ways to Improve the Arts – Respect for Intellectual Property	Page 230
Advocacy – Ways to Promote Music	Page 231
Appendix – Caribbean Musical Genres – 169 in the 30 Member-States	Page 347

This commentary previously featured subjects related to developing the eco-systems of the music/entertainment business, as sampled here:

https://goleancaribbean.com/blog/?p=6022	Music Role Model ‘Ya Tafari’ – Celebrating in the Diaspora
https://goleancaribbean.com/blog/?p=5648	Music Role Model Taylor Swift Wields Benevolent Influence
https://goleancaribbean.com/blog/?p=4019	Watch the Super Bowl … Commercials
https://goleancaribbean.com/blog/?p=3999	Breaking New Ground in the Changing Show-business Eco-System
https://goleancaribbean.com/blog/?p=3641	‘We Built This City on ‘ …Show-business
https://goleancaribbean.com/blog/?p=3568	Forging Change: Music Moves People
https://goleancaribbean.com/blog/?p=3244	Media Role Model – Broadcasting/Internet Streaming: espnW.
https://goleancaribbean.com/blog/?p=2171	Sports/Entertainment Role Model – Turn On the SEC Network
https://goleancaribbean.com/blog/?p=1092	Aereo – Model for the Future of TV Blending with the Internet
https://goleancaribbean.com/blog/?p=273	10 Things We Want from the US – # 9: Optimized Media Arts

Saturday September 19 will be the final broadcast of the show. ‘Sábado Gigante’ will be “Muy Mas Gigante”. According to the Music/Entertainment industry iconic magazine/e-Zine “Billboard”, major Latin music stars are confirmed for participation:

Title: ‘Sabado Gigante’ Final Episode: Shakira, Enrique Iglesias, Paulina Rubio, Daddy Yankee & More Stars Confirmed
The network confirmed to Billboard and The Hollywood Reporter exclusively that the lineup of talent for the finale includes global superstar Shakira, Spanish heartthrob Enrique Iglesias, Colombian rocker Juanes, Mexican pop diva Paulina Rubio, Italian pop singer Laura Pausini, Latin urban king Daddy Yankee, salsa icon Marc Anthony, regional Mexican acts Espinoza Paz and Intocable, pop balladeer Luis Fonsi, bachata idol Prince Royce and the original crossover queen, Gloria Estefan. Their participation will be a mix of live performances and other surprises, the details of which will be revealed by Univision in the coming days.

The Go Lean book focuses primarily on economic issues, but it recognizes that music, dance and culture (indicative of a Variety Show) can build up a community, nation and region. So the quest to re-build, re-boot and re-tool the Caribbean must include dance, music and variety entertainment. This is remindful of the following movie quotation from V for Vendetta (2005).

Hero Character named “V”: Would you… dance with me?
Evey Hammond (Female Lead Character): Now? On the eve of your revolution?
V: A revolution without dancing is a revolution not worth having!
(Source: V for Vendata 1 of 126 notable quotations).

The Go Lean roadmap describes the heavy-lifting activities for the many people, organizations and governments to accomplish this goal of elevating the Caribbean … through economics … and song-and-dance.

This goal is conceivable, believable and achievable. Yes, we can make the region a better place to live, work and play. 🙂

Download the book Go Lean … Caribbean – now!

——-

Appendix – Population of the Spanish-speaking Caribbean

Cuba*	11,236,444
Dominican Republic	9,523,209
Puerto Rico	3,994,259
Total Spanish Caribbean	24,753,912
All Caribbean Region	42,198,874
Percentile	58.66%

* While broadcast to Cuba may be blocked at present, the status quo of US-Cuban relations is changing daily.

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‘Concussions’ – The Movie; The Cause

Posted on August 31, 2015 in Economics, Ethos, Industries, Social

Go Lean Commentary

“Are you ready for some football?” – Promotional song by Hank Williams, Jr. for Monday Night Football on ABC & ESPN networks for 22 years (1989 – 2011). See Appendix below.

This iconic song (see Appendix) and catch-phrase is reflective of exactly how popular the National Football League (NFL) is in the US:

“They own an entire day of the week”.

So says the new movie ‘Concussions’, starring Will Smith, referring to the media domination of NFL Football on Sundays during the Autumn season. The movie’s script is along a line that resonates well in Hollywood’s Academy Award balloting: “David versus Goliath”; “a small man speaking truth to power”.

In the case of the NFL, it is not just about power, it is about money, prestige and protecting the status quo; the NFL is responsible for the livelihood of so many people. The book Go Lean … Caribbean recognized the importance of the NFL in the American lexicon of “live, work and play”; it featured a case study (Page 32) of the NFL and it’s collective bargaining successes (and failures) in 2011. An excerpt from the book is quoted as follows:

Football is big business in the US, $9 billion in revenue, and more than a business; emotions – civic pride, rivalries, and fanaticism – run high on both sides.

Previous Go Lean commentaries presents the socio-economic realities of much of the American football eco-system. Consider a sample here:

Socio-Economic Impact Analysis of [Football] Sports Stadiums

Watch the Super Bowl … Commercials

Levi’s® NFL Stadium: A Team Effort

Sports Role Model – College Football – Playing For Pride … And More

Sports Role Model – Turn On the SEC Network

Collegiate Sports in the Caribbean – Model of NCAA

10 Things We Want from the US: #10 – Sports Professionalism

10 Things We Don’t Want from the US: #10 – ‘Win At All Costs’ Ethos

While football plays a big role in American life, so do movies. Their role is more unique; they are able to change society. In a previous blog / commentary regarding Caribbean Diaspora member and Hollywood great, Sidney Poitier, it was declared that …

“Movies are an amazing business model. People give money to spend a couple of hours watching someone else’s creation and then leave the theater with nothing to show for the investment; except perhaps a different perspective”.

Yes, movies help us to glean a better view of ourselves … and our failings; and many times, show us a way-forward.

These descriptors actually describe the latest production from Hollywood icon Will Smith (the former Fresh Prince of Bel-Air). This movie, the film “Concussion”, in the following news article, relates the real life drama of one man, Dr. Bennet Omalu, a Nigerian-born medical doctor – a pathologist – who prepared autopsies of former players that suffered from football-related concussions. He did not buckle under the acute pressure to maintain the status quo, and now, he is celebrated for forging change in his adopted homeland. This one man made a difference. (The NFL is now credited for a Concussion awareness and prevention protocol so advanced that other levels of the sport – college, high schools and Youth – are being urged to emulate).

See news article here on the release of the movie:

Title: ‘Concussion’: 5 Take-a-ways From Will Smith’s New Film

Will Smith, 46, is definitely going to get a ton of Oscar buzz portraying Dr. Bennet Omalu in the new film “Concussion.” NFL columnist Peter King of Sports Illustrated got an exclusive first peek at the trailer and it has been widely shared on social media since. And it’s very chilling.

Here are five take-aways and background you need to know before checking out the clip:

1 – It’s Based on a True Story

Omalu is the forensic pathologist and neuropathologist who discovered chronic traumatic encephalopathy in football players who got hit in the head over and over again, according to the Washington Post.

In the clip, he says repetitive “head trauma chokes the brain.”

Omalu was one of the founding members of the Brain Injury Research Institute in 2002. He conducted the autopsy of Pittsburgh Steelers center Mike Webster, played by David Morse in the film, which led to this discovery.

2 – Smith’s Version of Omalu’s Accent Is Spot On

Omalu is from Nigeria and Smith has been known to transform completely for a role. He was nominated for an Oscar for 2011’s “Ali,” playing the legendary Muhammad Ali.

For comparison, here’s Omalu’s PBS interview from 2013.

3 – Smith Is a Reluctant Hero

“If you don’t speak for them, who will,” Gugu Mbatha-Raw, who plays Prema Mutiso in the film, tells Smith’s character.

He admits he idolized America growing up and “was the wrong person to have discovered this.”

4 – Alec Baldwin and Luke Wilson

“Concussion” brought in some heavyweights for this movie. Baldwin plays Dr. Julian Bailes, who advises Omalu, and Wilson, who will reportedly play NFL Commissioner Roger Goodell, according to IMDB. There’s no official word on this. He’s seen at a podium in the trailer, but doesn’t speak.

5 – “Tell the Truth”

Smith captures Omalu’s passion to have the truth told about this injury and disease.

“I was afraid of letting Mike [Webster] down. I was afraid. I don’t know. I was afraid I was going to fail,” Omalu told PBS a couple years back.

———-

VIDEO Link: http://www.imdb.com/title/tt3322364/?ref_=nv_sr_1

Will Smith stars in the incredible true David vs. Goliath story of Dr. Bennet Omalu, the brilliant forensic neuropathologist who made the first discovery of CTE, a football-related brain trauma, in a pro player.

The subject of concussions is serious – life and death. Just a few weeks ago (August 8), an NFL Hall-of-Fame inductee was honored for his play on the field during his 20-year professional career, but his family, his daughter in particular, is the one that made his acceptance / induction speech. He had died, in 2012; he committed suicide after apparently suffering from a brain disorder – chronic traumatic encephalopathy (CTE), a type of chronic brain damage that has also been found in other deceased former NFL players^[4] – sustained from his years of brutal head contacts in organized football in high school, college and in his NFL career. This player was Junior Seau.

Why would there be a need for “David versus Goliath”; “a small man speaking truth to power”? Is not the actuality of an acclaimed football player committing suicide in this manner – he shot himself in the chest so as to preserve his brain for research – telling enough to drive home the message for reform?

No. Hardly. As previously discussed, there is too much money at stake.

These stakes bring out the Crony-capitalism in American society.

The book Go Lean…Caribbean (and subsequent blog/commentaries) relates many examples of cronyism in the American eco-system. There is a lot of money at stake. Those who want to preserve the status quo or not invest in the required mitigations to remediate concussions will fight back against any Advocate promoting the Greater Good. The profit motive is powerful. There are doubters and those who want to spurn doubt. “Concussions in Football” is not the first issue these “actors” have promoted doubt on. The efforts to downplay concussion alarmists are from a familiar playbook, used previously by Climate Change deniers, Big Tobacco, Toxic Waste, Acid Rain, and other dangerous chemicals.

This Go Lean book serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). Sports are integral to the Go Lean/CU roadmap. While sports can be good and promote positives in society, even economically, the safety issues must be addressed upfront. This is a matter of community security. Thusly, the prime directives of the CU are described as:

Optimize the economic engines of the Caribbean to elevate the regional economy to grow to $800 Billion and create 2.2 million new jobs, including sports-related industries with a projection of 21,000 direct jobs at Fairgrounds and sports enterprises.
Establish a security apparatus to protect the people and economic engines.
Improvement of Caribbean governance to support these economic and security engines.

The CU/Go Lean sports mission is to harness the individual abilities of athletes to not just elevate their performance, but also to harness the economic impact for their communities. So modern sports endeavors cannot be analyzed without considering the impact on “dollars and cents” for stakeholders. This is a fact and should never be ignored. There is therefore the need to carefully assess and be on guard for crony-capitalistic influences entering the decision-making of sports stakeholders. The Go Lean book posits that with the emergence of new economic engines, “bad actors” will also emerge thereafter to exploit the opportunities, with good, bad and evil intent”. These points were pronounced early in the opening Declaration of Interdependence (Page 12 &14):

x. Whereas we are surrounded and allied to nations of larger proportions in land mass, populations, and treasuries, elements in their societies may have ill-intent in their pursuits, at the expense of the safety and security of our citizens. We must therefore appoint “new guards” to ensure our public safety and threats against our society, both domestic and foreign. The Federation must employ the latest advances and best practices of criminology and penology to assuage continuous threats against public safety. …

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interests of the region needs to be aligned under the same governance. Since economic crimes … can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxxi. Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism …

The Go Lean book envisions the CU – a confederation of the 30 member-states of the Caribbean chartered to do the heavy-lifting of empowering and elevating the Caribbean economy – as the landlord of many sports facilities (within the Self-Governing Entities design), and the regulator for inter-state sport federations. The book details the economic principles and community ethos to adopt, plus the executions of strategies, tactics, implementations and advocacies to optimize sports enterprises in the Caribbean:

Community Ethos – Deferred Gratification	Page 21
Economic Principles – People Respond to Incentives in Predictable Ways	Page 21
Economic Principles – Economic Systems Influence Individual Choices / Incentives	Page 21
Economic Principles – The Consequences of Choices Lie in the Future	Page 21
Economic Principles – Job Multiplier	Page 22
Community Ethos – Security Principles – Whistleblower Protection	Page 23
Community Ethos – Security Principles – Light-Up the Dark Places	Page 23
Community Ethos – Security Principles – “Crap” Happens	Page 23
Community Ethos – Governing Principles – Lean Operations	Page 24
Community Ethos – Ways to Impact the Future	Page 26
Community Ethos – Ways to Promote Happiness – Mitigate Suicide Threats	Page 36
Community Ethos – Impact the Greater Good	Page 37
Strategy – Vision – Confederating 30 Member-States into a Single Market	Page 45
Strategy – Vision – Foster Local Economic Engines for Basic Needs	Page 45
Strategy – Mission – Prepare for Natural Disasters	Page 45
Strategic – Staffing – Sporting Events at Fairgrounds	Page 55
Strategy – Agents of Change – Climate Change	Page 57
Strategy – Agents of Change – Globalization	Page 57
Tactical – Confederating a Permanent Union	Page 63
Tactical – Fostering a Technocracy	Page 64
Tactical – Separation of Powers – Sports & Culture Administration	Page 81
Tactical – Separation of Powers – Fairgrounds Administration	Page 83
Tactical – Separation of Powers – Health Department – Disease Management	Page 86
Implementation – Assemble Regional Organs into a Single Market Economy	Page 96
Implementation – Steps to Implement Self-Governing Entities – Sports Stadia	Page 105
Implementation – Security Initiatives at Start-up – Unified Command & Control	Page 103
Implementation – Industrial Policy for CU Self Governing Entities	Page 103
Implementation – Ways to Deliver – Project Management/Accountabilities	Page 109
Anatomy of Advocacies – Examples of Individuals Who Made Impact	Page 122
Planning – Ways to Make the Caribbean Better	Page 131
Advocacy – Ways to Grow the Economy	Page 151
Advocacy – Ways to Create Jobs	Page 152
Advocacy – Ways to Improve Governance	Page 168
Advocacy – Ways to Better Manage the Social Contract	Page 170
Advocacy – Ways to Promote Fairgrounds	Page 192
Advocacy – Ways to Improve Emergency Management – Trauma Arts & Sciences	Page 196
Advocacy – Ways to Improve Sports	Page 229
Advocacy – Ways to Impact Urban Living – Sports Leagues	Page 234

The Go Lean book and accompanying blogs declare that the Caribbean needs to learn lessons from other communities, especially when big money is involved in pursuits like sports. These activities should be beneficial to health, not detrimental. So the admonition is to be “on guard” against the “cronies”; they will always try to sacrifice public policy – the Greater Good – for private gain: profit.

Let’s do better. Yes, the Caribbean can be better than the American experiences.

The design of Self-Governing Entities allow for greater protections from Crony-Capitalistic abuses. While this roadmap is committed to availing the economic opportunities of sports and accompanying infrastructure, as demonstrated in the foregoing movie trailer, sport teams and owners can be plutocratic “animals” in their greed. We must learn to mitigate plutocratic abuses. While an optimized eco-system is good, there is always the need for an Advocate, one person to step up, blow the whistle and transform society. The Go Lean roadmap encourages these role models.

Bravo Dr. Bennet Omalu. Thank you for this example … and for being a role model for all of the Caribbean.

RIP Junior Seau.

Now is the time for all of the Caribbean, the people and governing institutions, to lean-in for the empowerments described in the book Go Lean … Caribbean. This roadmap will result in more positive socio-economic changes throughout the region; it will make the Caribbean a better place to live, work and play. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

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Appendix VIDEO: Hank Williams Jr. – Are You Ready for Some Football – https://youtu.be/dKPZEMu7Mno

Uploaded on Jan 28, 2019 – Official Music Video

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