Tag: Sales

COP21 – ‘Climate Change’ Acknowledged

Posted on December 16, 2015 in Ethos, Planning

Go Lean Commentary

“If at first you don’t succeed, try and try again” – Old Adage

Keep trying, maybe even up to 21 times.

This is the global experience for the advocacy to arrest greenhouse gases (GHG) in the environment. There have been many conventions and many accords – i.e. Kyoto in 1997 and Copenhagen in 2009 – but they never got the full participation of the world’s major stakeholders.

Now, only now at this 21st Conference of the Parties (COP) in Paris, has the accord come to fruition:

Acknowledged - Photo 2The Paris Agreement is an agreement within the framework of the United Nations Framework Convention on Climate Change (UNFCCC) governing carbon dioxide reduction measures from 2020. The Agreement was negotiated during the 21st Conference of the Parties of the UNFCCC in Paris and adopted by consensus on 12 December 2015, but has not entered into force.[1][2] Conference head Laurent Fabius, France’s foreign minister, said this “ambitious and balanced” plan was a “historic turning point” in the goal of reducing global warming.[3]

This conference had wide participation from rich nations – like big polluters China (#1) and the USA (#2) – and small nations alike; 195 in total. In fact, the requirements of the formal Small Islands Development States (SIDS) were front-and-center among the conference’s agenda. These islands are experiencing real problems from rising sea levels. This is not theory; this is fact! See Appendix relating the “canary in the coal mine” scenario with the Marshall Islands chain in the Pacific Ocean.

Fossil fuels and carbon emission = Climate Change! Acknowledged!

It looks now as if the international agreements to curb fossil fuels / carbon dioxide emissions will finally gain traction. It’s a non-binding agreement, but traction nonetheless. The fact that this agreement is non-binding may not even be an issue as now the “community ethos” has changed. This refers to …

… the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period.

This is the technical definition of “community ethos”, as related in the book Go Lean … Caribbean (Page 20). In everyday practical terms, it will now be politically incorrect to pursue policies in denial of Climate Change.

The Go Lean book presents a 370-page roadmap for re-booting, re-organizing and restructuring the economic, security and governmental institutions of the 30 member-states in the Caribbean region, especially in light of the realities of Climate Change. This is a global battle, and we in the Caribbean are on the front lines. Though we may not be the primary culprits – no Caribbean member-state appear high of the list of Green House Gases Emitters; see photos/charts here – we still must participate in the mitigations.

Acknowledged - Photo 1

Acknowledged - Photo 3

The Caribbean cannot expect others to do all the battling; we must fight our battles for ourselves. This has frequently been a prominent subject in previous Go Lean blog/commentaries. The assertion is that we must do our share to “Go Green” to arrest our own carbon footprint, so that we may be less hypocritical and have moral authority to call for reform from the big polluting nations. This sample – as follows – depicts previous blog-commentaries over the short timeframe since the publication of the Go Lean book:

https://goleancaribbean.com/blog/?p=6893 A Meteorologist’s View On Climate Change
https://goleancaribbean.com/blog/?p=6016 ‘Hotter than July’ – Reality in the Caribbean
https://goleancaribbean.com/blog/?p=4673 ‘Climate Change‘ Merchants of Doubt … to Preserve Profits!!
https://goleancaribbean.com/blog/?p=2465 Book Review: ‘This Changes Everything: Capitalism vs. the Climate’
https://goleancaribbean.com/blog/?p=2276 Climate Change May Affect Food Supply Within a Decade
https://goleancaribbean.com/blog/?p=2119 Cooling Effect – Oceans and the Climate
https://goleancaribbean.com/blog/?p=1883 Climate Change May Bring More Kidney Stones
https://goleancaribbean.com/blog/?p=1817 Caribbean grapples with intense new cycles of flooding & drought
https://goleancaribbean.com/blog/?p=1516 Floods in Minnesota, Drought in California – Why Not Share?
https://goleancaribbean.com/blog/?p=926 Conservative heavyweights have solar industry in their sights
https://goleancaribbean.com/blog/?p=915 Go ‘Green’ … Caribbean

In addition, there is the demand from the SIDS countries for financial remuneration from the big polluting countries. Its as if they are saying:

“You break it, you fix it”.

This seems to be the unspoken battle-cry / war-chant emanating from the Caribbean and other SIDS countries. See the news articles here relating these events:

News Title #1: With landmark climate accord, world marks turn from fossil fuels
By: Alister Doyle and Barbara Lewis

PARIS (Reuters) – The global climate summit in Paris forged a landmark agreement on Saturday, setting the course for a historic transformation of the world’s fossil fuel-driven economy within decades in a bid to arrest global warming.

After four years of fraught U.N. talks often pitting the interests of rich nations against poor, imperiled island states against rising economic powerhouses, French Foreign Minister Laurent Fabius declared the pact adopted, to the standing applause and whistles of delegates from almost 200 nations.

“With a small hammer you can achieve great things,” Fabius said as he gaveled the agreement, capping two weeks of tense negotiations at the summit on the outskirts of the French capital.

Hailed as the first truly global climate deal, committing both rich and poor nations to reining in rising emissions blamed for warming the planet, it sets out a sweeping, long-term goal of eliminating net manmade greenhouse gas output this century.

“It is a victory for all of the planet and for future generations,” said U.S. Secretary of State John Kerry, who led the U.S. negotiations in Paris.

“We have set a course here. The world has come together around an agreement that will empower us to chart a new path for our planet, a smart and responsible path, a sustainable path.”

It also creates a system to encourage nations to step up voluntary domestic efforts to curb emissions, and provides billions more dollars to help poor nations cope with the transition to a greener economy powered by renewable energy.

Calling it “ambitious and balanced”, Fabius said the accord would mark a “historic turning point” in efforts to avert the potentially disastrous consequences of an overheated planet.

For U.S. President Barack Obama, it is a legacy-defining accomplishment that, he said at the White House, represents “the best chance we have to save the one planet that we’ve got.”

The final agreement was essentially unchanged from a draft unveiled earlier in the day, including a more ambitious objective of restraining the rise in temperatures to “well below” 2 degrees Celsius (3.6 degrees Fahrenheit) above pre-industrial levels, a mark scientists fear could be a tipping point for the climate. Until now the line was drawn only at 2 degrees.

In some ways, its success was assured before the summit began: 187 nations have submitted detailed national plans for how they will contain the rise in greenhouse gas emissions, commitments that are the core of the Paris deal.

While leaving each country to pursue those measures on its own, the agreement finally sets a common vision and course of action after years of bickering over how to move forward.

Officials hope a unified stance will be a powerful symbol for world citizens and a potent signal to the executives and investors they are counting on to spend trillions of dollars to replace coal-fired power with solar panels and windmills.

“This agreement establishes a clear path to decarbonize the global economy within the lifetimes of many people alive today,” said Paul Polman, the CEO of consumer goods maker Unilever and a leading advocate for sustainable business practices. Polman said it will “drive real change in the real economy”.

TOO MUCH, OR NOT ENOUGH?
Protesters hold posters and banner as they demonstrate during rally held day before start of Paris Climate Change Summit in KievWhile some climate change activists and U.S. Republicans will likely find fault with the accord – either for failing to take sufficiently drastic action, or for overreacting to an uncertain threat – many of the estimated 30,000 officials, academics and campaigners who set up camp on the outskirts of Paris say they see it as a long-overdue turning point.

Six years after the previous climate summit in Copenhagen ended in failure and acrimony, the Paris pact appears to have rebuilt much of the trust required for a concerted global effort to combat climate change, delegates said.

“Whereas we left Copenhagen scared of what comes next, we’ll leave Paris inspired to keep fighting,” said David Turnbull of Oil Change International, a research and advocacy organization opposed to fossil fuel production.

Most climate activists reacted positively, encouraged by long-term targets that were more ambitious than they expected, while warning it was only the first step of many.

“Today we celebrate, tomorrow we have to work,” European Climate Commissioner Miguel Arias Canete said.

From the outset, some criticized the deal for setting too low a bar for success. Scientists warned that the envisaged national emissions cuts will not be enough to keep warming to less than 2 degrees Celsius.

Unlike the Kyoto Protocol, the last major climate deal reached in 1997, the Paris pact will also not be a fully legally binding treaty, something that would almost certainly fail to pass the U.S. Congress.

In the United States, many Republicans will see the pact as a dangerous endeavor that threatens to trade economic prosperity for an uncertain if greener future. Some officials fear U.S. progress could stall if a Republican is elected president next year, a concern Kerry brushed aside.

DESTINIES BOUND
After talks that extended into early morning, the draft text showed how officials had resolved the stickiest points.

In a win for vulnerable low-lying nations who had portrayed the summit as the last chance to avoid the existential threat of rising seas, nations would “pursue efforts” to limit the rise in temperatures to 1.5 degrees Celsius (2.7 degrees Fahrenheit), as they had hoped.

“Our head is above water,” said Olai Uludong, ambassador on climate change for the Pacific island state of Palau.

While scientists say pledges thus far could see global temperatures rise by as much as 3.7 degrees Celsius (6.7 degrees Fahrenheit), the agreement also lays out a roadmap for checking up on progress. The first “stocktake” would occur in 2023, with further reviews every five years to steadily increase or “ratchet up” those measures.

It softened that requirement for countries with longer-term plans extending to 2030, such as China, which had resisted revisiting its goal before then.

And for the first time, the world has agreed on a longer-term aspiration for reaching a peak in greenhouse emissions “as soon as possible” and achieving a balance between output of manmade greenhouse gases and absorption – by forests or the oceans – by the second half of this century.

It also requires rich nations to maintain a $100 billion a year funding pledge beyond 2020, and use that figure as a “floor” for further support agreed by 2025, providing greater financial security to developing nations as they wean themselves away from coal-fired power.

(Reporting By Emmanuel Jarry, Bate Felix, Lesley Wroughton, Nina Chestney, Richard Valdmanis, Valerie Volcovici, Bruce Wallace and David Stanway; Editing by Jonathan Leff and Clelia Oziel)

VIDEO – Reuters News on COP21 – http://news.yahoo.com/video/world-climate-accord-hailed-turning-150537864.html

———

News Article #2: CARICOM negotiators await penultimate Climate Change draft agreement

PARIS, France, Friday, December 11, 2015 – CARICOM negotiators at the UN Climate Change conference (COP 21) are awaiting the penultimate draft of the Paris outcome agreement to assess the extent to which their key issues and concerns are represented.

Conference organizers on Wednesday released a preliminary draft which formed the basis for all night deliberations. The region’s negotiators reviewed the draft text and strategized for the remaining negotiations, as they expressed concerns on several key issues.

At the top of the list is the long-term temperature rise issue, with CARICOM stressing that the goal should be to hold temperature rises to less than 1.5 degrees Celsius and insisting that some of the alternatives proposed in the draft text were not acceptable. The region rejected, in particular, the option to hold temperature increases at two degrees Celsius, stating that it has been established by the Structured Expert Dialogue that figure is too high.

The region also noted the lack of agreement on recognition of the special circumstances of SmallIsland and low-lying Developing States (SIDS). The team has said that the special circumstances are real, have been recognized by the international community and world leaders, and are non-negotiable.

The CARICOM team also wants the text to recognize and respond to the fact that the SIDS, which bear the brunt of the adverse effects of climate change, have specific challenges with accessing finance especially for climate change adaptation and technology, given their capacity and scale of needs.

The team is also pressing for agreement on outstanding differences on the loss and damage effects of climate change, so that it can be a major feature of the outcome document. The negotiators were also concerned that the provisions in the text for compliance were very weak.

However, the CARICOM team has welcomed the provision in the text for five-year global cycles, and is recommending that this is linked to the renewal of mitigation commitments.

Source: Caribbean360 Posted December 11, 2015: http://www.caribbean360.com/news/1128733

From these foregoing articles, we see the compelling need for a funding mechanism to mitigate Climate Change threats in the Caribbean and SIDS countries. But a degree of pragmatism is needed too. We cannot expect to get something for nothing from other people’s money. That is an unbecoming  attitude of entitlement!

The Go Lean book delves into innovative ideas for funding Caribbean member-states for their empowerment efforts. The book serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). The roadmap depicts how this federal government will “give, not take” for the treasuries of the SIDS of this region. There are many new funding options – economic leverage – that will only be possible with the integration and ratification of a regional Single Market. This vision is embedded in the opening Declaration of Interdependence, pronouncing as follows, (Page 12):

viii. Whereas the population size is too small to foster good negotiations for products and commodities from international vendors, the Federation must allow the unification of the region as one purchasing agent, thereby garnering better terms and discounts.

xiv. Whereas government services cannot be delivered without the appropriate funding mechanisms, “new guards” must be incorporated to assess, accrue, calculate and collect revenues, fees and other income sources for the Federation and member-states. The Federation can spur government revenues directly through cross-border services and indirectly by fostering industries and economic activities not possible without this Union.

The Go Lean book posits that the “whole is worth more than the sum of its parts”; that from this roadmap, Caribbean economies will grow individually and even more collectively as a Single Market. This roadmap advocates the optimization of the economic, security and governing engines and projects so that the region’s economy will grow from $378 Billion (2010) to $800 Billion in a 5 year time span. The international community would therefore have more respect and accountability to a regional Caribbean entity, rather than many individual (30) Small Island Development States.

Unite and take your stand!

As related in the roadmap, the 3 CU prime directives are described as follows:

  • Optimize the economic engines of the Caribbean to elevate the regional economy to grow to $800 Billion and create 2.2 million new jobs.
  • Establish a security apparatus to protect the people and property of the resultant economic engines.
  • Improve Caribbean governance to support these engines.

The Go Lean roadmap calls for the CU to serve as the regional administration to optimize economy, homeland security and governance engines for the Caribbean, especially in flight of Climate Change battleground frontline status. This is the first pronouncement (Page 11) of the same opening Declaration of Interdependence:

i. Whereas the earth’s climate has undeniably changed resulting in more severe tropical weather storms, it is necessary to prepare to insure the safety and security of life, property and systems of commerce in our geographical region. As nature recognizes no borders in the target of its destruction, we also must set aside border considerations in the preparation and response to these weather challenges.

The following details from the Go Lean…Caribbean book highlights the community ethos, strategies, tactics, implementation and advocacies necessary to elevate the regions stance in this global battle consequences on Climate Change:

Community Ethos – Deferred Gratification Page 21
Community Ethos – Economic Systems Influence Individual Choices / Incentives Page 21
Community Ethos – The Consequences of Choices Lie in the Future Page 21
Community Ethos – “Crap” Happens Page 23
Community Ethos – Lean Operations Page 24
Community Ethos – Cooperatives Page 24
Community Ethos – Non-Government Organizations Page 25
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Improve Sharing Page 35
Community Ethos – Impact the Greater Good Page 37
Strategy – Vision – Confederating 30 Member-States into a Single Market Page 45
Strategy – Vision – Foster Local Economic Engines for Basic Needs Page 45
Strategy – Mission – Prepare   for Natural Disasters Page 45
Strategy – Agents of Change – Climate Change Page 57
Strategy – Agents of Change – Globalization Page 57
Tactical – Confederating a Permanent Union Page 63
Tactical – Fostering a Technocracy Page 64
Separation of Powers – Emergency Management Page 76
Separation of Powers – Interstate Commerce Administration Page 79
Separation of Powers – Meteorological & Geological Service Page 79
Separation of Powers – Fisheries and Agriculture Department Page 88
Anecdote – “Lean” in Government Page 93
Implementation – Assemble Regional Organs into a Single Market Economy Page 96
Implementation – Ways to Pay for Change Page 101
Implementation – Security Initiatives at Start-up – Unified Command & Control Page 103
Implementation – Industrial Policy for CU Self-Governing Entities Page 103
Implementation – Ways to Deliver Page 109
Implementation – Ways to Foster International Aid Page 115
Implementation – Ways to Benefit from Globalization Page 119
Planning – Big Ideas for the Caribbean Region Page 127
Planning – Ways to Make the Caribbean Better Page 131
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Improve Governance Page 168
Advocacy – Ways to Better Manage the Social Contract Page 170
Advocacy – Ways to Impact Public Works Page 175
Advocacy – Ways to Foster Cooperatives Page 176
Advocacy – Ways to Improve for Natural Disasters Page 184
Advocacy – Ways to Improve Emergency Management Page 196
Advocacy – Ways to Improve Fisheries Page 210

As detailed in a previous blog-commentary, there is a preponderance of SIDS countries looking to the international community for aid. The Go Lean book describes this dependent attitude as “parasite” and instead advocates for change: a more “protégé” approach.

We can …. no, we must hold the bigger, richer nations accountable for breaking/fixing the environment, in regards to greenhouse gases. But first, we must show some technocracy to arresting our own carbon footprint. We must Go Green in the Caribbean. Then and only then, can we, in good conscience, appeal to the Big Polluters for financial remunerations to fix what they have broken.

This is heavy-lifting.

Yet, this is the quest of the CU/Go Lean roadmap; to make the Caribbean region more self-reliant collectively; to act more proactively and reactively for our own emergencies and natural disaster events; and to be more efficient in our governance.

Change has come to the Caribbean region. If Climate Change is not arrested, then even more devastating consequences will emerge. There is the need for the region to establish a permanent union to provide efficient stewardship for our economic, security and governing engines. According to Paris-COP21, now is the time …

… now is the time for all of the Caribbean, the people and governing institutions, to lean-in to the empowerments described in the book Go Lean … Caribbean. This is the course we must pursue. The future of the islands – for our children – depend on it. We must not allow the region to continue on the existing path to doom and abandonment, but rather pursue this new course to a better destination: a better homeland to live, work and play.  🙂

Download the book Go Lean … Caribbean – now!

———

Appendix – Marshall Islands – A case in point of a Small Island Development State coping/failing with the effects of Climate Change – posted September 17, 2014.

VIDEO – http://america.aljazeera.com/articles/2014/9/17/un-climate-change.html

PHOTOS – 2015 Update – http://america.aljazeera.com/watch/shows/compass/articles/2015/7/7/in-photos-on-the-front-lines-of-climate-change.html

 

Share this post:
, ,

Electric Cars: ‘Necessity is the Mother of Invention’

Posted on December 10, 2015 in Economics, Implementation, Industries

Go Lean Commentary

Today, gas prices have remained consistently low in the US for the past year; even dropping below $2 per gallon in many places.

This was not always the case. Just recently, in 2008, many of these same places – like California – featured gas prices near $5 per gallon. How amazing? What a change! How did the prices drop so low and what effect did those prior high prices have on the American, or more specifically, the Californian psyche?

“A crisis is a terrible thing to waste” …

… so says the book Go Lean… Caribbean quoting noted Economist Paul Romer (Page 8). A crisis brings an opportunity to forge change in the economic, security and governing engines of communities. An industry did this in the US, in response to the 2008 crisis. This is the industry of Electric Cars (Vehicles) or EV.

EV = No Gas … at all.

Overall, gas prices dropped due to macro-economic factors in both supply and demand. But on the micro-level, the need to mitigate the acute rise in gas prices truly proved to be the ‘mother of invention’. This is well documented in the historicity of one company NRG Energy and their eVgo® electric car charging initiative – see here the encyclopedic information on this enterprise:

NRG Energy and eVgo®

CU Blog - Electric Cars - Necessity is the Mother of Invention - Photo 1

NRG Energy, Inc. is a large American energy company – focusing primarily on power generation. They are dually headquartered in West Windsor Township, New Jersey,[3][4] and Houston, Texas.[1][5][6] It was formerly the wholesale arm of Xcel Energy, and was spun off in bankruptcy in 2004.[7]

Beginning in 2009, NRG began a major initiative to become the leading green energy producer in the United States and started investing very large amounts of money in clean energy projects.[18][19] They include onshore and offshore wind power, solar thermal energy, photovoltaic, and distributed solar power facilities, and repowering of some of their traditional coal plants with biomass.[18]

In late 2010, NRG made news by launching the “eVgo” network, the first completely private public car charging station network for electric power vehicles.[20] – Source: https://en.wikipedia.org/wiki/NRG_Energy

… and now in 2015 …

eVgo® leads America’s electric vehicle (EV) revolution.

eVgo® provides charging solutions and stations directly to electric car owners as well as businesses looking to serve the EV charging needs of their residents, tenants, employees, or customers.

Combining desired tier of service with home, multi-family, and workplace charging solutions in conjunction with the largest number of DC fast charging stations across the nation, EVgo provides EV drivers a truly unique level of freedom—and a whole new world of possible destinations.

The eVgo® network is the largest public DC fast charging network in the nation. From April 2014 to October 2015 their chargers provided enough kWh of electricity to power 12,323,090 EV miles. EVgo’s forward-looking infrastructure is invested across the country right now in more than 25 markets with a target of 40 by the end of 2016. EVgo drivers can access more than 1,000 fast charging locations, along with individual charging stations at homes, schools, offices, multi-family communities and hospitals across our growing network. – Source: https://www.nrgevgo.com/about/

NRG Energy and their eVgo® subsidiary is therefore a role model for the Caribbean to emulate. This enterprise has proven to be a technocratic organization that has championed the cause of providing the societal structures for EV’s. They do not manufacture the cars – that is the sphere of the giant car makers like General Motors, Ford, Nissan, BMW, Tesla, SMART and others – but they facilitate all the attendant functions to charge the vehicles and keep them powered. This structure aligns with the book Go Lean… Caribbean, a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU). This calls for the confederation, collaboration and convention of 30 member-states into one intergovernmental organization. The same as NRG Energy/eVgo® facilitates EV’s in the US, the CU seeks to facilitate EV’s in the Caribbean region. This is part-and-parcel of the prime directives (3) of the CU/Go Lean roadmap:

  • Optimization of the economic engines – accepting that energy is as basic a need as food, clothing and shelter – in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus, including energy security, to protect the resultant economic engines.
  • Improve Caribbean governance to support these engines.

This writer lived in California in 2008 … and paid $5 prices for gas. But now just visited the old residential neighborhoods of Tustin in Orange County – see Appendix B – and noticed something different:

CU Blog - Electric Cars - Necessity is the Mother of Invention - Photo 2

Wow, change, innovation, necessity = the ‘mother of invention’.

 CU Blog - Electric Cars - Necessity is the Mother of Invention - Photo 4

CU Blog - Electric Cars - Necessity is the Mother of Invention - Photo 5

CU Blog - Electric Cars - Necessity is the Mother of Invention - Photo 6

See Appendix A for Charging locations/options in Tustin California today.

The goal of the CU is to optimize Caribbean society in kind. We need to foster innovation at home as well. We need to change in response to our own crises and not waste them. In many Caribbean locales, gas is still priced near $5.00 per gallon.

See the VIDEO here relating the story of an Uber driver and glean the comment of the Jamaican visitor longing for this solution in his Caribbean homeland:

VIDEO:  EVs and Uber- Sasha’s Story of Charging and Driving his Electric Car –  https://youtu.be/dj6NyUv_WkQ

Published on Nov 12, 2015 – Category: Autos & Vehicles; License: Standard YouTube License

This is also a matter of competition. The Caribbean homeland must better compete globally and hopefully present more favorable options for our youth to want to stay here in the homeland, and not copy the model of their previous generations who sought refuge abroad. We are failing miserably at this now!

We are also failing to create innovative energy options. There is the need to optimize our energy policies – from top to bottom. The Go Lean book directs this energy policy directive: the Caribbean region must lower crude oil demands. Success in this area will result in lower fuel and retail gasoline prices. The economic principles are sound: lower the demand, as the supply increases and prices will drop.

Thusly the book proposes many solutions for the region to optimize energy generation, distribution and consumption. No “stone is left unturned”. Go Lean posits that the average costs of energy can be decreased from an average of US$0.35/kWh to US$0.088/kWh in the course of the 5-year term of this roadmap. (Page 100).

Primarily in this strategy in lowering the demand for crude oil is increasing options with alternative energy sources: natural gas, solar, wind and tidal. Thereby lowering the demand on crude oil. As for the supply, the roadmap advocates for Electric Vehicles (EV’s) – just like in Tustin California – and hybrids and other energy mixes like natural gas and hydrogen. In fact, the roadmap calls for the development of a homegrown Automotive Industry in the Caribbean (Page 206). The overriding need for cheaper energy options would be the ‘Mother of Invention’ for these solutions.

The Go Lean book details a series of community ethos, strategies, tactics, implementations and advocacies to foster the progress in the wide fields of energy generation, distribution, consumption and automobile efficiencies. The following list applies:

Community Ethos – Lean Operations Page 24
Community Ethos – Return on Investments Page 24
Community Ethos – Cooperatives Page 25
Community Ethos – Regional Taxi Commissions Page 25
Community Ethos – Non-Government Organizations Page 25
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Improve Negotiations Page 32
Anecdote – Pipeline Transport – Strategies, Tactics & Implementations Page 43
Strategy – Harness the power of the sun/winds Page 46
Tactical – Fostering a Technocracy Page 82
Tactical – Separation of Powers – Energy Commission Page 82
Anecdote – “Lean” in Government – Energy Permits Page 93
Anecdote – Caribbean Energy Grid Implementation Page 100
Implementation – Ways to Develop Pipeline   Industry Page 107
Implementation – Ways to Improve Energy Usage Page 113
Planning – Lessons Learned from 2008 Page 136
Advocacy – Ways to Impact Public Works Page 175
Advocacy – Ways to Foster Cooperatives Page 176
Advocacy – Ways to Impact Monopolies Page 202
Advocacy – Ways to Improve Transportation Page 205
Advocacy – Ways to Develop the Auto Industry Page 206

This commentary asserts that energy needs are undeniable. Options abound; the biggest ingredient is the “community will”. Here comes the “will”! If the old adage is true: “where there’s a will, there’s a way”, then the CU/Go Lean roadmap is the way. This is the “heavy-lifting” for the lean, agile operations of the CU technocracy.

There are many Go Lean blog commentaries that have echoed this point, addressing the need to mitigate high prices in energy and the overall cost-of-living in the Caribbean. See sample here:

https://goleancaribbean.com/blog/?p=6867 How to address high consumer prices
https://goleancaribbean.com/blog/?p=5396 ‘Significant’ oil deposit found offshore Guyana
https://goleancaribbean.com/blog/?p=5155 Tesla unveils super-battery to power homes
https://goleancaribbean.com/blog/?p=4587 Burlington, Vermont: First city to be powered 100% by renewables
https://goleancaribbean.com/blog/?p=3743 Trinidad cuts 2015 budget as oil prices tumble
https://goleancaribbean.com/blog/?p=3213 Gas Prices Drop Below $2; due to “Supply and Demand” Factors
https://goleancaribbean.com/blog/?p=915 Go Green Caribbean – Renewable energy pursuits in the region
https://goleancaribbean.com/blog/?p=273 10 Things We Want from the US – American Innovation

So the message to the people of the Caribbean region is straight-forward: Help is on the way!

Now is the time for all of the Caribbean, the people and governments, to lean-in for the optimizations and opportunities described in the book Go Lean … Caribbean.  🙂

Download the book Go Lean … Caribbean – now!

———

Appendix A – EV Charging Locations

The Ultimate Guide to Electric Car Charging Networks In Tustin California

Source: http://evcharging.xyz/free-electric-car-charging-stations-in-tustin-ca-looking-for-a-free-ev-charge-station-in-california.html

When it comes to refueling a car, drivers of gas- and diesel-powered vehicles have it easy. They roll up to any one of about 100,000-plus gas stations in CA, pump in liquid fuel in a matter of minutes, and pay either in cash or with a credit card. Unfortunately, it is a little more complicated with public charging for electric vehicles although remember that almost all EV charging takes place at home, which usually requires about 30 seconds to plug in each night.

For EV drivers who want to regularly charge in public, it is important to know about the handful of charging networks offering access to electric fuel on the go. Each network works a little differently. It is a good idea for EV owners to have a basic understanding of how they compare with one another. That is why we put together this basic guide on EV charging networks.

Cost Considerations

The three primary approaches are:

(1) pay-as-you-go,

(2) monthly subscriptions

(3) free.

Obviously, if given the opportunity, it makes sense to grab a free charge, even for a relatively short period of time. But the pay models, depending on the cost for a charge, need to be studied to determine which network makes the most sense for you; if it is best to collect a wallet-full of membership cards; or if proper planning will allow you to avoid public charging unless you are running very low on charge.

There are a few gotchas. Keep in mind that the amount of range you add per hour depends on the power capabilities of your cars onboard charger. As Marc Geller, a director at Plug In America, an EV advocacy organization, told me: If the car comes with a smaller charger, the cost is relatively higher than if you have a faster charger. It is a weird fact. Other oddities include credit card transactions and costs associated with leaving a car plugged in, even if the battery if fully charged and the electrons have stopped flowing.

Networks, such as eVgo, operated by NRG Energy, avoid some of these issues by using an all-encompassing all-you-can-charge subscription service. That brings clarity, but usually at a higher overall cost. As of July 2014, the majority of public chargers are still available for free (although not every system makes it absolutely clear how much EV drivers are paying to charge).

High-Level Recommendations

  • First, think about your regular routes and favorite destinations in Tustin CA. Then use PlugShare or another station finding tool to see which charging networks are along the way. Be prepared to use any of them.
  • ChargePoint is the biggest charging network, so it is a must for nearly all EV drivers.
  • If you live in Pacific Northwest, get a key fob from Aerovironment for its AV Subscription Network.
  • In Texas, it’s generally better to pay as you go with ChargePoint and Blink, rather than opting for multi-year expensive contracts with eVgo unless you want to splurge for the convenience of an all-you-can-charge plan and, at this time, the ability to access DC fast charging.
  • On the east coast, SemaConnect is the best backup to ChargePoint.
  • Who doesn’t like free? There are about 2,000 stations, mostly free, not associated with any of the networks listed below. Use PlugShare or other tools to find these stations.

One last caveat: The terminology of ”station” can be confusing and misleading. Some services call each individual charger a station, when the term station usually refers to a single public site with the capability to charge more than one car at a time.

List of Top EV Charging Networks In Tustin 92780

AEROVIRONMENT

Background: Aerovironment, known as AV, is a pioneer in the development of electric vehicle charging technologies. The company sells a range of Level 2 and Quick Charge equipment, but also operates its own network of chargers.

Approximate Number of Sites: 60

Coverage: AV chargers, many of which are DC Quick Chargers, are primarily located in Oregon, and to a lesser extent, in Washington State as part of the West Coast Electric Highway. AV also has a handful of charging locations in California.

Access: Unlimited monthly access is provided for $19.99 per month. Subscribing to the AV network starts with calling 888-833-2148 or filling out a form on the AV website. The company will send a key fob that activates the chargers. If you are a current subscriber there is no activation fee. If you are a new subscriber, there will be a one-time activation fee of $15.

Cost per charge: As an alternative to the flat monthly access fee, there is the option of paying per session: $7.50/session for DC Fast Charger; and $4.00/session for a Level 2 charging station.

Website: http://evsolutions.avinc.com/services/subscriber_network

——-

BLINK NETWORK

Background: The assets of Blink Network were purchased by CarCharging Group in October 2013. Ecotality had received a $114.8 million federal stimulus grant to oversee The EV Project. The goal of The EV Project is to deploy 8,300 private and public chargers. There have been several reported problems associated with Blink chargers, and the Blink Network, such as insufficient customer support, and incompatibility of the equipment with certain vehicles.

Approximate Number of Sites: 1,680

Coverage: Blink Network chargers are located in approximately 25 states, with the largest concentration in California, California, Arizona, Oregon, Texas, Tennessee and Washington.

Access: Start by registering a credit card with a Blink account. There are no required annual or monthly membership fees, or minimum credit card balance. Members who register will receive an InCard and can initiate a charge using the card. Guests can initiate a charge with Blinks mobile application.

Cost Per Charge: In the states that permit kilowatt-hour pricing, fees for Level 2 EV charging stations owned by Blink and operated on the Blink Network range from $0.39 to $0.79 per kWh, depending on the state and individuals membership status. Blink is a proponent of kWh pricing because it is usage-based and EV drivers pay fees based on the actual amount of power consumed during the charging session rather than the amount of time that the car is plugged into the station.Fees for DCFC chargers owned by Blink and operated on the Blink Network in kWh eligible state range from $0.49 to $0.69 per kWh, depending on the state and individuals membership status.

These states currently permit fees by the kilowatt-hour: California, Colorado, Florida, Hawaii, Illinois, Maryland, Minnesota, New York, Oregon, Utah, Virginia, and Washington, as well as the District of Columbia.

In states where pricing by kWh is not permitted, time-based charging fees for Level 2 charging stations owned by Blink and operated on the Blink Network range from $0.04 to $0.06 per minute, depending on membership status. Time-based charging fees are rounded up to the nearest 30-second interval. Fees for DCFC chargers owned by Blink and operated on the Blink Network in non-kWh eligible states will range from $6.99 – $9.99 per session, depending on membership status.

Website: http://www.blinknetwork.com .

——-

CHARGEPOINT

Background: Chargepoint, previously Coulomb Technologies, describes itself as the largest online network of independently owned EV charging stations operating in 14 countries. The company provides a turnkey EV charging solutions for property owners who can determine the terms for offering charging to EV drivers.

Approximate Number of Sites: 3,084

Coverage: While one-quarter of ChargePoint stations are in California, the network is the most widely distributed with at least one station in California.

Access: There is no cost to sign up and receive a ChargePoint card. After submitting your credit card information as part of the sign-up, you will be charged an initial deposit of $25 only when you first visit a charging station that requires a fee. (Many stations on the network are free.) Your account provides access to all public stations on ChargePoint. Charging stations are activated with the ChargePoint card, or a contactless credit card. The stations can also be activated by calling a toll-free customer service number on the ChargePoint station, or by using the associated mobile app. Account balances automatically replenish when the balance gets low. Cost Per Charge: Prices are determined by the property owner. Many ChargePoint stations are currently free.

Website: http://www.chargepoint.com.

——-

EVGO

Background: eVgo is subsidiary of NRG, a Fortune 300 and S&P 500 company. It Is one of the countrys largest power generation and retail electricity businesses, with power plants producing about 47,000 megawatts of generation capacity. eVgo is part of NRGs clean energy portfolio, which includes solar, thermal, and carbon capture technology.

Approximate Number of Stations: Approximately 150, each with Level 2 and DC quick charging options.

Coverage: Currently, eVgo operates stations in Tustin CA, Texas, in the Houston and Dallas-Fort Worth markets, as well as Tennessee, California and the greater Washington, DC area.

Access: NRG network is only available to its monthly subscribers using an eVgo card, but as its website states, the company will always take care of an EV driver in need of a charge.

Cost Per Charge: eVgo offers various plans based on the needs of an EV driver and the electric vehicle they have chosen. This is an overview of their three most popular all-you-can-charge plans. Starting at $30 a month, with a one-year service agreement, EV drivers have access to unlimited charging at the companys so-called Freedom Station sites, which includes Level 2 and DC fast charging. The $40 a month Home plan, with a three-year service agreement, adds installation of your own home charging equipment but not the cost of electricity that is separately metered. The Workplace plan is $30 a month. See the pricing structure, which is unique to each region.

Website: http://www.evgonetwork.com/

——-

GE WATTSTATIONS

Approximate Number of Sites: 270

Coverage: 32 states, California, DC and Puerto Rico.

Access: WattStations require an RFID card, even when non-networked and free.

Cost Per Charge: Prices vary, as established by owners.

——-

GREENLOTS

Background: Greenlots is not formally a network, but rather a provider of open standards-based technology solutions for various stations and other networks. Designed to answer the needs of site hosts offering workplace, utility and public charging applications, Greenlots SKY platform utilizes Open Charge Point Protocol (OCPP), the largest open standard for charger-to-network communications.

Access: Users have many access options, including: (1) Download the free Greenlots app from iTunes or Google Play. Next, enter your credit card information. Once your information is saved, select “Charge” from the menu and enter the Station ID or scan the QR code displayed on the front of the station; (2) Swipe your Greenlots RFID card; (3) Call the customer care number listed on the station to have the charge session started remotely; and (4) Some stations have a credit card swiper. Users can also create a driver account at www.charge.greenlots.com to track electricity usage, update information, or order an RFID card.

Coverage: No specific region. Charging stations in Midwest, Northeast, Northwest, South, and Southwest, as well as Hawaii, Canada and Singapore.

Cost Per Charge: Site hosts determine the fee for use. Greenlots does not charge a membership fee.

Website: http://greenlots.com/

——-

SEMACONNECT

Background: Maryland-based SemaConnect offers Level 2 commercial grade EV charging station equipment and management software called SemaCharge. Their focus is on making charging as easy as possible for EV drivers and station owners. The company says it is the fastest growing network on the east coast. SemaConnect is the third largest supplier of commercial grade Level 2 charging stations based on number of stations deployed.

Approximate Number of Sites: 450

Coverage: SemaConnect stations are located in about 20 states, with the greatest concentration in California, Maryland, Virginia, Washington, DC, Georgia, California and the Pacific Northwest. It also has a presence in Puerto Rico.

Access: To sign up, log on to the SemaConnect website, and open a new account with a $20 balance charged to a major credit card. You will receive a SemaCharge RFID card that can be used to initiate charging at any SemaConnect location. If the balance drops below $0.00, the associated credit card will add another $20 to your account. SemaConnect also offers mobile payments via its smartphone application, toll-free number, or via a QR code scan.

Cost per charge: The cost varies, as determined by the property owner.

Website: http://www.semaconnect.com

——-

SHOREPOWER CONNECT

Background: Shorepower Technologies manufactures, sells and operates equipment for truck stop electricity services, as well as electric vehicle charging equipment. Most of the truck stop sites have standard charging outlets (e.g., NEMA 5-20, NEMA 14-30 and NEMA TT-30), accessible to EV drivers with the appropriated adapter cords. Relatively few of the locations also have charging stations with standard J1772 connectors.

Approximate Number of Sites: Shorepower has about 425 locations, with more than 2,000 individual connection points.

Coverage: Charging locations, mostly at truck stops, are spread widely across the U.S. in approximately 30 states and can be found in Tustin CA.

Access: Use the toll-free hotline, kiosk or web browser to activate service via a credit card. There is a $1 activation fee. Cost per charge: For paid stations at Level and Level 2, the fee is $1 per hour. Locations with J1772 equipment, mostly on west coast, are free.

Website: www.shorepowerconnect.com

——-

TESLA SUPERCHARGERS

Background: In fall 2012, Tesla Motors, the makers of the Model S sedan, rolled out its first so-called Superchargers, in order to make road trips available for free to owners of its sporty luxury sedan.

Approximate Number of Sites: As of August 2015, there are 502 Supercharger stations with 2,832 Superchargers.

Coverage: Supercharger stations are situated throughout the United States and can be found in Tustin 92780.

Access: Tesla Superchargers do not require a card to initiate. Model S owners simply drive up and plug in. The chargers are available to owners of Model S models with the 85 kWh battery pack, or cars with the 60 kWh pack that have been configured to use Superchargers.

Cost Per Charge: Free. No sign up and no cost for electricity.

Website: http://www.teslamotors.com/supercharger

——-

Appendix B – Tustin Information

CU Blog - Electric Cars - Necessity is the Mother of Invention - Photo 7

Share this post:
, , , ,
[Top]

Forging Change: ‘Something to Lose’

Posted on November 18, 2015 in Economics, Implementation, Strategy

Go Lean Commentary

“You cannot miss something you never had” – Wise expression.

Not only is this expression thought-provoking, but also prophetic. The motives of the movement behind the book Go Lean…Caribbean is to forge change in the Caribbean. Plain and simple! The people, policies and processes from the book wants to elevate Caribbean life to a level that the people may not now appreciate, because they cannot “miss something that they never had”.

The book presents a plan to …

  • reboot economic engines (create 2.2 million new jobs, improved healthcare, facilitate new educational and entrepreneurial opportunities, stabilize a regional currency),
  • optimize the security apparatus (anti-crime and public safety), and
  • facilitate accountable governance for all citizens (including minority factions).

CU Blog - Forging Change - Something to Lose - Photo 5

CU Blog - Forging Change - Something to Lose - Photo 4

CU Blog - Forging Change - Something to Lose - Photo 1

CU Blog - Forging Change - Something to Lose - Photo 2

The region has never had this before, not even in the days of colonialism. With this acknowledgement, it is understandable that many may not “buy-in” to these Go Lean empowerments – they may not know what they are missing. But they do know what a better life would look like. They get such a view from these sources:

  • There is the media penetration in the Caribbean, portraying life in optimized societies abroad.
  • There are students matriculating abroad, who then may NOT want to return to our shores after their studies.
  • There are the tourists/visitors who interact with our citizens and describe their lives in their homelands.
  • There is the Diaspora that have left, many times as the only hope for work, and then repatriate monies to support their family.

Caribbean residents may not have had certain features, like the advanced societies in the US, Canada and Western Europe, but they do know how other people thrive in those other lands. They want that for themselves. This constitutes the “pull” factors that contribute to the high abandonment rate (drawn from “push-and-pull” references): life abroad on foreign shores may appeal to them more so than their homeland.

The book serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU) as a vehicle to make the region a better place to live, work and play. The vision is that of a Single Market of the 30 member-states, 4 language groups and 42 million people; this scope and leverage from this integration is such as has never actuated in the Caribbean before – the people cannot miss this vision because they have never seen it here.

So just how do we get the required buy-in? How do we get the populations to embrace, accept, commit and engage this vision of an elevated society that they may not have ever seen in their homeland before? How do we forge this change?

One approach to forging this change is to give the people something to lose.

This point was vocalized dramatically in the movie The Fast and the Furious Part Five with this dialogue:

VIDEO – Fast Five Joaquim de Almeida Speech – https://youtu.be/OucccI1pcFw

Uploaded on Jan 15, 2012 – Joaquim de Almeida talks about the Portuguese discoveries in Brazil …
This is art imitating life and life imitating art.

There is nothing nefarious or malevolent about the Go Lean roadmap. The efforts to forge change in the region are not intended for any one person or organization to wrestle power or the elevation of any one leader. The roadmap features only one objective: the Greater Good. This is defined in the book (Page 37) by Jeremy Bentham (1748 – 1832) a British philosopher, jurist, and social reformer as …

… “the greatest good to the greatest number of people which is the measure of right and wrong”.

This vision sounds good! What is there to lose?

The fact is that this vision is only on paper. The reality in the region is far different; the member-states are in crisis. In addition to the constant lure of foreign “pulls”, there is the definitive societal “push”. So many deficiencies in the Caribbean are driving people to abandon their beloved homeland and live in the Diaspora; one report asserts 70% for the college-educated classes have already left. The opportunity costs of NOT engaging the Go Lean roadmap is too great!

If we leave well enough alone, we will not be well enough!

The book describes the CU as a hallmark of a technocracy. This relates to “doing the right things and getting things done”. The term technocracy was originally used to designate the application of the scientific method to solving social and economic problems. The CU will start as a technocratic confederation – a Trade Federation – rather than evolving to this eventuality.

CU Blog - Forging Change - Something to Lose - Photo 3The roadmap must bring benefits to the region … quickly: improved economics, improved healthcare, improved education, introduction of a stable currency, improved security, improved governance, etc.. This is a Big Deal. The book likens this quest to the American effort in the 1960’s to “put a man on the man” (Page 127). As explained by the then-President of the United States, John F. Kennedy:

“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth”. His justification for the Moon Race was both that it was vital to national security and that it would focus the nation’s energies in other scientific and social fields.

As depicted in the foregoing VIDEO, there must be something for the people of the Caribbean to lose; their hope must be on the continuation of the benefits flowing from the CU. The Go Lean book declares that before any permanent change can take root in the Caribbean that there must be an adoption of new community ethos, the national spirit that drives the character and identity of its people. We must therefore use effective and efficient drivers to forge this change.

The Go Lean book – published in November 2013 – presented a two-prong approach: Top-Down and Bottoms-Up. The Top-Down plan called for engaging the politicians and community leaders to capitulate to this roadmap; while the Bottoms-Up plan called for engaging the full universe of Caribbean people: residents (42 million), Diaspora (10 million), trading-partners and visitors (80 million) to demand the empowerments of the CU/Go Lean roadmap. The verb for all these stakeholders is to “lean-in”, that is to embrace the values, hopes and dreams of this optimization plan.

Over the years, the Go Lean blog-commentaries have previously identified a number of alternate strategies to effectively forge change in the region. These were presented as follows:

The book and accompanying blogs all accept that forging this change will be an up-hill battle. But this heavy-lifting will be worth it in the end, as the Caribbean empowerment roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines and ensure better public safety for stakeholders of the Caribbean.
  • Improvement of Caribbean governance to support these engines.

The roadmap was constructed with these motivations in mind: the community ethos to foster, plus the execution of strategies, tactics, implementation and advocacies to forge the identified permanent change in the region. The following is a sample of these specific details from the book:

Community Ethos – Deferred Gratification Page 21
Community Ethos – Economic Principles – People Choose Page 21
Community Ethos – Economic Principles – People Respond to Incentives in Predictable Ways Page 21
Community Ethos – Economic Principles – Economic Systems Influence Individual Choices Page 21
Community Ethos – Economic Principles – The Consequences of Choices Lie in the Future Page 21
Community Ethos – Governing Principles – Minority Equalization Page 23
Community Ethos – Governing Principles – Lean Operations Page 24
Community Ethos – Governing Principles – Cooperatives Page 25
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Help Entrepreneurship Page 28
Community Ethos – Ways to Promote Intellectual Property Page 29
Community Ethos – Ways to Impact Research & Development Page 30
Community Ethos – Ways to Bridge the Digital Divide Page 31
Community Ethos – Ways to Impact Turn-Arounds Page 33
Community Ethos – Ways to Improve Sharing Page 35
Community Ethos – Ways to Promote Happiness Page 36
Community Ethos – Ways to Impact the Greater Good Page 37
Strategy – Vision – Confederate 30 Member-States Page 45
Strategy – Mission – Stabilize and Fortify the Currency of the Region Page 46
Tactical – Confederating a Permanent Union Page 63
Tactical – Fostering a Technocracy Page 64
Implementation – Ways to Pay for Change Page 101
Implementation – Ways to Deliver Page 109
Planning – 10 Big Ideas for the Caribbean Region Page 127
Planning – Ways to Make the Caribbean Better Page 136
Planning – Reasons Why the CU Will Succeed Page 137
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Improve Healthcare Page 156
Advocacy – Ways to Improve Education Page 159
Advocacy – Ways to Improve Governance Page 168
Advocacy – Ways to Remediate and Mitigate Crime Page 178
Advocacy – Improve Homeland Security Page 180
Advocacy – Ways to Improve Communications – Community Messaging Page 186
Advocacy – Ways to Preserve Caribbean Heritage Page 218

The quest to change the Caribbean will require convincing people; they must get the message: there is much to lose for not enacting this roadmap, and even more to lose to discontinuing, once started. The empowerments in this commentary and in the Go Lean book, must be permanent changes.

This is heavy-lifting, but worth all the effort. The end-result should be a better homeland to live, work and play. 🙂

We encourage all of the Caribbean to lean-in now, to Go Lean.   🙂

Download the book Go Lean … Caribbean – now!

 

Share this post:
, , , ,
[Top]

Live. Work. Play. Repeat.

Posted on November 12, 2015 in Economics, Industries, Strategy

Go Lean Commentary

CU Blog - Live. Work. Play. Repeat - Photo 3It’s time to go back to school, advanced Business School that is, and glean some wisdom from the structured marketing strategy called Loyalty programs. These are designed to encourage customers to continue to shop at or use the services of establishments associated with each program.[1]

There are large numbers of such programs in existence covering most types of business, (airlines: frequent flyer, hotels: frequent guest, car rental: frequent renters, restaurants: frequent diners, etc.), each one having varying features, and reward schemes. See Appendix B for details on airlines’ frequent-flyer programs.

Taking a page from this retail marketing eco-system …

… there is a need for a frequent-flyer-style loyalty program in the Caribbean to incentivize repeat business-activity in almost all regional economic engines.

This commentary asserts that a frequent-flyer-miles-style program can be structured in the Caribbean to “spread the wealth” from peak to non-peak seasons. More points can be accumulated by consuming hospitality in the slow season and less points are accumulated for consuming hospitality in the peak/high season. (See Appendix C for Spirit Airlines Model).

This strategy can also be applied with locations …

… more points can be accumulated for hospitality in the lessor-known, lesser-frequented destinations. (See Appendix D for a glimpse of the Hotwire / HotDollars program).

The book Go Lean…Caribbean calls for the elevation of Caribbean society; to re-focus, re-boot, and optimize all the engines of commerce so as to make the Caribbean a better place for these categories of vital activities: live, work and play.  Loyalty programs can be used to incentivize all of these aspects of this roadmap. The tourism industry is categorized as “play”. The book posits that the region can experience even more growth than the estimated 80 million people that visit our shores annually. This can also apply to more spending from the visitors as well.

The Go Lean book is written to employ the best-practices of economic principles. Therefore, these fundamental principles – as related in the book (Page 21) are paramount:

People Respond to Incentives in Predictable Ways: Incentives are actions, awards, or rewards that determine the choices people make. Incentives can be positive or negative. When incentives change, people change their behaviors in predictable ways.

Economic Systems Influence Individual Choices and Incentives: People cooperate and govern their actions through both written and unwritten rules that determine methods of allocating scarce resources. These rules determine what is produced, how it is produced, and for whom it is produced. As the rules change, so do individual choices, incentives, and behavior.

The Go Lean book considers the Agent of Change (Page 57) of technology and its effect on the Caribbean’s biggest economic driver “tourism”. The end-results of loyalty program will have far-reaching effects on this travel/tourism industry.

Technology, the Internet-Communications-Technology (ICT), social media account management & marketing …

… the stewardship of Caribbean tourism must truly adapt, evolve and transform to lead and keep pace with this dynamic world; see sample VIDEO in Appendix A.

This commentary relates to more than just tourism and the visiting tourists. Considering applications for “live”, “work”, and “play”, we see that there are also many opportunities to apply incentives for Caribbean citizens who live in the homeland.

The Go Lean book identifies an Agent of Change in the vast field of technology. The technological advances with cutting-edge financial products allow loyalty programs to be forged to incentivize a lot of good behavior and to dissuade bad behavior. Consider these “live” and “work” examples:

CU Blog - Live. Work. Play. Repeat - Photo 1“Live” – Tax Payments – This is not a welcome activity for anyone, thusly taxing authorities provide range of dates for tax obligations to be paid; (in the US, the Federal Income Tax deadline is April 15; payments/refunds can start on February 1st). A loyalty scheme can easily be introduced to award miles-points for early payers and refund recipients that purposefully claim their refunds later in the time window. This practice will maximize cash flow for the authorities while commending good behavior with preferable things they may want after completing obligation they must endure.

“Live” – Energy Efficiency – Positive activities like installing Green Energy alternatives (solar panels/water heaters, hybrid/electric automobiles, etc.) can be incentivized by awarding “double miles” or “eco-points”. Rather than acquiring some chattel goods, the rewards in this case could simply be privileges, like riding in carpool lanes alone.

“Live” – Education – e-Learning enrollment can result in immediate and deferred mileage credit for Caribbean students. (Thus discouraging further brain drain consequences).

“Work” – Taking jobs in rural/desolate communities or working from home is positive behavior that can be further incentivized with “double miles”-like promotions.

“Work” – Working or volunteering for Not-for-Profit agencies should also be encouraged, incentivized and rewarded.

“Work” – Take-Your-Daughter-To-Work Day is a good practice to instill career goals in young girls. Rewards should follow.

There are a lot of opportunities where loyalty program rules can transform society. Consider the practice of “gifting” miles. One person can earn the miles, but then share them with another party and even gift them to a charitable organization or a person directly. This strategy allows for a nimble, technocratic administration of loyalty programs to incentivize good behavior and dissuade bad practices.

Loyalty programs embedded in societal engines are transforming …

Could the current tourism administrations in the Caribbean master the complexities of this technology-bred strategy for elevating the region’s “play” economic engines? Hardly!

How about for regional administrators for the other activities, “live” and “work”? Again, hardly!

This “new-fangled” world requires “new-fangled” leaders. Visionaries. Technocrats.

The book Go Lean…Caribbean and the underlying movement seeks to re-boot the strategies and tactics of tourism marketing for the entire Caribbean region. The book asserts Caribbean member-states must expand and optimize their tourism outreach and use innovative products like excess inventory and loyalty rewards. However the requisite investment of the resources (time, talent, treasuries) for this goal may be too big for any one Caribbean member-state alone. So the Go Lean book campaigns to shift the responsibility to a region-wide, professionally-managed, deputized technocracy, the Caribbean Union Trade Federation (CU). The book serves as a roadmap for the introduction and implementation of the CU.

The goal of the CU is to bring the proper tools and techniques – electronic commerce, Internet Communications Technologies (ICT), visionary marketing, agile management – to the Caribbean region to optimize the stewardship of the economic, security and governing engines.  The book posits that the economy can be induced and spurred for continuous progress, with technocratic management and stewardship of a Single Market. This would be better than the status quo. As conveyed here in this commentary, and in previous commentaries, the publishers of the book Go Lean…Caribbean convene the talents and skill-sets of movers-and-shakers in electronic commerce so as to forge the best tools and techniques for advanced product marketing like loyalty program.

Change has come to the region. This book Go Lean… Caribbean provides the needed details. Early in the book, the optimization and best-practices was highlighted as a reason the Caribbean region needed to unite, integrate and confederate to a Single Market. These pronouncements were included in the opening Declaration of Interdependence (Pages 11 – 14):

iv.  Whereas the natural formation of the landmass is in a tropical region, the flora and fauna allows for an inherent beauty that is enviable to peoples near and far. The structures must be strenuously guarded to protect and promote sustainable systems of commerce paramount to this reality.

vi.  Whereas the finite nature of the landmass of our lands limits the populations and markets of commerce, by extending the bonds of brotherhood to our geographic neighbors allows for extended opportunities and better execution of the kinetics of our economies through trade. This regional focus must foster and promote diverse economic stimuli.

xiv.  Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

The Go Lean… Caribbean book wisely details the community ethos to adopt to proactively facilitate digital campaigns for the changed landscape; plus the executions of the following strategies, tactics, implementations and advocacies:

Community Ethos – Deferred Gratification Page 21
Community Ethos – Economic Principle – People Respond to Incentives Page 21
Community Ethos – Economic Principle – Economic Systems Influence Individual Choices & Incentives Page 21
Community Ethos – Economic Principle – Consequences of Choices Lie in the Future Page 21
Community Ethos – Lean Operations Page 24
Community Ethos – Return on Investments (ROI) Page 24
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Foster Genius – Literary, Art and Music in Graphic Design Page 27
Community Ethos – Impact Research & Development – Including ICT Page 30
Community Ethos – Ways to Improve Sharing – Data / Social Network Page 35
Community Ethos – Ways to Impact the Greater Good Page 37
Strategy – Vision – Integrate Region in a Single Market Page 45
Strategy – Mission – Build   and Foster Local Economic Engines Page 45
Strategy – Mission – Exploit   the Benefits of Globalization in Trade-Tourism Page 46
Tactical – Fostering a Technocracy Page 64
Tactical – Growing the Economy to $800 Billion – Trade and Globalization Page 70
Tactical – Website www.myCaribbean.gov for Caribbean stakeholders – Tourists Page 74
Tactical – Separation of Powers – Tourism Promotions and Administration Page 78
Implementation – Integrate All Caribbean Websites to www.myCaribbean.gov Portal Page 97
Implementation – Ways to Pay for Change Page 101
Implementation – Ways to Deliver Page 109
Implementation – Ways to Impact Social Media – www.myCaribbean.gov Portal Page 111
Planning – 10 Big Ideas – Cyber Caribbean Page 127
Planning – Ways to Make the Caribbean Better Page 131
Planning – Ways to Better Manage Image – Digital Media Presence Page 133
Planning – Lessons Learned from 2008 – Tourism & Economy Went Bust Page 136
Planning – Lessons Learned from Egypt – Lack of Tourism Stewardship Page 143
Advocacy – Ways to Measure Progress – Mining www.myCaribbean.gov Portal Data Page 147
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Foster Cooperatives Page 176
Advocacy – Ways to Improve Communications – Internet & Social Media Marketing Page 186
Advocacy – Ways to Enhance Tourism – Excess Inventory Marketing Page 190
Advocacy – Ways to Impact Events – Sharing Economy Page 191
Advocacy – Ways to Market Southern California Page 194
Advocacy – Ways to Foster Technology Page 197
Advocacy – Ways to Foster e-Commerce Page 198
Advocacy – Ways to Preserve Caribbean Heritage – Cyber-Caribbean Image/Media Page 218
Advocacy – Ways to Impact Urban Living Page 234
Advocacy – Ways to Impact Rural Living Page 235

The CU seeks to foster internet-communications-technologies (ICT) to aid-and-abet tourism and other economic activities. This includes all supporting functions before, during and after visitors come to our shores – accumulating reward miles-points creates an account-holder status – see Appendix D – with the need for monthly e-statements. This is a forceful example of how a technocratic effort by regional administrators can enhance the Caribbean product offerings online. This is heavy-lifting; but this hard-work is worth the effort. The Returns-on-Investment is assured!

In previous Go Lean blogs, related points of the Technology Agents of Change affecting the tourism product offering have been detailed; see sample here:

https://goleancaribbean.com/blog/?p=6385 Wi-Fi Hot Spots Run By Hackers Are Targeting Tourists
https://goleancaribbean.com/blog/?p=6341 Tourism Stewardship — What’s Next?
https://goleancaribbean.com/blog/?p=6016 Hotter than July – Mitigating Excessive Heat with Systems
https://goleancaribbean.com/blog/?p=5840 Computer Glitches Disrupt Business For United Airlines & Others
https://goleancaribbean.com/blog/?p=5210 Cruise Ship Commerce – Getting Ready for Change
https://goleancaribbean.com/blog/?p=4793 Truth in Electronic Commerce – Learning from Yelp
https://goleancaribbean.com/blog/?p=4639 Tobago: A Model for Cruise Tourism
https://goleancaribbean.com/blog/?p=3225 The need to optimize Caribbean aviation policies
https://goleancaribbean.com/blog/?p=2571 Internet Commerce meets Sharing Economy: Airbnb
https://goleancaribbean.com/blog/?p=1364 Uber’s Emergence Transforming Cities
https://goleancaribbean.com/blog/?p=273 10 Things We Want from the US – # 2: Tourists
https://goleancaribbean.com/blog/?p=235 Tourism’s changing profile

The Caribbean must lean-in to these new business models to incentivize good behavior, for tourism and other aspects of Caribbean affairs. People will respond with the proper inducements. So imagine the universe of 130 million people all tuned-in – to the www.myCaribbean.gov portal – and responding to the appropriate prodding.

This is referred to as “Unified Command-and-Control”. Caribbean benevolent stewards can “push a few buttons” and millions of people respond, for the Greater Good. This is an exciting perspective. Let’s do it!

This is the charge of the Go Lean roadmap: incentivize the people to do more of the right thing. With the empowerments and elevations portrayed in the roadmap we can succeed in making Caribbean region a better place for citizens and tourists alike to live, work, play and repeat.  🙂

Download the book Go Lean … Caribbean – now!

———–

Appendix A – VIDEO – Capital One Venture® – Jennifer Garner – Ticked Off Traveler – https://youtu.be/7uwYGXqPguU

Published on Sep 15, 2015 – Trying to use your airline credit card miles shouldn’t be frustrating! With the Capital One Venture card, you can fly on any airline any time, then use your miles to cover the cost. Learn more: http://www.capitalone.com/credit-card

————

Appendix B – Frequent-Flyer Programs

A Frequent-Flyer Program (FFP) is a loyalty program offered by an airline. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program to accumulate points (also called miles, kilometers or segments) which may then be redeemed for air travel or other rewards. Points earned under FFPs may be based on the class of fare, distance flown on that airline or its partners, or the amount paid. There are other ways to earn points. For example, in recent years, more points have been earned by using co-branded credit and debit cards than by air travel. Another way to earn points is spending money at associated retail outlets, car hire companies, hotels or other associated businesses. Points can be redeemed for air travel, other goods or services, or for increased benefits, such as travel class upgrades, airport lounge access, or priority bookings.

Frequent-flyer programs can be seen as a certain type of virtual currency, one with unidirectional flow of money to purchase points, but no exchange back into money.[1]

The very first modern frequent-flyer program was created in 1972 by Western Direct Marketing, for United Airlines. It gave plaques and promotional materials to members. In 1979, Texas International Airlines created the first frequent-flyer program that used mileage tracking to give ‘rewards’ to its passengers, while in 1980 Western Airlines created its Travel Bank, which ultimately became part of Delta Air Lines’ program upon their merger in 1987.[2][3] American Airlines’ AAdvantage program launched in 1981 as a modification of a never-realized concept from 1979 that would have given special fares to frequent customers. It was quickly followed later that year by programs from United Airlines (Mileage Plus) and Delta Air Lines (SkyMiles), and in 1982 from British Airways (Executive Club).[4]

Credit card purchases
Many credit card companies partner with airlines to offer a co-branded credit card or the ability to transfer points in their loyalty program to an airline’s program. Large sign-up bonuses and other incentives have been common. Accruing points via credit cards bonuses and spending allows infrequent travelers to benefit from the frequent flyer program.

With a non-affiliated travel rewards credit card a card-member can buy a positive-space ticket considered “revenue” class, which can earn the passenger points with the airline flown.[11]

Redemption
After accumulating a certain number of points, members then use these points to obtain airline tickets. However, points only pay for the base fare, with the member still responsible for the payment of mandatory taxes and fees.

Source: https://en.wikipedia.org/wiki/Frequent-flyer_program retrieved November 11, 2015.

———–

Appendix C – Spirit Airlines

CU Blog - Live. Work. Play. Repeat - Photo 2

———–

Appendix D – Hotwire / HotDollars

What are HotDollars?
HotDollars can be used for any hotel, flight, or Hotwire Hot Rate rental car booking on Hotwire. Each HotDollar is equivalent to one U.S. dollar and is available for one year from the date of issuance. For more information, please see the HotDollars section of our Hotwire Travel Products Rules and Restrictions.

To use your HotDollars, simply sign in by clicking, “My Account.” Then, during checkout, choose HotDollars as your payment method.

Share this post:
, , , ,
[Top]

The Academic Downside of ‘Western’ Diets

Posted on October 27, 2015 in Ethos, Government, Social

Go Lean Commentary

“You are what you eat”. – Old Adage

Western Diet 1This rule appears to be true not just for the individual, but for the community as well. According to this subsequent news article, communities suffer in their academic performance where a larger percentage of adolescents are obese or eat poorly. So this is not just a micro problem, but a macro one as well.

This is an important consideration, not just for health care or wellness, but for educational concerns and community competitiveness as well.

The publishers of the book Go Lean…Caribbean seeks to elevate Caribbean communities by optimizing the societal engines for economics, security and governance – these are identified as our prime directives. It has long been accepted that education reform – as a subset of economics – would be inclusive of this effort, but now it looks like optimizing the Caribbean diet must also be part-and-parcel of this quest.

It goes without saying that academic competitiveness would affect a community’s economic dispositions. But it may be judged as “a stretch” to liken food choices as an important economic concern, but if the above adage is to be considered factual, then yes, we are what we eat. According to the following story, the Western Diet – inclusive of the Caribbean – has a serious academic downside. See the full story here:

Title: The Academic Downside Of ‘Western’ Diets
By: Sam P.K. Collins

Proponents of healthier school lunches have one more reason to frame the issue as a public health matter. A new study suggests that the “Western” diet — defined as selections of red meat, sugary desserts, high-calorie food, and refined grains — may be detrimental to a child’s cognitive development, ultimately hampering their academic performance.

Researchers polled more than 2,800 adolescents about their dietary choices and examined their standardized test scores. Once they controlled for variations in body mass index readings and physical activity levels, they found that students who ate mostly vegetables and whole grains scored an average of 7 percent higher in mathematics, writing, and reading compared to their counterparts who ate a “Western” diet.

“Adolescence is a sensitive period for brain development and a vulnerable time of life with respect to nutrition. Therefore, public health policies and health promotion programs should rigorously target the issue of food intake during this stage of individual development,” the study read. “To date, this is one of the few studies to report on the associations between dietary patterns and academic performance; therefore, more prospective studies are required to support our findings.”

The study, published in a recent issue of Nutrients journal, followed a separate experiment in which the same research group gave an older group of youth computerized cognitive exams. Teens who had a “Western” diet more than likely skipped breakfast frequently. Researchers said that doing so delayed development of reasoning and learning skills. Studies conducted in Canada, Sweden, and Iceland at the turn of the decade also linked fruits, vegetables, and milk to higher academic achievement among teens.

MapThese findings come amid exploding rates of childhood obesity and increased scrutiny of the fast food industry. While the Centers for Disease Control and Prevention say that eating fast food sporadically doesn’t result in nutrition deficiency, the government agency warns the high-sugar, high-salt meals found at popular fast food franchises can cause memory loss and slow brain development in children. Those meals lack calcium, iron, Vitamin C, and zinc — nutrients that experts say help stimulate cognitive development.

Research has shown that a healthy morning meal in tandem with physical activity can increase a child’s brain activity and improve their disposition toward school. Such thinking has compelled efforts to revamp nutritional standards and expand access to healthy school meals.

The Healthy, Hunger-Free Kids Act, up for reauthorization this year, sets policy for the United States Department of Agriculture’s food programs. Since the law’s passage, more than $385 million in locally grown produce has entered the nation’s cafeterias. More than one million students across the country have benefited — eating not only healthy breakfasts and lunches, but also nutritious dinners, as part of an after-school snack component of the program.

Decades prior, the status quo disadvantaged children of color and those living in low-income areas with subpar education systems. Without nearby sources of healthy food, youngsters living in food deserts — urban enclaves where it’s difficult to purchase affordable or high-quality food — often depend on fast food and corner store offerings for sustenance. The fast food industry’s aggressive marketing tactics in those areas, as outlined in a recent Arizona State University study, don’t make it easier to encourage healthy food choices.

While opponents of Healthy, Hunger-Free Kids Act argue that students aren’t responding positively to menu changes, data compiled in the recent years paints a different picture. A 2014 Harvard survey, for example, found that students are eating 16 percent more vegetables and 23 percent more fruit with their lunch. The University of Connecticut’s Rudd Center for Food Policy & Obesity also found that students discarded their lunches less often under the new nutrition standards.

“We encourage Congress to reauthorize the Healthy, Hunger-Free Kids Act, which, since its implementation, has changed how school districts prepare foods ensuring that district funding for federal school meal and child nutrition programs meet more nutritious meal guidelines and restricts the serving of fatty and non-nutritious foods and beverages, including vending machines,” The Monitor’s editorial staff wrote on Tuesday.

“This measure, we believe, has dramatically altered the conversation about foods in American schools for the better. And we want to see this discussion continue in the right direction and not allow children to revert back to bad eating habits,” the editorial continued.

The controversy around the “Western” diet isn’t limited only to students’ academic performance. Earlier this year, scientists attributed those food choices to the development of colon cancer in a study where a group of African Americans and South Africans switched diets for 10 days. The experiment, in part, opened conversations about the potentially dire health effects of a high-fat, high sugar diet.
Source: Think Progress Digital Magazine – (Posted 09/29/2015; retrieved 10/27/2015) – http://thinkprogress.org/health/2015/09/29/3706900/western-diet-low-cognition/

There are some strong points being made in this article:

Adolescence is a sensitive period for brain development and a vulnerable time of life with respect to nutrition.

… and …

We want to see this discussion continue in the right direction and not allow children to revert back to bad eating habits.

These points helps us to appreciate the gravity of this issue. This constitutes the heavy-lifting that the Go Lean book posits that is necessary to elevate Caribbean society.

Why so hard?

The Go Lean roadmap seeks to have the Caribbean do even better than the American model reported here. We do not want to follow the American food standards (Standard American Diet = SAD); we want to exceed it.

We recognize that it is a heavy-lifting task. There are so many societal defects in the region and we need effective strategies, tactics and implementation just to effect a turn-around. But now, to try and do even better than the American eco-system, when it comes to food seems like such a “tall order”.

It is not!

As previously discussed, the American eco-system is plagued with societal defects; one in particular: Crony-Capitalism. The Greater Good for so many aspects of American life has been hijacked for the private gains of special interest groups. In this case, the indictment is on Big Agra or more specifically, the agribusiness concerns as they fight common sense food labeling efforts, induce so much steroids in meat production and exacerbate greenhouse gases. These ones prove to be “bad actors” despite any promotion of up-building community values. They even bully family farmers to crowd out the wholesale markets for larger and larger shares, see VIDEO in the Appendix below. Lastly, they engage in abusive labor practices with large portions of their labor force – migrant workers.

The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU), a confederation of all 30 member-states in the region. This effort is an initiative to bring change and empowerment to the Caribbean region, to make the region a better place to live, work, learn, heal and play even better than our American neighbors enjoy. The book recognized the significance of our culture. This is why a discussion on food choices and diet is such a significant topic. “We are what we eat” and food defines our culture. From the outset, the book reported this pronouncement in the opening Declaration of Interdependence (Page 14):

xxxii.    Whereas the cultural arts … of the region are germane to the quality of Caribbean life, and the international appreciation of Caribbean life, the Federation must implement the support systems to teach, encourage, incentivize, monetize and promote the related industries … These endeavors will make the Caribbean a better place to live, work and play.

The book asserts that Crony-Capitalism is not the only option. We can enjoy the foods of our dynamic cultures and build up our economy at the same time. This is not a binary issue. We can have great food, healthy options and still support jobs and other economic activities. This fact was also pronounced in that opening Declaration of Interdependence (Page 14):

xxvi.    Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries, like that of … frozen foods … impacting the region with more jobs.

xxx.    Whereas the effects of globalization can be felt in every aspect of Caribbean life, from the acquisition of food and clothing, to the ubiquity of ICT, the region cannot only consume, it is imperative that our lands also produce and add to the international community, even if doing so requires some sacrifice and subsidy.

The Go Lean movement, in presenting an empowerment roadmap for the region hereby examines the reality and consequences of food and diet in the day-to-day affairs of Caribbean people. While we do not want to endanger personal freedoms, there must be a set of community values that are promoted. These are defined in the underlying Go Lean book as “community ethos” or the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices; dominant assumptions of a people.

This is the quest of the Go Lean roadmap; to impact the Caribbean region in a comprehensive manner, starting with the values, or what’s in our heart, and then to elevate society with the execution of our prime directives, defined with these 3 statements:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion GDP and create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improvement of Caribbean governance, including a separation-of-powers with the member-states, to support these engines.

The book describe the CU as a hallmark of a technocracy, a commitment to efficiency and effectiveness. Yet still there is the commitment to fun, happiness, beauty, art and self-actualization of our culture. The Go Lean roadmap was constructed with the community ethos in mind to forge change, plus the execution of related strategies, tactics, implementations and advocacies to make the change permanent. The following is a sample of these specific details from the book:

Community Ethos – Deferred Gratification Page 21
Community Ethos – Economic Principles – People Choose Page 21
Community Ethos – Economic Principles – People Respond to Incentives in Predictable Ways Page 21
Community Ethos – Economic Principles – The Consequences of Choices Lie in the Future Page 21
Community Ethos – Governing Principles – Lean Operations Page 24
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Impact Research & Development – Nouvelle Caribbean Cuisine Page 30
Community Ethos – Ways to Impact Turn-Around Page 33
Community Ethos – Ways to Promote Happiness – Promotion of Domestic Cultural Institutions Page 36
Community Ethos – Ways to Impact the Greater Good Page 37
Strategy – Mission – Build and foster local economic engines to satiate food needs Page 45
Strategy – Mission – Celebrate the Culture and Cuisine of the Caribbean Page 46
Strategy – Customers – Outreach to Caribbean Diaspora Page 47
Strategy – Agents of Change – Globalization Page 57
Tactical –   Confederating a Permanent Union Page 63
Tactical – Fostering a Technocracy Page 64
Tactical – Creating   $800 Billion Economy – New High Multiplier Industries – Frozen Foods Page 70
Tactical – Separation of Powers – Department of State – Culture Administration Page 81
Tactical – Separation of Powers – Department of Education – Regional Directives Page 85
Tactical – Separation of Powers – Food / Nutritional Administrations Page 87
Tactical – Separation of Powers – Agriculture & Fisheries Licensing – Inspections Page 88
Tactical – Separation of Powers – Farm & Marine Credit – Economic Influence Page 88
Implementation – Ways to Pay for Change Page 101
Implementation – Ways to Deliver Page 109
Implementation – Ways to Benefit from Globalization – Dynamics of Food Supply Page 119
Implementation – Ways to Promote Independence – Food Interdependence Page 119
Planning – 10 Big Ideas for the Caribbean Region – 4 Languages & Culture in Unison Page 127
Planning – Ways to Improve Trade – Diaspora Marketing Page 128
Planning – Ways to Make the Caribbean Better Page 136
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Impact Cancer – Promote Wellness – Better Diets Page 157
Advocacy – Ways to Better Manage Food Consumption Page 162
Advocacy – Ways to Improve Communications – Public Broadcasting of “Sound-bites” Page 186
Advocacy – Ways to Impact Events – Food Festivals Page 191
Advocacy – Ways to Develop Frozen Foods Page 208
Advocacy – Ways to Improve Fisheries Page 210
Advocacy – Ways to Preserve Caribbean Heritage – Promote Culture Page 218
Advocacy – Ways to Improve the Arts Page 230
Advocacy – Ways to Impact Urban Living – Promotion of Farmers Markets Page 234
Advocacy – Ways to Impact Rural Living – Agricultural Co-existence Mandate Page 235

This roadmap wants to change the Caribbean diet plan, branded Nouvelle Caribbean Cuisine: more fiber, less fats; more green vegetables, less processed food; no more “SAD”. We must start this in the schools so as to effect the habits of our youth.

The hope is that when they grow-up they will not depart from those new values. This is a basic premise in Judeo-Christian religious doctrine; as stated here in the Bible:

Train up a child in the way he should go, And even when he is old he will not depart from it. – Proverbs 22:6 (ASV)

We have so many reasons to lean-in to the ethos, values and principles of this Go Lean roadmap. But according to the foregoing news article, we should also have academic motivations. Our children will not advance (academically) as well as they should, or as other regions do around the world.

Education is presented as a priority for every government in the Caribbean member-states; it is our only hope of competing on the world stage. (Globalization is presented in the Go Lean book as an agent-of-change, so we cannot opt-out of the competition). It is time to “put our money where our mouth is”; or better stated, “to put in our mouths where we hope to get our money”.

Education policy has been a prominent topic for the Go Lean movement. We have detailed education policies, strategies and tactics in many previous Go Lean blog/commentaries. See sample here:

https://goleancaribbean.com/blog/?p=6269 Education & Economics: US President Efforts to Reform
https://goleancaribbean.com/blog/?p=5482 For-Profit Education: Plenty of Profit; Little Education
https://goleancaribbean.com/blog/?p=5423 Extracurricular Music Programs Boost Students
https://goleancaribbean.com/blog/?p=4913 Ann Arbor: Model for ‘Start-up’ Cities
https://goleancaribbean.com/blog/?p=4572 Role Model: Innovative Educator Ron Clark
https://goleancaribbean.com/blog/?p=4487 FAMU is No. 3 for Facilitating Economic Opportunity
https://goleancaribbean.com/blog/?p=1256 Is a Traditional 4-year Degree a Terrible Investment?

As depicted by the S.A.D. references, the Go Lean expectation is not to allow the American eco-system to lead the Caribbean’s reform efforts. The plan is for more of the Caribbean food supply to originate locally and to institute some new standards: Nouvelle Caribbean Cuisine. The Caribbean succeeded before in forging great culinary traditions based on the best-practices of the time in the past, (think the abundance of seafood recipes), we can do this again with a focus on the future.

While this plan is conceivable, believable and achievable, it can also be delicious. 🙂

Everyone is urged to lean-in for the empowerments in the Go Lean roadmap.

Download the book Go Lean … Caribbean  – now!

———

Appendix VIDEO – John Oliver Commentary on Chicken Production – https://youtu.be/X9wHzt6gBgI

Published on May 17, 2015 – John Oliver explains how chicken farming can be unfair, punishing, and inhumane. And not just for the chickens! Pardon the coarse language.

 

Share this post:
, , , , ,
[Top]

A Lesson in ‘Garbage’

Posted on October 22, 2015 in Government, Industries, Social

Go Lean Commentary

“I’ve recently been placed in charge of garbage … so when you think of garbage, think of me”. – Dialogue from 1988 Movie “Coming to America“; see Appendix VIDEO below.

- Photo 4Garbage has often played a role in movements and revolutions for societal change. For example, Martin Luther King had gone to Memphis, Tennessee in support of African-American Garbage Workers protesting for higher wages and better working conditions when he was gunned down on April 4, 1968. That action transformed America and modern society throughout the world. See the story relating this here: http://www.atu900.org/memphis-sanitation-workers/.

Perhaps the business of ‘garbage’ can transform society … once again. This time in the Caribbean.

“One man’s trash is another man’s treasure”.

The book Go Lean…Caribbean posits that there is a need to re-focus, re-boot, and optimize the engines of commerce, security and governance so as to make the Caribbean a better place to live, work and play for all. The art-and-science of garbage (solid waste) collection affects all 3 areas.

The Go Lean book calls for the optimization of these 3 engines (economic, security and governing) for the Caribbean region:

  • Economics – Jobs, business models, industrial neighborhoods constitute the economic dimensions of this industry. Overall the roadmap calls for the optimization of the economic engines in order to grow the regional economy to $800 Billion GDP and create 2.2 million new jobs. The art-and-science of garbage collection have often involved a substantial labor force. Due to the undesirable nature of the work (outdoor, odor, unclean conditions), these jobs have often paid a premium compared to other manual labor jobs. Now there is the chance to employ more automation.
  • Security – Public Health issues are involved in the disposal of garbage in any community; there is the need for technocratic deliveries of this feature of the Social Contract. Historically the garbage collection industry have attracted organized crime figures; bullies abound. There is therefore the constant need to monitor and mitigate these risks and threats on the community and public safety.
  • Governance – Garbage collection is always in the sphere of government, even though many municipalities may outsource to service providers with contracts of different length and dimensions. Corruption (briberies, kickbacks, etc.) have often been associated with such contracts. There is therefore the need to optimize governmental engines in the execution of this required municipal service.

This commentary therefore recommends the adoption of more automated garbage collection systems in the Caribbean region. This does not refer to a complete robotic, cybernetic or cyborg system, but rather systematic tools to aid productivity for a minimal staff – do more with less. See the recommended “systems” here:

Encyclopedic Reference: Garbage trucks
Garbage truck or dustcart refers to a truck specially designed to collect municipal solid waste and haul the collected waste to a solid waste treatment facility such as a landfill. Other common names for this type of truck include trash truck in the United States, and rubbish truck, bin wagon, dustbin lorry, bin lorry or bin van elsewhere. Technical names include waste collection vehicle and refuse collection vehicle. These trucks are a common sight in most urban areas.

There are 3 primary types of waste collection vehicles:

Secondarily, these types of trucks are also deployed: Pneumatic collection, Grapple trucks, and Roll-offs. [Our focus is on the Side Loaders:]

Side loaders
Side loaders are loaded from the side, either manually, or with the assistance of a joystick-controlled robotic arm with a claw, used to automatically lift and tip wheeled bins into the truck’s hopper. Lift-equipped trucks are referred to as automated side loaders, or ASL’s. Similar to a front-end loader, the waste is compacted by an oscillating packer plate at the front of the loading hopper which forces the waste through an aperture into the main body and is therefore compacted towards the rear of the truck.[6] An Automated Side Loader only needs one operator, where a traditional rear load garbage truck may require two or three people,[7] and has the additional advantage of reducing on the job injuries due to repetitive heavy lifting. Due to these advantages, ASL’s have become more popular than traditional manual collection. Typically an Automated Side Loader uses standardized wheeled carts compatible with the truck’s automated lift.[8]

Source:Wikipedia Online Encyclopedia – Retrieved 10-22-2015 from: https://en.wikipedia.org/wiki/Garbage_truck#Side_loaders

[Automated garbage collection require that residents ([the public)] collaborate by lining up domestic garbage bins at the road side – on the correct day. Collaboration (sharing) is therefore a required community ethos.]

- Photo 1- Photo 2- Photo 3
<<< Sample-Example Photos from Miami-Dade County, Florida >>>>

This is such a big deal that the term “heavy-lifting” would even be appropriate.

This is a matter of community ethos, defined as the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices; dominant assumptions of a people. The key community ethos in this case is the new [professional] practice of turn-around strategies. The Go Lean book (Page 33) defines “turn-around” as including recycling and demolitions. Recycling revenues can thus offset garbage collection costs; as metals (and other materials) can be salvaged as “scrap”; even rubber and plastic have prospects for recycling, resulting in minimal garbage/waste to be buried in landfills. (This business model of Automated Side Loading – or ASL – systems specifies a larger staff at solid waste processing/sorting centers).

With the current community ethos, and politics, there is no way that such systems, as depicted in the foregoing source, can be introduced in the Caribbean region. But if given a chance, these deployments can facilitate a big “turn-around” – identified as a new community ethos. This new focus on the “turn-around” community ethos appears on the surface to be a win-win for all involved, but a more careful examination highlights some serious economic, security and governing obstacles/issues; such as:

  1. Jobs will be loss – traditionally only one driver/operator is assigned to a truck.
  2. Residents may not cooperate – the garbage canisters have to be moved out to the street edge.
  3. Unorganized Addresses/routing – Trucks must work in routes; canisters must be labeled by address.

The book Go Lean…Caribbean, serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU) with the charter to facilitate jobs in the region and to optimize security and governing engines. Addressing these above 3 issues, the Go Lean/CU roadmap provides these solutions:

Jobs
Early in the Go Lean book, the responsibility to create jobs was identified as an important function for the CU with this pronouncement in the Declaration of Interdependence (Pages 14):

xxvi.  Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries… In addition, the Federation must invigorate the enterprises related to existing industries … – impacting the region with more jobs.

The Go Lean book also details the principle of job multipliers, how certain industries are better than others for generating multiple indirect jobs down the line for each direct job on a company’s payroll. The Go Lean… Caribbean book details the creation of 2.2 million direct/indirect jobs in the region during the 5-year roadmap, including income from entrepreneurial hustles. (This business model from ASL systems specifies a larger staff at solid waste processing/sorting centers).

The subject of job creation – not an easy topic as governmental administrations always pursue this goal – has been directly addressed and further elaborated upon in these previous blog/commentaries:

https://goleancaribbean.com/blog/?p=6680 Vegas Casinos Create New Jobs By Betting on Video Games
https://goleancaribbean.com/blog/?p=6089 Where the Jobs Are – Futility of Minimum Wage
https://goleancaribbean.com/blog/?p=4240 Immigration Policy Exacerbates Worker Productivity Crisis
https://goleancaribbean.com/blog/?p=3694 Jamaica-Canada employment program pumps millions into local economy
https://goleancaribbean.com/blog/?p=3050 Obama’s immigration tweaks leave Big Tech wanting more
https://goleancaribbean.com/blog/?p=2857 Where the Jobs Are – Entrepreneurism in Junk
https://goleancaribbean.com/blog/?p=2800 The Geography of Joblessness
https://goleancaribbean.com/blog/?p=2126 Where the Jobs Are – Computers Reshaping Global Job Market
https://goleancaribbean.com/blog/?p=2003 Where the Jobs Are – One Scenario (Ship-breaking)
https://goleancaribbean.com/blog/?p=1698 Where the Jobs Are – STEM Jobs Are Filling Slowly
https://goleancaribbean.com/blog/?p=1596 Book Review: ‘Prosper Where You Are Planted’

Residential Assimilation
How to sell an idea to the whole population, to get them to assimilate new directives and mandates? This need was addressed even in the theme of this roadmap to elevate Caribbean society, with the word: “lean“. The word is presented as a noun, a verb and an adjective. For this commentary, we consider the definition as a verb. The people and institutions are urged to lean-in (incline in opinion, taste, or desire) and embrace the values, hopes and dreams of this roadmap, this integrated brotherhood of neighbors.

This urging is a methodical process. The CU will expand the Media Industrial Complex (broadcast, internet streaming, print, school/youth indoctrination, etc.) in the region so as to communicate, induce, influence and incentivize good behavior, preferred habits and best-practices. Consider for example, how mobile phones have easily been assimilated in the region. This is not just a product of good marketing and advertising, but the obvious appreciation of better products; better “mousetraps”.

The subject of forging change in the region has been directly addressed and further elaborated upon in these previous blog / commentaries:

https://goleancaribbean.com/blog/?p=5964 Forging Change: ‘Feed the right wolf’
https://goleancaribbean.com/blog/?p=5098 Forging Change: ‘Food’ for Thought
https://goleancaribbean.com/blog/?p=3974 Forging Change: Case Study of Google and Mobile Phones
https://goleancaribbean.com/blog/?p=3915 Forging Change: ‘Changing the way you see the world’
https://goleancaribbean.com/blog/?p=3568 Forging Change: Music Moves People
https://goleancaribbean.com/blog/?p=3512 Forging Change: The Sales Process
https://goleancaribbean.com/blog/?p=2291 Forging Change: The Fun Theory
https://goleancaribbean.com/blog/?p=623 Only at the precipice, do they change

Address Organization
As depicted in the foregoing photos, there is a basic infrastructure that must be in place for the societal change that is being advocated in this commentary, that of employing Automated Side Loading (ASL) garbage trucks/collection. The change is: street names and house numbers.

Despite how simple this might appear, this standard is not normal for all of the Caribbean. While Puerto Rico and the US Virgin Island utilize the US Postal Service (USPS) and their addressing standards (think Zip Codes), this is not the case for the other 28 Caribbean member-states.

The quest of the Go Lean is therefore simple in this regards: to re-boot mail operations for the region by introducing and implementing the Caribbean Postal Union (CPU). This agency will NOT be modeled after the USPS, but rather the CPU will embrace the better models in logistics (Amazon, Alibaba, etc.). Mail delivery and garbage collection all require optimized address organization and route logistics.

The subject of optimizing Caribbean logistics has been directly addressed and further elaborated upon in these previous blog / commentaries:

https://goleancaribbean.com/blog/?p=3187 Robots help Amazon tackle Cyber Monday
https://goleancaribbean.com/blog/?p=2488 Role Model Jack Ma brings Alibaba to America
https://goleancaribbean.com/blog/?p=1416 Amazon’s new FIRE Smartphone

While the book was not written with garbage collection in mind, the principles there in applies to most industries and domestic endeavors. As such, the adoption of these new community ethos, plus the executions of the following strategies, tactics, implementations and advocacies will foster the elevation of Caribbean society in general; and the “turn-around” industries specifically:

Community Ethos – Deferred Gratification Page 21
Economic Principles – People Choose because Resources are Limited Page 21
Economic Principles – All Choices Involve Costs Page 21
Economic Principles – People Respond to Incentives Page 21
Economic Principles – Economic Systems Influence Choices & Incentives Page 21
Economic Principles – Voluntary Trade Creates Wealth Page 21
Community Ethos – Job Multiplier Page 22
Community Ethos – Lean Operations Page 24
Community Ethos – Return on Investments (ROI) Page 24
Community Ethos – Cooperatives Page 25
Community Ethos – Ways to Impact   the Future Page 26
Community Ethos – Ways to Help Entrepreneurship Page 28
Community Ethos – Ways to Impact   Research & Development (R&D) Page 30
Community Ethos – Ways to Impact   Turn-Around: Recycling and Demolition Industries Page 33
Community Ethos – Ways to Improve Sharing Page 35
Community Ethos – Ways to Impact the Greater Good Page 37
Strategy – Mission – Foster Local Economic Engines. Page 45
Tactical – Fostering a Technocracy Page 64
Tactical – Tactics   to Forge an $800 Billion Economy – High Multiplier Industries Page 70
Tactical – Separation of Powers – Depart of Justice – CariPol Investigations Page 77
Tactical – Separation of Powers – Caribbean Postal Union Page 78
Tactical – Separation of Powers – Self-Governing Entities Page 80
Implementation – Ways to Pay for Change – SGE Licenses Page 101
Implementation – Steps to Implement Self-Governing Entities Page 105
Implementation – Ways to Deliver Page 109
Planning – 10 Big Ideas – Self-Governing Entities Page 127
Planning – Ways to Improve Trade Page 128
Planning – Ways to Make the Caribbean Better Page 131
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Improve Governance – More e-Government and e-Delivery Options Page 168
Advocacy – Ways to Improve Local   Government Page 169
Advocacy – Ways to Better Manage the Social Contract Page 170
Advocacy – Ways to Foster Cooperatives Page 176
Advocacy – Ways to Impact Main Street Page 201
Advocacy – Ways to Impact Urban Living – Ideal for City Grid-routes Page 234
Advocacy – Ways to Impact Rural Living – Ideal for Land-fills Page 235
Appendix – Job Multipliers Page 259

The CU will foster industrial developments in support of local economies. This is part of the art-and-science of “turn-around” industries. These efforts are ideal for the Go Lean roadmap’s plan for Self-Governing Entities, which are bordered grounds set aside from local municipal authorities and governed at the federal level only. While these industrial developments may more preferably feature sites like high-tech R&D campuses, medical parks, and technology bases, they can also include low-tech options like recycling facilities, scrap-metal junkyards and landfills. So the Go Lean roadmap covers high-tech jobs in the STEM (Science, Technology, Engineering and Mathematics) fields and also Blue Collar dirty jobs. There is room for all in the new Caribbean.

Everyone in the Caribbean is hereby urged to lean-in to this roadmap for change, residents and governments alike. The Go Lean/CU promoters will push hard (messaging) for the needed changes, employing both bottoms-up and top-down strategies. This commentary also advocates working to get the community ethos to take hold; all this earnest effort will be a waste unless people are moved to change … permanently. So we must use all effective tools – best-practices – to forge the required change.

This serious role of garbage collection is therefore an example of heavy-lifting for the Go Lean movement.

The quest to change the Caribbean is more complex than just picking up the trash. But our communities’ willingness to adapt to these changes, is indicative of the willingness to adapt to other societal changes. This is how to re-boot the Caribbean. This is the mandate of the Go Lean roadmap: to elevate the region, to make our homelands a better place to live, work and play. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

———-

Appendix VIDEO: Coming To America Garbage  – https://youtu.be/RVVhvr_PXG4

Published on Sep 12, 2014 – Movie: Coming to America; Category: People & Blogs; License: Standard YouTube License. See trailer of the movie here: https://youtu.be/PWMJRzg8Smc

Share this post:
, , , ,
[Top]

New Security Chip in Credit Cards Unveiled

Posted on October 1, 2015 in Economics, Industries, Tactical

Go Lean Commentary

CU Blog - New Security Chip in Credit Cards Unveiled - Photo 1Big changes are coming to credit cards, as of today, Thursday, October 1, 2015.

The credit card industry is advancing, moving forward. The Caribbean should likewise be advancing, moving forward.

A previous blog-commentary demonstrated that the region’s banks are ready to accept electronic payment transactions, that their deployment of credit card terminals allow the introduction of the Caribbean Dollar (C$) as a regional currency. Well now, those terminals need to be upgraded …

… or the merchants will suffer the resultant risks.

CU Blog - New Security Chip in Credit Cards Unveiled - Photo 2The world has already moved forward from the standard of magnetic stripe cards. The present is now smart cards…or no card at all; (payment apps on Google’s Android and Apple’s iPhone devices proliferate). The future of the credit, debit and payment card is more than a card, it’s a “computer science laboratory” in a pocket or purse!

Yes, payment systems in the Caribbean region must be ready for this new world of electronic commerce.

Getting the region ready was the mission of the book Go Lean … Caribbean, a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU) and the Caribbean Central Bank (CCB). This Go Lean roadmap depicts these entities as hallmarks of technocratic efficiency; agile to not just keep pace of technology and market changes but also to drive change as well. This ability is necessary for new payment systems, new cards and new settlement schemes. The Go Lean roadmap calls for a regional currency for the Caribbean Single Market, the Caribbean Dollar (C$), to be used primarily as an electronic currency. These schemes will impact the growth of the regional economy in both the domestic and tourist markets. Consider this one CU scheme to incentivize more spending among cruise line passengers:

CU Blog - New Security Chip in Credit Cards Unveiled - Photo 3The cruise industry needs the Caribbean more than the Caribbean needs the industry. But the cruise lines have embedded rules/regulations designed to maximize their revenues at the expense of the port-side establishments. The CU solution is to deploy a scheme for smartcards (or smart-phone applications) that function on the ships and at the port cities. This scheme will also employ NFC technology – (Near Field Communications; defined fully at Page 192 – so as to glean the additional security benefits of shielding private financial data of the guest and passengers.

This is an example of an electronic payment system facilitating more commerce (e-Commerce). So the CCB will settle all C$ electronic transactions – cashless or accounting currency – in a MasterCard-Visa-style interchange / clearinghouse system.

As of October 1, 2015 bankcards must possess a smartchip, or assume the risk of fraud transactions; see VIDEO below. The CU/CCB roadmap anticipated smartchips from the outset of the Go Lean book, as this covers more than just commerce, but addresses security as well. Commerce, security and (bank) governance – these are all societal engines that must be optimized for societal progress. In  fact, the Go Lean roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improvement of Caribbean governance to support these engines.

So the electronic payments schemes being considered by the rest of the world in the following article, are already envisioned for deployment in the Caribbean region:

VIDEO – New Security Chip in Credit Cards Unveiled – http://abcnews.go.com/WNT/video/security-chip-credit-cards-unveiled-34114798

Posted September 28, 2015 – New law required each card to be outfitted with a credit card chip that makes it harder to steal personal information.

The benefits of these technologies, as related in the foregoing VIDEO, cannot be ignored for their security features. Previously this commentary explored the issues associate with cyber-security and data breaches. With tourism as the primary economic driver, the Caribbean region cannot invite millions of visitors to our homeland and then ignore their need for protection; the kind of protection that has become standard in this new world of heightened information security.

The Go Lean roadmap calls for the CU to regulate the region’s Communications and Media affairs – federal Department of Commerce – under a separation-of-power mandate with the member-states. This authority must be super-national and have purview for cross-border environments.

With the CCB taking the lead for this deployment, the effort is not meant to be technical, but rather economic. The greatest benefit of deploying these electronic payment scheme is the acceleration of M1 in the regional economy; this is the measurement of currency/money in circulation (M0) plus overnight bank deposits. As depicted in the Go Lean book, and subsequent blog-commentaries, M1 increases allow central banks to create money “from thin-air”; referring to the money multiplier.

The Caribbean region needs this benefit. The more money in the system, the more liquidity for investment and industrial expansion opportunities. Plus, the nullifying effects on Black Market spurns more benefits.

The Go Lean book posits that to adapt and thrive in the new global marketplace there must be more strenuous management and technocratic oversight of the region’s currencies, guests-tourists-ship-passenger payment cards and cyber security. This is the charge – economics, security and governance – of the Go Lean roadmap, opening with these pronouncements; Declaration of Interdependence (Page 13 and 14):

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxv.  Whereas the legacy of international democracies had been imperiled due to a global financial crisis, the structure of the Federation must allow for financial stability and assurance of the Federation’s institutions. To mandate the economic vibrancy of the region, monetary and fiscal controls and policies must be incorporated as proactive and reactive measures. These measures must address threats against the financial integrity of the Federation and of the member-states.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

The Go Lean book details a series of community ethos, strategies, tactics, implementations and advocacies to foster the proper controls for electronic/mobile payments in the Caribbean region:

Community Ethos – Economic Principles Page 21
Community Ethos – Money Multiplier Principle Page 22
Community Ethos – Security Principles – Privacy versus Public Protection Page 23
Community Ethos – Governing Principles – Lean Operations Page 24
Community Ethos – Governing Principles – Cooperatives Page 25
Community Ethos – Promote Intellectual Property Page 29
Community Ethos – Ways to Bridge the Digital Divide Page 31
Community Ethos – Ways to Improve Sharing Page 25
Strategy – Mission – Fortify the monetary needs through a Currency Union Page 45
Tactical – Separation of Powers – Central Banking Page 73
Tactical – Separation of Powers – Department of Commerce – Communications and Media Authority Page 79
Implementation – Assemble Central Bank Cooperative Page 96
Implementation – Assemble Caribbean Regional Regulatory Organs – like CTU Page 96
Implementation – Ways to Deliver Page 109
Planning – 10 Big Ideas – #2: Currency Union / Single Currency Page 127
Anecdote – Caribbean Currencies Page 149
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Mitigate Black Markets Page 165
Advocacy – Ways to Foster Cooperatives Page 176
Advocacy – Ways to Enhance Tourism Page 190
Advocacy – Ways to Impact Cruise Tourism – Smartcard scheme Page 193
Advocacy – Ways to Foster Technology Page 197
Advocacy – Ways to Foster e-Commerce Page 198
Advocacy – Reforms for Banking Regulations – Central Banking Efficiencies Page 199
Advocacy – Ways   to Impact Main Street – Facilitating e-Commerce Page 201
Appendix – Assembling the Caribbean Telecommunications Union (CTU) Page 256

The points of effective, technocratic banking/currency stewardship and dynamic change in the mobile communications space were further elaborated upon in these previous blog/commentaries:

https://goleancaribbean.com/blog/?p=5668 Move over Mastercard/Visa
https://goleancaribbean.com/blog/?p=4425 Cash, Credit or iPhone …
https://goleancaribbean.com/blog/?p=3889 RBC EZPay – Ready for Change
https://goleancaribbean.com/blog/?p=3881 The Need for Regional Cooperation to Up Cyber-Security
https://goleancaribbean.com/blog/?p=3617 Bahamas roll-out of VAT leading more to Black Markets
https://goleancaribbean.com/blog/?p=2074 MetroCard – Model for the Caribbean Dollar
https://goleancaribbean.com/blog/?p=1350 PayPal expands payment services to 10 markets
https://goleancaribbean.com/blog/?p=906 Bitcoin virtual currency needs regulatory framework to change image
https://goleancaribbean.com/blog/?p=476 CARICOM urged on ICT, e-Commerce and e-Payments

CU Blog - New Security Chip in Credit Cards Unveiled - Photo 4The Caribbean need to not play catch-up with this new smartchip/smartcard requirement. We need to adjust and adapt to the changing world.

This is no longer the future. This is here and now.

This is good! The benefits of this new requirements are too enticing to resist this change: incentivizing more cruise-tourism spending, fostering more e-Commerce, enhancing security, increasing regional M1, mitigating Black Markets, regional oversight of this technology, growing the economy, creating jobs and optimizing governance.

Now is the time for all stakeholders of the Caribbean, (residents, visitors, merchants, vendors, bankers, and governing institutions), to lean-in for the empowerments described in the book Go Lean … Caribbean. This change can help to make the Caribbean a better place to live, work and play. 🙂

Download the book Go Lean … Caribbean – now!

Share this post:
, , , , ,
[Top]

Sports Role Model – ‘WWE Network’

Posted on September 20, 2015 in Economics, Industries, Social

Go Lean Commentary

The revolution will be televised.*

The book Go Lean … Caribbean advocates change for the Caribbean region that is so radical that it might be considered revolutionary!

So be it! The book clearly posits that the region is in crisis, and radical change must now be implemented, but it clearly asserts non-violent, non-military change; see quotation here (Page 8):

… this is not a call for a revolt against the governments, agencies or institutions of the Caribbean region, but rather a petition for a peaceful transition and optimization of the economic, security and governing engines in the region.

This revolution to elevate the Caribbean eco-systems will be executed in the open, with full transparency and accountability. Television cameras are welcome … and encouraged!

The phrase – ‘revolution will not be televised’ – was coined at a time (1970) when television was the dominant visual medium. Today, there is the ubiquity of the internet, with its many video streaming services.

So the new catch-phrase can be: “the revolution will be televised, mobilized and streamed”.

WWE Network - Photo 1This is better! (Every mobile/smart-phone owner walks around with an advanced digital video camera in their pocket). We are now able to have a network without the “network”. Many models abound on the world-wide-web. Previously, this commentary identified one such network (ESPN-W); now the focus is on another, the WWE Network, associated with the World Wrestling Entertainment, Inc. This network is delivered via the internet-streaming only (and On-Demand with limited Cable TV systems). See details here, considering the “World” reference in the “WWE” branding:

WWE Network is a subscription-based video streaming service owned by WWE, using the infrastructure of Major League Baseball Advanced Media.[2] The concept was originally announced in 2011. On January 8, 2014, WWE announced the network would launch on February 24 in the United States. The company stated on July 31 that the service was expected to go live in Australia, Canada, New Zealand, Hong Kong, Singapore, Mexico, Spain, Turkey and the Nordics [countries (Denmark, Finland, Iceland, Norway, and Sweden)], among other countries starting on August 17.[3] It was unexpectedly made available in the UK and Ireland a week earlier than planned, on January 13, 2015, after a delay from the previous October,[4] and is also expected to arrive in Italy, the United Arab Emirates, Germany, Japan, India, China, Thailand, Philippines, and Malaysia at a future date.[5] The WWE Network consists of both a 24-hour linear streaming channel and on-demand programming from WWE’s library.
(Source: https://en.wikipedia.org/wiki/WWE_Network retrieved September 20, 2014).

WWE Network - Photo 2

———

After months of anticipation, WWE Network finally launched today at precisely 9 a.m. ET, becoming the first-ever 24/7 live streaming network. As a part of this historic offering, WWE fans will now have access to all live pay-per-view events, including WrestleMania, as well as groundbreaking original programming, reality shows, documentaries, classic matches and more than 1,500 hours of video on demand. And for a limited time, our fans can get a one-week free trial of this fully immersive WWE experience.

WWE Network is delivered directly to fans through over-the-top digital distribution, and will be available on desktops and laptops, as well as through the WWE App on: Amazon’s Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Apple TV; Roku streaming devices; Sony PlayStation® 3 and Sony PlayStation® 4; and Xbox 360 and Xbox One.

“Today is a historic day for WWE as we transform and reimagine how we deliver our premium live content and 24/7 programming directly to our fans around the world,” said Vince McMahon, WWE Chairman & Chief Executive Officer. “WWE Network will provide transformative growth for our company and unprecedented value for our fans.”

WWE Network will also offer fans a revolutionary second screen experience for all original programming and live events via the WWE App, similar to the interactive fan experience currently available for flagship TV programs Raw and SmackDown. Tune in tonight at 7:30 p.m. ET to experience the all-new second screen during the first-ever Raw Pre-Show and RawBackstagePass, following Raw.

Live outside the U.S.? WWE Network is scheduled to launch in the United Kingdom, Canada, Australia, New Zealand, Singapore, Hong Kong and the Nordics by the end of 2014/early 2015.
Source: WWE Network – Official Website; posted February 24, 2014; retrieved September 20, 2015 from http://www.wwe.com/inside/wwe-network-launches

Wow, the lesser sports-entertainment activity of wrestling is bigger and more magnanimous than initial appearances. In North America, the major sports are Football, Baseball, Basketball, Soccer and Hockey. Other sport-entertainment higher in profile than wrestling include Auto-Racing (NASCAR & IndyCar), Golf and Tennis. Wrestling is grouped with the these other minor sporting activities: Boxing, Mixed Martial Arts, Olympic Sports (Track & Field, Gymnastics, Figure-skating, Swimming, etc.), Rodeo, Bowling, and others.

These five major team sports are popular with fans and widely watched on television, have a fully professional league, are played by millions of Americans, enjoy varsity status at many Division 1 colleges, and are played in high schools throughout the country. See chart here from https://en.wikipedia.org/wiki/Sports_in_the_United_States#Overview:

Sport Favorite Sport[5] TV viewing
record (mil)
(since 2000)1		 Professional League Participants[6] Professional Average
Attendance
American football 38.8% 111.5m National Football League 8.9 million 67,604
Basketball 15.3% 39.1m National Basketball Association 24.4 million 17,347
Baseball/Softball 14.8% 35.9m Major League Baseball 23.3 million 30,451
Soccer 8.2% 27.3m Major League Soccer 13.6 million 19,148
Ice Hockey 3.8% 27.6m National Hockey League 3.1 million 17,720
  1. TV viewing record measures the game with the most TV viewers in the U.S. since 2000.[7][8][9][10][11]

In truth, professional wrestling enjoys widespread popularity as a spectator sport (even more so back in the 1990s). However, it is a scripted and choreographed show, wholly unrelated to the amateur competitive sport. So there are a lot of lessons from this WWE Network model for us in the Caribbean; these lessons demonstrate how we can elevate our eco-systems of ICT (Internet & Communications Technology), sports, entertainment, television, and economics .

This role model examination is a big deal for the Caribbean, as the region does not currently have an eco-system for sports business for Caribbean participants in the Caribbean – a lot of infrastructure is missing. There is no viable sporting enterprises – other than baseball development/winter leagues in Puerto Rico, Dominican Republic and Communist Cuba, where the hope is to be scouted and signed for Major League Baseball in the US. There is absolutely no intercollegiate athletics arrangements. Only amateur athletics abound in the region.

This commentary asserts that the Caribbean region can emulate this WWE model, and “simply” launch as a streaming option.

According to the foregoing article, “simply” isn’t so simple; there was a lot of heavy-lifting for this innovative move for WWE to launch this endeavor. That fact too, is a lesson for the Caribbean; there is heavy-lifting required to transform society, in general and specifically for sport enterprises.

While so much of the sports business infrastructure is missing in the region, the Caribbean is awash in the underlying assets: the athletes. The Caribbean supplies the world with the best-of-the-best in the sports genres of basketball, track-and-field, soccer-FIFA-football and other endeavors. This athletic supply applies equally to men and women.

The book Go Lean…Caribbean book serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU), a technocratic federal government to administer and optimize the economic/security/governing engines of the region’s 30 member-states. The roadmap recognizes and fosters the genius qualifiers of many Caribbean athletes. The goal now is foster the local eco-system in the homeland so that those with talent would not have to flee the region to garner the business returns on their athletic investments.

This Go Lean economic empowerment roadmap strategizes to create a Single Media Market to leverage the value of broadcast rights for the entire region, utilizing all the advantages of cutting edge ICT offerings. The result: an audience of 42 million people across 30 member-states and 4 languages. The WWE Network therefore provides a great role model for the CU‘s execution, facilitating television, cable, satellite and internet streaming wherever economically viable.

At the outset, the roadmap recognizes the value of sports in the roadmap with these statements in the Declaration of Interdependence (Page 13 & 14):

xxvi. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xxviii. Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.

xxxi. Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism – modeling the Olympics.

In the Go Lean book and previous blogs, the Go Lean movement asserted that the market organizations and community investments to garner economic benefits of sports is within reach, with the proper technocracy. The biggest contribution the CU will make is the facilitation of sports venues: arenas and stadia. Sports will then be a big business for the athletes, promoters, vendors and landlords. Still, even fans get great benefits: image, national pride, and entertainment. (Again, the E in WWE means Entertainment – see Appendix VIDEO below). The eco-system of sports is therefore inclusive in the roadmap’s quest to make the Caribbean region a better place to live, work and play.

Now is the time for all of the Caribbean to lean-in to the following community ethos, strategies, tactics, implementations and advocacies detailed in the book Go Lean…Caribbean to deliver the solutions to elevate the Caribbean region through sports:

Community Ethos – People Respond to Incentives in Predictable Ways Page 21
Community Ethos – Return on Investments Page 24
Community Ethos – Ways to Foster Genius Page 27
Community Ethos – Promote Intellectual Property Page 29
Community Ethos – Ways to Promote Happiness Page 36
Community Ethos – Ways to Impact the Greater Good Page 37
Strategic – Vision – Consolidating the Region in to a Single Market Page 45
Strategic – Staffing – Sporting Events at Fairgrounds Page 55
Tactical – Fostering a Technocracy Page 64
Tactical – Separation of Powers – Sports & Culture Administration Page 81
Tactical – Separation of Powers – Fairgrounds Administration Page 83
Implementation – Steps to Implement Self-Governing Entities (Fairgrounds) Page 105
Implementation – Ways to Deliver Page 109
Planning – 10 Big Ideas – #5 Four Languages in Unison / #8 Cyber Caribbean Page 127
Planning – Ways to Make the Caribbean Better Page 131
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Improve Education – Reduce Brain Drain Page 159
Advocacy – Ways to Improve Local Government – Parks & Recreation Page 169
Advocacy – Ways to Impact Events Page 191
Advocacy – Ways to Promote Fairgrounds Page 192
Advocacy – Ways to Foster Technology – Intellectual Property Protections Page 197
Advocacy – Ways to Empower Women Page 226
Advocacy – Ways to Impact Youth Page 227
Advocacy – Ways to Improve Sports Page 229
Advocacy – Ways to Impact Urban Living – Sports Leagues Page 234

The Go Lean book asserts that the region can be a better place to live, work and play; that the economy can be grown methodically by embracing progressive strategies in sports and sports broadcasting/streaming at all levels: professional, amateur and intercollegiate. This point was further detailed in these previous blogs:

This cause was detailed in these previous blogs:

https://goleancaribbean.com/blog/?p=5921 Socio-Economic Impact of Sports Arenas & Stadia
https://goleancaribbean.com/blog/?p=4019 Melding of Sports & Technology; the Business of the Super Bowl
https://goleancaribbean.com/blog/?p=3414 Levi’s® Stadium: A Team Effort
https://goleancaribbean.com/blog/?p=3244 Sports Role Model – espnW.
https://goleancaribbean.com/blog/?p=2222 Sports Role Model – Playing For Pride … And More
https://goleancaribbean.com/blog/?p=2171 Sports Role Model – Turn On the SEC Network
https://goleancaribbean.com/blog/?p=2152 Sports Role Model – US versus the World
https://goleancaribbean.com/blog/?p=1715 Lebronomy – Economic Impact of the Return of the NBA Great
https://goleancaribbean.com/blog/?p=1446 Caribbean Players in the 2014 World Cup
https://goleancaribbean.com/blog/?p=1341 College World Series Time – Lessons from Omaha
https://goleancaribbean.com/blog/?p=1214 Landlord of Temporary Stadiums
https://goleancaribbean.com/blog/?p=1148 Sports Bubble – Franchise values in basketball
https://goleancaribbean.com/blog/?p=498 Book Review: ‘The Sports Gene’
https://goleancaribbean.com/blog/?p=318 Collegiate Sports in the Caribbean
https://goleancaribbean.com/blog/?p=60 Could the Caribbean Host the Olympic Games?

This Go Lean roadmap is committed to availing the economic opportunities of sports but the roadmap is bigger than just sports; its a concerted effort to elevate all of Caribbean society. The CU is the vehicle for this goal, this is detailed by the following 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs (21,000 direct jobs at fairgrounds and sport venues).
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improvement of Caribbean governance to support these engines.

This roadmap adheres to economic principles and related best-practices; therefore the laws of supply-and-demand are duly respected. Similar to the foregoing WWE Network article, the roadmap looks for the opportunities to foster interest that may exists in specific endeavors, and then explore the business opportunities around servicing that demand. (This roadmap is not specifically advocating wrestling activities for Caribbean stakeholders but rather the business modeling of the WWE).

This is heavy-lifting. This is the quest of Go Lean/CU, to do the heavy-lifting for the Caribbean region, above and beyond what individual member-states maybe able to accomplish on their own. All the stakeholders in the region – athletes, participants, spectators, coaches, promoters, and officials – are hereby urged to lean-in to this roadmap.

We need to just do it! 🙂

Download the book Go Lean … Caribbean – now!

———–

Appendix* – The Revolution Will Not Be Televised

This phrase in pop culture originated as a  a poem and song by Gil Scott-Heron. Scott-Heron first recorded it for his 1970 album Small Talk at 125th and Lenox, on which he recited the lyrics, accompanied by congas and bongo drums. Heron (1949 –2011) was an American soul and jazz poet, musician, and author, known primarily for his work as a spoken word performer in the 1970s and 1980s.

Source: https://en.wikipedia.org/wiki/The_Revolution_Will_Not_Be_Televised

AUDIO: The Revolution Will Not Be Televised – https://youtu.be/QnJFhuOWgXg

This is a sound sample from a song, that is currently copyrighted. The copyright for it may be owned by the author or his designate (heirs, company, etc.).

————

Appendix VIDEO – WWE Network Promo – http://youtu.be/MyeZ16IOz90

The insane leaping ability of Rob Van Dam, Eddie Guerrero and other Superstars and Legends is on display in this spring-loaded edition of WWE Fury. More ACTION on the WWE NETWORK.

Share this post:
, , , , , ,
[Top]

‘Good Hair’ and the Strong Black Woman

Posted on September 19, 2015 in Economics, Ethos, Planning, Social

Go Lean Commentary

“[A] comedian and daytime talk-show host apologized for suggesting that kinky hair was worthless.”

Those words were not perceived as funny; they were hurtful…but very much en vogue; (this was back in 2013). The overall consensus in the African-American community is that “Black Hair” is … not preferred.

Nappy head, kinky head, picky head, peasy head…

For a non-Black person to refer to a Black person as such, it is a curse word, beyond an insult.

Enough already …

“Say it loud, I’m Black and I’m proud” – James Brown song 1968

This scenario depicts a dichotomy in the Black community, especially among women. The ethnic group prides itself on it proud heritage of Strong Black Women, and yet there is this unspoken rejection of Black Hair. This is sad!

Yet, it is what it is!

The book Go Lean … Caribbean makes an assessment of the economic, security and government issues of the Caribbean, then presents strategies, tactics and implementations to elevate these engines. But one might argue:

“The issue of hair styles and hair texture is not economics”.

Or is it? See this quotation here:

“The Black Hair business is a $9 Billion business” – Movie Good Hair (2009) – see Appendix VIDEO below.

The issue of Black Hair is an issue of image. The Go Lean book depicts that image is very impactful in the management of Caribbean economic and cultural affairs (Page 133). (29 of the 30 Caribbean member-states have a majority non-White population – Saint Barthélemy is the sole exception).

Caribbean image is in crisis! Already, Go Lean blog-commentary have addressed the image issues related to the Dreadlocks hairstyle and the default assumption of a person sporting this hairstyle is that they are from the Caribbean, and of a “lesser statue”.

The issues raised in this news article about Sheryl Underwood shows that Black Hair, in general and in specific is an “open festering wound” that needs to be assuaged in all the African New World Diaspora. See the article here (from the site Root.com*):

Title: Sheryl Underwood on Her Natural-Hair Comments: I Understand Why I Was Called an Uncle Tom
Sub-title: The comedian and daytime talk-show host apologized for suggesting that kinky hair was worthless.
By: Diana Ozemebhoya Eromosele

CU Blog - Hair and the Strong Black Woman - Photo 1Posted September 17 2015 – It’s not often that someone says she completely understands why she was called an Uncle Tom and a coon. People usually try to flip the script and suggest that African Americans—the ones usually lobbing those insults—are playing the race card and being hypersensitive about issues.

Comedian Sheryl Underwood did no such thing on Monday’s episode of the talk show The Talk, where she is a co-host. Back in 2013, she made a joke about how she didn’t understand why Heidi Klum saved her biracial children’s hair. Underwood was suggesting that kinky hair was bad, had no value and wouldn’t be of any use—so why save it?

“Why would you save Afro hair? You can’t weave in Afro hair!” Underwood joked. She got dragged through these Internet streets—badly.

On Monday’s episode, she debuted her own kinky hair—a short, curly Afro—and apologized profusely for her earlier comments.

“I made some statements that were not only wrong, but they hurt our community […] black people are very sensitive about a discussion about our hair,” Underwood said. She said she felt especially bad because she identifies as a “very proud black woman.”

“The way the joke came out offended my people and my community, which was not my intent,” she continued.

Underwood went on to describe the reaction she got from black people about her comments: “There was a lot of backlash. A lot of people said that I was an Uncle Tom […] I was a coon. I could understand that kind of language being used because people were hurt.”

Underwood explained that she’s very aware of how insensitive her comments were, given the negative stereotypes about kinky hair and the fact that black women are not encouraged to rock their natural coils.

“There is a responsibility to being on TV. There’s a cultural responsibility. The way we got images out there—there’s no need for me to do something that causes more damage to us,” she said.

The entire ordeal compelled Underwood to go on a journey of self-discovery for a year. “I cut my hair off. I cut the perm out. I still wear wigs because I like variety, but what I really wanted to do was engage women,” she said. Underwood said she also reached out to natural-hair bloggers to continue the conversations that the incident sparked.

Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.
Source: The Root* – Online Site for African-American News, Opinion and Culture – Retrieved 09-18-2015 from: http://www.theroot.com/blogs/the_grapevine/2015/09/watch_sheryl_underwood_on_her_natural_hair_comments_i_understand_why_i_was.html

VIDEO – Sheryl Underwood Apologizes For Black Hair Remarks – https://youtu.be/lcZklCaWDd4

Published on Sep 18, 2015 – The Talk co-host explains why she feels ready to display her real hair, as well as her need to apologize to her community and to viewers.

The book Go Lean … Caribbean recognizes that image is an important intangible factor that must be managed to optimize value of Caribbean contributions – Black and Brown. As such the book is submitted as a complete roadmap to advance the Caribbean economy and culture with the introduction and implementation of the Caribbean Union Trade Federation (CU). The CU will be the sentinel for Caribbean “Image”. While the African-American community is out-of-scope for Go Lean planners, we accept that the US is home to a vast majority of our own Diaspora. And despite the history of North-South pressure on styles-taste-trends, the Caribbean has been successful to forge style-taste-trends in a South-North manner. Just consider the life work of these Caribbean role models:

The CU strives to improve the community ethos of the Caribbean people. This is described as:

“the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period; practices of a group or society; dominant assumptions of a people or period” – Go Lean…Caribbean Page 20.

Natural Black Hair - GirlA discounted view of Black Hair is a bad ethos – plain and simple! This should not be tolerated, especially coming from the Black community itself. Look at this photo here; there is no way this is not beautiful!

Alas, the Go Lean book presents role models, samples and examples of single issue advocacies and advocates. This roadmap (Page 122) shows that one person and/or one cause can be impactful and change society.

In the Black community, the issue of Black Hair has transformed society before. Remember the Afro, Black Power, Afrocentrism? All of these values were ubiquitous at one point (1970’s) and then slowly, the style-taste-trend shifted. Perhaps its time now to shift it again. We have strong reasons to do so:

$9 Billion!

That is the “why”. As for the “how” …

The CU/Go Lean roadmap strives to improve image & impressions that the world gets of Caribbean life/people. The roadmap has a heavy focus on media. The plan calls for consolidating the 42 million residents of the region, despite the 4 languages, into a Single Market. This size allows for some leverage and economies-of-scale, fostering a professional media industry, and allowing the CU to electronically send our culture (and values) to the rest of the world. Our target first would be the 10 million-strong Caribbean Diaspora; then eventually the rest of the world. We must control the image and impressions that the world gets of Caribbean life and people.

The Go Lean … Caribbean book introduces the CU to assume the Sentinel role, to take oversight of much of the Caribbean economic, security and governing functionality. This roadmap will definitely promote the Caribbean as a better place to live, work and play. As a result, the opinions of the world towards Caribbean hair – dreadlocks, Afro hair, nappy head, kinky head, picky head, peasy head – will heightened.

In the end, this is about more than image, as jobs and trade are at stake; jobs in the Caribbean homeland, jobs in the foreign locations for the Diaspora, and trade of hard-earned currency for vanity products like fake hair and styling-products.

Change has come to the Caribbean. The people, institutions and governance of region are all urged to “lean-in” to this roadmap for change. We need to educate and persuade people – everywhere –that there is excellence among Caribbean people, despite their hairstyle.

The art-and-science of image management is among the community ethos, strategy, implementations and advocacies the the CU must master to elevate the Caribbean community. These individual roles-and-responsibilities are detailed in the book; see this sample listing here:

Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Foster Genius Page 27
Community Ethos – Ways to Impact Turn-Arounds Page 33
Community Ethos – Ways to Manage Reconciliations Page 34
Community Ethos – Impact the Greater Good Page 37
Strategy – Caribbean Core Competence Page 58
Tactical – Forging an $800 Billion Economy – Trade and Globalization Page 70
Tactical – Separation of Powers – Tourism and Film Promotion Page 78
Tactical – Separation of Powers – Communications and Media Page 79
Tactical – Separation of Powers – Truth & Reconciliation   Commissions Page 90
Implementation – Ways to Impact Social Media – Managing Image Online Page 111
Implementation – Trade Mission Objectives – World Outreach Page 116
Implementation – Ways to Benefit from Globalization – Exporting Media Productions Page 119
Anatomy of Advocacies – Models of Individuals Making an Impact to their Community Page 122
Advocacy – Ways to Better Manage Image Page 133
Advocacy – Improve Failed-State Indices – Assuaging the Negatives Page 134
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Improve Leadership Page 171
Advocacy – Ways to Improve Communications Page 186
Advocacy – Ways to Enhance Tourism – Creating a Demand, Not Dread of Caribbean Culture Page 190
Advocacy – Ways to Market Southern California – A Critical Market for Image Page 194
Advocacy – Ways to Impact Hollywood Page 203
Advocacy – Ways to Preserve Caribbean Heritage Page 218
Advocacy – Ways to Ways to Protect Human Rights – Weeding-out Prejudices Page 220
Advocacy – Ways to Improve the Arts – Humanities Affect the Heart Page 230

These previous blog/commentaries drilled deeper on this quest to forge change in a community … through image and media; consider these cases:

https://goleancaribbean.com/blog/?p=6202 ‘Concussions’ – The Movie; The Cause
https://goleancaribbean.com/blog/?p=5964 Movie Review: ‘Tomorrowland’ – ‘Feed the right wolf’
https://goleancaribbean.com/blog/?p=5733 Better than America? Yes, We Can!
https://goleancaribbean.com/blog/?p=5098 Forging Change – ‘Food’ for Thought
https://goleancaribbean.com/blog/?p=4506 Colorism in Cuba, the Caribbean … and Beyond
https://goleancaribbean.com/blog/?p=3999 Sir Sidney Poitier – ‘Breaking New Ground’
https://goleancaribbean.com/blog/?p=3568 Forging Change: Music Moves People
https://goleancaribbean.com/blog/?p=3512 Forging Change: The Sales Process
https://goleancaribbean.com/blog/?p=2726 Caribbean Role Model for the Arts/Fashion – Oscar De La Renta: RIP
https://goleancaribbean.com/blog/?p=2291 Forging Change: The Fun Theory
https://goleancaribbean.com/blog/?p=1909 Role Model Berry Gordy – Changing more than just “Motown”
https://goleancaribbean.com/blog/?p=1037 Humanities Advocate – Maya Angelou – Reaching the Heart
https://goleancaribbean.com/blog/?p=866 Caribbean Music Man: Bob Marley – The legend lives on!
https://goleancaribbean.com/blog/?p=857 Considering the Image Issues of the Dreadlocks Hairstyle

The beauty of the Strong Black Woman should be their strength, and their femininity, and their blackness. There is no need to be ashamed or to mask this. Afro is not bad. Afro is just a diverse option among a diverse people.

The “Afro” is not the quest and the cause of the CU/Go Lean roadmap. But if/when we succeed at our quest – whose prime directives are listed here – all social-cultural dictates will be easier to institute. The directives are summarized as follows:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improvement of Caribbean governance to support these engines.

Once “we” fix home, then we can reach out to fix the world. There is the need to change the image of “Black Hair” on the world stage; not the change of hairstyles, but rather changes to the world’s impression of the hairstyle. It is Good Hair.

There is reason to believe that these empowerment efforts can be successful. The Go Lean roadmap conveys how single causes/advocacies have successfully been forged throughout the world (Page 122). We, in the Caribbean, can do the same; we can succeed in improving the Caribbean image and the image of Black Hair. 🙂

Download the book Go Lean … Caribbean – now!

———

P.S.  Full Disclosure: This blogger has two daughters with Black Hair.

———

Appendix – * The Root.com

“The Root” is the premier news, opinion and culture site for African-American influencers. Founded in 2008, under the leadership of Dr. Henry Louis Gates Jr., The Root provides smart, timely coverage of breaking news, thought-provoking commentary and gives voice to a changing, more diverse America. Visit us at www.theroot.com, on Twitter @TheRoot247 and on Facebook.

See other references to other works by Dr. Henry Louis Gates in Appendix B of this commentary: https://goleancaribbean.com/blog/?p=2907

———

Appendix VIDEO – Movie Trailer Good Hair – http://www.imdb.com/video/imdb/vi3611230745/?ref_=tt_ov_vi

Comedian Chris Rock explores the wonders of African-American hairstyles.
“Chris Rock, a man with two daughters, asks about good hair, as defined by Black Americans, mostly Black women. He visits Bronner Brothers’ annual hair convention in Atlanta. He tells us about sodium hydroxide, a toxin used to relax hair. He looks at weaves, and he travels to India where tonsure ceremonies produce much of the hair sold in America. A weave is expensive: he asks who makes the money. We visit salons and barbershops, central to the Black community. Rock asks men if they can touch their mates’ hair – no, it’s decoration. Various talking heads (many of them women with good hair) comment. It’s about self-image. Maya Angelou and Tracie Thoms provide perspective”. – Written by <jhailey@hotmail.com>

Share this post:
, , , , ,
[Top]

Tourism Stewardship — What’s Next?

Posted on September 15, 2015 in Economics, Government, Industries, Strategy

Go Lean Commentary

Let’s learn from history…

The industry of travel agencies did not always exist … in modern times. It emerged as transportation options standardized (rail, steamships, and airplanes) and became more convenient. The transportation companies did not need travel agencies; they only acquiesced to the industry stakeholders as a matter of convenience. According to the short history of travel agency pioneer Thomas Cook in Appendix A …

[they] agreed to make a permanent arrangement with him provided he found the passengers.

The book Go Lean…Caribbean calls for the elevation of Caribbean society, to re-focus, re-boot, and optimize all the engines of commerce so as to make the Caribbean a better place to live, work and play.  The category of “play” covers the full scope of tourism, which is the primary economic driver for our Caribbean region; the book estimates 80 million visitors among the region. (Since that number includes cruise passengers that may visit multiple Caribbean islands on one itinerary, each port is counted separately; without cruise passengers, a figure of 68 – 69 million is perhaps more accurate).

Stewardship 6This commentary is a consideration of tourism, not travel. Tourism is a subset of the travel eco-system, so any Agent of Change in the world of travel must be carefully considered on tourism, on Caribbean tourism.

The World Tourism Organization defines tourists or tourism as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”.[1]

Tourism is now a popular global leisure activity. Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country’s balance of payments. Today, tourism is a major source of income for many countries, and affects the economy of both the source and host countries, in some cases being of vital importance.

Tourism suffered as a result of a strong economic slowdown of the late-2000s recession, between the second half of 2008 and the end of 2009, and the outbreak of the H1N1 influenza virus,[2][3] but slowly recovered. International tourism receipts (the travel item in the balance of payments) grew to US$1.03 trillion in 2011, corresponding to an increase in real terms of 3.8% from 2010.[4] International tourist arrivals surpassed the milestone of 1 billion tourists globally for the first time in 2012,[5] the same year in which China became the largest spender in international tourism globally with US$102 billion, surpassing Germany and United States. China and emerging markets such as Russia and Brazil had significantly increased their spending over the previous decade.[6]
Source: https://en.wikipedia.org/wiki/Tourism

The Go Lean book considers these Agents of Change (Page 57) that have dynamically affected the Caribbean economic eco-systems:

  • Technology
  • Globalization
  • Aging Diaspora
  • Climate Change

This first one, technology, has had a most shocking effect on this travel/tourism industry. We can conclude that the days of Thomas Cook are over. It is no longer convenient for tourism industry stakeholders (transportation lines, resort properties, etc.) to acquiesce to travel agents; they are no longer needed to find passengers-guests-travelers-tourists.

(The industry for travel agents have effectively disappeared).

Technology, the Internet-Communications-Technology (ICT) in particular has furnished alternative and better options for travel enterprises to find passengers-guests-travelers-tourists; see sample website, Booking.com, in the VIDEO in the Appendix C below. (These websites also provide better options/prices for consumers). Travel agents are now inconsequential.

The same too with politicians leading the Tourism stewardship!

The national stewards of Caribbean tourism must now transform for this Agent of Change. Instead of “schmoozing” travel agents to incentivize bookings, it is necessary to master Search Engine Optimizations (SEO), website design, social media outreach, etc..

The Caribbean member-states do not need “Ministers/Secretaries of Tourism” or Ambassadors of governments, they need Computer Programmers! More exactly, the region needs multi-lingual computer programmers, as the foregoing World Tourism Organization quote relates that much of the growth in tourism numbers are from the emerging markets of China, Russia, Brazil, etc. (In Economics, these countries are grouped B.R.I.C.S. for Brazil, Russia, India, China & South Africa).

Technology and Globalization! The stewardship of Caribbean tourism must truly adapt, evolve and transform to keep pace.

How is the Caribbean tourism industry doing in this regard? There is the case-in-point of Aruba. See the news article here:

Title: Why Aruba Tourism is Booming — And What’s Next
Sub-title: The Dutch Caribbean’s tourism hub is growing. Quickly.
By: Caribbean Journal staff

Stewardship 1Plainly, tourism in Aruba is booming. The island saw a 16.2 percent increase in stayover visitor arrivals in the first half of 2015, making it the Caribbean’s fastest-growing destination in the first half of 2015, according to data from the Caribbean Tourism Organization. So what’s next for the island? To learn more, CJ caught up with Ronella Ronella Tjin Asjoe, CEO of the Aruba Tourism Authority.

What is the outlook for Aruba tourism and the forecast for the high season?

With each passing year, Aruba continues to see an increase in the number of stay-over visitors and visitor on-island spending. After receiving a record number of annual visitors in 2014 (1.07 million), ATA set an aggressive goal for an 11.5 percent increase in 2015, as well as a 4 percent increase in tourism receipts, and is on track to surpass those goals. The overall ADR is projected to grow by 5-10 percent in 2015, and RevPar is projected to grow by a similar rate. With increased airlift, island-wide hotel renovations and new projects in the works, coupled with ATA’s innovative digital marketing strategies, Aruba’s tourism product improves annually — resulting in improved performance results year over year.

What new initiatives are there for Aruba Tourism Authority?

Aruba Tourism Authority (ATA) has launched a new interactive experience allowing visitors to share their perfect Aruba vacation before ever stepping foot on our popular Caribbean island. The Happiness Builder is a content-rich planning experience where travelers can explore nearly 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba. This dynamic and fully-immersive planning process — from choosing the video clips to picking an accompanying music track and personal message — results in a customized “Shortcut to Happiness” video that is easily sharable. As Aruba continues to evolve from both a product and marketing perspective, new and innovative tools like the Happiness Builder remain crucial to Aruba’s success as one of the most popular tourist destinations.

What are the largest challenges facing Aruba as a tourist destination?

Stewardship 2The World Tourism Council (WTTC) reports Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to size, in the world. Tourism currently accounts for 88 percent of the nation’s GDP and only continues to increase. As such, Aruba must remain creative and digital-savvy to inspire consumers to visit and fully experience our island. Our target audience visits more than 20 websites before booking their vacation, so it is essential for us to maintain a presence throughout that process with a timely, persuasive message at each stage. By engaging the best strategists and leveraging targeted technologies, we can ensure our marketing dollars are spent effectively against desired consumers in-market for vacation travel.

What sort of new investments are being made in the public sector of Aruba as it relates to tourism?

As part of Aruba’s ongoing, $1 billion+ island revitalization and beautification project, the destination recently invested more than $100 million in significant hotel updates to enhance visitors’ experiences, with an additional $50 million planned for next year. The Aruba Airport Authority also fully renovated the Reina Beatrix International Airport, introducing new amenities and services true to the One happy island brand. This includes an airport wide Wi-Fi upgrade, installation of APC and ABC Kiosks, three new F&B concepts and an additional 150 seats, and an update to the airport arrival hall and VIP lounges. Airport investments between $100-150 million are planned in the upcoming years, as traffic continues to reach new heights

Are there large renovations, new projects or new hotels are on the horizon?

In addition to the island-wide resort renovations, Aruba has new hotels in the works. The city of San Nicolas continues to be a large focus for ATA and the government, as it continues to evolve as a cultural center, with new museums slated in the coming years.

Tell us a little about upcoming Aruba events and festivals. Which of these can you recommend?

Fall is one of Aruba’s most eventful times of year, with countless culinary, cultural and musical festivals. Upcoming events include the Aruba International Film Festival, Caribbean Sea Jazz Festival and highly-anticipated, first annual Restaurant Week, Sept. 28-Oct. 9. Boasting 60 participating restaurants, Aruba is increasingly revered as the “Ultimate Sand Bar Island,” with 25+ bars/restaurants conveniently located on the water. Options range from casual decks overlooking the Caribbean sea to fine dining toes-in-the-sand establishments. Aruba’s new restaurant week offers food critics, wine connoisseurs, foodies and everyone in between the opportunity to explore Aruba’s culinary heritage.
Source: Caribbean Journal – Regional – News Site (Published September 13, 2015) – http://caribjournal.com/2015/09/13/why-aruba-tourism-is-booming-and-whats-next/

According to the foregoing news story/interview, the Tourism stewards in Aruba understand the significance of the technology/digital strategy for elevating this economic engine. Is this the case for the rest of the region? Hardly!

Stewardship 3Even still, it is obvious that the expertise and reach of the officials in Aruba is still limited; see previous blog-commentary here on the State of Aruban society. The book Go Lean…Caribbean and the underlying movement seeks to re-boot the strategies and tactics of tourism marketing for the entire Caribbean region. The book asserts Caribbean member-states must expand and optimize their tourism outreach but that the requisite investment of the resources (time, talent, treasuries) for this goal may be too big for any one Caribbean member-state (like Aruba) alone. Rather, shifting the responsibility to a region-wide, professionally-managed, deputized technocracy will result in greater production and greater accountability. This deputized agency is the Caribbean Union Trade Federation (CU). The book thereafter introduces the CU and provides a roadmap for its implementation into a Single Market for the Caribbean economy … and tourism marketing.

The goal of the CU is to bring the proper tools and techniques to the Caribbean region to optimize the stewardship of the economic, security and governing engines.  The book posits that the economy can be induced and spurred for continuous progress, with technocratic management and stewardship better than the status quo. While the goal of the roadmap is to pursue a diversification strategy, the reality is that tourism will continue to be the primary economic driver in the region for the foreseeable future. The publisher of the book Go Lean…Caribbean convenes the talents and skillsets of movers-and-shakers in electronic commerce so as to forge the best tools and techniques for this new ICT-based marketing.

According to the below Appendix B – Priceline and Appendix C – VIDEO, the world is operating under a different business model than previously familiar in the Caribbean. Truly the region needs programmers not politicians to shepherd tourism in the homeland.

Change has come to the travel industry. Just how do we optimize the marketing and management of our new products and services to elevate our economies?

This book Go Lean… Caribbean provides the needed details. Early in the book, the optimization and best-practices of regional tourism was highlighted as a reason the Caribbean region needed to unite, integrate and confederate. These pronouncements were included in the opening Declaration of Interdependence (Pages 11 – 14):

iv.  Whereas the natural formation of the landmass is in a tropical region, the flora and fauna allows for an inherent beauty that is enviable to peoples near and far. The structures must be strenuously guarded to protect and promote sustainable systems of commerce paramount to this reality.

vi.  Whereas the finite nature of the landmass of our lands limits the populations and markets of commerce, by extending the bonds of brotherhood to our geographic neighbors allows for extended opportunities and better execution of the kinetics of our economies through trade. This regional focus must foster and promote diverse economic stimuli.

viii.  Whereas the population size is too small to foster good negotiations for products and commodities from international vendors, the Federation must allow the unification of the region as one purchasing agent, thereby garnering better terms and discounts.

xxiv.  Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxvi.  Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries… In addition, the Federation must invigorate the enterprises related to existing industries like tourism… – impacting the region with more jobs.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

The Go Lean… Caribbean book wisely details the community ethos to adopt to proactively facilitate the digital campaigns for the changed landscape of tourism marketing; plus the executions of the following strategies, tactics, implementations and advocacies:

Community Ethos – Deferred Gratification Page 21
Community Ethos – Economic Principle – People Respond to Incentives Page 21
Community Ethos – Economic Principle – Consequences of Choices Lie in the Future Page 21
Community Ethos – Job Multiplier Page 22
Community Ethos – Lean Operations Page 24
Community Ethos – Return on Investments (ROI) Page 24
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Foster Genius – Literary, Art and Music in Graphic Design Page 27
Community Ethos – Impact Research & Development – Including ICT Page 30
Community Ethos – Ways to Improve Sharing – Data / Social Network Page 35
Community Ethos – Ways to Impact the Greater Good Page 37
Strategy – Vision – Integrate Region in a Single Market Page 45
Strategy – Mission – Build and Foster Local Economic Engines Page 45
Strategy – Mission – Exploit the Benefits of Globalization in Trade-Tourism Page 46
Strategy – Agents of Change – Technology Page 57
Strategy – Agents of Change – Globalization Page 57
Tactical – Fostering a Technocracy Page 64
Tactical – Growing the Economy to $800 Billion – Trade and Globalization Page 70
Tactical – Website www.myCaribbean.gov for Caribbean stakeholders – Tourists Page 74
Tactical – Separation of Powers – Tourism Promotions and Administration Page 78
Implementation – Integrate All Caribbean Websites to www.myCaribbean.gov Portal Page 97
Implementation – Ways to Pay for Change Page 101
Implementation – Ways to Deliver Page 109
Implementation – Ways to Impact Social Media – www.myCaribbean.gov Portal Page 111
Planning – 10 Big Ideas – Cyber Caribbean Page 127
Planning – Ways to Make the Caribbean   Better Page 131
Planning – Ways to Better Manage Image – Digital Media Presence Page 133
Planning – Lessons Learned from 2008 – Tourism & Economy Went Bust Page 136
Planning – Lessons Learned from Egypt – Lack of Tourism Stewardship Page 143
Advocacy – Ways to Measure Progress – Mining www.myCaribbean.gov Portal Data Page 147
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Foster Cooperatives Page 176
Advocacy – Ways to Improve Communications – Internet & Social Media Marketing Page 186
Advocacy – Ways to Enhance Tourism – Excess Inventory Marketing Page 190
Advocacy – Ways to Impact Events – Sharing Economy Page 191
Advocacy – Ways to Market Southern California Page 194
Advocacy – Ways to Foster Technology Page 197
Advocacy – Ways to Foster e-Commerce Page 198
Advocacy – Ways to Preserve Caribbean Heritage – Cyber-Caribbean Image/Media Page 218

The CU seeks to foster internet-communications-technologies to aid-and-abet tourism. This includes all supporting functions before, during and after visitors come to our shores. In fact the Go Lean roadmap considers the tourist, a stakeholder in this empowerment plan. These prime directives apply to them as well:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines, ensure public safety for stakeholders and marshal against economic crimes.
  • Improvement of Caribbean governance to support these engines.

Examine here how a technocratic effort can enhance the Caribbean tourism outreach online. See this How-To article:

Title: Template For Success: 5 Keys to Creating A Winning Social Media Plan

By: Stuart Leung, Guest Columnist from Salesforce.com

Stewardship 4With social networks becoming more and more ingrained in everyday business communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base.

So, do you have a plan around social media?

With dozens of social networks that each offer unique benefits, the natural inclination is to jump on every platform, but unless you have multiple social media managers, the most effective way to communicate is to prioritize and create a business plan around social. With a strategy, you can target your time and effort to not only show up to the social party, but build real relationships with your connections.

There is a difference between using social media, utilizing it correctly, and leveraging it for the needs and goals of your business. Studies indicate that 33% of consumers use social networks as a way they discover new brands, products or services, and if you’re not doing social media the right way, it’s really easy for a consumer to be put off and move on.

Perhaps your business has a Facebook page, but it isn’t engaging with your fans. There’s the corporate Twitter account, but it’s produced only 14 tweets in the last year. And does it make sense for your small business to be invested in Pinterest if the account has been dormant? Businesses jumping in without a plan happens more often than not because it’s simple to register with an email, choose a handle, and go through the motions.

Successful social media players have more than just a presence. They’ve not only developed a strong social media plan, but they also allot real resources to engage and grow their user base on each network.

With Facebook, Twitter, LinkedIn, Google+, SlideShare, Pinterest, YouTube, Tumblr, and more, how do you choose which networks to plan around? It’s a common dilemma that faces thousands of business owners everyday.

Here are five important factors that will help not only develop a social media presence, but hopefully will open up new opportunities for business as well:

  1. Realistic Metrics for Social Media Success

In order to achieve success, you first need to define what success will look like on social media.

Take a critical look at how you use social media now. Has it been working for you? Are you able to see any growth as a result? Do you know how to measure that growth?

Now, ask yourself what it is that you want to accomplish. Common social media goals can be enhancing customer awareness, promoting staff accomplishments, and sharing information about your company. Whatever your end goals may be, try to break them down into easily definable and measurable objectives. Be specific when you do this, so that you’ll be able to see definitively what is moving you towards completing these objectives.

As you get more of a feel for what social marketing can achieve, and what you need it to do for you, you’ll be able to refine your goals and make them more realistic. Also, this is a great time to review your overall marketing plan as you look for ways to increase your social media presence.

  1. Active and Nurtured Community

Who is reaching out to you on social and is already, organically engaging with your brand? How can you nurture and grow that community in an authentic way that also supports your team’s overall marketing efforts?

What other methods could you use to connect with your audience, and how could you link your efforts to make them more effective? Define these personas and remember that they will determine your success or failure, so make sure that you know who they are, and how to best connect with them.

  1. Content and Promotion

The Internet is a dynamic and evolving creature, which means that the content that you create for your social media has to be dynamic as well.

A common pitfall among many organizations is not having enough fresh and interesting content for social media. Strive for content that is relevant, current, and genuinely applicable to your audience today.

Plan ahead and dedicate resources for your social media efforts. It’s critical to have a content calendar to organize when you’re going to generate content and manage when the content will be pushed out.

Will you have employees who will write it, or do you plan to use freelancers? Decide who will be creating the assignments and monitoring the quality of the work, and ensure that your social media plan not only allows for regular updates and posts, but speaks the language of that particular social network.

  1. Social Networks Relevant to Your Business

Focus on specific social media networks that will most help you attract and engage your audience.

This goes hand in hand with factor #2 above—the community you will be nurturing. How does your company want to connect with current and prospective customers. Is your brand voice personal or professional? Do you have resources for a two-way conversation, or will your strategy focus on broadcasting?

The demographics of your base are also important here. How old are they? What is their gender? Further defining your audience will greatly help you choose the social network that works best for your audience.

  1. Open and Transparent Communication

The open-forum format of social media means your company will benefit from direct communication with your customers. In all interactions with customers on social, authenticity and transparency is key.

Allow customers to use social media to share their feedback—show appreciation for positive feedback with positive responses, and address negative feedback head-on. Don’t make the mistake of deleting negative posts. Instead, show your customers that they’ve been heard, apologize and accept responsibility, and when possible, use feedback to improve how you do business.

Make sure that whomever is in charge of social media knows how to respond, and is working closely with your internal PR team to manage these inevitable situations.

Stewardship 5

Source: Forbes Magazine – National Business Weekly (Published September 3, 2014; retrieved September 15, 2015) –  http://www.forbes.com/sites/salesforce/2014/09/03/creating-winning-social-media-plan/

This foregoing article describes the heavy-lifting involved in optimizing the digital marketing efforts for the Caribbean touristic enterprises. This hard-work is worth the effort. The Returns-on-Investment is assured!

In previous Go Lean blogs, related points of the Agents of Change affecting tourism have been detailed; see sample here:

https://goleancaribbean.com/blog/?p=5210 Cruise Ship Commerce – Getting Ready for Change
https://goleancaribbean.com/blog/?p=4639 Tobago: A Model for Cruise Tourism
https://goleancaribbean.com/blog/?p=3225 The need to optimize Caribbean aviation policies
https://goleancaribbean.com/blog/?p=2571 Internet Commerce meets Sharing Economy: Airbnb
https://goleancaribbean.com/blog/?p=1984 Casinos Failing Business Model within Tourism
https://goleancaribbean.com/blog/?p=1943 The Future of Golf; Vital for Tourism
https://goleancaribbean.com/blog/?p=273 10 Things We Want from the US – # 2: Tourists
https://goleancaribbean.com/blog/?p=254 The need to enhance Tourism with “Air Lifts”
https://goleancaribbean.com/blog/?p=235 Tourism’s changing profile

This commentary has related the world of Thomas Cook the person, and reported that the business model he established has now passed on into history, just like him. The new players include entities like the Priceline Group and their series of companies – see Appendix – Priceline below. The stewardship of the past just simply no longer applies today.

It is what it is!

The Caribbean must lean-in to this new tourism business model; we must embrace the future present. With the empowerments and elevations in the Go Lean roadmap we can succeed in making the Caribbean region a better place to live, work and play, for citizens and tourists alike. 🙂

Download the book Go Lean … Caribbean – now!

——-

Appendix A – Thomas Cook

A pioneer of the [leisure] travel agency business, Thomas Cook‘s idea to offer excursions came to him while waiting for the stagecoach on the London Road at Kibworth [England]. With the opening of the extended Midland Counties Railway, he arranged to take a group of 540 temperance campaigners from Leicester Campbell Street station to a rally in Loughborough, eleven miles away. On 5 July 1841, Thomas Cook arranged for the rail company to charge one “shilling” per person that included rail tickets and food for this train journey. Cook was paid a share of the fares actually charged to the passengers, as the railway tickets, being legal contracts between company and passenger, could not have been issued at his own price. This was the first privately chartered excursion train to be advertised to the general public; Cook himself acknowledging that there had been previous, unadvertised, private excursion trains.[34] During the following three summers he planned and conducted outings for temperance societies and Sunday-school children. In 1844 the Midland Counties Railway Company agreed to make a permanent arrangement with him provided he found the passengers. This success led him to start his own business running rail excursions for pleasure, taking a percentage of the railway tickets.

Four years later, he planned his first excursion abroad, when he took a group from Leicester to Calais [Northern France] to coincide with the Paris Exhibition in 1848. The following year he started his ‘grand circular tours’ of Europe. During the 1860s he took parties to Switzerland, Italy, Egypt and the United States. Cook established ‘inclusive independent travel’, whereby the traveller went independently but his agency charged for travel, food and accommodation for a fixed period over any chosen route. Such was his success that the Scottish railway companies withdrew their support between 1862 and 1863 to try the excursion business for themselves.

Source: https://en.wikipedia.org/wiki/Tourism#Emergence_of_leisure_travel

Book Thomas Cook Travel and Leisure Services directly at: https://www.thomascook.com/

——-

Appendix B – Priceline Group – A Giant in Electronic Travel Commerce

The Priceline Group [NASDAQ: PCLN], is a provider of online travel & related services to consumers and local partners in over 200 countries through six primary brands:

Booking.com – Hotel booking source, originating in Europe but now boasting 700,000 properties and 900,000 room nights/year.

Priceline.com – Online travel agency for Air, Hotel and Car Rentals products; originating in North America

Agoda.com – An Asian-based online hotel retailer.[5]

KAYAK – Meta travel search company; originating in North America

Rentalcars.com – A multinational rental car service

OpenTable – Online restaurant-reservation service for about 31,000 global restaurants, sitting 15 million diners a month.[2]

Collectively The Priceline Group operates in over 200 countries and territories in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa in over 40 languages.

Formerly known as Priceline.com LLC, the company was officially renamed in April 2014 to better to reflect its evolution as a company with multiple independently-operated brands.[1] In 2014, Darren Huston was named Chief Executive Officer of The Priceline Group, a role previously held by Jeff Boyd.[2]

——-

Appendix C – VIDEO – Booking.com TV Commercial – https://youtu.be/VG6Lt7_8uEw

Published on Jan 15, 2014 – What’s your hotel niche? Footwear? Eggs? Electric wind? If you’re into it, Booking.com knows where to “booking” find it. / “Planet Earth’s #1 Accommodation Site”.

 

Share this post:
, , , , ,
[Top]